B2B Digital Marketer

FEBRUARY 16, 2023

Using Alignment Marketing to Build a High-Performing Sales Team Finding and retaining good salespeople can be a challenge in today’s business landscape, where traditional seller-buyer relationships are no longer as effective. Research shows that 67% of B2B salespeople fail to meet their sales quota , and it’s becoming harder to connect with decision-makers in larger and more dispersed buying teams.

B2B Sales 59

B2B Sales B2B Marketing Customer Satisfaction Trust Marketing 59

B2B Digital Marketer

FEBRUARY 2, 2023

Uncovering the Key Returns of Success The success of a business is a shared interest for employees, entrepreneurs, and CEOs alike – a positive return on their investments and efforts. However, the demands of running a business can sometimes cause us to lose sight of the key factors that contribute to success. In this episode, we explore the 6 crucial returns that serve as markers of business success.

B2B Marketing 52

B2B Marketing Business B2B ROI 52

B2B Digital Marketer

JANUARY 19, 2023

Unlocking the Obvious: Overcoming Hidden Barriers to Growth Having trouble finding solutions to business problems is a common experience among entrepreneurs and business owners. Sometimes, it’s easy to lose sight of the bigger picture or the obvious solutions that are right in front of us. This is because we get so focused on what we are trying to accomplish.

Business 52

Business B2B Marketing B2B Sales B2B 52

B2B Digital Marketer

JANUARY 5, 2023

Redefining Sales Leadership for the Modern Era. In today’s fast-paced and constantly evolving business world, it’s essential to regularly reevaluate and update our marketing and sales strategies. That includes improving or replacing outdated tactics that are no longer working. Trying to push products or services aggressively on potential customers is an old-fashioned approach to selling.

B2B Sales 52

B2B Sales B2B Marketing Trust Marketing Transparency 52

B2B Digital Marketer

DECEMBER 22, 2022

Develop a corporate strategy based on the GRIT marketing method. Most companies and executives don’t really understand what marketers bring to the table. A marketer’s efforts are often unknown and unrecognized and the people are often misunderstood or misrepresented. To some, the role of a marketer is often interchangeable – lumped up into one single role – if they’re a marketer, then surely they can write or build a website.

Marketing 52

Marketing Marketing Strategy B2B Marketing Organic Leads 52

B2B Digital Marketer

DECEMBER 8, 2022

Test yourself and know how you can become a savvy marketer. There are a few key characteristics that can help you determine if you are a savvy marketer. First, a savvy marketer is always learning and staying up-to-date on the latest marketing trends and techniques. They are willing to try new things and are not afraid to experiment in order to find new and effective ways to reach their target audience.

Marketing 52

Marketing B2B Marketing Marketing Strategy B2B Sales 52

B2B Digital Marketer

NOVEMBER 24, 2022

The best way to use email to guide your leads through the customer journey. Email has changed. In today’s world, we’re dealing with a lot of conditions and situations that we’ve never experienced before – including email. The majority of organizations struggle with their email marketing and aren’t getting the conversions they want.

Lead Nurturing 52

Lead Nurturing Leads Lead Digital Marketing Funnels 52

B2B Digital Marketer

NOVEMBER 10, 2022

How to avoid common mistakes and stay ahead in the B2B event marketing game. Taking advantage of B2B events can bring your brand to the attention of your customers. Every day, consumers are bombarded with pitches and advertisements, so you need to make your event stand out. Increasingly, companies are seeking ways to stand out from the crowd, and event marketing is an excellent starting point.

B2B 52

B2B B2B Marketing Digital Marketing Funnels Event Marketing 52

B2B Digital Marketer

OCTOBER 27, 2022

Learn how you can plug scorecards into your marketing funnel. Marketing is filled with a sheer amount of noise. For the last decade, marketers have become expert broadcasters – from blogs, articles, podcasts, videos, social media, ads, and websites. There is no shortage of information. It’s overwhelming. And the COVID situation has 50x the noise.

