October, 2011

Savvy B2B Marketing

Trending Sources

Hog-tieing Social Media

Savvy B2B Marketing

Something has got to change. I start everyday with the best of intentions. I have my to-do list, each day I know that I need to write a few blog posts and an article or two, as well as, knock out at least 6 pages of my book. I'm a woman on a mission.

Savvy Speaks: How Do You Engage B2B Customers with Social Media?

Savvy B2B Marketing

FaceBook. Linked In. Twitter. Google +1. You've done your research, you've picked your poison(s) and you've hung out your social media shingle. But while examples and advice abound for B2C social media engagement (coupons and contests, anyone?),

Savvy Speaks: Google Plus What?

Savvy B2B Marketing

So we couldn't help noticing that Google has launched its own version of a social media plaform, called "Google Plus." " You may have noticed all those little "+1" symbols suddenly floating around the internet lately.

A Brave New World in Book Marketing

Savvy B2B Marketing

Things are changing as quickly in the publishing world as they are at your local phone store. The old model of an author writing a book and then handing it over to an agent and then publisher to do all the marketing are long gone.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Weekly Wrap Up: October 7

Savvy B2B Marketing

Looking for some inspiration to take you through the weekend? Look no further! Tweets, Links, Circles and Likes: Necessity or Luxury for B2B Professionals? by @ Marketri. Debra Andrews lays out the pros and cons of using popular social media tools. The Eloqua Grande Guide to B2B Marketing Content [Free eBook] by @juntajoe.

Do you mix business and pleasure?

Savvy B2B Marketing

Should I write about personal stuff on my business blog? How much? Which topics are acceptable and which are taboo? Can I swear? Should I voice political opinions? Can I post pictures of my cat? My kid? My dinner?

Savvy Speaks: How Do You Stay Organized?

Savvy B2B Marketing

We Savvy Sisters are BUSY. When we get busy, we're often juggling several clients and dozens of projects (not to mention kids, SO's, pets, hobbies, etc).

Week in Review - Oct 14th

Savvy B2B Marketing

Another week - another batch of must-read blog posts from our friends and colleagues around the web. With all this great content to read, it's a wonder we get any work done at all! Enjoy our picks, feel free to add your own in the comments, and have a wonderful weekend (hopefully with some apple or pumpkin picking in it!). Please. Stop Making Your Company Blog Suck. by @markwschaefer. How can you not love that headline?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Savvy Toolkit - Guide to Marketing Automation Vendors

Savvy B2B Marketing

One of the best perks of working as a freelance marketers is that we get to see the landscape of vendor tools and hear reviews from all our clients. Even with all that inside scoop we have never conceived of what it would take to put together a definitive guide of Marketing Automation solutions.

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Savvy Toolkit - The next generation presentation tool!

Savvy B2B Marketing

I have long been an advocate for better powerpoint presentations. I have been singing the praises of Rick Altman and his "Why Most Powerpoint Presentations Suck and How You Can Make Them Even Better" for a while on this blog. The logical next evolution of the powerpoint is to make it more hands on. We are in an iPad, touchscreen, handheld revolution and the powerpoint is still a flat mostly projected image with fixed forward and back directionals. Or so I thought!

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Savvy Week in Review: October 28

Savvy B2B Marketing

We look forward to Friday for the obvious reasons, but also love that it's time for us to compile our favorite reads of the week. So read on and enjoy! And point us to your faves of the week! 10, 862 Comments Later, I Realize Blog Comments are NOT a Business Model by @TheSalesLion. Marcus Sheridan brings us another a-ha moment with this post that is especially appropriate for B2B bloggers. Six Ways to Challenge Best Practice Plus Measurement by @Soulati.

Lessons from the Field – Comment Paralysis

Savvy B2B Marketing

This is the second post in a series focused on the Top Ten List of B2B blogging that I originally wrote for my DemandCon Social Media Best Practices presentation. The other posts in the series can be found here. The Scenario. From the Top Ten Rules of B2B Blogging #7 was Comment, Comment, Comment.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Lessons from the Field – Blogger Outreach

Savvy B2B Marketing

A few months ago I ran a post – Top Ten Rules of Blogging , that came out of my participation in the Social Media Panel at DemandCon. I wanted to go back and do a deep dive on a couple of those rules which I got the most live questions and tweet about after the show.

