B2B Digital Marketer

3 Questions About SEO You Should Never Ask

B2B Digital Marketer

Learn the ins and outs of SEO and apply it to your business. The pandemic created a huge change and increase in complexities to the point that there is no more going back to the old way of doing business. One such change is search engine optimization.

Why Half of Your B2B Marketing Budget is Wasted

B2B Digital Marketer

What part of my money or investment is really garnering any value? The task of creating budgets has always been a complex endeavor.

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How to Speak the Language of B2B Executive Buyers

B2B Digital Marketer

Learn the importance of why B2B sellers should align with B2B buyers. B2B buyers are looking for partners that can help transform their business. They are looking for solutions to their problems.

Uncommon Thinking for B2B Authors

B2B Digital Marketer

People have been doing the same thing for decades. Instead of doing what is common, do what is uncommon. How can you do B2B marketing differently? How can you break the mold and become innovative in your strategies and tactics in growing your business?

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study, with the aim of discovering the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn 5 key insights into what you can do today!

How to Create High-Performing B2B Content Strategies

B2B Digital Marketer

The importance of quality content has never been greater. The digital landscape has grown fiercely competitive. Companies are publishing more blogs, articles, and content by the hour.

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Top B2B Content Strategies to Ditch in 2023

B2B Digital Marketer

Just because it worked 5 or 10 years ago doesn’t mean it’s going to work today. Content marketing is a necessity in this day and age. If you want to stay ahead of the competition, then you need to have a good content marketing plan in place. Planning for 2023 starts as early as now.

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Building the Best B2B Referral Program

B2B Digital Marketer

Learn what drives your customer and how you can reward them for their actions. 64% of marketers believe that word-of-mouth is still the most effective form of marketing. Nothing can beat a client’s trust in a friend rather than traditional media. .

Why Hubspot and Salesforce Sucks

B2B Digital Marketer

Learn how to optimize your marketing process and get the most out of Hubspot and Salesforce. Marketing automation software allows brands to automate certain marketing tasks such as email marketing, social media campaigns, and targeted ads.

Why Clubhouse and Social Audio is the Future for B2B Digital Marketing

B2B Digital Marketer

With the changes brought about by the pandemic, including Zoom fatigue, society may be circling back to social audio. In a recent article released by mobile data and analytics firm App Annie, social audio app Clubhouse has already exceeded 8 million downloads worldwide since launch.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

Why B2B Service Businesses Fail at Digital Marketing

B2B Digital Marketer

Learn what to avoid in your business and why it’s important not to make the same mistakes as these companies. Businesses have had to change the way they reach consumers in order to keep up with the times. Gone are the days of relying solely on print and television advertisements.

5 Vital Traits of High-Growth CMOs

B2B Digital Marketer

Learn what makes a CMO highly successful and become the top performer in your market. A Chief Marketing Officer is a catalyst for inspiration. They have the power to drive their organization forward with creativity and innovation.

3 Lies About AI in Content Marketing

B2B Digital Marketer

Learn how AI can help you create better content marketing. The Role of AI in Content Marketing. Content marketing is a complex process that takes a lot of time and effort. However, with AI technology, the role of humans in content marketing can be improved dramatically.

Eliminating B2B Social Selling Dysfunction

B2B Digital Marketer

It’s not about trying to do more. It’s about slowing down and focusing on the most important activity. A lot of companies approach B2B social selling traditionally. There is very little personalization, and a lot of it is asking too much from the client.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Empathy Gap: How to Emotionally Connect with your Clients and Help Them Make Better Decisions

B2B Digital Marketer

Information alone will not get your clients to buy from you. You have to establish trust and emotionally connect with your clients to make them understand you and buy from you. Clients do not always make rational decisions.

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Product Innovation: How to Transform Your Professional Services Into Scalable Products

B2B Digital Marketer

Product and service boundaries are being blurred. It’s time to review how you deliver value. In order to remain relevant in a global competitive landscape dominated by increasing global players, you’ll need service packages with clear, measurable deliverables.

How to Attract Your Most Valuable Customers with the World’s Best Buyer Persona System

B2B Digital Marketer

You need to get deep inside the mind of your ideal buyer in order to produce successful marketing strategies. Every company has its own buyer persona system. Sometimes, they have more than one. But what does it take to be the world’s best buyer persona system? In this episode, you’ll find out how.

Email Deliverability Myths and How to Truly Get your Email to the Inbox

B2B Digital Marketer

Common misconceptions about what it takes to get your email to the inbox. As B2B digital marketers, we strive to get our emails sent to our customers. We want them to open it and read it and act upon it.

Do You Have an Immediate Need for Skilled Offshore Staffing?

Using talent from overseas is creating new challenges for managers. Here’s a closer look at common offshoring complications for HR managers and best practices for overcoming them. Download this comprehensive guide, "Overcoming Human Resource Management Challenges in Offshoring Teams," to learn more!

