Convince & Convert

AUGUST 31, 2010

The information exchange is asynchronous. We’ve been on a downhill slide conversationally ever since Alexander Graham Bell uttered “Mr. Watson—come here—I want to see you.&# To expect social media to truly emulate conversation as we know it is a fools errand. You can’t have asides (other than DMs).

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

JUNE 15, 2010

Email Behavior Have you added links to your social outposts in your emails? Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? The first exchange with their web based service took along time for 5K contacts. Just a FYI if you have alot of addresses.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

FEBRUARY 9, 2010

The pervasive time crunch that blankets us all has forced us to curtail face-to-face relationships in exchange for digital interaction. suzyoge I'd like to see a category added here, “Experts&#. . &# With Friends Like These, Who Needs Friends? On the surface, it makes sense.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. That I’m sure to hear about them since I know I’ve missed adding many to this list.) Here’s the problem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

APRIL 8, 2010

For travel, I recently exchanged my USB air card that I used on my Macbook (Verizon, $60/month) for a MiFi (same price), so that I can make my own Wi-Fi hotspot at any time, and connect up to 5 devices to it (usually iPad, iPhone, MacBook, wife's iPhone, kids' iPod Touch). .&# Nooneknows such as viewing Flash Ads?

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JUNE 16, 2010

It’s About Value Exchange Adagio Teas has a fully customizable, “digital desktop tea timer&# that helps tea connoisseurs brew a perfect cup each time, and mixes in a powerful, respectful marketing approach to all who use it. It’s a value-exchange between parties. Notice the qualitative outcomes for both parties?

Social Media 120

Social Media Paid Content Media Webinar Metrics 120