Perkuto

FEBRUARY 11, 2021

While all organizations seek to maximize the full value of their marketing automation investment, they often fall short. The gaps typically occur in understanding the individual stages of value realization and missteps in their ROI journey.

Marketo 98

Marketo ROI Marketing Automation Automation 98

Perkuto

FEBRUARY 9, 2021

Did you know that 70% of business transformations fail, even if they have a change management plan? We asked the question, "Why is that?" Far too many organizations talk about change management with little thought to the infrastructure and steps actually needed to deliver the desired outcome. Bringing about complex change in an enterprise or high-growth organization requires a structured process and precision in execution, just like any other strategic initiative.

Enterprise Management 98

Enterprise Management Planning Advertising Agencies Business 98

Perkuto

FEBRUARY 3, 2021

If you spend significant time building in Marketo, you will very likely encounter scenarios where things don’t happen the way you’d expect. For example, you may have two different Smart Campaigns - which are perfectly functional - but produce an undesired result because they didn’t execute in the right order. Chances are, your issues are due to the order of operations.

Marketo 59

Marketo Order Spending Ad Building 59

Perkuto

DECEMBER 15, 2020

T’was the night before Marketo, and I could sleep not. Not a creature was stirring, not even a bot. Please enjoy a fun, marketing operations twist on the holiday classic poem.

Marketo 98

Marketo Marketing Automation Marketing Automation 98

Perkuto

NOVEMBER 24, 2020

What a difference a few months and a major world event make. We started 2020 with a talent gap transitioning to hiring freezes. We’ve morphed from an ever-increasing flow of campaign requests to campaign adjustments, accelerated timelines, and execution urgency. Strategic work has been sidelined as marketing operations struggles to keep pace with the incoming requests and fewer resources. 2020 was indeed the perfect storm.

Efficiency 103

Efficiency Urgency Marketing Marketing Resources 103

Perkuto

OCTOBER 14, 2020

A marketing automation platform is a big investment, not only in the software cost but the time and resources an organization will put into the implementation and ongoing maintenance, not to mention whether or not its performance will meet your expectations. Choosing wisely from the start can save you time, frustration, and a potential migration to a new platform down the road.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Marketo Automation 52

Perkuto

OCTOBER 7, 2020

All organizations have the same desire: produce higher revenue and faster growth at a lower cost. Marketing automation helps achieve those objectives; however, many organizations struggle with effectively utilizing all the capabilities marketing automation platforms offer.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Cost 52

Perkuto

OCTOBER 7, 2020

The business case for marketing automation is compelling— save time, qualify leads, build sales pipeline, and transition away from manual processes to automated ones— all to help your organization grow and scale. But buyer beware.sometimes the costs presented during the sales courtship are a bit different once the honeymoon is over. How can you avoid unexpected operating costs and what are common pricing “gotchas”?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Cost Automation 52

Perkuto

OCTOBER 7, 2020

A desire to be more relevant— segmenting communications and delivering highly personalized customer experiences. A need to better utilize staff resources— gaining efficiencies by moving from manual processes to automated ones. These are all driving motivators for adopting a marketing automation platform (MAP), yet some marketers are highly successful while others are not.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Segmentation 52

Perkuto

SEPTEMBER 22, 2020

After rapid transitions to online learning models and months of crisis communications, marketers in higher education are all ready for the pandemic to be over.though it’s unfortunately still evolving. Despite these challenges, universities are determined to find a way to forge ahead. We sat down with Elise Perachio of University of Washington and Kristine Faxon of New York University to discuss the hurdles that higher education is currently facing and how they are faring through it all.

Education 52

Education Marketing Conversion Marketo 52

Perkuto

SEPTEMBER 3, 2020

Every Marketo MOPS professional has a dream that one day he or she will be able to build a pristine, well-organized, optimized Marketo instance from scratch. The reality is, most seasoned MOPS professionals are hired to take on instances that, well, are frankly in a state of disarray. You can’t attack everything at once, so you’ll need to organize the cleanup and optimization of your instance by breaking down the tasks into categories, and then prioritizing those tasks within each category.

Marketo 71

Marketo Optimization Organization Ad Building 71

Perkuto

JULY 23, 2020

No one could have predicted the devastation of the COVID-19 pandemic, the drastic impact on business operating environments, or the resulting economic downturn. However, as Charles Swindoll so aptly imparted, “Life is 10% what happens to you and 90% how you react to it.” Box, a leader in cloud content management, is a prime example. They actually experienced an unexpected surge in demand during the pandemic.