Marketing Funnels 52

Marketing Funnels Digital Marketing Funnels Advertising Funnels B2B Marketing 52

B2B Digital Marketer

OCTOBER 13, 2022

We’re returning to face-to-face, but we won’t be going back to the pre-pandemic past. Life is finally starting to return back to normal – a new normal. Everyone is going back to face-to-face. However, things will not be the same. We won’t be going back to the pre-pandemic past. As humans, we change, we adapt, and we will be doing things differently moving forward into the coming years.

B2B 52

B2B B2B Marketing Marketing Strategy Demographics 52

B2B Digital Marketer

SEPTEMBER 29, 2022

Learn how you can achieve better results out of your CRM. Customer Relationship Management (CRM) technology is one of the most basic and foundation tools that digital marketers use to manage customer relationships and interactions with potential customers. At some point in time, all marketers will have had some kind of interaction with a CRM. In fact, running a business without one is costly.

CRM 52

CRM B2B Sales B2B Marketing Interactive Marketing 52

B2B Digital Marketer

SEPTEMBER 15, 2022

Five things every B2B marketing funnel needs to have. By analyzing your B2B sales funnel , you will not only be able to generate more sales, but it also enables you to improve your sales processes, which will enable you to understand your customers better. Depending on the business, a sales funnel can have three or more stages. Despite the fact that there is no one-size-fits-all model, basically, all sales funnels function similarly.

Marketing Funnels 98

Marketing Funnels B2B Marketing Digital Marketing Funnels B2B 98

B2B Digital Marketer

AUGUST 31, 2022

How B2B Companies With Rapid Growth Reach Their Target Markets. The art of effective marketing is difficult to get right. Between creative needs, limited budgets, and platform decisions, marketers have a lot to manage when developing their marketing strategy. The biggest factor of efficient marketing, however, is your target market. If you’re not properly targeting your potential market, your sales pitches and marketing campaigns will likely make no impact.

B2B Marketing 52

B2B Marketing B2B B2B Sales Companies 52

B2B Digital Marketer

AUGUST 18, 2022

The Secret to Doubling B2B Sales with Minimal Personnel. One of the most significant goals of B2B sales and marketing teams is to be able to generate valuable leads that will convert into clients. This is no easy task, but if done correctly, it will help your business beat the competition and grow tremendously. It is critical to your organization’s success that you find a high number of quality leads.

B2B Sales 98

B2B Sales B2B B2B Marketing Organic Leads 98

B2B Digital Marketer

AUGUST 4, 2022

A Guide to Avoiding the Wrong Marketing Agency: Avoiding the Pitfalls. Finding the most suitable B2B marketing agency for your business can be an overwhelming task. The industry is extremely competitive, and finding the right advertising and digital marketing agency can be a daunting process. A large number of websites, profiles, and content are available, so how do you decide which one is right for you?

Ad Agencies 52

Ad Agencies B2B Marketing Marketing B2B 52

B2B Digital Marketer

JULY 21, 2022

Solution-based product development. Adapting to new ideas has the potential to drive a company’s success. In order to be innovative, it will require a specific mindset and process that will enable the company to be open to new ideas. As B2B Digital Marketers, what are the innovations your company is engaged in to enhance your products? What steps will be taken to improve the service provided to clients?

Product 52

Product B2B Marketing Marketing B2B 52

B2B Digital Marketer

JULY 7, 2022

Different ways to drive growth and bring value to your business. Mergers and acquisitions (M&A) is a tool that drives growth in a company. If you are looking to drive that growth, you know that business valuation is an important aspect of it. One of the key drivers for B2B digital marketing is business valuation. As B2B Digital Marketers, what are you doing as far as business valuation is concerned?

B2B Marketing 52

B2B Marketing Business Acquisitions B2B 52

B2B Digital Marketer

JUNE 23, 2022

What part of my money or investment is really garnering any value? The task of creating budgets has always been a complex endeavor. Even before the lockdown, the effectiveness of marketing budgets has been on a decline, and now that we are coming out of the lockdown, budgets have become even more challenging. The majority of marketers don’t realize that half (or even more) of their budgets are being wasted on things that don’t bring returns on their investment.

