B2B Digital Marketer

How to Accelerate B2B Sales and Grow Your Brand Using a Holistic Approach

B2B Digital Marketer

Sales is a systematic process, and it doesn’t matter from company to company. The company is different and the product offering is different, but the process of growing sales is the same. Businesses have been shell-shocked from the onset of the pandemic.

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Email Deliverability Myths and How to Truly Get your Email to the Inbox

B2B Digital Marketer

Common misconceptions about what it takes to get your email to the inbox. As B2B digital marketers, we strive to get our emails sent to our customers. We want them to open it and read it and act upon it.

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The Queen Bee Mindset: How to Make the Customer the Center of Your World

B2B Digital Marketer

Pollinate your pipeline in 2022 and learn how you can achieve greater levels of success. What is the Queen Bee Mindset? In a beehive, the entire hive is operating for one purpose – the success of the queen bee that sustains and extends the hive through all the seasons.

How to Get Booked on Podcasts, Grow Your Reach, and Increase Revenue

B2B Digital Marketer

Do the work for the podcast host. Explain how you feel that you could benefit the audience of the podcast host. Podcasts are becoming more popular with each passing day. According to Edison Research and Triton Digital, 41% of Americans ages 12 and older have listened to a podcast in the past month.

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

Why Clubhouse and Social Audio is the Future for B2B Digital Marketing

B2B Digital Marketer

With the changes brought about by the pandemic, including Zoom fatigue, society may be circling back to social audio. In a recent article released by mobile data and analytics firm App Annie, social audio app Clubhouse has already exceeded 8 million downloads worldwide since launch.

Five Disconnects Organizations Must Conquer For Growth, Acceleration, And Sustainability

B2B Digital Marketer

Find out how you can overcome these 5 disconnects and accelerate your startup’s growth. Start-ups and organizations oftentimes encounter strategy-to-execution gaps that disconnect them from where they are to where they want to be.

Brand Personality: How to Make Your Business Stand Out and Breakthrough

B2B Digital Marketer

What can B2B organizations do to transform and develop a differentiating brand personality? 60% of B2B content never gets used and never gets seen. We live in a world where content is constantly being churned out, and junk content is all over the place. How do you stand out in that sea of sameness ?

SEO Best Practices – A Guide to Ethical, Effective, and Modern SEO

B2B Digital Marketer

Learn how to achieve real SEO results without gaming or manipulating the system. Marketers, as well as business owners, all strive to achieve results. This is why we implement SEO : to increase our business’ bottom line. .

Don’t Build on Borrowed Land – Why You Need a Website and Not Just Social Media

B2B Digital Marketer

If you are going to build a business, don’t build on land someone else already owns. You want your own land, your own domain. There are so many risks involved in building a business on top of social media platforms.

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

Are Press Releases Still Relevant in Today’s Age of Social Media?

B2B Digital Marketer

With so many people focusing on new media and social media, should you even think about PR and press releases? What is a press release ? You often think of newswires and dot matrix printers spilling out the content inside a newsroom.

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How Digital Transformation Improves the Customer Experience and Make Your Business More Successful

B2B Digital Marketer

Digital transformation creates the opportunity to do things differently and serve your customers better. People are loyal to brands that they love. They love the great value and customer experience that these brands bring.

How to Automate Your Digital Marketing Using a Smart Marketing Dashboard

B2B Digital Marketer

B2B Digital Marketers need to stay ahead and use new insights to keep their business relevant and successful. The customer’s needs are always changing , and the marketing landscape is always evolving.

Remote Staffing: How to Create Really Great Customer Experience Through Really Great Team Members

B2B Digital Marketer

It’s a global world and it’s time to re-imagine how you do your business and manage your financial and human resources. A company is only as good as its people.

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The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

Why Customer Onboarding Is Important in B2B Digital Marketing

B2B Digital Marketer

The goal is not just to throw your product at users and hope they use them. The goal is business transformation through customer onboarding. Customer onboarding is the process of getting your new customers acquainted with your product or service.

Swagger: How to Keep It Real and Why Brand Authenticity Matters

B2B Digital Marketer

Being real and authentic helps you become more confident and enables you to unlock your full potential. Marketers and business owners are always concerned about how people perceive their business. After all, customer perception can either make or break a business.

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The Digital Pivot: Why Transitioning from Traditional to Digital Marketing Matters

B2B Digital Marketer

If you’re not doing business online now, you’re probably not doing business anymore. The pandemic has forced a digital pivot on all businesses. Traditional ways of doing marketing have been prohibited and there is no other way for your business to survive except to embrace digital.

