Perkuto

Attribution Questions You’ve Always Wanted to Ask…Answered!

Perkuto

Attribution can be a confusing topic even for seasoned marketers. That’s why we posed some of our most often heard attribution questions to Justin Norris, Perkuto’s own Director of Solutions Architecture.

That MQL Was C-R-A-P!

Perkuto

You’ve likely heard it far too often, “That MQL was CRAP!” Of course, in the back of your mind, you’re wondering if sales is even following up on the leads marketing delivers. If this sounds like you and your organization, you’re not alone. The struggle between sales and marketing is real.

MQL 52

Tech Strategies for Scalability

Perkuto

As a marketing operations leader, you know that while there isn’t a single right path to scalability, there are plenty of paths that will lead you astray.

Building a Scalable Dream Team

Perkuto

Being able to achieve growth for your business without a subsequent growth in spending?—or or scalability?—is is on the mind of most marketing operations leaders today.

Build 52

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

ABM Success Starts with Data

Perkuto

Far from a flavor-of-the-month sales technique, account-based marketing (ABM) has proven to be a viable, valuable strategy for turning leads into buyers and maximizing your marketing and sales resources.

3 Tips for Microsoft Dynamics and Marketo Success

Perkuto

Don’t get me wrong—when I hear Microsoft Dynamics (DCRM) marketers express a bit of jealousy over marketers who are using Salesforce with their Marketo instances, I completely understand.

3 Tips to Improve MOPS Productivity

Perkuto

“Work it harder, Make it better, Do it faster, Makes us stronger.”. –From “Harder, Better, Faster, Stronger” by Daft Punk. If the Daft Punk lyrics above could double as the mantra for your organization’s MOPS department, you aren’t alone.

Core Ingredients for Improving Operational Efficiency

Perkuto

I once had a boss who frequently reminded me that our most precious resource is time. And when you have a smaller MOPS team, time is even more critical—you simply don’t have enough resources to meet demand. Such is the case in our example today.

MarTech West 2019: My Top Takeaways

Perkuto

What a conference! Last week, I attended the MarTech West conference in sunny San Jose, California.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Guide to Marketo Product Updates from Adobe Summit 2019

Perkuto

This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a much larger structure of product “clouds.”.

How to Create a Killer Instagram PR and Marketing Strategy

B2B PR Sense

Instagram is home to 1 billion active users -- 80% of whom follow at least one business. This shows the amazing potential for B2B companies, with the right Instagram PR and marketing strategy, to get amazing results.

PR 279

How to Leverage Usage Intelligence Data for an Effective Content Strategy

Webbiquity

Guest post by Keith Fenech. Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message.

Content Promotion Strategies: How to Supercharge Your Content

B2B PR Sense

There's no doubt that content marketing is a powerful strategy. But what happens when the content you create doesn't get the attention you want? That's where content promotion strategies can help.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

5 Ways to Turn Dry Topics Into a Content Marketing Win

Marketing Insider Group

If you work in a fun and exciting industry like travel or entertainment, it’s easy to create engaging content. However, if your industry content covers less exciting topics – let’s say “mining equipment” or “truck parts”, it can be quite a challenge creating content that people actually want to read.

Want the Best PR? Avoid These 8 Big PR Mistakes

B2B PR Sense

Ah.the good ol' relationship between journalists and PR professionals. Complicated" just skims the surface of their relationship. Sometimes they play well and it results in the best PR opportunities. At other times, the two sides snipe at each other like squalling kittens.

PR 274

4 Business Strategies You May Be Overlooking

Marketing Insider Group

Innovation is the name of the game for businesses in 2019. If companies want to maintain a solid edge over the competition, they need to employ unique strategies and technologies that outpace traditional methods.

7 Types of Content That’ll Make Your Event Marketing Even Better

Marketing Insider Group

While digital marketing is becoming increasingly important, there’s no doubt that live events still offer some of the best engagement and conversion opportunities you could hope for. However, you need proper planning, management, and effective event marketing to maximize your ROI.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Building Brand Trust in B2B vs. B2C: What’s the Difference?

Marketing Insider Group

Building a trusted brand is everything when it comes to the long-term success of a company. Wise B2B and B2C marketers alike work hard to build brands that not only win attention from prospects and customers, but also win the kind of trust that results in strong customer relationships and retention.

B2C 248

The Future of Marketing and the Changing Role of the CMO

Marketing Insider Group

According to a recent report by Forrester, 88% of organizations agree that the role of the CMO has changed in the last couple of years, and will continue to change over the next two years.

CMO 257

Owned Media: How to Create the Best Content

B2B PR Sense

Your B2B PR strategy is much like a clock -- when you take off the face, you come head to head with many moving parts that all work to give you that end result. Each gear has its own job, which is essential to the smooth function of the overall product.

Best 284

Changes in Mailchimp - An offer you must refuse?

SendX

Mailchimp made a major move last week, they announced that they are transitioning from an email marketing software to an all-in-one marketing platform. The news in itself was not very surprising considering they have been adding these all-in-one marketing features for the last few years.

Price 311

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

A Guide to Content Marketing by Generation

Marketing Insider Group

For your marketing messages to be successful, it’s essential that you tailor them to your different audiences and markets. Generational” marketing is the term coined for segmenting and targeting your markets by age rather than other demographics such as gender, location, or income.

Report: Marketers Now Seeing Increased Exposure, Traffic and Leads from Social Media Marketing

KoMarketing Associates

As marketers look for new ways to help their businesses stand out from the competition, new research continues to suggest that social media marketing is helping them lead the charge.

Seven Types of Videos You Need to Power up Your Marketing

Webbiquity

Guest post by Victor Blasco. Video is becoming a must for content marketing across industries. Online video offers numerous established benefits: increased brand awareness, site traffic, time spent on the site, conversions, and social media engagement, to name a few.

Video 265

Industrial Buyers – Their Preferences and How to Market to Them

Industrial Marketing Today

Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

8 Resources to Improve Your Writing

Marketing Insider Group

There are many ingredients that go into a successful content marketing recipe. However, just as when you’re making a cake, you need to perfect the basics before worrying about fancy techniques. The key to creating great content is being a great writer.

Tips To Increase Your Email Open Rates – Based on Data

Marketing Insider Group

Email marketing continues to be a channel for marketers to nurture and convert prospects. However, you have to get your contacts to open the email first. Email open rates can vary based on many different factors but there are things you can do to increase them.

4 Ways Content Creators Can Pitch Themselves Successfully

Marketing Insider Group

You know how valuable your products and services are. Your audience, however, still needs some convincing. Content bridges that gap between unfamiliarity and loyalty, but only when it’s well-crafted.

Manufacturing Content Marketing Can Be Confusing and Difficult

Industrial Marketing Today

I regularly receive email inquiries from industrial companies needing help with their manufacturing content marketing. These people are on the right track for wanting to use manufacturing content marketing for generating better quality leads that turn into sales opportunities.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.