The Queen Bee Mindset: How to Make the Customer the Center of Your World

B2B Digital Marketer

Pollinate your pipeline in 2022 and learn how you can achieve greater levels of success. What is the Queen Bee Mindset? In a beehive, the entire hive is operating for one purpose – the success of the queen bee that sustains and extends the hive through all the seasons.

How to Get Booked on Podcasts, Grow Your Reach, and Increase Revenue

B2B Digital Marketer

Do the work for the podcast host. Explain how you feel that you could benefit the audience of the podcast host. Podcasts are becoming more popular with each passing day. According to Edison Research and Triton Digital, 41% of Americans ages 12 and older have listened to a podcast in the past month.

Brand Messaging: How to Bring Your Big Ideas and Messages to Life

B2B Digital Marketer

The best way to make your idea irresistible is to build the story people will tell themselves about it.

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Five Disconnects Organizations Must Conquer For Growth, Acceleration, And Sustainability

B2B Digital Marketer

Find out how you can overcome these 5 disconnects and accelerate your startup’s growth. Start-ups and organizations oftentimes encounter strategy-to-execution gaps that disconnect them from where they are to where they want to be.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Brand Personality: How to Make Your Business Stand Out and Breakthrough

B2B Digital Marketer

What can B2B organizations do to transform and develop a differentiating brand personality? 60% of B2B content never gets used and never gets seen. We live in a world where content is constantly being churned out, and junk content is all over the place. How do you stand out in that sea of sameness ?

SEO Best Practices – A Guide to Ethical, Effective, and Modern SEO

B2B Digital Marketer

Learn how to achieve real SEO results without gaming or manipulating the system. Marketers, as well as business owners, all strive to achieve results. This is why we implement SEO : to increase our business’ bottom line. .

Don’t Build on Borrowed Land – Why You Need a Website and Not Just Social Media

B2B Digital Marketer

If you are going to build a business, don’t build on land someone else already owns. You want your own land, your own domain. There are so many risks involved in building a business on top of social media platforms.

Are Press Releases Still Relevant in Today’s Age of Social Media?

B2B Digital Marketer

With so many people focusing on new media and social media, should you even think about PR and press releases? What is a press release ? You often think of newswires and dot matrix printers spilling out the content inside a newsroom.

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Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

How Digital Transformation Improves the Customer Experience and Make Your Business More Successful

B2B Digital Marketer

Digital transformation creates the opportunity to do things differently and serve your customers better. People are loyal to brands that they love. They love the great value and customer experience that these brands bring.

How to Automate Your Digital Marketing Using a Smart Marketing Dashboard

B2B Digital Marketer

B2B Digital Marketers need to stay ahead and use new insights to keep their business relevant and successful. The customer’s needs are always changing , and the marketing landscape is always evolving.

How to Make Your Content Strategy Process Easier and More Effective

B2B Digital Marketer

Manual content workflows are painful and subjective. Learn how you can enhance the process using Artificial Intelligence. According to a study by IBM, 90% of all data that exists on the internet today was produced within the last 2 years.

Remote Staffing: How to Create Really Great Customer Experience Through Really Great Team Members

B2B Digital Marketer

It’s a global world and it’s time to re-imagine how you do your business and manage your financial and human resources. A company is only as good as its people.

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Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Why Customer Onboarding Is Important in B2B Digital Marketing

B2B Digital Marketer

The goal is not just to throw your product at users and hope they use them. The goal is business transformation through customer onboarding. Customer onboarding is the process of getting your new customers acquainted with your product or service.

Swagger: How to Keep It Real and Why Brand Authenticity Matters

B2B Digital Marketer

Being real and authentic helps you become more confident and enables you to unlock your full potential. Marketers and business owners are always concerned about how people perceive their business. After all, customer perception can either make or break a business.

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The Digital Pivot: Why Transitioning from Traditional to Digital Marketing Matters

B2B Digital Marketer

If you’re not doing business online now, you’re probably not doing business anymore. The pandemic has forced a digital pivot on all businesses. Traditional ways of doing marketing have been prohibited and there is no other way for your business to survive except to embrace digital.

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Sales Enablement: What Does Sales Need From B2B Marketing?

B2B Digital Marketer

Sales and marketing are like first cousins, if not brothers. Both need to be aligned in reaching the same goals. You’ve heard of the phrase, “ It’s a lot cheaper to retain customers than it is to acquire. ” If you’re working in customer experience then you probably live and die by this credo.

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Why Offshoring is Better than Outsourcing

Offshoring and outsourcing are not interchangeable, as they differ in purpose depending on what drives the need behind the hiring decision. In this whitepaper, we clarify what offshoring and outsourcing are, along with the unique use cases they address.