B2B Buyers vs. B2C Buyers—Do Their Differences Really Matter in the End?

Savvy B2B Marketing

Advice about marketing in a business-to-business (B2B) industry is continually flowing through the web. There are tons of best practices and “how to” advice out there to help make sure that you get the most out of your marketing efforts.

When social media destroys a career — The business case for being a fake

grow - Practical Marketing Solutions

A guest post by {grow} community member Leslie Lewis. Leslie Lewis is not my real name. You don’t need to know my real name, and you may never know it. Here’s why. I’ve worked in social media since 2005, and I knew I needed a tightly controlled message and presence online.

Dear social web, Let’s try keeping it real.

grow - Practical Marketing Solutions

I hesitate to be drawn into the Klout firing line again but I have had so many requests from the {grow} community to comment on the Klout Meltdown this week that I guess I need to respond. At the risk of adding to Klout weariness, here are a few observations. My Klout score dropped from 82 to 64.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

The business case for Facebook, in one sentence

grow - Practical Marketing Solutions

What is the most-debated question in social media today? One candidate is, “Should my company have a Facebook page?” ” The tension comes from several angles. It could be due to: The company is not culturally-ready to deal with comments from real people.

A glimpse of the next generation of social media entrepreneurs

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columinst. One of my children attends a private school that is offering a new class called “The Evolution of Society.’ ’ I recently had the opportunity to sit in on this class and if the kids in this course are any indication, watch out!

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10 Commandments of Email Copywriting

The Point

Thou shalt not direct people to “Learn More.” ” “Learn more” is the worst possible call to action. It means absolutely nothing. Be specific, be tangible. What is it that you’re offering exactly? Thou shalt tell people What, Why, and How.

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5 Ways Social Media Can Drive Revenue

It's All About Revenue

by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. I’m here to tell you it’s not magic.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Are there any ethical bloggers left out there?

grow - Practical Marketing Solutions

With your kind support, {grow} has become a fairly popular blog. With this distinction, I’m deluged with requests to do sponsored posts (companies offering to pay for their promotional content to show up as a blog post).

Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

Exploring a new marketing automation system is like biting into a bonbon: part of the fun is you never know what you’ll find inside. Thinking in those terms, Beanstalk Data is a tasty morsel.

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

“If you don’t like change, you’re going to like irrelevance even less.” ” – General Eric Shinseki, former U.S. Army Chief of Staff. The media landscape has evolved tremendously over the last quarter century.

How to Improve Your Marketing Automation ROI

Sales Lead Insights

Effective B2B marketing processes plus automation yield outsized returns.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

7 Ideas for Advanced Social Media Education

grow - Practical Marketing Solutions

For the past three years I have been teaching college or graduate level classes in social media marketing. Executives are clamoring for the next level of education in this area and so I’ve been wondering … what would an Advanced Social Media Class look like?

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand.

How do you make your content go viral — offline?

grow - Practical Marketing Solutions

You’re probably stressed. It’s likely that you (and your customer contacts) are doing the job that used to be done by three people. The information density of our wold is overwhelming. Budgets and resources have been cut.

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5 ways to use social media for solution marketing

Buzz Marketing for Technology

It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. The answer is always a bit different depending on the product or service.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Please. Stop making your company blog suck.

grow - Practical Marketing Solutions

Mark Schaefer on Blogging. Let’s face it. Company blogs suck. They just do, at least most of the time. But they don’t have to and I’m on a mission to bring the world my message of blog anti-suckology.

7 reasons why social media success has nothing to do with social media

Chris Koch

This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. It was great getting the perspective of marketers outside of technology. But they call it “financial services” for a reason: They have all of the same struggles as technology services companies—with the added complication of tons of regulatory requirements.

B2B and B2C Marketing Automation: Understanding the Differences

Customer Experience Matrix

As you might have guessed from my recent list of B2C marketing automation systems , I’ve recently been spending some time helping consumer marketers to select vendors. This is more a return than a departure: although I’ve written mostly about B2B systems for the past few years, my earlier work was largely in consumer marketing. Like any traveler, I’ve returned home with some new perspectives. Here are some observations - consumer marketers have to build databases; B2B marketers don’t.

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Content Will Not Be King

Digital B2B Marketing

Nearly every marketer in every industry has heard the cry “ Content is King “ Even the cover of Ad Age was emblazoned with Content is King last month, complete with a crown.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.