Perkuto

How to Evaluate and Select a Marketing Operations Agency

Perkuto

When I was an enterprise account executive for Marketo, I worked very closely with my customers. Many of them would ask for guidance on how to select the most appropriate marketing operations (MOPS) agency partner based on their needs.

How to Leverage Marketo to Create (and Track) an Offline Customer Experience

Perkuto

Creating a memorable customer experience.admittedly, there are days when this feels like an insurmountable task. I’m sure we’ve all heard that the human attention span is at its lowest ever, clocking in at a whopping 8 seconds.

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Is Your Marketo Instance Designed for Peak Performance?

Perkuto

Limited time. A shortage of Marketo-trained trained talent. Constant incoming campaign requests from both field marketers and other departments. And – of course – fear of the dreaded marketing operations bottleneck.

Avoiding Burnout: When Job Stress Takes Its Toll

Perkuto

Burnout is a word that’s been part of our lexicon for decades. It’s a word that’s tossed around a lot—so much, in fact, that its meaning, and the legitimacy of what is recognized as an actual psychological syndrome, has been diminished.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Perkuto Launches New Methodology for Marketing Operations Leaders

Perkuto

Tech Strategies for Scalability

Perkuto

As a marketing operations leader, you know that while there isn’t a single right path to scalability, there are plenty of paths that will lead you astray.

Tech Strategies for Scalability

Perkuto

As a marketing operations leader, you know that while there isn’t a single right path to scalability, there are plenty of paths that will lead you astray.

Attribution Questions You’ve Always Wanted to Ask…Answered!

Perkuto

Attribution can be a confusing topic even for seasoned marketers. That’s why we posed some of our most often heard attribution questions to Justin Norris, Perkuto’s own Director of Solutions Architecture.

Attribution Questions You’ve Always Wanted to Ask…Answered!

Perkuto

Attribution can be a confusing topic even for seasoned marketers. That’s why we posed some of our most often heard attribution questions to Justin Norris, Perkuto’s own Director of Solutions Architecture.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

That MQL Was C-R-A-P!

Perkuto

You’ve likely heard it far too often, “That MQL was CRAP!” Of course, in the back of your mind, you’re wondering if sales is even following up on the leads marketing delivers. If this sounds like you and your organization, you’re not alone. The struggle between sales and marketing is real.

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That MQL Was C-R-A-P!

Perkuto

You’ve likely heard it far too often, “That MQL was CRAP!” Of course, in the back of your mind, you’re wondering if sales is even following up on the leads marketing delivers. If this sounds like you and your organization, you’re not alone. The struggle between sales and marketing is real.

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Building a Scalable Dream Team

Perkuto

Being able to achieve growth for your business without a subsequent growth in spending?—or or scalability?—is is on the mind of most marketing operations leaders today.

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Building a Scalable Dream Team

Perkuto

Being able to achieve growth for your business without a subsequent growth in spending?—or or scalability?—is is on the mind of most marketing operations leaders today.

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Improving Your Email Performance Checklist

Perkuto

Click on the image below to view or download the checklist: The post Improving Your Email Performance Checklist appeared first on Perkuto. Email Marketing Marketing Automation Marketing Operations Checklist email performance

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ABM Success Starts with Data

Perkuto

Far from a flavor-of-the-month sales technique, account-based marketing (ABM) has proven to be a viable, valuable strategy for turning leads into buyers and maximizing your marketing and sales resources.

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ABM Success Starts with Data

Perkuto

Far from a flavor-of-the-month sales technique, account-based marketing (ABM) has proven to be a viable, valuable strategy for turning leads into buyers and maximizing your marketing and sales resources.

Want Pipeline Predictability? Create an RCM

Perkuto

When it’s implemented well, a Revenue Cycle Model (RCM) in Marketo can have a hugely positive impact on your marketing, giving you an at-a-glance view of the customer journey.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Want Pipeline Predictability? Create an RCM

Perkuto

When it’s implemented well, a Revenue Cycle Model (RCM) in Marketo can have a hugely positive impact on your marketing, giving you an at-a-glance view of the customer journey.

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3 Tips for Microsoft Dynamics and Marketo Success

Perkuto

Don’t get me wrong—when I hear Microsoft Dynamics (DCRM) marketers express a bit of jealousy over marketers who are using Salesforce with their Marketo instances, I completely understand.

3 Tips for Microsoft Dynamics and Marketo Success

Perkuto

Don’t get me wrong—when I hear Microsoft Dynamics (DCRM) marketers express a bit of jealousy over marketers who are using Salesforce with their Marketo instances, I completely understand.

3 Tips to Improve MOPS Productivity

Perkuto

“Work it harder, Make it better, Do it faster, Makes us stronger.” --From “Harder, Better, Faster, Stronger” by Daft Punk If the Daft Punk lyrics above could double as the mantra for your organization’s MOPS department, you aren’t alone.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

3 Tips to Improve MOPS Productivity

Perkuto

“Work it harder, Make it better, Do it faster, Makes us stronger.”. –From “Harder, Better, Faster, Stronger” by Daft Punk. If the Daft Punk lyrics above could double as the mantra for your organization’s MOPS department, you aren’t alone.

Core Ingredients for Improving Operational Efficiency

Perkuto

I once had a boss who frequently reminded me that our most precious resource is time. And when you have a smaller MOPS team, time is even more critical—you simply don’t have enough resources to meet demand. Such is the case in our example today.

Core Ingredients for Improving Operational Efficiency

Perkuto

I once had a boss who frequently reminded me that our most precious resource is time. And when you have a smaller MOPS team, time is even more critical—you simply don’t have enough resources to meet demand. Such is the case in our example today.

MarTech West 2019: My Top Takeaways

Perkuto

What a conference! Last week, I attended the MarTech West conference in sunny San Jose, California.

A Guide to B2B Marketing Essentials

As modern B2B marketing expands and audiences evolve, new best practices for B2B marketing emerge. To stay on top of their game, marketers need to regularly add new methods to their playbook.

Guide to Marketo Product Updates from Adobe Summit 2019

Perkuto

This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a much larger structure of product “clouds.”.

Marketing Operations Movers and Shakers: Julz James

Perkuto

As the MarTech landscape explodes, marketing automation becomes table stakes for organizations, and new career opportunities emerge, it comes as no surprise that many top MOPS leaders have had a less-than-linear journey to their current role.

5 Critical Components of a Successful Website Design for Manufacturers

Industrial Marketing Today

Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. These have nothing do with the aesthetics of the site.

How to Build Your Email List with Instagram Giveaways

SendX

Giveaways have always been popular with big brands and marketers. Giveaways are massive campaigns that allow brands to acquire new customers and boost sales. Now, brands are using Instagram giveaways to successfully grow their social media following, website traffic, and email lists.

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Abandoned Cart Recovery Email Templates - Ultimate Guide

SendX

‘A cart has been abandoned.’ - this message might keep your mobile busy every other minute if you are an eCommerce store owner. Also, you should have asked your abandoned cart recovery plugin to get you notified about it.