2009, Ad Exchange and Media Plans

A Plain English Guide to Real Time Bidding

Hubspot

APRIL 9, 2021

Since its inception in 2009, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online. An impression, which is when an ad is displayed on a user's screen, is the currency used in RTB. On the advertiser side, marketers use DSPs to set up their ad campaign and track its performance.

Cost Per Thousand

Cost Per Thousand Ad Exchange Work Management Mobile Advertising

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? What specific benefit will your reader receive in exchange for parting with his or her email address? What is it? In other words, motivate them to act on your offer now!

Email Marketing

Email Marketing Web 2.0 Planning Opt-in

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 25, 2010

Easy, One Time Set-up To build your Swix success metrics (which they call “pods&# ), you just log-in to your various social outposts or hubs, and agree to a data exchange. If you have all of your passwords and such handy, the process should take about 5 minutes. All rights reserved.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

It's Time for Real-Time

Convince & Convert

JUNE 11, 2010

I added my suggested title to your poll. I added my suggested title to your poll. I added my suggested title to your poll. I added my suggested title to your poll. I added my suggested title to your poll. I added my suggested title to your poll. I added my suggested title to your poll.

Webinar Metrics

Webinar Metrics Paid Search Agency Social Media PR

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Ad Chickadee ? Ad Chickadee ? Ad Chickadee ? Ad Chickadee ?

FAQ

FAQ Top of Funnel Paid Search Agency Social Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 23, 2010

So yeah, adding a humanity to your posts works. I have never considered adding calls to action on a blog – but the concept makes complete sense. It's good to know that different people from different parts of the globe can exchange opinions on certain topics like this one. In the case of today's internet.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Is Social Conversation a Myth?

Convince & Convert

AUGUST 31, 2010

To expect social media to truly emulate conversation as we know it is a fools errand. The information exchange is asynchronous. We’ve been on a downhill slide conversationally ever since Alexander Graham Bell uttered “Mr. Watson—come here—I want to see you.&# You can’t have asides (other than DMs).

Conversion

Conversion Paid Search Agency Social Media Advertising Agencies

4 Detective Tricks to Find Your Customers in Social Media | Social.

Convince & Convert

JUNE 15, 2010

Email Behavior Have you added links to your social outposts in your emails? Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? The first exchange with their web based service took along time for 5K contacts. Just a FYI if you have alot of addresses.

Social Media

Social Media Ideal Customer Profiles Paid Content Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

FEBRUARY 9, 2010

The pervasive time crunch that blankets us all has forced us to curtail face-to-face relationships in exchange for digital interaction. suzyoge I'd like to see a category added here, “Experts&#. Thanks to social media, friends are often exposed as being liars or at least untrustworthy. On the surface, it makes sense.

Social Media

Social Media Webinar Metrics Media Paid Search Agency

The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

APRIL 8, 2010

For travel, I recently exchanged my USB air card that I used on my Macbook (Verizon, $60/month) for a MiFi (same price), so that I can make my own Wi-Fi hotspot at any time, and connect up to 5 devices to it (usually iPad, iPhone, MacBook, wife's iPhone, kids' iPod Touch). .&# Nooneknows such as viewing Flash Ads?

Paid Search Agency

Paid Search Agency Content Social Media PR

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention.

Social Media

Social Media Facebook Paid Content Marketing Websites

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention.

Facebook

Facebook Marketing Websites Paid Content Social Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 16, 2010

It’s About Value Exchange Adagio Teas has a fully customizable, “digital desktop tea timer&# that helps tea connoisseurs brew a perfect cup each time, and mixes in a powerful, respectful marketing approach to all who use it. It’s a value-exchange between parties. Notice the qualitative outcomes for both parties?

Social Media

Social Media Paid Content Media Webinar Metrics

B2B Marketing Zone

A Plain English Guide to Real Time Bidding

Are You Creating Irresistible Offers with Your Email Marketing?

Webinars

Trending Sources

Convince and Convert Blog: Social Media Strategy and Social Media.

Webinars

It's Time for Real-Time

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince and Convert Blog: Social Media Strategy and Social Media.

Is Social Conversation a Myth?

4 Detective Tricks to Find Your Customers in Social Media | Social.

Convince and Convert Blog: Social Media Strategy and Social Media.

The Truth About the iPad | Blogging and Content Creation | Social.

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

3 Ways Facebook is Killing Your Website | Social Media Marketing.

RIP 3 Ways Facebook is Killing Your Website

Convince and Convert Blog: Social Media Strategy and Social Media.

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