Kevin Indig

NOVEMBER 13, 2023

For $15/month, paid subscribers get two monthly deep dives into companies that are very successful at SEO, CRO (conversion rate optimization) or PLG (product-led growth). I talk to operators at the company I dissect to validate my analysis. White hat SEOs work at companies, agencies or make a living from their own web projects.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Biznology

APRIL 24, 2017

43% of both B2C and B2B companies say they use organic and paid social media equally. 31% of traffic to all websites comes from the Top 8 social networks ( Shareaholic ). 13% of larger companies only do organic social media. Over 70% of marketers plan to increase their use of video ads in 2017 ( Hootsuite ). Business.com ).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Webbiquity

FEBRUARY 9, 2021

It’s not unusual in companies for their blog to account for 60-80% of total website traffic, with most of their online leads coming through the blog. Blogging is important because, up until 2008, more people still used offline (e.g. Blogging is important because, up until 2008, more people still used offline (e.g.

Paid Content 292

Paid Content Traffic Lead Ranking Blogger 292

Outgrow

JANUARY 22, 2020

Pat Flynn became an affiliate marketer in 2008 after he was laid off at his job. After one and a half years of working on his website, his first income in November 2008 through affiliate marketing was $8000. Finch runs his own company, Finch Media Ltd. You don’t need to wait for companies or PR agencies today to approach you.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Customer Experience Matrix

APRIL 13, 2017

Monetate is one of the oldest and largest Web testing and personalization vendors, founded in 2008 and now serving more than 350 brands. Its core clients have been mid-to-large ecommerce companies, originally in the U.S. Fees start around $100,000 per year for a small to mid-size company. and now also in Europe.

eCommerce 120

eCommerce Personalization Ideal Customer Profiles Marketing Management 120

Webbiquity

MARCH 24, 2015

Blogging is often viewed as the core of content marketing strategy, and its use continues to expand due to its compelling benefits: • 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. Blogging increases web traffic by 55% for brands. Forbes ). • NewsCred ). • Rocket Post ). •

Business 100

Business Business Blogging Vendors Social Media 100

Zoominfo

MARCH 8, 2021

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. The roadmap to company success is written in the customer journey , which goes from awareness and interest, and beyond their buying decision. What Causes Data Loss? Data can be lost in many ways, but it is preventable: 1.

Work Management 100

Work Management Spyware Marketing Management User-Generated Content 100

illumin

SEPTEMBER 25, 2023

Social media companies need to make money in order to operate and since usership on these sites is free, social ads are a critical part of their business model. In 2007 to 2008 Twitter also introduced Promoted Tweets. This was followed in 2006 with the creation of Twitter and later by the 2010 launch of Instagram.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Televerde

JULY 26, 2021

Most companies know by now that content marketing is a must for building your brand, establishing thought leadership within an industry, and attracting new potential customers to the sales funnel. Today, 72% of B2B companies feel that content marketing is an important part of their core strategy. Quick Takeaways. Make It Visual.

Top of Funnel 52

Top of Funnel Conversion Content Marketing Allocation 52

Biznology

SEPTEMBER 19, 2017

I am already getting traffic because I am filling in Google voids. Be sure to include all the content that you created before all the pivots and reinventions that you’ve make over the course of your company’s history. Your Old Content Will Fill Google’s Missing Pieces. Don’t be afraid!

Google 123

Google Press Domain Marketing Management 123

Sprout Social

FEBRUARY 16, 2022

Then in 2008, the Evolution of Dance video was the first to reach 100 million views. Moreover, the company used surveys to collect information on what users enjoyed and preferred. Ads were running alongside videos that promoted offensive or violent content, leading many major companies to pull their advertising.

Youtube 124

Youtube Lead Scoring Lead Ranking Ad Frequency 124

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Webbiquity

NOVEMBER 8, 2012

Of the more than 200,000 publishers who use Shareaholic tools (such as social sharing buttons at the bottom of this post), the company selected the top 25 bloggers in each of the following seven categories to feature: • Food. Fashion & Beauty. • Social Media Marketing. Personal Finance. Who is Shareaholic?

