Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Buzz Marketing for Technology

JUNE 25, 2008

… a knowledge worker’s waste blog … Skip to content. Filed in Autism , Knowledge Management , Learning , Mastery , Music , Sports , Tools. April 2008. March 2008. February 2008. January 2008. Please excuse the mess… Tools do not a master make [redux]. No Straight Lines.

RSS 100

RSS Web 2.0 Work Management Social Networks 100

Buzz Marketing for Technology

JUNE 27, 2008

Archives June 2008. April 2008. March 2008. February 2008. January 2008. Open content holistic research environment. 14 June 2008, Gráinne @ 9:37 am.  I’m at the Eden 2008  conference in Lisbon. Sarah Stewart — June 15, 2008 @ 6:30 am. Blog Search. e4innovation wiki.

Wiki 100

Wiki RSS Web 2.0 Conference 100

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Unfortunately, the answer is a big NO.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Buzz Marketing for Technology

JUNE 25, 2008

… a knowledge worker’s waste blog … Skip to content. This entry ( permalink ) was posted on Tuesday, June 24, 2008, at 18:26 by Brett. April 2008. March 2008. February 2008. January 2008. Please excuse the mess… Tools do not a master make [redux]. No Straight Lines. 3 Comments.

RSS 100

RSS Web 2.0 Social Networks Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? tools like blogs to manage their personal knowledge so it will be an easier step for them to manage their personal business knowledge in a similar way.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. In 2008, revenues were up to $16.6 You can follow any responses to this entry through the RSS 2.0 They are one of the most powerful marketing tools a company can use to build a strong brand, if they are designed and deployed the right way.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

WebMarketCentral

SEPTEMBER 10, 2009

Content Marketing: How do you write to entertain readers? How to Get Blogs to Link to Your Posts by ProBlogger Rockstar blogger Darren Rowse provides an excellent set of tips on getting links from other bloggers, among them: being relevant, presenting an angle, and supplying helpful resources.

RSS 20

RSS Best Practices Business Blogger 20

Buzz Marketing for Technology

JULY 24, 2008

Content Management (2). April 2008. March 2008. February 2008. January 2008. While this sounds like something you should be paying a consultant to organize properly for you, there are many, many free tools out there you can use to get organized. Subscribe now to the full RSS feed. Announcements (26).

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

Buzz Marketing for Technology

JUNE 27, 2008

… a knowledge worker’s waste blog … Skip to content. This entry ( permalink ) was posted on Friday, February 1, 2008, at 06:13 by Brett. April 2008. March 2008. February 2008. January 2008. Please excuse the mess… Tools do not a master make [redux]. No Straight Lines.

Work Management 100

Work Management Conversion RSS Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

Friday, June 27, 2008. 50+ On-demand DNS and network tools. Submitted by Susan Hanley on Fri, 03/14/2008 - 4:37pm. However, they do want to secure meeting content from people who are not invited to the meeting. Â We also added a Table of Contents web part showing just one level of navigation so that we would have a â??security

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

adapt the use of tools and approaches to the work situation at a given time. Personal toolkit: A framework for personal knowledge management tools by Steve Barth. The contents of this KM blog are my personal comments and do not reflect the official views of Hewlett-Packard Company.]. » May 2008 (3). to some degree.

Wiki 100

Wiki Personalization Enterprise Management Barriers 100

Buzz Marketing for Technology

JULY 7, 2008

A platform should have an extensibility model, a content management model, a user profiling/membership model, a rating/reputation system (for content and authors), and registration system, etc, etc, etc…you get the idea. I think the same is true for the bevy of social tools. Upcoming Events. let us know what you think.