Demand 71

Demand Course Examples Content 71

Perkuto

JULY 14, 2020

When you work in Marketo long enough, you’re bound to have had some “learning experiences” along the way. And even if you can’t think of a cringe-worthy past misstep, it’s often the case that we learn the most when we jump in and get to work. Along the way through logging countless hours of work, we pick up tricks of the trade, hone our skills, and transform from rookies to seasoned professionals.

Marketo 75

Marketo Impressions Marketing Marketing Automation 75

Perkuto

JUNE 30, 2020

Call it “Jumanji of 2020” or whatever you want, but the past few months have been.really weird. To say it’s been a lot of pressure for marketers is an understatement. Truth is, many of us are feeling what’s called “Crisis Fatigue.” If you’re feeling tired or just plain worn out and sleep alone isn’t doing the trick, give yourself some grace. Understand there’s a legitimate reason and you may be due for some rest.7 kinds of rest to be exact.

Marketing Automation 98

Marketing Automation Marketing Automation 98

Perkuto

JUNE 22, 2020

Becoming familiar with frequent shifts has been one of the only constants of late. Almost 50% of marketing teams reported that they changed tactics amidst the pandemic, highlighting the importance of the ability to move quickly. Put in the context of the ongoing “centralization v. decentralization” back and forth, there’s no clear answer.and that’s because elements of both are needed.

Tactics 78

Tactics Marketing Report Process Best Practices 78

Perkuto

JUNE 16, 2020

“For some companies, marketing automation can end up like a Ferrari that’s stuck in the garage.” - Trip Kucera Organizations now have access to tools that deliver personalized, targeted messaging in real-time thanks to the impressive technology solutions of the current MarTech landscape.

Marketo 64

Marketo Marketing Automation Services Marketing Automation Impressions 64

Perkuto

MAY 27, 2020

Andy Stanley once said, “The greatest motivator of change is a crystal-clear vision of what the future should look like.” Such an appropriate quote, especially when looking to make a marketing impact. As one marketer to another, I ask you: what’s your vision, and what do you need to change to get there?

Marketing 78

Marketing Marketing Report Marketo Marketing Automation 78

Perkuto

MAY 14, 2020

There’s a lot of buzz surrounding “digital transformation,” especially with businesses forced into remote work teams. While it sounds forward-thinking, the issue that arises is that the definition is a bit murky – and when actually defined it seems to vary quite a bit from organization to organization.

Digital Transformation 98

Digital Transformation Personalization Buzz Marketing 98

Perkuto

APRIL 30, 2020

This post originally appeared on LinkedIn. Without a doubt, the word du jour is “change.” A month ago, it seemed like all the world was an oyster, with opportunities abounding.

Linkedin 52

Linkedin Order Marketing Leads 52

Perkuto

APRIL 16, 2020

History has repeatedly shown that during recessions, the companies that are quick to make deep cuts don’t come out on top. Regardless, during uncertain times, some tightening of the purse strings is expected.and many times, marketing seems to be first up on the chopping block.

Cost 59

Cost Business Paid Search Agency Course 59

Perkuto

APRIL 8, 2020

Although the world around us seems to be changing on a near-daily basis, this year’s Marketo Engage feature announcements at Adobe Summit have strong continuity with announcements from last year. My overall impression: this is a focused and thoughtful plan, with a good mix of improvements to existing features and new innovations.

Marketo 71

Marketo Product Impressions Features 71

Perkuto

MARCH 25, 2020

The evolving COVID-19 pandemic continues to impact all industries in different ways. However, one thing remains constant across just about all verticals: now more than ever in this age of digital disruption, the ability to be agile and adjust the marketing sails of your ship is critical.

Verticals 89

Verticals Marketing Email Marketing Efficiency 89

Perkuto

MARCH 9, 2020

The webinar held on March 11, 2020, featuring Perkuto Director of Solutions Architecture Justin Norris and Senior Consultant Anna Leary, covering what your organization should focus on to better safeguard your Marketo instance.

Marketo 52

Marketo Webinar Metrics Consulting Features 52

Perkuto

MARCH 4, 2020

Mistakes happen. Let’s be honest.Marketo isn’t exactly easy to use. And, who hasn’t made a mistake? I remember my first day as a Perkuto employee. It was late in the day, and my team and I were rushing to get one last message out the door. (sound familiar?

Marketo 80

Marketo Promotion Marketing Automation Practices 80

Perkuto

FEBRUARY 19, 2020

It’s no secret: a Marketo implementation is a big undertaking, with many moving pieces and full team involvement. Complex data migrations, a sizable investment, huge learning curves on top of day-to-day job responsibilities.there’s a lot to wrangle compounded with pressures to prove return on your investment.

Marketo 80

Marketo Marketing Automation Automation Marketing 80

Perkuto

FEBRUARY 4, 2020

An exploding MarTech landscape. A heightened emphasis on marketing operations. One of the fastest-growing careers in marketing — these are the signs of a thriving MOPS environment. As this industry continues to grow, we started asking how different leaders found their way to marketing operations, and what they see in store for the future.

