B2B Digital Marketer

Uncommon Thinking for B2B Authors

B2B Digital Marketer

People have been doing the same thing for decades. Instead of doing what is common, do what is uncommon. How can you do B2B marketing differently? How can you break the mold and become innovative in your strategies and tactics in growing your business?

How to Accelerate B2B Sales and Grow Your Brand Using a Holistic Approach

B2B Digital Marketer

Sales is a systematic process, and it doesn’t matter from company to company. The company is different and the product offering is different, but the process of growing sales is the same. Businesses have been shell-shocked from the onset of the pandemic.

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Why Clubhouse and Social Audio is the Future for B2B Digital Marketing

B2B Digital Marketer

With the changes brought about by the pandemic, including Zoom fatigue, society may be circling back to social audio. In a recent article released by mobile data and analytics firm App Annie, social audio app Clubhouse has already exceeded 8 million downloads worldwide since launch.

Product Innovation: How to Transform Your Professional Services Into Scalable Products

B2B Digital Marketer

Product and service boundaries are being blurred. It’s time to review how you deliver value. In order to remain relevant in a global competitive landscape dominated by increasing global players, you’ll need service packages with clear, measurable deliverables.

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

How to Attract Your Most Valuable Customers with the World’s Best Buyer Persona System

B2B Digital Marketer

You need to get deep inside the mind of your ideal buyer in order to produce successful marketing strategies. Every company has its own buyer persona system. Sometimes, they have more than one. But what does it take to be the world’s best buyer persona system? In this episode, you’ll find out how.

The Queen Bee Mindset: How to Make the Customer the Center of Your World

B2B Digital Marketer

Pollinate your pipeline in 2022 and learn how you can achieve greater levels of success. What is the Queen Bee Mindset? In a beehive, the entire hive is operating for one purpose – the success of the queen bee that sustains and extends the hive through all the seasons.

How to Get Booked on Podcasts, Grow Your Reach, and Increase Revenue

B2B Digital Marketer

Do the work for the podcast host. Explain how you feel that you could benefit the audience of the podcast host. Podcasts are becoming more popular with each passing day. According to Edison Research and Triton Digital, 41% of Americans ages 12 and older have listened to a podcast in the past month.

Brand Messaging: How to Bring Your Big Ideas and Messages to Life

B2B Digital Marketer

The best way to make your idea irresistible is to build the story people will tell themselves about it.

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Five Disconnects Organizations Must Conquer For Growth, Acceleration, And Sustainability

B2B Digital Marketer

Find out how you can overcome these 5 disconnects and accelerate your startup’s growth. Start-ups and organizations oftentimes encounter strategy-to-execution gaps that disconnect them from where they are to where they want to be.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Brand Personality: How to Make Your Business Stand Out and Breakthrough

B2B Digital Marketer

What can B2B organizations do to transform and develop a differentiating brand personality? 60% of B2B content never gets used and never gets seen. We live in a world where content is constantly being churned out, and junk content is all over the place. How do you stand out in that sea of sameness ?

SEO Best Practices – A Guide to Ethical, Effective, and Modern SEO

B2B Digital Marketer

Learn how to achieve real SEO results without gaming or manipulating the system. Marketers, as well as business owners, all strive to achieve results. This is why we implement SEO : to increase our business’ bottom line. .

Don’t Build on Borrowed Land – Why You Need a Website and Not Just Social Media

B2B Digital Marketer

If you are going to build a business, don’t build on land someone else already owns. You want your own land, your own domain. There are so many risks involved in building a business on top of social media platforms.

Are Press Releases Still Relevant in Today’s Age of Social Media?

B2B Digital Marketer

With so many people focusing on new media and social media, should you even think about PR and press releases? What is a press release ? You often think of newswires and dot matrix printers spilling out the content inside a newsroom.

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

How Digital Transformation Improves the Customer Experience and Make Your Business More Successful

B2B Digital Marketer

Digital transformation creates the opportunity to do things differently and serve your customers better. People are loyal to brands that they love. They love the great value and customer experience that these brands bring.

How to Automate Your Digital Marketing Using a Smart Marketing Dashboard

B2B Digital Marketer

B2B Digital Marketers need to stay ahead and use new insights to keep their business relevant and successful. The customer’s needs are always changing , and the marketing landscape is always evolving.

Remote Staffing: How to Create Really Great Customer Experience Through Really Great Team Members

B2B Digital Marketer

It’s a global world and it’s time to re-imagine how you do your business and manage your financial and human resources. A company is only as good as its people.

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Why Customer Onboarding Is Important in B2B Digital Marketing

B2B Digital Marketer

The goal is not just to throw your product at users and hope they use them. The goal is business transformation through customer onboarding. Customer onboarding is the process of getting your new customers acquainted with your product or service.

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

Swagger: How to Keep It Real and Why Brand Authenticity Matters

B2B Digital Marketer

Being real and authentic helps you become more confident and enables you to unlock your full potential. Marketers and business owners are always concerned about how people perceive their business. After all, customer perception can either make or break a business.