B2B Marketing 52

B2B Marketing B2B Marketing B2B Sales 52

B2B Digital Marketer

JUNE 9, 2022

Learn the importance of why B2B sellers should align with B2B buyers. B2B buyers are looking for partners that can help transform their business. They are looking for solutions to their problems. As B2B digital marketers or sellers, you have to understand how you can effectively communicate your solution to them so you can close the deal and have a successful relationship together.

B2B 52

B2B B2B Sales B2B Marketing Email Marketing 52

B2B Digital Marketer

MAY 26, 2022

The importance of quality content has never been greater. The digital landscape has grown fiercely competitive. Companies are publishing more blogs, articles, and content by the hour. What’s worse is, that good content gets sucked in with bad content, and standing out from the noise gets immensely harder. If you’re going to succeed as a B2B digital marketer, you need a plan.

B2B 52

B2B Content B2B Marketing Marketing Strategy 52

B2B Digital Marketer

MAY 12, 2022

Just because it worked 5 or 10 years ago doesn’t mean it’s going to work today. Content marketing is a necessity in this day and age. If you want to stay ahead of the competition, then you need to have a good content marketing plan in place. Planning for 2023 starts as early as now. However, some strategies may not necessarily work. Just because it worked 5 or 10 years ago doesn’t mean it’s going to work today.

B2B 52

B2B B2B Thought Leadership Content B2B Marketing 52

B2B Digital Marketer

APRIL 28, 2022

Learn what drives your customer and how you can reward them for their actions. 64% of marketers believe that word-of-mouth is still the most effective form of marketing. Nothing can beat a client’s trust in a friend rather than traditional media. . In this case, referral marketing comes from word-of-mouth marketing, which is probably the oldest form of advertising that exists.

B2B 52

B2B Word of Mouth B2B Marketing Ad Building 52

B2B Digital Marketer

APRIL 14, 2022

Learn how to optimize your marketing process and get the most out of Hubspot and Salesforce. Marketing automation software allows brands to automate certain marketing tasks such as email marketing, social media campaigns, and targeted ads. The software allows brands to create rules and triggers that will automatically send out the desired marketing content when certain conditions are met.

Hubspot 52

Hubspot B2B Marketing B2B Sales Marketing Automation 52

B2B Digital Marketer

MARCH 31, 2022

Learn what to avoid in your business and why it’s important not to make the same mistakes as these companies. Businesses have had to change the way they reach consumers in order to keep up with the times. Gone are the days of relying solely on print and television advertisements. In their place, businesses are turning to digital channels as a way to interact with potential and current customers.

B2B Marketing 52

B2B Marketing B2B Service B2B Sales 52

B2B Digital Marketer

MARCH 17, 2022

Learn the ins and outs of SEO and apply it to your business. The pandemic created a huge change and increase in complexities to the point that there is no more going back to the old way of doing business. One such change is search engine optimization. Before, it would usually be assigned to an IT person or a web developer, or someone involved in computers.

SEO 98

SEO B2B Marketing Domain Search Marketing 98

B2B Digital Marketer

MARCH 3, 2022

Learn what makes a CMO highly successful and become the top performer in your market. A Chief Marketing Officer is a catalyst for inspiration. They have the power to drive their organization forward with creativity and innovation. They can create an environment where employees are encouraged to develop new ideas and products. Nowadays, a CMO is required to have more than just the average skill set.

CMO 52

CMO B2B Marketing B2B Sales Marketing Strategy 52

B2B Digital Marketer

FEBRUARY 17, 2022

Learn how AI can help you create better content marketing. The Role of AI in Content Marketing. Content marketing is a complex process that takes a lot of time and effort. However, with AI technology, the role of humans in content marketing can be improved dramatically. For example, AI can be used to improve content production by understanding market trends and recommending topics for content.

Content Marketing 52

Content Marketing Content Marketing B2B Marketing 52

B2B Digital Marketer

FEBRUARY 3, 2022

It’s not about trying to do more. It’s about slowing down and focusing on the most important activity. A lot of companies approach B2B social selling traditionally. There is very little personalization, and a lot of it is asking too much from the client. A lot of dysfunction has crept in because we’ve always done things in a certain way. You have to understand that similar to relationship-building in the physical world, there is also a proper approach to relationship-building digitally.

