Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Social media has fundamentally altered the practice of public relations.

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The State of the Blogosphere 2010

delicious b2bmarketing

The State of the Blogosphere 2010 Since 2004, Technorati has published its annual State of the Blogosphere report. Perhaps most important, but third in this study, blogging positions its financiers and the company they represent as thought leaders.

Trending Sources

The Best B2B Marketing Ideas of 2010

delicious b2bmarketing

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19 , 2010, the marketing take-away I shared was “Think Different.&# Suitemates This is from the supply chain software company in Ottawa called Kinaxis. inbound software company is fun and irreverent. 19, 2010.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. have a company page on at least one social networking site (but only 39% blog and just 26% tweet).

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks.

Why are America’s fastest-growing companies killing their blogs?

grow - Practical Marketing Solutions

Are America’s fastest-growing companies shifting away from blogging as a primary social media platform? ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. Startups like Payvment , and Alvenda will help companies large and small to open up shop in Facebook.

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Over 600 views of the company videos.

A Simple B2B Marketing Framework

Everything Technology Marketing

To close the loop, and ensure continuous improvement, the feedback process (bottom) loops back to inform changes to strategy or adjustment of goals and tactics to more closely reflect the reality of external market dynamics as well as internal company resources and competencies.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. A Cheat Sheet to Help You Conquer Social Media by Fast Company. Five Rules for Responsible Social Marketing by Fast Company.

3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Do you know of other business blogs from industrial companies?

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Which companies are really succeeding on Twitter, and how are they doing it?

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Your company is managed according. B2B Voices , September 1, 2010 Image via CrunchBase. Companies (257).

SAL is the Glue that Binds Sales and Marketing in Lead Generation

Industrial Marketing Today

B2B marketers are being held a lot more accountable (as they should be) for their contributions to a company’s revenues. Lead scoring must be based on both profiling of the best prospects (company size, industry classification, job function, etc.) A lead is a lead, right?

Best Website Design Guides and Tips of 2010

Webbiquity

Hilde Torbjornsen presents a compilation of visually stunning examples of corporate web design, mostly from very large organizations like Sony and Ford Motor Company. 5 Things That Websites Need in 2010! Website design standards continue to evolve and grow more sophisticated.

How PR and Social Media Can Work Together

Webbiquity

To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog. Smart companies and agencies are putting this together.

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Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? Trick 2) Put the 20 top companies you want to target into the Workplaces field.

Seven Ways to Use Social Media for Business

Webbiquity

Smart companies are providing social media support options and actively monitoring social media networks for brand and product name mentions. People want to buy from companies that are smart, helpful and responsive.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Monitor social media discussions of your company or product in real time? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars.

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7 Mistakes To Avoid In Your Next Webinar Invitation

The Point

The campaign below from Parallels , a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. I’ve written a number of times in this space about how to maximize response from email Webinar invitations.

The Three Biggest Mistakes Companies Make with B2B Websites

delicious b2bmarketing

Because of this history, some B2B companies still consider a website an “online brochure,” a misconception that causes a lot of trouble. Here are the three biggest mistakes I see companies make. You’ll also want to consider how your company is positioned compared to your competitors.

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Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard&# ROI from social media. March 5, 2010.

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Improve Service with a Customer Touch Point Map

B2B Marketing Traction

” A customer touch point analysis allows you to scrutinize all the points at which your company touches customers and assess how you perform on each touch point. It’s an exercise that any company can and should do, with the goal of improving the customer experience. Tweet.

Report: Blogs Are An Important Part Of The Marketing Mix

B2B Marketing Insider

Share: Read more from Social Media Blog , Blogwell , Marketing Mix , Social Media 4 Comments Post a comment Andrew Corliss Nov 9 2010 I believe blogging but all acts of social media are now necessary for businesses. Blogs help deliver information from the company to the consumer.

Internet Trends From The Web 2.0 Summit

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0

Want a Bigger Marketing Budget? Send Less Leads to Sales

B2B Lead Generation Blog

It’s no wonder that the 1,800 companies surveyed as part of CSO Insights Sales Performance Optimization Report said their sales teams spend 20 percent of their time generating leads. If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads.

The New Marketing Accountability

B2B Marketing Insider

Finally, take a poll: ask marketers if they can a) recite the company’s 30-second elevator pitch on why a prospect should pick them vs the competition b) demo their product c) talk to a customer.

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s

Marketing, Death and Taxes

B2B Marketing Insider

It means allowing as many employees in our companies to interact with our customers as real people. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me.

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It's Budget Season - B2B Marketing Budget Trends for 2011

Everything Technology Marketing

IDC Reports Slow Growth of B2B Tech Marketing Budgets On the same topic, IDC reports in the “2010 Tech Marketing Benchmark” study that technology marketing budgets are up 3.7% This year, IDC says, tech companies will allocate 19.3%

11 Myths of Social Media Marketing

Webbiquity

Because social media is fundamentally about conversations, the individual(s) behind your social media activities is often perceived as the public face of your company.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy.

Social Media and the Case for Marketing Optimism

B2B Marketing Insider

In companies across the world, social “experts&# are rising up and taking new positions like “Community Manager&# and “Social Strategist&#. They are the greatest untapped resource in B2B companies.

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal.

Four Must-Have Metrics for Marketing Measurement

Customer Experience Matrix

Purpose: to show the company’s return on its marketing investment. Summary: Four critical metrics tell you most of what you need to show the value of your marketing efforts and to optimize your results. And, here's a funny picture.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Optimize company news for SEO benefit? We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&# Best Social PR Guides and Tips of 2010 (So Far).

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How to drive more traffic to your company blog

EMagine B2B Blog

So let’s say you took our advice and started a company blog; how do you ensure that it doesn’t become the proverbial “candle under a bushel,” but instead becomes popular enough to bring you all [.]. We’ve blogged several times about why blogging is one of the best ways to support your B2B’s online marketing effort.

5 Corporate B2B Blogs That You Should Copy

Anything Goes Marketing

Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. A recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't. The importance of blogs in your B2B marketing mix can't be overlooked.

How to Calculate Social Marketing ROI

Paul Gillin

They do assume that a company has a rich set of historical data to work with, which is often not the case. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. For many companies, that’s far from simple.

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