B2B Digital Marketer

How Digital Transformation Improves the Customer Experience and Make Your Business More Successful

B2B Digital Marketer

Digital transformation creates the opportunity to do things differently and serve your customers better. People are loyal to brands that they love. They love the great value and customer experience that these brands bring.

How to Automate Your Digital Marketing Using a Smart Marketing Dashboard

B2B Digital Marketer

B2B Digital Marketers need to stay ahead and use new insights to keep their business relevant and successful. The customer’s needs are always changing , and the marketing landscape is always evolving.


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Remote Staffing: How to Create Really Great Customer Experience Through Really Great Team Members

B2B Digital Marketer

It’s a global world and it’s time to re-imagine how you do your business and manage your financial and human resources. A company is only as good as its people.

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Why Customer Onboarding Is Important in B2B Digital Marketing

B2B Digital Marketer

The goal is not just to throw your product at users and hope they use them. The goal is business transformation through customer onboarding. Customer onboarding is the process of getting your new customers acquainted with your product or service.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Why Clubhouse and Social Audio is the Future for B2B Digital Marketing

B2B Digital Marketer

With the changes brought about by the pandemic, including Zoom fatigue, society may be circling back to social audio. In a recent article released by mobile data and analytics firm App Annie, social audio app Clubhouse has already exceeded 8 million downloads worldwide since launch.

The Digital Pivot: Why Transitioning from Traditional to Digital Marketing Matters

B2B Digital Marketer

If you’re not doing business online now, you’re probably not doing business anymore. The pandemic has forced a digital pivot on all businesses. Traditional ways of doing marketing have been prohibited and there is no other way for your business to survive except to embrace digital.

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Sales Enablement: What Does Sales Need From B2B Marketing?

B2B Digital Marketer

Sales and marketing are like first cousins, if not brothers. Both need to be aligned in reaching the same goals. You’ve heard of the phrase, “ It’s a lot cheaper to retain customers than it is to acquire. ” If you’re working in customer experience then you probably live and die by this credo.

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How Can B2B Organizations Build Loyal Advocates for Their Brand?

B2B Digital Marketer

Every single employee, outside contractor, anyone who’s within your four walls, your parking lot, and your sphere are a part of the marketing team and part of the customer service team. Building brand advocates is every organization’s dream when it comes to their customers.

Privacy Compliance: How Your Company Can Comply with Regulations and Why It Matters

B2B Digital Marketer

Have we set ourselves up to be ready for the privacy-first world? When it comes to data and privacy compliance , most people think that it only matters to the big brands like Google, Apple, and Facebook.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Click Fraud, Data, and PrivACY: How to Avoid PPC Fraud and Protect Your Data

B2B Digital Marketer

How have we set ourselves up to be ready for that privacy-first world? When it comes to click fraud , data, and privacy, most B2B companies may not put a lot of thought on what happens to it. This puts a lot of organizations at risk. And the fact that they don’t know it, compounds the risk even more.

Unfiltered Marketing: Why Customers Don’t Trust Your Marketing Message Anymore

B2B Digital Marketer

We are in this age of technological immersion and there is a huge storm of input that’s coming into us. People’s behaviors are changing. How do you navigate the change and adjust your strategies and tactics to be more real and authentic and gain back your customer’s trust?

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Stand-Out Marketing: How to Distinguish Yourself in a Sea of Sameness

B2B Digital Marketer

Customers are lost in a sea of sameness because when everybody is saying the same thing, the customer doesn’t know what to do. True differentiation has to lie within the company, and everybody in the company has to believe in that.

How to Make Your Content Strategy Process Easier and More Effective

B2B Digital Marketer

Manual content workflows are painful and subjective. Learn how you can enhance the process using Artificial Intelligence. According to a study by IBM, 90% of all data that exists on the internet today was produced within the last 2 years.

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

Growth Marketing: How to Generate a Marketing Plan Using AI

B2B Digital Marketer

We’re not doing business the way we’ve done it in the past. Data is more fresh – updated in real time. It’s relevant and living, not static or stale.

Personal Brand Identity: Why Knowing Who You Are Matters in B2B Marketing

B2B Digital Marketer

Personal brand identity is about knowing yourself and your brand. If you know who you are, then you know who you’d love to work with. Do you know who your people are?