Curation 100

Curation Blogger Content API 100

DemandBase

APRIL 2, 2020

Since the turn of the century, namely 2001 and 2008, we’ve had to figure out new realities and reinvent the way we go to market during economic downturns. Content Marketing: An Employee Engagement company used Site Analytics to discover a huge surge in traffic to a “remote work” piece they published on their site.

Paid Search Agency 52

Paid Search Agency B2B Thought Leadership Work Management Account Based Marketing 52

Parse.ly

FEBRUARY 24, 2021

Keep in mind that while there are some differences in the goals media companies and B2B/B2C companies have with their content, the overlap in the ways that digital distribution comes into play is becoming stronger between markets. Every piece of content we put out is measured in terms of engagement, traffic, referral sources, etc.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

Keep in mind that while there are some differences in the goals media companies and B2B/B2C companies have with their content, the overlap in the ways that digital distribution comes into play is becoming stronger between markets. Every piece of content we put out is measured in terms of engagement, traffic, referral sources, etc.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

ATAK Interactive

OCTOBER 1, 2019

Magento eliminates this wasted time for companies with a powerful search function. . Commerce (formerly known as Enterprise) is Magento’s licensed version of the platform which is generally used by larger companies with more customer traffic. Magento quickly became the world’s most popular eCommerce company.

eCommerce 78

eCommerce Enterprise Management Marketing Management Paid Search Agency 78

WebMarketCentral

SEPTEMBER 22, 2009

domain to enhance your company's web presence. Companies Believe Social Media Can Increase Revenue! by Social Media Today Jacob Morgan reviews a report from the Economist Intelligence Unit which concludes that 80% of companies believe social media can increase company revenue. Take Advantage of.TV

Social Media 20

Social Media Optimization Media Web 2.0 20

Varicent

MARCH 8, 2018

Tell me about Akamai and then a little bit about your role with the company …. We're a global company with over 6,000 customers and what we’re really known for is making sure that the internet is working smoothly for you and your business - both speed and reliability. Akamai Technologies is based in Cambridge, Massachusetts.

Enterprise Management 81

Enterprise Management Startups Paid Content Top of Funnel 81

Hubspot

JUNE 22, 2020

We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business. The list goes on. Today, average websites score 21.6

Marketing Websites 68

Marketing Websites CMS Development Advertising Benchmark Mobile Marketing 68

NuSpark Consulting

JANUARY 11, 2013

Companies need to understand this paradigm shift and adapt. They should involve a mix of motion graphics and footage, incorporate music, and (depending on the company and style of the video) actors/voice talent. In 2008, no one had even heard of the App Store. That’s more than 18 million app downloads per day.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? Secrets by Traffic Travis The creators of SEO analysis tool Traffic Travis present a helpful mini-course on using social media to drive web traffic. How should you measure the impact of social media?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

The Point

JANUARY 14, 2014

Software Advice analyzed more than 6 million unique visitors to their own Website between 2008 and 2013, and the impact that various factors (speed of response, time of day, day of week, month of year) had on the rate at which those leads were qualified based on a telephone needs analysis and BANT qualification.

Lead Ranking 100

Lead Ranking Marketing Automation Services Marketing Qualified Leads Sales Leads 100

Zoominfo

DECEMBER 19, 2018

The company covers everything from branding to entrepreneurship to product reviews. Live and unedited, you’ll get to see how a successful marketing company operates day-to-day. Ahrefs TV is all about actionable SEO tutorials that show you how to increase your organic search traffic and rank #1 on Google. 9. Ahrefs TV.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Sword and the Script | B2B

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. She’s the CEO of Analytics Partners , a marketing analytics software and consulting company. And that’s the theme for this week’s Unscripted Marketing Links [UML].

Paid Content 62

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 62

Marketing Insider Group

AUGUST 20, 2013

Brian Solis’ Future of Business : Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. The % of companies new to the Fortune 1000 has grown from 35% (1973- 1983) to 45% (1984-1993) to 60% (1994-2003) to over 70% (2004-2013) in each of the last 4 decades. Thanks for your help!