Marketing 71

Marketing Marketing Automation Automation 71

Perkuto

JANUARY 13, 2020

When I was an enterprise account executive for Marketo, I worked very closely with my customers. Many of them would ask for guidance on how to select the most appropriate marketing operations (MOPS) agency partner based on their needs.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Ad Agencies Enterprise Management 80

Perkuto

JANUARY 8, 2020

As the MarTech landscape explodes, marketing automation becomes table stakes for organizations, and new career opportunities emerge, it comes as no surprise that many top MOPS leaders have had a less-than-linear journey to their current role. Yet, once they stumble upon the marketing operations niche, they’re hooked.

Marketing Automation 17

Marketing Automation Automation Marketing Organization 17

Perkuto

JANUARY 6, 2020

Creating a memorable customer experience.admittedly, there are days when this feels like an insurmountable task. I’m sure we’ve all heard that the human attention span is at its lowest ever, clocking in at a whopping 8 seconds. (That’s one second less than the attention span of a goldfish, to give you context.

Marketo 52

Marketo Lead Nurturing Marketing Automation Automation 52

Perkuto

DECEMBER 16, 2019

Limited time. A shortage of Marketo-trained trained talent. Constant incoming campaign requests from both field marketers and other departments. And – of course – fear of the dreaded marketing operations bottleneck. How is your organization managing production output, especially during influxes of campaigns?

Marketo 52

Marketo Design Training Course 52

Perkuto

OCTOBER 6, 2019

According to recent Gartner research, nearly 70% of marketing leaders say they rely heavily on agencies to keep pace with change, develop strategy, and execute marketing programs. At the same time, the ID Comms 2018 Global Media Transparency Report reveals 40% of marketers distrust their agency partners.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies ROI 40

Perkuto

NOVEMBER 12, 2019

Burnout is a word that’s been part of our lexicon for decades. It’s a word that’s tossed around a lot—so much, in fact, that its meaning, and the legitimacy of what is recognized as an actual psychological syndrome, has been diminished. For marketing operations professionals, job stress and burnout are all too real.

Marketing Automation 40

Marketing Automation Marketing Automation 40

Perkuto

OCTOBER 15, 2019

SCORE Framework Addresses Needs of Marketo Users Montreal, Quebec ––October 10, 2019 –– Perkuto, a provider of Marketo-centric solutions for enterprise organizations, released a new marketing operations SCORE methodology to address the core needs of today’s marketing operations professionals— limited time, a shortage of internal Marketo resources and a growing desire to adopt time-tested, proven … READ MORE >

Marketo 68

Marketo Marketing Resources Organization 68

Perkuto

APRIL 16, 2019

I once had a boss who frequently reminded me that our most precious resource is time. And when you have a smaller MOPS team, time is even more critical—you simply don’t have enough resources to meet demand. Such is the case in our example today. Sub-Zero’s issue wasn’t that they had too many cooks in … READ MORE > The post Core Ingredients for Improving Operational Efficiency appeared first on Perkuto.

Efficiency 40

Efficiency Demand Resources Examples 40

Perkuto

APRIL 23, 2019

“Work it harder, Make it better, Do it faster, Makes us stronger.” --From “Harder, Better, Faster, Stronger” by Daft Punk If the Daft Punk lyrics above could double as the mantra for your organization’s MOPS department, you aren’t alone. Today’s marketers are being asked to work harder to deliver better results more quickly than ever … READ MORE > The post 3 Tips to Improve MOPS Productivity appeared first on Perkuto.

Product 40

Product Tips Marketing Report Marketo 40

Perkuto

MAY 14, 2019

Don’t get me wrong—when I hear Microsoft Dynamics (DCRM) marketers express a bit of jealousy over marketers who are using Salesforce with their Marketo instances, I completely understand. I mean, a quick look at the flow steps available in a Marketo/DCRM environment versus a Marketo/Salesforce environment gives even a non-technical marketer a good idea of … READ MORE > The post 3 Tips for Microsoft Dynamics and Marketo Success appeared first on Perkuto.

Marketo 40

Marketo Tips Lead Generation CRM 40

Perkuto

MAY 28, 2019

When it’s implemented well, a Revenue Cycle Model (RCM) in Marketo can have a hugely positive impact on your marketing, giving you an at-a-glance view of the customer journey. But because the process of setting up an RCM isn’t a straightforward, one-size-fits-all approach, many businesses either inadvertently set it up incorrectly or put off deploying … READ MORE > The post Want Pipeline Predictability?

Marketo 40

Marketo Lead Ranking Positioning Process 40