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Best LinkedIn Guides, Tips and Tactics of 2010


43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. 9 Tips For Building, Branding and Maximizing Your Profile And Exposure on LinkedIn by Stephanie Frasco. LinkedIn New Feature – Follow Company by Success CREEations.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. Mobile it totally optin and you need to start building your mobile optin list now.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)


Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks.

Pega Customer Decision Hub Offers High-End Customer Journey Orchestration

Customer Experience Matrix

The Customer Decision Hub from Pega (formerly PegaSystems) is certainly mature: the product can trace its roots back well over a decade, to a pioneering company called KiQ Limited, which was purchased in 2004 by Chordiant, which Pega purchased in 2010. Pega positions Customer Decision Hub as part of its core platform, which supports applications for marketing, sales automation, customer service, and operations.

A Simple B2B Marketing Framework

Everything Technology Marketing

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms.

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. You think you know what is important to customers. Your company is managed according. Companies (257).

Where Should You Publish Your Web Content? On-Domain vs. Off-Domain

Content Standard

Most brands claim to be storytellers, when in reality they continue to exclusively publish articles and other Web content that doesn’t emotionally engage visitors. Many companies struggle with a major decision of where to publish their Web content.

31+ of the Coolest Social Media, Search and Web Tools of 2010


Monitor social media discussions of your company or product in real time? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Your custom paper is updated daily and easy to share.

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The Three Biggest Mistakes Companies Make with B2B Websites

delicious b2bmarketing

Because of this history, some B2B companies still consider a website an “online brochure,” a misconception that causes a lot of trouble. Here are the three biggest mistakes I see companies make. You’ll also want to consider how your company is positioned compared to your competitors.

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Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. They’re trying to augment sagging revenues from traditional advertising by leveraging their enormous customer base with this hot new add on: social media marketing! March 5, 2010.

Stats 18

Report: Blogs Are An Important Part Of The Marketing Mix

B2B Marketing Insider

Compared to the averages, corporate bloggers main goal is to get published or get featured in traditional media. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Do you deliver more Customer Bottom-line Impact than the Competition?

Tom Pisello

Monday, August 09, 2010 Do you deliver more Customer Bottom-line Impact than the Competition? A visionary CMO presenting to other leading marketers recently asked the question: "Do you deliver more customer bottom-line impact than the competition?"

17 Questions On How To Build A Content Marketing Strategy [Q&A]

B2B Marketing Insider

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. What are some of the biggest mistakes that companies make around content marketing? A second common mistake is that many companies focus too much on volume.

36 (of the) Best Facebook Guides, Stats and Rants of 2010


It started 2010 with roughly 350 million users and is now on its way to 600 million. The 12 Best Ways To Customize Your Facebook Pages by TechCrunch. 5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. It’s hard to overstate the impact of Facebook.

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Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”

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Buyer Personas: Where (and How!) to Start | - B2B.


to Start July 7th, 2010 | By Jeremy Victor Earlier this year, I wrote a post, Humanize Your Marketing With Buyer Personas , because of what I feel is lacking in a lot of B2B marketing today. Its intent is to help you reach your customers on a human level.

Best Content Marketing Guides, Tips and Tactics of 2010


7 “Rs&# for B2B Marketing Content Planning by Customer Think. Lead Nurturing by Find New Customers. Ramping Up For a Bigger Content Publishing Strategy by MediaPost Search Insider. How to Take Advantage of the New B2B Buying Behavior by Fast Company.

6 Tips for Understanding the B2B Business Decision-Making Process.


A content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. Re-enforce value and purchase satisfaction with existing customers.

Want to Engage Senior Executives? Think Mobile. |


May 26th, 2010 | By Jeff Wilson It’s the question that has dogged B2B marketers since the beginning of time, how can we get time with senior executives in large enterprise companies? Customizing delivery for mobile The key to delivering to mobile is simplicity and timing.

