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Programmatic Advertising Glossary & Brief History

Digilant

Basic Programmatic Glossary Demand Side Platforms (DSPs) A piece of bidding technology or ad servers with optimization and inventory links. Demand Management Platforms (DMPs) Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads.

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A Plain English Guide to Real Time Bidding

Hubspot

Since its inception in 2009, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online. An impression, which is when an ad is displayed on a user's screen, is the currency used in RTB. On the advertiser side, marketers use DSPs to set up their ad campaign and track its performance.

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(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Jeff Bullas.

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How These 5 Brands Use Educational Content to Engage Customers

Scoop.it

70% of customers learn about a brand through their content instead of ads. Their content marketing efforts were a major part of their progressive growth since their official launch in 2009. OKEx is a cryptocurrency exchange that makes selling, trading, and buying of cryptocurrencies easier.

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What is Programmatic Digital Advertising?

Digilant

A piece of bidding technology or ad servers with optimization and inventory links. Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads. Distributed media buying platforms that exist within the larger ad agency holding companies. Agency Trading Desks.

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

Gary Hayes muses about the value of “top&# lists, and the motivations of those who create them, then provides his own semi-scientific list of the best best-of lists from sources like Ad Age, Junta 42, Evan Carmichael and Mashable. SpotMixer and Google Pair to Offer Self-Serve Online Video Ads by ClickZ.

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How the Rise of Crypto Mining Will Impact the B2B Ecosystem in 2021

Valasys

Moreover, in the year 2021 regulated digital exchanges custodians will continue to be announced and are expected to go live. Crypto mining has only been around since Bitcoin was first mined in 2009, and in the current year, the terminology has made quite a splash among miners, investors, and cybercriminals alike.