B2B Digital Marketer

article thumbnail

The 6 Returns You Expect in Your Business

B2B Digital Marketer

Uncovering the Key Returns of Success The success of a business is a shared interest for employees, entrepreneurs, and CEOs alike – a positive return on their investments and efforts.

Link 52
article thumbnail

The 5 Musts of B2B Marketing Funnels

B2B Digital Marketer

Five things every B2B marketing funnel needs to have. By analyzing your B2B sales funnel , you will not only be able to generate more sales, but it also enables you to improve your sales processes, which will enable you to understand your customers better.

Funnel 82
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your Secret Roadblocks to Business Growth

B2B Digital Marketer

Unlocking the Obvious: Overcoming Hidden Barriers to Growth Having trouble finding solutions to business problems is a common experience among entrepreneurs and business owners. Sometimes, it’s easy to lose sight of the bigger picture or the obvious solutions that are right in front of us.

article thumbnail

How to Double B2B Sales with Zero Salespeople

B2B Digital Marketer

The Secret to Doubling B2B Sales with Minimal Personnel. One of the most significant goals of B2B sales and marketing teams is to be able to generate valuable leads that will convert into clients.

Broker 83
article thumbnail

Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

article thumbnail

Wildly Successful Sales Leader Playbook

B2B Digital Marketer

Redefining Sales Leadership for the Modern Era. In today’s fast-paced and constantly evolving business world, it’s essential to regularly reevaluate and update our marketing and sales strategies. That includes improving or replacing outdated tactics that are no longer working.

article thumbnail

3 Questions About SEO You Should Never Ask

B2B Digital Marketer

Learn the ins and outs of SEO and apply it to your business. The pandemic created a huge change and increase in complexities to the point that there is no more going back to the old way of doing business. One such change is search engine optimization.

article thumbnail

How to Know You’re a Savvy Marketer

B2B Digital Marketer

Test yourself and know how you can become a savvy marketer. There are a few key characteristics that can help you determine if you are a savvy marketer. First, a savvy marketer is always learning and staying up-to-date on the latest marketing trends and techniques.

article thumbnail

Modern Email Strategies for Lead Nurturing

B2B Digital Marketer

The best way to use email to guide your leads through the customer journey. Email has changed. In today’s world, we’re dealing with a lot of conditions and situations that we’ve never experienced before – including email.

article thumbnail

Uncommon Thinking for B2B Authors

B2B Digital Marketer

People have been doing the same thing for decades. Instead of doing what is common, do what is uncommon. How can you do B2B marketing differently? How can you break the mold and become innovative in your strategies and tactics in growing your business?

article thumbnail

Connect, Care, Convert: Secrets to Establishing Trust with Niche Markets and Turning Them Into Clients

Speaker: Lynnette Khalfani-Cox, The Money Coach®

Lynnette Khalfani-Cox, The Money Coach, is here to give you insights into the consumer mindset along with proven strategies for nurturing trust and client-building in underserved markets.

article thumbnail

Top Mistakes with B2B Event Strategies

B2B Digital Marketer

How to avoid common mistakes and stay ahead in the B2B event marketing game. Taking advantage of B2B events can bring your brand to the attention of your customers. Every day, consumers are bombarded with pitches and advertisements, so you need to make your event stand out.

article thumbnail

How to Accelerate B2B Sales and Grow Your Brand Using a Holistic Approach

B2B Digital Marketer

Sales is a systematic process, and it doesn’t matter from company to company. The company is different and the product offering is different, but the process of growing sales is the same. Businesses have been shell-shocked from the onset of the pandemic.

Sales 83
article thumbnail

5 Reasons Why Quiz Funnel Marketing Sucks

B2B Digital Marketer

Learn how you can plug scorecards into your marketing funnel. Marketing is filled with a sheer amount of noise. For the last decade, marketers have become expert broadcasters – from blogs, articles, podcasts, videos, social media, ads, and websites. There is no shortage of information.

Funnel 52
article thumbnail

What’s New for B2B Events in 2023

B2B Digital Marketer

We’re returning to face-to-face, but we won’t be going back to the pre-pandemic past. Life is finally starting to return back to normal – a new normal. Everyone is going back to face-to-face. However, things will not be the same. We won’t be going back to the pre-pandemic past.

article thumbnail

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

article thumbnail

WHY DOES CRM Fail and How to Fix It

B2B Digital Marketer

Learn how you can achieve better results out of your CRM. Customer Relationship Management (CRM) technology is one of the most basic and foundation tools that digital marketers use to manage customer relationships and interactions with potential customers.

CRM 52
article thumbnail

How Rapid growth B2B Companies Go To Market

B2B Digital Marketer

How B2B Companies With Rapid Growth Reach Their Target Markets. The art of effective marketing is difficult to get right. Between creative needs, limited budgets, and platform decisions, marketers have a lot to manage when developing their marketing strategy.

article thumbnail

Why Clubhouse and Social Audio is the Future for B2B Digital Marketing

B2B Digital Marketer

With the changes brought about by the pandemic, including Zoom fatigue, society may be circling back to social audio. In a recent article released by mobile data and analytics firm App Annie, social audio app Clubhouse has already exceeded 8 million downloads worldwide since launch.

article thumbnail

How Not To Get Burned Hiring the Wrong Marketing Agency

B2B Digital Marketer

A Guide to Avoiding the Wrong Marketing Agency: Avoiding the Pitfalls. Finding the most suitable B2B marketing agency for your business can be an overwhelming task. The industry is extremely competitive, and finding the right advertising and digital marketing agency can be a daunting process.

