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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. Mobile it totally optin and you need to start building your mobile optin list now.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks.

Trending Sources

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. 9 Tips For Building, Branding and Maximizing Your Profile And Exposure on LinkedIn by Stephanie Frasco. LinkedIn New Feature – Follow Company by Success CREEations.

A Simple B2B Marketing Framework

Everything Technology Marketing

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms.

Pega Customer Decision Hub Offers High-End Customer Journey Orchestration

Customer Experience Matrix

The Customer Decision Hub from Pega (formerly PegaSystems) is certainly mature: the product can trace its roots back well over a decade, to a pioneering company called KiQ Limited, which was purchased in 2004 by Chordiant, which Pega purchased in 2010. Pega positions Customer Decision Hub as part of its core platform, which supports applications for marketing, sales automation, customer service, and operations.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Monitor social media discussions of your company or product in real time? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Your custom paper is updated daily and easy to share.

Tools 95

The Three Biggest Mistakes Companies Make with B2B Websites

delicious b2bmarketing

Because of this history, some B2B companies still consider a website an “online brochure,” a misconception that causes a lot of trouble. Here are the three biggest mistakes I see companies make. You’ll also want to consider how your company is positioned compared to your competitors.

FAQ 27

Report: Blogs Are An Important Part Of The Marketing Mix

B2B Marketing Insider

Compared to the averages, corporate bloggers main goal is to get published or get featured in traditional media. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. They’re trying to augment sagging revenues from traditional advertising by leveraging their enormous customer base with this hot new add on: social media marketing! March 5, 2010.

Stats 18

Where Should You Publish Your Web Content? On-Domain vs. Off-Domain

Content Standard

Most brands claim to be storytellers, when in reality they continue to exclusively publish articles and other Web content that doesn’t emotionally engage visitors. Many companies struggle with a major decision of where to publish their Web content.

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”

Paper 58

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It started 2010 with roughly 350 million users and is now on its way to 600 million. The 12 Best Ways To Customize Your Facebook Pages by TechCrunch. 5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. It’s hard to overstate the impact of Facebook.

Stats 67

Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

7 “Rs&# for B2B Marketing Content Planning by Customer Think. Lead Nurturing by Find New Customers. Ramping Up For a Bigger Content Publishing Strategy by MediaPost Search Insider. How to Take Advantage of the New B2B Buying Behavior by Fast Company.

17 Questions On How To Build A Content Marketing Strategy [Q&A]

B2B Marketing Insider

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. What are some of the biggest mistakes that companies make around content marketing? A second common mistake is that many companies focus too much on volume.

B2B marketers are stumbling in the dark

delicious b2bmarketing

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). What a learning culture looks like A learning culture is one in which learning is an explicit company goal.

Wiki 27

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. is a online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. On the web today, things change fast.

Skype 32

Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010

Webbiquity

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Marketers are now publishers, and almost all content can be optimized for search.

Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Here it is - the very best posts and the hottest topics for 2010. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010. How to Calculate Social Marketing ROI - Paul Gillin , June 24, 2010. Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010.

Thought leadership is still dead; long live idea marketing

Chris Koch

Regardless, it’s a twist on an old consultant’s trick: Gain attention and credibility with press, customers, and influencers by creating your own definition, which gives you the ability to insert the “what we call x…” phrase into descriptions of otherwise basic things. The education is the exchange of value that begins a relationship between the customer and the deliverer—whether that deliverer is a salesperson, a marketer, or a subject matter expert. Build an idea network.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? you turn your customers into company/brand ambassadors.

It pays to provide Support with Social Media

Buzz Marketing for Technology

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media.

Top 24 B2B Marketing Posts in February

B2B Marketing Zone Posts

February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Thought-provoking social media trends - grow - Practical Marketing Solutions , February 3, 2010 The Economist is one of my favorite magazines. Fearless Competitor , February 6, 2010 There is no question in my mind. companies. February 26, 2010.

Attack of the Customers Press Release

Paul Gillin

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. How to create a culture that puts customers first.