Marketing Dashboard: Passive Discovery

Digital Body Language

At the earliest stages of the funnel, where buyers first begin to become aware of your company and its solutions is perhaps the most challenging. Building an understanding of how your messages are being passively discovered is an interesting challenge.

7 Social Media And Content Marketing Articles You May Have Missed


Content Marketers: How to Think and Act Like a Publisher If you are assessing your marketing efforts and investigating ways to transform your approach to attract today’s more savvy B2B buyers, undoubtedly you have run into the term content marketing. Technology Naughty Vs. Nice In 2010 2.

5 Best Practices for B2B Corporate Blogging |


Although as a B2B Marketer, your blog exists as a means to educate existing customers and new prospects about your company’s products and services, the end-result is that you are building confidence in the mind of your readers that you really know your particular field of business.

B2B Mobile Marketing. there's an app for that |


Find out what would make your customers and prospects more productive. Based on my work with B2B high tech and industrial companies, the following list offers ideas for B2B mobile apps: Let’s say you provide a B2B software application. Technology Naughty Vs. Nice In 2010 2.

Top 15 Recommended Social Media Books of 2010

WindMill Networking

It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010. My only other rule for placement on the list is that the book had to have been published in 2010.

Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010


In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Marketers are now publishers, and almost all content can be optimized for search.

Start With Relevant, Aspire To Remarkable


With the power to publish comes great responsibility. And if that responsibility falls to you for your company, your first step must be to determine what is relevant to the people you would like to attract. Technology Naughty Vs. Nice In 2010 2.

6 Tips For Building a High Quality Blog Following

Fearless Competitor

Shane Snow is a New York-based tech journalist and co-founder of , a marketplace for brand publishers and journalists. In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. Turn Existing Customers Into Readers.

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Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Here it is - the very best posts and the hottest topics for 2010. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010. How to Calculate Social Marketing ROI - Paul Gillin , June 24, 2010. Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010.

Overcoming the B2B Marcom Manager's Content Conundrum


Relevant, useful content provided on a regular basis across multiple social and online media helps build trust. Most B2B marcom departments have plenty of existing content that simply needs to be adapted to social media—usually that means shifting from a company focus to a community focus.

10 Corporate Blogging Pitfalls To Avoid | - B2B.


Here is a list of 10 issues that you should be aware of when launching your company’s blog. It’s a long term commitment to ongoing dialog and communication with your customers, prospects, investors, partners, employees, and press. Technology Naughty Vs. Nice In 2010 2.

Podcasting As Content Marketing: An Interview With Podcast Pro.


Wouldn’t you love it if customers carried your marketing materials around in their pocket? He’s definitely a podcast pro and offers good tips in this Q &A interview: Why do you think a company should use a podcast as part of their content marketing strategy?

B2B marketers are stumbling in the dark

delicious b2bmarketing

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). What a learning culture looks like A learning culture is one in which learning is an explicit company goal.

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Give Old Spice (and P&G) The Credit It Deserves |


BUILD BRANDS. BUILD BRANDS. Read this Fast Company article about Old Spice’s Brand Manager, Alex Keith , and you will see why. Technology Naughty Vs. Nice In 2010 2.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained


B BackType - BackType is a social media analytics company that helps companies measure their social engagement. is a online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. On the web today, things change fast.

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Five Reasons You May Not Be Spending Enough on Content Marketing

Tom Pisello

The organizations that recognize these significant and fundamental B2B buyer changes, and align their content marketing budgets to empower buyers, engage one-to-one, build trust, address economically focused buyers and enable sales to engage with more value will be the winners in the next decade.

Attack of the Customers Press Release

Paul Gillin

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. How to create a culture that puts customers first.

Thought leadership is still dead; long live idea marketing

Chris Koch

Regardless, it’s a twist on an old consultant’s trick: Gain attention and credibility with press, customers, and influencers by creating your own definition, which gives you the ability to insert the “what we call x…” phrase into descriptions of otherwise basic things. The education is the exchange of value that begins a relationship between the customer and the deliverer—whether that deliverer is a salesperson, a marketer, or a subject matter expert. Build an idea network.