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Method and Metric

OCTOBER 2, 2019

Similar to Google’s Search Console, Bing has a free service called Bing Webmaster Tools , which offers a variety of services including SEO analysis, Page Traffic Report, a Mobile Friendliness Tool, and an area to submit sitemaps. Created in 2008, DuckDuckGo’s main principle is that of user privacy. Content is Queen. DuckDuckGo.

Optimization 88

Optimization Wikipedia Amazon Domain 88

Convince & Convert

FEBRUARY 24, 2016

His company, Ignite Media, was one of the first to facilitate social media for marketing purposes. His second company, Carusele, is designed to make it even easier and quicker for brands to buy in. Why your company must constantly evolve. And Jim is certainly no stranger to the world of marketing. In This Episode.

Paid Search Agency 93

Paid Search Agency CAN-SPAM Social Media Marketing 93

WebMarketCentral

FEBRUARY 10, 2009

The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic. Are Your Analytics Reports Breaking News or Listing Facts?

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

ATAK Interactive

OCTOBER 1, 2019

Magento eliminates this wasted time for companies with a powerful search function. . Commerce (formerly known as Enterprise) is Magento’s licensed version of the platform which is generally used by larger companies with more customer traffic. Magento quickly became the world’s most popular eCommerce company.

eCommerce 68

eCommerce Enterprise Management Marketing Management Paid Search Agency 68

WebMarketCentral

JULY 20, 2009

Keep this one in mind when you decide whether to fight a pitched battle for #1 placement on a high-traffic SERP. You might be far better off looking for smaller gains on longer-tail keywords, 2nd-tier engines, or by using day-parting or other segmentation technologies."

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

B2B Marketing Traction

AUGUST 4, 2011

I work with business owners of small to mid-size companies. Traffic to your website? Not many companies track results and keep doing the same marketing regardless. According to a Technorati study from 2008, blogs have a 94% abandonment rate. So, what they do spend on marketing must produce results. and How Much?

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

Hubspot

JUNE 27, 2011

River Pools and Spas publishes the most popular blog in the pool industry and is the number one pool company in the United States that specializes in fiberglass pools. The company started blogging in 2008, and to date, it has 760 blog subscribers. 1) Got rid of PPC and decided to focus on earned traffic through blogging.

Traffic 28

Traffic Long Tail Marketing Tactics Paid Search Agency 28

Content Marketing Institute

SEPTEMBER 26, 2018

When I am asked by companies, I show them the website I worked on regarding content marketing and then search on Google for the keywords they rank for to show the value of content marketing. Prasun Shakya , The Prasun Shakya Company. Carola van der Linden , The Social Selling Company. Content Marketing Institute.

FAQ 95

FAQ Paid Search Agency Content Marketing Work Management 95

ATAK Interactive

OCTOBER 1, 2019

Magento eliminates this wasted time for companies with a powerful search function. . Commerce (formerly known as Enterprise) is Magento’s licensed version of the platform which is generally used by larger companies with more customer traffic. Magento quickly became the world’s most popular eCommerce company.

eCommerce 60

eCommerce Enterprise Management Marketing Management Paid Search Agency 60

SmarkLabs

NOVEMBER 18, 2019

However, it’s especially important for B2B companies. This will ensure the site is in sync with your company objectives. Here are some pointers: Rework your keyword strategy: You might feel like your web traffic has been lagging. And that was in 2008. Kickstart your new website strategy. Don’t know where to start?

Marketing Websites 79

Marketing Websites Marketing & Strategy B2B Work Management 79

Zoominfo

OCTOBER 5, 2021

The company covers everything from branding to entrepreneurship to product reviews. Live and unedited, you’ll get to see how a successful marketing company operates day-to-day. Ahrefs TV Ahrefs TV is all about actionable SEO tutorials that show you how to increase your organic search traffic and rank #1 on Google.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100