The Effective Marketer

JANUARY 11, 2010

Just because a vendor has a great way to create dynamic content for newsletters, it won’t matter if you don’t usually send out newsletters. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

JUNE 23, 2009

This entry was posted on Tuesday, June 23rd, 2009 at 9:17 pm and is filed under Marketing Strategy , Marketing Training , Online Marketing , Webinars. One Response to Because You Can’t Beat Free Marketing Training Linda says: July 27, 2009 at 2:33 am Good thing found at your blog about email marketing! United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Scoop.it

JUNE 6, 2019

It allows you to publish it on one or more WordPress blogs, share it on multiple social media, and generate a customized newsletter for email automation solutions. Set up Google alerts for terms you’re interested in. As an example, here are some topics I’ve set up Google alerts for. A tool like Scoop.it Patience is key.

Curation 89

Curation Marketing Automation Services Content SMS 89

markempa

JANUARY 11, 2011

After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. Then why, if Ann’s discussion is any indication, are so many marketers dissatisfied with the results they’re getting from it?

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. Then why, if Ann’s discussion is any indication, are so many marketers dissatisfied with the results they’re getting from it?

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Content Standard

DECEMBER 10, 2014

Back in 2009, Twitter gave Google access to all tweets produced in real-time, and Google’s search results featured Twitter content. Register for the Content Standard Newsletter for more content marketing news and insights. The emphasis on SEO follows an up-and-down trajectory with search engines.

Twitter 40

Twitter Traffic SEO Generation 40

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. WhitePaperSource Newsletter. Read on to get their insights.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Industrial Marketing Today

AUGUST 3, 2010

The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Let’s see how Google Analytics can help you do just that. These statistics are easily and readily available from your dashboard in Google Analytics. In Google Analytics look at Traffic Sources > Keywords.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C).

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

SEPTEMBER 20, 2010

By increasing the number of indexed pages in Google (Blog pages Google includes in its database of pages considered for ranking for specific keywords). For every 50 to 100 pages of indexed pages in Google, leads achieved double digit growth as seen in the chart below.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So I Googled “content curation&# and lo and behold, it returned 77,600 results. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. I hit the mother lode!

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 3, 2010

Do you want them to sign up for your newsletter? The first one is All in One SEO Pack and the second one is Google XML Sitemaps. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Lead them to it.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JUNE 8, 2010

My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1. Instead of guessing, develop a list of keywords and phrases that your target audience is actually using to search for solutions to their problems.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 31, 2010

Here’s my description tag from the same post (NOTE: it is not the default first paragraph): Don’t go crazy stuffing keywords in your page’s keywords tag because Google does not use the keywords Meta tag in page ranking. See a video from Matt Cutts on Google official position on using keywords meta tag ). Here less is better.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Google is not the only source of content ideas. Bottom line – better content comes from better research.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Content Standard

APRIL 6, 2015

Ranking on the first page of Google search results for a branded term is irrelevant for generating awareness. Google AdWords Help even shares SEO tips, including the one below, that recommend prioritizing quality over quantity. For a search flashback, take a look at one of Matt Cutts’s first Google Webmaster videos from 2008.

SEO 40

SEO Tips Long Tail Marketing Lead Scoring 40

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store? Pissing off Google.)

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Industrial Marketing Today

JULY 23, 2010

It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. I have even read statistics where Facebook is now drawing more visitors than Google. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Porch Group Media

MAY 21, 2019

Triggered emails, which are messages delivered only when an individual has taken a certain action such as subscribing or abandoning a shopping cart, have a 71% higher average open rate and 102% higher average click-through rate compared to general newsletters. Think with Google). Google’s first ever tweet was sent in 2009.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Content Standard

DECEMBER 12, 2018

It’s also the reason why internet giants like Google and Facebook aren’t in China—they advocate free access to information, and don’t allow monitoring of user behavior. Launched in 2009, Weibo has become one of the most prominent sources of news for China; usage is increasing at more than 20% year-on-year.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

Industrial Marketing Today

JUNE 3, 2010

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Online Marketing Institute

DECEMBER 1, 2010

If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment. You can even track your registration page in Google Analytics. Eventbrite provides everything you need including custom page templates and the ability to sell tickets. Powered by Wordpress. b2bmarketing

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Reuse your email newsletters by ensuring they are posted on your website. This is a simple one but it's surprising how many e-newsletters remain only in email format.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. How Does This Help You?

Social Media 115

Social Media SEO Marketing Websites PR 115

Content Standard

JUNE 20, 2016

My dad knew what he wanted after just a few Google searches, while my mom’s catalog subscriptions slowly turned into email newsletters and promotions. Streaming services brought the theater to our living room. In the same way, our family’s shopping habits changed.

Marketing Strategy 45

Marketing Strategy Marketing & Strategy Paid Search Agency Merchandising 45

Online Marketing Institute

JANUARY 4, 2011

Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!) Comment appropriately on the top blogs ranked by Google on the major key word or phrase you are trying to optimize for SEO. Offer a premium paid newsletter for a low cost of $1.99.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Ambal's Amusings

FEBRUARY 4, 2010

WhitePaperSource Newsletter. Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Gordon Graham. More recently, Eccolo Media published the B2B Technology Collateral Survey Report in September 2009.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Online Marketing Institute

JUNE 27, 2009

5 Surefire Ways to Increase Google Adsense Earnings Five Mistakes Can Sink Your PPC Campaign Microblogging on Facebook with Hellotxt How to write an attractive blog post – 8 Tips Twitter Marketing Strategy Interview - Marketing Professor How to Optimize Your Website for Google Local Search Website Optimizer, What Should I Test?

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Online Marketing Institute

AUGUST 31, 2011

Here are a few B2B blogging communities to consider: B2B Marketing Zone launched in 2009. They selected us to be a contributor and our posts get syndicated to their site – published in their newsletter and sent out as tweets to their 1,600 followers. He is Google AdWords and Google Analytics certified.

Traffic 40

Traffic Demand Generation Agencies Paid Search Agency B2B 40

Buzz Marketing for Technology

JUNE 27, 2008

Newsletters |. NEWSLETTERS. More Newsletters. Six Techniques to Get More from the Web than Google Will Tell You. Find out why a new study picks Googles Messaging Security over competitors. Salesforce for Google Apps Webcast. New Top-Level Domains Expected in 2009. src = [link]. }. White Papers |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Anything Goes Marketing

APRIL 5, 2009

One of the themes for marketers in 2009 is “doing more with less”. By transactional email, I’m referring to the automatic email that you receive when you sign up for a newsletter or download an e-book. Here is a perfect example: A web visitor finds your pay per click ad on a Google search results page and clicks on it.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. TODAY ON SEARCH ENGINE LAND TOP STORIES Google’s 2010 Holiday Logo: From St. Are All Leads Created Equal?

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Convince & Convert

APRIL 6, 2010

Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. This is especially important now that Google and Bing are incorporating social content into real-time search results). and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators. Comments are closed.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Convince & Convert

FEBRUARY 5, 2010

Regarding comments about the search box location, I'm used to a left or central location on search engines (Google, Yahoo, etc.), but a right-hand location on content sites. I completely missed it in the first two headers, but noticed it readily in the third. All rights reserved.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109