Build Better Connections: How to Manage Customer Relationships Using Nimble with Jon Ferrara

B2B Digital Marketer

We’re on this planet to connect with others and find ways to add value. In the end, that’s all you leave – the vibrations in the moments you’ve been connected and present with other human beings. Every marketer and business owner strives to make new connections everyday.

Data-Driven Marketing Strategy: How to Effectively Use Data in Your B2B Marketing Strategy

B2B Digital Marketer

A data-driven marketing strategy is at the core of marketing. However, many marketers consider themselves as creatives rather than statisticians. But if you want to be successful today, you must know how to use data effectively.

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

Personal Identity: Why Knowing Who You Are Matters in B2B Marketing

B2B Digital Marketer

When you know who you are, you know who you’re people are. And when that connection that is made, there’s very little that any competition can do about it. We all try to learn from others. But sometimes, as we try to learn from them, we unknowingly become like them.

Agile Marketing Strategy: How To Achieve Business Agility Through Uncertain Times

B2B Digital Marketer

Your business needs to be quick, nimble, and adaptable during uncertain times, and marketing is no exemption. You have to adopt an agile marketing strategy. In my B2B Digital Marketer podcast, Jim Ewel and I discussed Agile Marketing: How To Achieve Business Agility Through Uncertain Times.

Data-Driven Marketing: How to Effectively Use Data in Your B2B Marketing Strategy

B2B Digital Marketer

Marketers consider themselves as creatives rather than statisticians. But if marketers want to be successful in our world today, they must know how to effectively use data. If you’re working in the marketing industry, there is always constant talk about data.

How to Get Decision-maker Access

B2B Digital Marketer

This graphic presents the four best-of-breed methods to obtain decision-maker access and attention. We are currently conducting a LinkedIn poll to see what people think is the worst performing method for obtaining this elusive and most precious access.

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

Agile Marketing: How to Achieve Business Agility During Uncertain Times

B2B Digital Marketer

We are living in uncertain times. Yearly plans become too rigid and resistant to change. Marketers need to be quick, nimble, and adaptable, and agile marketing helps you do that. Marketers love to make plans. It’s essential in almost any endeavor.

Content strategy process: How to Make Your Content Strategy Process Easier And More Effective

B2B Digital Marketer

The content strategy process goes along with the spike in content and the spike in the ability to capture that content. Data is becoming easier to discover. Thus, businesses that align their content strategy to make their content easier to capture are more successful.

Customer Advocates: Why marketers should be customer advocates and how to do it

B2B Digital Marketer

Whoever understands the customer best wins! Your marketing strategists should aim to form integrated marketing strategies that follow the buyer’s journey and their digital elements to all of it. Your overall goal as a marketer should be to become a customer advocate.

B2B digital marketing strategy: How to make your digital marketing campaign easier

B2B Digital Marketer

B2B Digital Marketing started as early as the internet boom in the 1990s. When you compare that time, access to the internet and digital resources, it’s much easier for you now. You have more opportunities to be successful with digital marketing and to fail as well.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

Benefits of writing a book: Can writing a book improve the credibility of your products and services?

B2B Digital Marketer

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? Do you think that would place you in a position for success? Think about this.

How to Improve the ROI of Your Content Marketing Strategy

B2B Digital Marketer

Everyone is afraid to be sold. Good content diverts attention from that fear and makes people relax. How many times have you posted on LinkedIn? Have you gotten any significant engagement from it? Or is it just sitting there hoping to be discovered by someone and get shared by millions of people?

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What is Your Digital Activity ROI?

B2B Digital Marketer

What is Your Digital Activity ROI? Anybody trying to sell anything online needs to be aware of their Digital Activity ROI (DAA). Do you know what yours is? Your DAA is more holistic than your Digital Marketing ROI and significantly more impactful to your sales and revenue.

Content Optimization: How to Write Effective, High-Quality Content Faster

B2B Digital Marketer

The method by which content is found is becoming more and more sophisticated. It’s not enough to just produce a generic piece of content that’s good enough. How many times have you clicked the “Edit Post” button in WordPress? If you’re like me, you clicked it a dozen times.

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!

Writing Your Own Book to Establish Authority

B2B Digital Marketer

Establish Authority By Writing Your Own Book: Costs. There’s no doubt that having a book published is a great way to establish authority in the domain you are in. However, actually having a book published may not be as easy as it seems.