B2B 52

B2B B2B Marketing B2B Sales Social Marketing 52

B2B Digital Marketer

JANUARY 20, 2022

Information alone will not get your clients to buy from you. You have to establish trust and emotionally connect with your clients to make them understand you and buy from you. Clients do not always make rational decisions. When they are faced with an uncertain situation, their judgment is usually clouded, and they rely on their emotions to make decisions.

Digital Marketing Funnels 52

Digital Marketing Funnels B2B Marketing Marketing Funnels Trust Marketing 52

B2B Digital Marketer

NOVEMBER 4, 2021

Product and service boundaries are being blurred. It’s time to review how you deliver value. In order to remain relevant in a global competitive landscape dominated by increasing global players, you’ll need service packages with clear, measurable deliverables. Despite your ability to handle competition and lead your space, productization still needs to be considered.

Product 52

Product B2B Marketing Service B2B 52

B2B Digital Marketer

OCTOBER 28, 2021

People have been doing the same thing for decades. Instead of doing what is common, do what is uncommon. How can you do B2B marketing differently? How can you break the mold and become innovative in your strategies and tactics in growing your business? If you want the answer to that, then you have got to think differently from the rest and do uncommon thinking.

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B2B B2B Marketing PR Marketing Strategy 98

B2B Digital Marketer

OCTOBER 21, 2021

You need to get deep inside the mind of your ideal buyer in order to produce successful marketing strategies. Every company has its own buyer persona system. Sometimes, they have more than one. But what does it take to be the world’s best buyer persona system? In this episode, you’ll find out how. Your buyers’ voice matters, there’s no doubt about that.

Buyer Personas 52

Buyer Personas Digital Marketing Funnels B2B Marketing B2B Sales 52

B2B Digital Marketer

OCTOBER 14, 2021

Common misconceptions about what it takes to get your email to the inbox. As B2B digital marketers, we strive to get our emails sent to our customers. We want them to open it and read it and act upon it. But recently, we’ve been seeing a decline in the click-through rates and the open rates of our emails. What could be going wrong? Why are these emails not being opened?

Deliverability 52

Deliverability B2B Marketing Email Marketing B2B Sales 52

B2B Digital Marketer

OCTOBER 7, 2021

Pollinate your pipeline in 2022 and learn how you can achieve greater levels of success. What is the Queen Bee Mindset? In a beehive, the entire hive is operating for one purpose – the success of the queen bee that sustains and extends the hive through all the seasons. If you think about who is the queen bee – it’s not your boss or the CEO, it’s the customer.

B2B Marketing 52

B2B Marketing B2B Custom Publishing Growth Marketing 52

B2B Digital Marketer

SEPTEMBER 30, 2021

Do the work for the podcast host. Explain how you feel that you could benefit the audience of the podcast host. Podcasts are becoming more popular with each passing day. According to Edison Research and Triton Digital, 41% of Americans ages 12 and older have listened to a podcast in the past month. There’s no doubt that podcasts have increased listenership and have become a great opportunity to find more leads and potentially grow your business.

Digital Marketing Funnels 52

Digital Marketing Funnels B2B Marketing Marketing Funnels B2B Sales 52

B2B Digital Marketer

SEPTEMBER 23, 2021

The best way to make your idea irresistible is to build the story people will tell themselves about it. It sounds great to have an absolutely amazing product, an unparalleled service, and a bulletproof business model – and you not only know it is great, but that it could change a market, a life, or even the world. However, there is just one problem: Others do not yet see its power or do not understand it.

Brand Identity 52

Brand Identity Branding Buyer Personas B2B Marketing 52

B2B Digital Marketer

SEPTEMBER 16, 2021

Sales is a systematic process, and it doesn’t matter from company to company. The company is different and the product offering is different, but the process of growing sales is the same. Businesses have been shell-shocked from the onset of the pandemic. Until now, businesses still don’t see the acceleration where it needs to be in regards to complex sales and relationships that have to be built in the B2B world.

B2B Sales 98

B2B Sales B2B B2B Marketing Brand Identity 98