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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

» Technology PR Sessions at 2008 PRSA Conference. Although I don't attend every year, I have always found the annual conference of the Public Relations Society of America (PRSA) very worthwhile for keeping up with the latest trends in the field and making valuable contacts among corporate and agency PR practitioners. 

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Uncommon Thinking for B2B Authors

B2B Digital Marketer

One such way of doing non-traditional marketing is through book publishing. Books are a great way to establish authority and credibility. In this episode, Jim Knight discusses how to use book publishing and authorship as a way to do marketing differently using uncommon thinking, and doing things in a nontraditional way.

B2B 98
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20 Best Business Books of 2017

Hubspot

20 Best Business Books of 2017. Yep, according to the experts, reading the latest industry blogs, articles, and books is key to finding success in your job and your career. To help you stay at the top of your game, I’ve rounded up the top business books of 2017. 20 Best Business Books of 2017. Principles. Unshakeable.

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How B2B Brands Can Benefit from Social Listening

Brandwatch Marketing

Noble Caledonia needed to understand the online behavioural traits of people finding, researching and booking small-ship cruise holidays. It helps us ascertain where we sit in the complicated field of analytics tools, at least in terms of brand awareness, PR coverage and other measures of visibility. Read more about it here.

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How B2B brands can benefit from social listening

Brandwatch Marketing

Noble Caledonia needed to understand the online behavioural traits of people finding, researching and booking small-ship cruise holidays. It helps us ascertain where we sit in the complicated field of analytics tools, at least in terms of brand awareness, PR coverage and other measures of visibility. Read more about it here.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.