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Sales Enablement: What Does Sales Need From B2B Marketing?

B2B Digital Marketer

Sales and marketing are like first cousins, if not brothers. Both need to be aligned in reaching the same goals. You’ve heard of the phrase, “ It’s a lot cheaper to retain customers than it is to acquire. ” If you’re working in customer experience then you probably live and die by this credo.

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Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

How Can B2B Organizations Build Loyal Advocates for Their Brand?

B2B Digital Marketer

Every single employee, outside contractor, anyone who’s within your four walls, your parking lot, and your sphere are a part of the marketing team and part of the customer service team. Building brand advocates is every organization’s dream when it comes to their customers.

How to Make Your Content Strategy Process Easier and More Effective

B2B Digital Marketer

Manual content workflows are painful and subjective. Learn how you can enhance the process using Artificial Intelligence. According to a study by IBM, 90% of all data that exists on the internet today was produced within the last 2 years.

Privacy Compliance: How Your Company Can Comply with Regulations and Why It Matters

B2B Digital Marketer

Have we set ourselves up to be ready for the privacy-first world? When it comes to data and privacy compliance , most people think that it only matters to the big brands like Google, Apple, and Facebook.

Click Fraud, Data, and PrivACY: How to Avoid PPC Fraud and Protect Your Data

B2B Digital Marketer

How have we set ourselves up to be ready for that privacy-first world? When it comes to click fraud , data, and privacy, most B2B companies may not put a lot of thought on what happens to it. This puts a lot of organizations at risk. And the fact that they don’t know it, compounds the risk even more.

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Unfiltered Marketing: Why Customers Don’t Trust Your Marketing Message Anymore

B2B Digital Marketer

We are in this age of technological immersion and there is a huge storm of input that’s coming into us. People’s behaviors are changing. How do you navigate the change and adjust your strategies and tactics to be more real and authentic and gain back your customer’s trust?

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Stand-Out Marketing: How to Distinguish Yourself in a Sea of Sameness

B2B Digital Marketer

Customers are lost in a sea of sameness because when everybody is saying the same thing, the customer doesn’t know what to do. True differentiation has to lie within the company, and everybody in the company has to believe in that.

Growth Marketing: How to Generate a Marketing Plan Using AI

B2B Digital Marketer

We’re not doing business the way we’ve done it in the past. Data is more fresh – updated in real time. It’s relevant and living, not static or stale.

Personal Brand Identity: Why Knowing Who You Are Matters in B2B Marketing

B2B Digital Marketer

Personal brand identity is about knowing yourself and your brand. If you know who you are, then you know who you’d love to work with. Do you know who your people are?

5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend. Join Jen Dewar, CEO and Principal Consultant at Jalydew October 20th, 2021 at 11:00 am PDT for an insightful look into how to optimize your conversion rates.

Build Better Connections: How to Manage Customer Relationships Using Nimble with Jon Ferrara

B2B Digital Marketer

We’re on this planet to connect with others and find ways to add value. In the end, that’s all you leave – the vibrations in the moments you’ve been connected and present with other human beings. Every marketer and business owner strives to make new connections everyday.

Data-Driven Marketing Strategy: How to Effectively Use Data in Your B2B Marketing Strategy

B2B Digital Marketer

A data-driven marketing strategy is at the core of marketing. However, many marketers consider themselves as creatives rather than statisticians. But if you want to be successful today, you must know how to use data effectively.

Personal Identity: Why Knowing Who You Are Matters in B2B Marketing

B2B Digital Marketer

When you know who you are, you know who you’re people are. And when that connection that is made, there’s very little that any competition can do about it. We all try to learn from others. But sometimes, as we try to learn from them, we unknowingly become like them.

Agile Marketing Strategy: How To Achieve Business Agility Through Uncertain Times

B2B Digital Marketer

Your business needs to be quick, nimble, and adaptable during uncertain times, and marketing is no exemption. You have to adopt an agile marketing strategy. In my B2B Digital Marketer podcast, Jim Ewel and I discussed Agile Marketing: How To Achieve Business Agility Through Uncertain Times.

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Data-Driven Marketing: How to Effectively Use Data in Your B2B Marketing Strategy

B2B Digital Marketer

Marketers consider themselves as creatives rather than statisticians. But if marketers want to be successful in our world today, they must know how to effectively use data. If you’re working in the marketing industry, there is always constant talk about data.