Perkuto

Perkuto Launches New Methodology for Marketing Operations Leaders

Perkuto

Tech Strategies for Scalability

Perkuto

As a marketing operations leader, you know that while there isn’t a single right path to scalability, there are plenty of paths that will lead you astray.

Tech Strategies for Scalability

Perkuto

As a marketing operations leader, you know that while there isn’t a single right path to scalability, there are plenty of paths that will lead you astray.

Attribution Questions You’ve Always Wanted to Ask…Answered!

Perkuto

Attribution can be a confusing topic even for seasoned marketers. That’s why we posed some of our most often heard attribution questions to Justin Norris, Perkuto’s own Director of Solutions Architecture.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Attribution Questions You’ve Always Wanted to Ask…Answered!

Perkuto

Attribution can be a confusing topic even for seasoned marketers. That’s why we posed some of our most often heard attribution questions to Justin Norris, Perkuto’s own Director of Solutions Architecture.

That MQL Was C-R-A-P!

Perkuto

You’ve likely heard it far too often, “That MQL was CRAP!” Of course, in the back of your mind, you’re wondering if sales is even following up on the leads marketing delivers. If this sounds like you and your organization, you’re not alone. The struggle between sales and marketing is real.

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Building a Scalable Dream Team

Perkuto

Being able to achieve growth for your business without a subsequent growth in spending?—or or scalability?—is is on the mind of most marketing operations leaders today.

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Building a Scalable Dream Team

Perkuto

Being able to achieve growth for your business without a subsequent growth in spending?—or or scalability?—is is on the mind of most marketing operations leaders today.

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Improving Your Email Performance Checklist

Perkuto

Click on the image below to view or download the checklist: The post Improving Your Email Performance Checklist appeared first on Perkuto. Email Marketing Marketing Automation Marketing Operations Checklist email performance

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

ABM Success Starts with Data

Perkuto

Far from a flavor-of-the-month sales technique, account-based marketing (ABM) has proven to be a viable, valuable strategy for turning leads into buyers and maximizing your marketing and sales resources.

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ABM Success Starts with Data

Perkuto

Far from a flavor-of-the-month sales technique, account-based marketing (ABM) has proven to be a viable, valuable strategy for turning leads into buyers and maximizing your marketing and sales resources.

Want Pipeline Predictability? Create an RCM

Perkuto

When it’s implemented well, a Revenue Cycle Model (RCM) in Marketo can have a hugely positive impact on your marketing, giving you an at-a-glance view of the customer journey.

Want Pipeline Predictability? Create an RCM

Perkuto

When it’s implemented well, a Revenue Cycle Model (RCM) in Marketo can have a hugely positive impact on your marketing, giving you an at-a-glance view of the customer journey.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

3 Tips for Microsoft Dynamics and Marketo Success

Perkuto

Don’t get me wrong—when I hear Microsoft Dynamics (DCRM) marketers express a bit of jealousy over marketers who are using Salesforce with their Marketo instances, I completely understand.

3 Tips for Microsoft Dynamics and Marketo Success

Perkuto

Don’t get me wrong—when I hear Microsoft Dynamics (DCRM) marketers express a bit of jealousy over marketers who are using Salesforce with their Marketo instances, I completely understand.

3 Tips to Improve MOPS Productivity

Perkuto

“Work it harder, Make it better, Do it faster, Makes us stronger.” --From “Harder, Better, Faster, Stronger” by Daft Punk If the Daft Punk lyrics above could double as the mantra for your organization’s MOPS department, you aren’t alone.

3 Tips to Improve MOPS Productivity

Perkuto

“Work it harder, Make it better, Do it faster, Makes us stronger.”. –From “Harder, Better, Faster, Stronger” by Daft Punk. If the Daft Punk lyrics above could double as the mantra for your organization’s MOPS department, you aren’t alone.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Core Ingredients for Improving Operational Efficiency

Perkuto

I once had a boss who frequently reminded me that our most precious resource is time. And when you have a smaller MOPS team, time is even more critical—you simply don’t have enough resources to meet demand. Such is the case in our example today.

Core Ingredients for Improving Operational Efficiency

Perkuto

I once had a boss who frequently reminded me that our most precious resource is time. And when you have a smaller MOPS team, time is even more critical—you simply don’t have enough resources to meet demand. Such is the case in our example today.

MarTech West 2019: My Top Takeaways

Perkuto

What a conference! Last week, I attended the MarTech West conference in sunny San Jose, California.

Guide to Marketo Product Updates from Adobe Summit 2019

Perkuto

This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a much larger structure of product “clouds.”.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How Industrial Distributors Can Use Content Marketing

Industrial Marketing Today

Content marketing for industrial distributors can be very challenging. The biggest problem I’ve seen is that there is very little differentiation between distributors serving the same niche.

Industrial Website Redesign and Content Marketing Strategy are Connected

Industrial Marketing Today

An industrial website redesign is a major undertaking. It is not something that you should do on a whim or expect to launch a new site in a few weeks.

Marketing to Millennial Engineers

Industrial Marketing Today

Marketing to millennial engineers requires a deep understanding of the age differences among the engineering workforce. I have talked about this in the past and it was also a key talking point of my presentation at the Industrial Marketing Summit, Content Marketing World 2019.

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PR's Public Relations Crisis: How to Fix It

B2B PR Sense

Ironically, despite the ballyhoo and effusions, PR is facing its own PR crisis. It turns out PR folks (myself included) aren't master communicators when it comes to our own profession.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

How Branding Can Determine the Success of Your Marketing

Marketing Insider Group

If you’ve just begun working with a marketing agency , you’re probably excited…and a bit nervous. You’re eagerly anticipating the return on this new investment.

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Industrial Marketing Budgeting and Planning

Industrial Marketing Today

Industrial marketing budgeting and planning activities pick up at this time of the year. As they say, “?Tis Tis the Season.” Things begin to get very hectic as we go deeper into Q4 and it becomes harder to get people together as they start to take time off for the Holidays. Are you in the midst.

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How to Audit your Email Campaigns for Better Results

Webbiquity

Guest post by Emily Johnson. Are your your email campaigns effective? Do they meet the goals you set? Are you sure your messages are reaching the intended recipients? Perhaps it’s time to put your email marketing through an audit.

Industrial Marketing for Manufacturers: New Research Findings

Industrial Marketing Today

Industrial marketing for manufacturers is a complex process that takes time, expertise and money to produce tangible and repeatable results (aka more quality sales leads). And I’m not talking about Search Engine Optimization (SEO) either.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How to Develop Your Own Content Marketing Roadmap

Marketing Insider Group

Think of content marketing as a journey. Like any journey, you need to know the destination. When you have a content marketing roadmap in hand, though, you can focus on where you want to go and the best way to get there.