Agency 52
article thumbnail

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

article thumbnail

How To Be A Product Market Fit Innovator

B2B Digital Marketer

Solution-based product development. Adapting to new ideas has the potential to drive a company’s success. In order to be innovative, it will require a specific mindset and process that will enable the company to be open to new ideas.

Product 52
article thumbnail

How To Get The Most Value For Your Business

B2B Digital Marketer

Different ways to drive growth and bring value to your business. Mergers and acquisitions (M&A) is a tool that drives growth in a company. If you are looking to drive that growth, you know that business valuation is an important aspect of it.

article thumbnail

Why Half of Your B2B Marketing Budget is Wasted

B2B Digital Marketer

What part of my money or investment is really garnering any value? The task of creating budgets has always been a complex endeavor.

Budget 52
article thumbnail

How to Speak the Language of B2B Executive Buyers

B2B Digital Marketer

Learn the importance of why B2B sellers should align with B2B buyers. B2B buyers are looking for partners that can help transform their business. They are looking for solutions to their problems.

article thumbnail

7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

article thumbnail

How to Create High-Performing B2B Content Strategies

B2B Digital Marketer

The importance of quality content has never been greater. The digital landscape has grown fiercely competitive. Companies are publishing more blogs, articles, and content by the hour.

SERP 52
article thumbnail

Top B2B Content Strategies to Ditch in 2023

B2B Digital Marketer

Just because it worked 5 or 10 years ago doesn’t mean it’s going to work today. Content marketing is a necessity in this day and age. If you want to stay ahead of the competition, then you need to have a good content marketing plan in place. Planning for 2023 starts as early as now.

article thumbnail

Building the Best B2B Referral Program

B2B Digital Marketer

Learn what drives your customer and how you can reward them for their actions. 64% of marketers believe that word-of-mouth is still the most effective form of marketing. Nothing can beat a client’s trust in a friend rather than traditional media. .

article thumbnail

Why Hubspot and Salesforce Sucks

B2B Digital Marketer

Learn how to optimize your marketing process and get the most out of Hubspot and Salesforce. Marketing automation software allows brands to automate certain marketing tasks such as email marketing, social media campaigns, and targeted ads.

Hubspot 52
article thumbnail

Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

article thumbnail

Why B2B Service Businesses Fail at Digital Marketing

B2B Digital Marketer

Learn what to avoid in your business and why it’s important not to make the same mistakes as these companies. Businesses have had to change the way they reach consumers in order to keep up with the times. Gone are the days of relying solely on print and television advertisements.

Service 52
article thumbnail

5 Vital Traits of High-Growth CMOs

B2B Digital Marketer

Learn what makes a CMO highly successful and become the top performer in your market. A Chief Marketing Officer is a catalyst for inspiration. They have the power to drive their organization forward with creativity and innovation.

Startup 52
article thumbnail

3 Lies About AI in Content Marketing

B2B Digital Marketer

Learn how AI can help you create better content marketing. The Role of AI in Content Marketing. Content marketing is a complex process that takes a lot of time and effort. However, with AI technology, the role of humans in content marketing can be improved dramatically.

article thumbnail

Eliminating B2B Social Selling Dysfunction

B2B Digital Marketer

It’s not about trying to do more. It’s about slowing down and focusing on the most important activity. A lot of companies approach B2B social selling traditionally. There is very little personalization, and a lot of it is asking too much from the client.

Social 52
article thumbnail

Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

article thumbnail

Empathy Gap: How to Emotionally Connect with your Clients and Help Them Make Better Decisions

B2B Digital Marketer

Information alone will not get your clients to buy from you. You have to establish trust and emotionally connect with your clients to make them understand you and buy from you. Clients do not always make rational decisions.

Trust 52
article thumbnail

Product Innovation: How to Transform Your Professional Services Into Scalable Products

B2B Digital Marketer

Product and service boundaries are being blurred. It’s time to review how you deliver value. In order to remain relevant in a global competitive landscape dominated by increasing global players, you’ll need service packages with clear, measurable deliverables.

Product 52
article thumbnail

How to Attract Your Most Valuable Customers with the World’s Best Buyer Persona System

B2B Digital Marketer

You need to get deep inside the mind of your ideal buyer in order to produce successful marketing strategies. Every company has its own buyer persona system. Sometimes, they have more than one. But what does it take to be the world’s best buyer persona system? In this episode, you’ll find out how.

article thumbnail

Email Deliverability Myths and How to Truly Get your Email to the Inbox

B2B Digital Marketer

Common misconceptions about what it takes to get your email to the inbox. As B2B digital marketers, we strive to get our emails sent to our customers. We want them to open it and read it and act upon it.

article thumbnail

The Headless (CMS & Search) eCommerce Hunt

Speaker: Jonathan Meyer & Jonathan Read

Headless CMS is redefining the way online content is presented. But don't worry––it’s not nearly as spooky as it sounds. Connect with Hawksearch’s Jonathan Meyer, joined by Sitefinity’s Jonathan Read, where the pair will define Headless CMS, the benefits it offers, and outline its eCommerce potential,