Social Media 100

Social Media Communities Wiki Work Management 100

Industrial Marketing Today

AUGUST 10, 2010

In this post, I’m going to focus on a powerful DiY SEO tool for WordPress blogs. I keep these checked to avoid any duplicate content issues. Now that you have a better idea of optimizing your WordPress blog to attract traffic, don’t forget, it is your content that will create fans and convert them into customers.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Buzz Marketing for Technology

JUNE 27, 2008

user generated content. user generated content. Web Content 2007. Wiki tools. Jun 26, 2008 0. Jun 25, 2008 0. There’s no good tool to display a specific set of tweets so here are a few highlights from his summary: @slmader JUST did my pitch! Jun 25, 2008 0. RecentChangesCamp. recognition.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

March 14th, 2008. The results of this study will be presented at WWW2008 , the 17th International World Wide Web Conference which will be held on April 20 to 25, 2008 in Beijing, China. In its March/April 2008 issue , Technology Review has published a series of articles about the 10 Emerging Technologies of 2008.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? How can you create effective online video content on a budget? Another tool well worth checking out though not on Mitch's list is the "freemium" version of Techrigy SM2. How should you measure the impact of social media?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Buzz Marketing for Technology

JUNE 27, 2008

Tools & Resources. Get the latest headlines each day: Wired Campus e-newsletter | RSS. January 16, 2008. They don’t understand what the Internet really is: a vast network with many different content providers. —Hurley Goodall. --> Posted on Wednesday January 16, 2008 | Permalink | Comments.

Copyright 100

Copyright Peer-to-peer Privacy Policies RSS 100

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. Each has its own pain points and needs the right content to address them.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

WebMarketCentral

APRIL 27, 2009

The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products. Do You Show Appreciation to Your Favorite Bloggers?

Best Practices 20

Best Practices Business Adwords Blogger 20

Convince & Convert

JUNE 29, 2010

First, that our default state as a species is to create and share and collaborate, and we are just now moving back toward normalcy, aided by the vast increase in content creation and sharing mechanisms. Second, that making collaboration more convenient will inexorably cause it to become more commonplace. link] < possibly.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Buzz Marketing for Technology

SEPTEMBER 30, 2008

May 19, 2008. The Social Media 100 is a project by Chris Brogan dedicated to writing 100 useful blog posts in a row about the tools, techniques, and strategies behind using social media for your business, your organization, or your own personal interests. Comment by Hjörtur Smárason on May 19, 2008 @ 7:13 am. chrisbrogan.com.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Anything Goes Marketing

MARCH 8, 2009

Twitter is a fantastic networking tool and it can help you maximize your travel time. Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. tools , online marketing.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Industrial Marketing Today

JULY 9, 2010

That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. The first is a diagnostic tool and the second one measures the health of the business. It’s a combination of tools, methods or procedures, and analysis and activities.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. You can read his entire blog post here.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Online Marketing Institute

OCTOBER 31, 2010

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. This next tool might be the key to a successful digital PR campaign.” Why do you want to test the tool? To help your staff?

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. A business blog can be one of the most powerful tools in driving traffic and generating high-quality B2B leads.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. 2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Radian6 (Salesforce) URL: Radian6.com MediaPRO Community.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

AUGUST 14, 2011

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. You can follow any responses to this entry through the RSS 2.0

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Buzz Marketing for Technology

JULY 24, 2008

Enter your email address: May 23rd, 2008 in Productivity. Not about quality, but about content. He is also the creator of The Writers Technology Companion , a site devoted to the tools of the writing trade. links for 2008-05-25 at DeStructUred Blog. Jamie says on May 23rd, 2008 at 12:11 pm. PRODUCTIVITY.

Product 100

Product Work Management RSS Privacy Policies 100

Industrial Marketing Today

JANUARY 26, 2010

This trend towards lower-cost content marketing is likely to continue well into 2010. Create fresh content: Don’t copy-paste static brochureware text and put it on your website. Nothing will turn off your prospects more than outdated and stale content. Search engines love sites with constantly changing fresh content.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Before you can deliver your content and engage with your target audience, they need to find you! Once there, make sure your content fulfills their search queries and encourages them to engage with you further.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 3, 2010

How do you turn your business blog into a powerful sales tool? Make a plan: Even before you start writing content and posting, you need to have a clear set of goals. Let form follow function: Your blog’s design should never overwhelm or distract from the content. What do you want the post to do for your company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Having a search function on your website is no longer an option, it is a requirement.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60