B2B Digital Marketer

Data-Driven Marketing Strategy: How to Effectively Use Data in Your B2B Marketing Strategy

B2B Digital Marketer

A data-driven marketing strategy is at the core of marketing. However, many marketers consider themselves as creatives rather than statisticians. But if you want to be successful today, you must know how to use data effectively.

Personal Identity: Why Knowing Who You Are Matters in B2B Marketing

B2B Digital Marketer

When you know who you are, you know who you’re people are. And when that connection that is made, there’s very little that any competition can do about it. We all try to learn from others. But sometimes, as we try to learn from them, we unknowingly become like them.


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Why Clubhouse and Social Audio is the Future for B2B Digital Marketing

B2B Digital Marketer

With the changes brought about by the pandemic, including Zoom fatigue, society may be circling back to social audio. In a recent article released by mobile data and analytics firm App Annie, social audio app Clubhouse has already exceeded 8 million downloads worldwide since launch.

Data-Driven Marketing: How to Effectively Use Data in Your B2B Marketing Strategy

B2B Digital Marketer

Marketers consider themselves as creatives rather than statisticians. But if marketers want to be successful in our world today, they must know how to effectively use data. If you’re working in the marketing industry, there is always constant talk about data.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How to Get Decision-maker Access

B2B Digital Marketer

This graphic presents the four best-of-breed methods to obtain decision-maker access and attention. We are currently conducting a LinkedIn poll to see what people think is the worst performing method for obtaining this elusive and most precious access.

Agile Marketing: How to Achieve Business Agility During Uncertain Times

B2B Digital Marketer

We are living in uncertain times. Yearly plans become too rigid and resistant to change. Marketers need to be quick, nimble, and adaptable, and agile marketing helps you do that. Marketers love to make plans. It’s essential in almost any endeavor.

Content strategy process: How to Make Your Content Strategy Process Easier And More Effective

B2B Digital Marketer

The content strategy process goes along with the spike in content and the spike in the ability to capture that content. Data is becoming easier to discover. Thus, businesses that align their content strategy to make their content easier to capture are more successful.

Customer Advocates: Why marketers should be customer advocates and how to do it

B2B Digital Marketer

Whoever understands the customer best wins! Your marketing strategists should aim to form integrated marketing strategies that follow the buyer’s journey and their digital elements to all of it. Your overall goal as a marketer should be to become a customer advocate.

B2B digital marketing strategy: How to make your digital marketing campaign easier

B2B Digital Marketer

B2B Digital Marketing started as early as the internet boom in the 1990s. When you compare that time, access to the internet and digital resources, it’s much easier for you now. You have more opportunities to be successful with digital marketing and to fail as well.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Benefits of writing a book: Can writing a book improve the credibility of your products and services?

B2B Digital Marketer

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? Do you think that would place you in a position for success? Think about this.

How to Improve the ROI of Your Content Marketing Strategy

B2B Digital Marketer

Everyone is afraid to be sold. Good content diverts attention from that fear and makes people relax. How many times have you posted on LinkedIn? Have you gotten any significant engagement from it? Or is it just sitting there hoping to be discovered by someone and get shared by millions of people?

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What is Your Digital Activity ROI?

B2B Digital Marketer

What is Your Digital Activity ROI? Anybody trying to sell anything online needs to be aware of their Digital Activity ROI (DAA). Do you know what yours is? Your DAA is more holistic than your Digital Marketing ROI and significantly more impactful to your sales and revenue.

Content Optimization: How to Write Effective, High-Quality Content Faster

B2B Digital Marketer

The method by which content is found is becoming more and more sophisticated. It’s not enough to just produce a generic piece of content that’s good enough. How many times have you clicked the “Edit Post” button in WordPress? If you’re like me, you clicked it a dozen times.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Writing Your Own Book to Establish Authority

B2B Digital Marketer

Establish Authority By Writing Your Own Book: Costs. There’s no doubt that having a book published is a great way to establish authority in the domain you are in. However, actually having a book published may not be as easy as it seems.

B2B Digital Marketing is About Relationships and Trust

B2B Digital Marketer

Are relationships and trust important to B2B Digital Marketing? Majority of digital marketing involves a transactional relationship with the customer, but in B2B it is totally different.

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Nicoline Maes: Finding the Right Balance Between Push and Pull Marketing

B2B Digital Marketer

Finding the Right Balance Between Push and Pull Marketing. Content marketing has become a magic keyword in the world of digital marketing. However, despite its popularity, companies still find it hard to strategize and execute on a good content marketing plan.

Deep Insights on Customer Experience and Technology

B2B Digital Marketer

Deep Insights on Technology and the Customer Experience. Our world is rapidly evolving, and technology is becoming more advanced. Business operations and marketing efforts are becoming more automated and less personal.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Joe Apfelbaum: Building a Long-Term Relationship with Your B2B Customers

B2B Digital Marketer

Building a Long-Term Relationship with Your B2B Customers. Developing a relationship with B2B customers is different compared to B2C. According to Joe Apfelbaum, it’s going to take a significant amount of planning.

Engaging Multimedia Content: Making a Human Connection

B2B Digital Marketer

Creating engaging multimedia content is how A. Lee Judge stands out. With sales and marketing being done more at a distance, traditional methods for engaging potential customers are becoming more obsolete.

Standing Out in LinkedIn with Simple Strategies

B2B Digital Marketer

Everyone is making Standing Out in LinkedIn a priority. With the world at the current state it’s in, finding leads and standing out in LinkedIn has become vital and a real challenge for B2B companies.

Linda Ruffenach: How A Personal Relationship Can Make You Stand Out

B2B Digital Marketer

How A Personal Relationship Can Make You Stand Out. Majority of businesses take pride in their product and technology, but no matter how advanced it gets, if it doesn’t solve the customer’s problems then it doesn’t matter at all.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Ethan Beute: Rehumanizing B2B Digital Marketing

B2B Digital Marketer

Rehumanizing B2B Digital Marketing. With technology advancing and our world rapidly changing, automation and digital communication becomes the modern approach to marketing.

Paul Slack: B2B Digital Marketing Has Never Been Easier

B2B Digital Marketer

B2B Digital Marketing Has Never Been Easier. B2B Digital Marketing started as early as the internet boom in 1990’s. However, compared to that time, access to the internet and digital resources is much easier now and provides companies more opportunities to get into digital marketing.

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Using CAD and BIM Files in Manufacturing Content Marketing

Industrial Marketing Today

CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective content assets to use for.

How to Use Content Marketing for Customer Retention

Marketing Insider Group

You probably already know how powerful customer retention can be for your business. Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

I just read that in the year 2100, Nigeria will be the 2nd most populous country. And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?).

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What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

Marketing Insider Group

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. They actually all work together to drive traffic and conversions.

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7 Steps to Effective Brand Storytelling

Marketing Insider Group

Everybody loves a great story. Storytelling is a human pastime, something we’ve been doing for thousands of years. Those same foundational elements of a moving story apply to content marketing. With brand storytelling, you can create an emotional connection with your audience.

Do Chatbots Really Work for Customer Acquisition?

Marketing Insider Group

If you interact with brands or organizations on Facebook, there’s a good chance you’ve come across a chatbot for customer acquisition at least once: You comment on a page’s Facebook post. A few hours later, a message bubble appears. The page messaged you with a question.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The Open Sauce Podcast

Tomorrow People

Learn how Tomorrow People brought Acquia’s successful podcast to life, from creative concept to post production. It’s good to talk. Acquia wanted to create a podcast to engage and capture the attention of their audience.