Google Launches New Search Interface: Google Instant

Hubspot

As Gomes said, the new interface will result in more searches, which is great for companies looking to get found organically through Google. Search results continue to become more customized to individuals and their habits and preferences.

Beyond Buyer Profiling To Buyer Personification

Tony Zambito

The jobs of product marketers were to market to customers the product lines of the organization. As time progressed in the early decade of 2000 to 2010, reliance on the sales representative for product and solutions information began to diminish. by Evan Shuster.

9 Reasons Why Your Social Media Strategy Isn’t Working

Hubspot

Social media is the hottest way businesses are reaching out to potential customers. You have the opportunity to create this type of content by having a company blog, and you should also share content that others publish to show that you’re a participant in a bigger community.

Five Lessons From the Web 2.0 Summit

Paul Gillin

Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. But in the new world of tuned-out customers, the only way to get make an impression is to be helpful, entertaining or memorable.

The New, Old Rules for Winning Fans and Influencing Followers

grow - Practical Marketing Solutions

With that, marketers have greater responsibility for what they publish online. Errant email : A salesman at a networking company accidentally sent a file chock-full of favorite pornographic cartoons and jokes to everyone on his top customer list, which included government agencies.

Rules 75

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of Fortune 100 companies are on Twitter?

5 Most Popular Industrial Marketing Blog Posts from 2010

Industrial Marketing Today

2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. December is also a popular time for bands and musicians to release their “Best of” compilations, bloggers like to summarize their best posts and publishers publish their own “Top XX” lists. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010.

10 Common Business Blogging Questions Answered

Hubspot

Another effective way to attract traffic is by answering questions that your customers are frequently asking (e.g. What has a greater effect on SEO: blog links or link building strategies? Don’t divorce blogging from link-building strategies.

Content Curation in B2B Marketing

delicious b2bmarketing

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. it to ensure that it is relevant to the customer.

There is only one objective in social media: create learning networks

Chris Koch

In the course of hundreds of interviews with companies over my career, the “yes but we’re different” mantra was a familiar refrain. Companies that made commodity products would tell me with straight faces that even their financial processes were unique—GAAP be damned—and that they needed to customize their software to fit “our ways of doing things.” Your internal learning network should integrate with the ones you want to build for customers.

Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. Aberdeen Group has published many studies related to marketing automation. These follow a standard format: use performance to classify companies as best-in-class (top 20%), average (mid 50%) and laggard (bottom 30%) companies, and then look at differences the business processes and technology.

Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

This an excerpt from the opening chapter of Attack of the Customers: Why Critics Assault Brands Online and What You Can Do About It by Paul Gillin and Greg Gianforte. It’s due to be published this fall. In February, 2010, a visitor began a campaign called “Flood the CPSC!”

13 questions about social media and thought leadership

Chris Koch

Ideas that educate customers and prospects about important business and technology issues and help them solve those issues—without selling. Why should B2B companies try to be thought leaders in their industry? But marketers must lead and support SMEs in the development and publishing processes. Marketers today are too focused on the publishing part. My feeling is that it is apt, because the best model we have for doing this is publishing—i.e.,

Inbound Marketing Gurus -- Where's All The Outbound Marketing Goodness?

Smashmouth Marketing

Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. NetProspex's NetProspex Blog - The verified contact list-building behometh's blog is filled with far more than information on data. It advises on building pipeline, improving messaging and better ways to market to your prospects.

A Small Business Owner's Guide To Building Credibility

Hubspot

However, a recent controversy related to the BBB's current rating system exposed the need for improved trust-building mechanisms. With emerging new media technologies and online tools, building reputation as a small business and communicating with customers has never been easier.

Why More Engineers Ought to be in Sales and Marketing

Industrial Marketing Today

In most manufacturing and industrial companies, engineering, sales and marketing operate in their own silos, barely acknowledging each other’s existence. What surprises me is that engineers with 20 years experience in corporate environment still think marketing is advertising or putting content on the company website. Marketing defines what engineers should be building to make the company enough money to stay in business and keep the engineers employed.

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.