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How to Make Your Content Strategy Process Easier and More Effective

B2B Digital Marketer

Manual content workflows are painful and subjective. Learn how you can enhance the process using Artificial Intelligence. According to a study by IBM, 90% of all data that exists on the internet today was produced within the last 2 years.

The Digital Pivot: Why Transitioning from Traditional to Digital Marketing Matters

B2B Digital Marketer

If you’re not doing business online now, you’re probably not doing business anymore. The pandemic has forced a digital pivot on all businesses. Traditional ways of doing marketing have been prohibited and there is no other way for your business to survive except to embrace digital.

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Sales Enablement: What Does Sales Need From B2B Marketing?

B2B Digital Marketer

Sales and marketing are like first cousins, if not brothers. Both need to be aligned in reaching the same goals. You’ve heard of the phrase, “ It’s a lot cheaper to retain customers than it is to acquire. ” If you’re working in customer experience then you probably live and die by this credo.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

How Can B2B Organizations Build Loyal Advocates for Their Brand?

B2B Digital Marketer

Every single employee, outside contractor, anyone who’s within your four walls, your parking lot, and your sphere are a part of the marketing team and part of the customer service team. Building brand advocates is every organization’s dream when it comes to their customers.

Privacy Compliance: How Your Company Can Comply with Regulations and Why It Matters

B2B Digital Marketer

Have we set ourselves up to be ready for the privacy-first world? When it comes to data and privacy compliance , most people think that it only matters to the big brands like Google, Apple, and Facebook.

Click Fraud, Data, and PrivACY: How to Avoid PPC Fraud and Protect Your Data

B2B Digital Marketer

How have we set ourselves up to be ready for that privacy-first world? When it comes to click fraud , data, and privacy, most B2B companies may not put a lot of thought on what happens to it. This puts a lot of organizations at risk. And the fact that they don’t know it, compounds the risk even more.

Unfiltered Marketing: Why Customers Don’t Trust Your Marketing Message Anymore

B2B Digital Marketer

We are in this age of technological immersion and there is a huge storm of input that’s coming into us. People’s behaviors are changing. How do you navigate the change and adjust your strategies and tactics to be more real and authentic and gain back your customer’s trust?

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The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

Stand-Out Marketing: How to Distinguish Yourself in a Sea of Sameness

B2B Digital Marketer

Customers are lost in a sea of sameness because when everybody is saying the same thing, the customer doesn’t know what to do. True differentiation has to lie within the company, and everybody in the company has to believe in that.

Growth Marketing: How to Generate a Marketing Plan Using AI

B2B Digital Marketer

We’re not doing business the way we’ve done it in the past. Data is more fresh – updated in real time. It’s relevant and living, not static or stale.

Personal Brand Identity: Why Knowing Who You Are Matters in B2B Marketing

B2B Digital Marketer

Personal brand identity is about knowing yourself and your brand. If you know who you are, then you know who you’d love to work with. Do you know who your people are?

Build Better Connections: How to Manage Customer Relationships Using Nimble with Jon Ferrara

B2B Digital Marketer

We’re on this planet to connect with others and find ways to add value. In the end, that’s all you leave – the vibrations in the moments you’ve been connected and present with other human beings. Every marketer and business owner strives to make new connections everyday.

How Sales Enablement is Supporting Social Selling in 2022

Speaker: Brynne Tillman CEO | LinkedIn Whisperer at Social Sales Link

In this 1-hour session, Brynne Tillman from Social Sales Link will teach you why Sales Enablement teams should own Social Selling

Data-Driven Marketing Strategy: How to Effectively Use Data in Your B2B Marketing Strategy

B2B Digital Marketer

A data-driven marketing strategy is at the core of marketing. However, many marketers consider themselves as creatives rather than statisticians. But if you want to be successful today, you must know how to use data effectively.

Personal Identity: Why Knowing Who You Are Matters in B2B Marketing

B2B Digital Marketer

When you know who you are, you know who you’re people are. And when that connection that is made, there’s very little that any competition can do about it. We all try to learn from others. But sometimes, as we try to learn from them, we unknowingly become like them.

Agile Marketing Strategy: How To Achieve Business Agility Through Uncertain Times

B2B Digital Marketer

Your business needs to be quick, nimble, and adaptable during uncertain times, and marketing is no exemption. You have to adopt an agile marketing strategy. In my B2B Digital Marketer podcast, Jim Ewel and I discussed Agile Marketing: How To Achieve Business Agility Through Uncertain Times.

Data-Driven Marketing: How to Effectively Use Data in Your B2B Marketing Strategy

B2B Digital Marketer

Marketers consider themselves as creatives rather than statisticians. But if marketers want to be successful in our world today, they must know how to effectively use data. If you’re working in the marketing industry, there is always constant talk about data.

Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!