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5 Worst Trade Show Blunders

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Last week, I spent two full days walking the floor in Orlando at the International Builder Show (NAHB). The investment that firms make in booth space, set up, and staffing, make these shows extremely expensive to participate in. Once those dollars are spent though, the incremental effort of the people on the floor make or break the true effectiveness of this marketing tactic.

5 Secrets to a Successful CoTY Award Binder

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It’s that time again, the deadline for CoTY Award Binder Submissions is 1 PM Thursday, September 29, 2011. I just got off the phone with Tim Chase from NARI-MN. Here are Tim’s Secrets to making your project a winner. Tell your story. A good story will stand out and is just as important as the photos. According to Tim, “The idea is to do this part really well.” ” Some companies are not wordsmiths, so they find someone to help them. Choose your words carefully.

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Your Piece of the Pie

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For anyone who reads Inc. Magazine, you were probably quite happy to see the “residential construction” market as one of the four “Fast Growth, Big Profits” categories.

Paper 11

How to add the neighbors to your database

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Last fall I was invited to an open house, hosted by a Minneapolis Design-Build company at my neighbor’s house down the block. The event was VERY well attended, and everyone who saw the project was impressed by the quality of the work.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Last time sewer line cleaned: 1997

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About a week ago Acme Drain Cleaning Service left a flyer on my front doorstep. The flyer got my attention, and made me think about getting the sewer line between the house and the street cleaned out.

Last time sewer line cleaned: 1997

Bungalo

About a week ago Acme Drain Cleaning Service left a flyer on my front doorstep. The flyer got my attention, and made me think about getting the sewer line between the house and the street cleaned out.

Googled: referrals weak connections

Bungalo

Researching an article on networking for NARI Remodeler’s Journal, I was wondering: Do referrals come from weak connections? So I Googled “referrals weak connections&# and came upon this terrific post by Peppers and Rogers Group: Harnessing the power of your weak ties.

Googled: referrals weak connections

Bungalo

Researching an article on networking for NARI Remodeler’s Journal, I was wondering: Do referrals come from weak connections? So I Googled “referrals weak connections&# and came upon this terrific post by Peppers and Rogers Group: Harnessing the power of your weak ties.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Net Worth

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In small business, many owners are not only trying to build income, but they are also trying to build their “net worth.&#.

Net Worth

Bungalo

In small business, many owners are not only trying to build income, but they are also trying to build their “net worth.&#.

Do homeowners tweet about contractors?

Bungalo

Yes — not all but some — Like Katie Wolfe of St. Paul Minnesota. Katie is a marketer for a B2B technology company. Like lots of young women she’s savvy about social media. Guess how many twitter followers she has? And she’s following 538.

How to Optimize Your Site for Search

Bungalo

There’s so much to know about websites and online marketing, it’s easy to get overwhelmed. This is especially true in the building and remodeling world. Where a lot of people are way behind the curve.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Kathleen loves her window guy

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This morning guess what popped up in my email? A note from my across-the-street neighbor Kathleen. Our block is very connected and we often email one another bits of helpful information. Often about homes and gardens. Great babysitters. Party invitations.

Portfolio: Before and After

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I’m a fan of WIRED. It’s about technology, mostly, but they often include features about the intersection of technology, design, entertainment, economics, business, etc. So technology is their “lens&# for looking at the world.

“Wing Man”

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As an avid kayaker, I have spent hundreds of hours on the water. On certain occasions, unique things occur. Recently, as a paddled, a Bald Eagle started flying back and forth (up and down river). He circled looking for fish nearly 100 feet above the water.

When you wave your magic wand, make sure they notice.

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When Zappos shows me the love, they make sure I know it. I ordered new shoes from Zappos yesterday and chose the free shipping option, even though it means waiting until next week for my new sneakers to arrive. But surprise!

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Ten Ways to Beef Up Your Marketing (without spending more money)

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Some of the smartest, most practical things you can do to drive growth require creativity and effort — not dollars. Check out our list of ten things you and your team can do with your time and energy to beer up your marketing results.

What Style Is That House?

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A client just e-mailed us information about this one-day course on architectural styles, with a request to pass it along. Sounds fun, especially the tour. Tuition is $125. On August 9, writer and architectural historian, Richard L.

Keyword Basics

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Last week a client emailed us a question about Search Engine Optimization. He was interested in improving his search engine rankings. We talked at length about the basics of SEO – especially optimizing your site using keywords and phrases, and inbound linking.

Tripped over Tumblr

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Artist son studying in Uruguay , just sent me a link to his new blog on a platform I’ve never heard of. Hmmmm — what’s Tumblr ? — I wondered. Answer: streamlined interface for creating tumblelogs : microblogs characterized by multi-media posts.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

What’s wrong with neighborhood mailings?

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Lately it seems every time we meet with a residential contractor they mention neighborhood mailings. “I tried job site mailings,&# they whine, “but it didn’t work.&#. This is not surprising. The purpose of job site mailings is to capitalize on your presence in the neighborhood.

Word of Mouth Marketing

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I was putting on my lipstick yesterday, when I happened to glance at my bookshelf. And spotted a book that belongs on everyone’s shelf: Word of Mouth Marketing , by Andy Sernovitz. Subtitle is “How Smart Companies Get People Talking&# It offers “simple, actionable things you can do.&#

Track this marketing metric

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Our presentation at the NARI MN meeting last night went pretty well. No doubt some folks came to learn about some of the more common metrics marketers use to track the success of their marketing systems.

The Advertising “Toll”

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I recently listened to the founder of the Geek Squad at the Carlson School of Management’s Annual Entrepreneur Dinner, and a quote that is still stuck in my head is this: Advertising is the Toll that your firm pays for not having a memorable experience.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Free Income data by Zip Code

Bungalo

The IRS provides income data by Zip Code for every state in the U.S. The most recent data set from 2008 includes the number of returns filed, Adjusted Gross Income (AGI), and 29 other financial fields. Bungalo recently used this data to look up income data for households in a St. Paul Minnesota zip code. There were 1107 total returns with AGI of $100,000 or more, and 251 returns with AGI over $200,000. The average income of the group with incomes greater than $200K was $293,000.

Keeping customers engaged takes communication

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In a recent blog post — Take your Time — Quickly — Remodeling blogger Greg Antonioli talks about how you need to be accurate with estimates, and at the same time, you need to move quickly so buyers don’t lose interest/enthusiasm for their project.

If you are better, you should look better.

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Today I found this really excellent example of a roofing contractor website. It was mentioned in a Roofing Contractor column, The Power of Branding , by Chris King.

The Doing-Not-Doing Matrix

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I was recently invited to a talk by Phil Styrlund about adding value to B2B relationships, sponsored by Vistage. Almost as an aside, Phil mentioned this matrix, which I quickly scribbled on my napkin.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Postcard Marketing: budget benchmark

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A remodeler recently asked me the following question: “How much would it cost to send the same postcard to my list of 4000 contacts and prospects, four times?&#. The answer was about $2.00 per contact, or 50-60 cents per postcard.

Help Customers find you on Google — it’s free.

Bungalo

If you Google “remodeling&# in Minneapolis, here’s what you’ll see: Is your business listed here? By now you’ve noticed the map – with local business results – that Google often displays at the the top of their search results.

Toot your own horn

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I had a good idea this week: it was a no-brainer for me because I understand some stuff about printing presses and and print production.

Fertile vs. sterile customers

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Customer Referral Value (CRV) = Customer Lifetime Value (CLV) + the value of the referrals generated. An article in the August issue of Customer Relationship Management discusses a nifty metric: Customer Referral Value (CRV).

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.