Expert insights. Personalized for you.
Establish Authority By Writing Your Own Book: Costs. There’s no doubt that having a book published is a great way to establish authority in the domain you are in. However, actually having a book published may not be as easy as it seems. MORE
We are living in uncertain times. Yearly plans become too rigid and resistant to change. Marketers need to be quick, nimble, and adaptable, and agile marketing helps you do that. Marketers love to make plans. It’s essential in almost any endeavor. MORE
What is Your Digital Activity ROI? Anybody trying to sell anything online needs to be aware of their Digital Activity ROI (DAA). Do you know what yours is? Your DAA is more holistic than your Digital Marketing ROI and significantly more impactful to your sales and revenue. MORE
Personal brand identity is about knowing yourself and your brand. If you know who you are, then you know who you’d love to work with. Do you know who your people are? MORE
We’re on this planet to connect with others and find ways to add value. In the end, that’s all you leave – the vibrations in the moments you’ve been connected and present with other human beings. Every marketer and business owner strives to make new connections everyday. MORE
A data-driven marketing strategy is at the core of marketing. However, many marketers consider themselves as creatives rather than statisticians. But if you want to be successful today, you must know how to use data effectively. MORE
B2B Digital Marketers need to stay ahead and use new insights to keep their business relevant and successful. The customer’s needs are always changing , and the marketing landscape is always evolving. MORE
The content strategy process goes along with the spike in content and the spike in the ability to capture that content. Data is becoming easier to discover. Thus, businesses that align their content strategy to make their content easier to capture are more successful. MORE
How have we set ourselves up to be ready for that privacy-first world? When it comes to click fraud , data, and privacy, most B2B companies may not put a lot of thought on what happens to it. This puts a lot of organizations at risk. And the fact that they don’t know it, compounds the risk even more. MORE
What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? Do you think that would place you in a position for success? Think about this. MORE
We’re not doing business the way we’ve done it in the past. Data is more fresh – updated in real time. It’s relevant and living, not static or stale. MORE
It’s a global world and it’s time to re-imagine how you do your business and manage your financial and human resources. A company is only as good as its people. MORE
The goal is not just to throw your product at users and hope they use them. The goal is business transformation through customer onboarding. Customer onboarding is the process of getting your new customers acquainted with your product or service. MORE
If you’re not doing business online now, you’re probably not doing business anymore. The pandemic has forced a digital pivot on all businesses. Traditional ways of doing marketing have been prohibited and there is no other way for your business to survive except to embrace digital. MORE
Marketers consider themselves as creatives rather than statisticians. But if marketers want to be successful in our world today, they must know how to effectively use data. If you’re working in the marketing industry, there is always constant talk about data. MORE
With the changes brought about by the pandemic, including Zoom fatigue, society may be circling back to social audio. In a recent article released by mobile data and analytics firm App Annie, social audio app Clubhouse has already exceeded 8 million downloads worldwide since launch. MORE
Every single employee, outside contractor, anyone who’s within your four walls, your parking lot, and your sphere are a part of the marketing team and part of the customer service team. Building brand advocates is every organization’s dream when it comes to their customers. MORE
B2B Digital Marketing started as early as the internet boom in the 1990s. When you compare that time, access to the internet and digital resources, it’s much easier for you now. You have more opportunities to be successful with digital marketing and to fail as well. MORE
Have we set ourselves up to be ready for the privacy-first world? When it comes to data and privacy compliance , most people think that it only matters to the big brands like Google, Apple, and Facebook. MORE
Everyone is afraid to be sold. Good content diverts attention from that fear and makes people relax. How many times have you posted on LinkedIn? Have you gotten any significant engagement from it? Or is it just sitting there hoping to be discovered by someone and get shared by millions of people? MORE
The method by which content is found is becoming more and more sophisticated. It’s not enough to just produce a generic piece of content that’s good enough. How many times have you clicked the “Edit Post” button in WordPress? If you’re like me, you clicked it a dozen times. MORE
Digital transformation creates the opportunity to do things differently and serve your customers better. People are loyal to brands that they love. They love the great value and customer experience that these brands bring. MORE
This graphic presents the four best-of-breed methods to obtain decision-maker access and attention. We are currently conducting a LinkedIn poll to see what people think is the worst performing method for obtaining this elusive and most precious access. MORE
Sales and marketing are like first cousins, if not brothers. Both need to be aligned in reaching the same goals. You’ve heard of the phrase, “ It’s a lot cheaper to retain customers than it is to acquire. ” If you’re working in customer experience then you probably live and die by this credo. MORE
When you know who you are, you know who you’re people are. And when that connection that is made, there’s very little that any competition can do about it. We all try to learn from others. But sometimes, as we try to learn from them, we unknowingly become like them. MORE
Being real and authentic helps you become more confident and enables you to unlock your full potential. Marketers and business owners are always concerned about how people perceive their business. After all, customer perception can either make or break a business. MORE
Your business needs to be quick, nimble, and adaptable during uncertain times, and marketing is no exemption. You have to adopt an agile marketing strategy. In my B2B Digital Marketer podcast, Jim Ewel and I discussed Agile Marketing: How To Achieve Business Agility Through Uncertain Times. MORE
We are in this age of technological immersion and there is a huge storm of input that’s coming into us. People’s behaviors are changing. How do you navigate the change and adjust your strategies and tactics to be more real and authentic and gain back your customer’s trust? MORE
Manual content workflows are painful and subjective. Learn how you can enhance the process using Artificial Intelligence. According to a study by IBM, 90% of all data that exists on the internet today was produced within the last 2 years. MORE
Whoever understands the customer best wins! Your marketing strategists should aim to form integrated marketing strategies that follow the buyer’s journey and their digital elements to all of it. Your overall goal as a marketer should be to become a customer advocate. MORE
Customers are lost in a sea of sameness because when everybody is saying the same thing, the customer doesn’t know what to do. True differentiation has to lie within the company, and everybody in the company has to believe in that. MORE
B2B Digital Marketer
JULY 22, 2021
Digital transformation creates the opportunity to do things differently and serve your customers better. People are loyal to brands that they love. They love the great value and customer experience that these brands bring.
B2B Digital Marketer
JULY 15, 2021
B2B Digital Marketers need to stay ahead and use new insights to keep their business relevant and successful. The customer’s needs are always changing , and the marketing landscape is always evolving.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
B2B Digital Marketer
JULY 8, 2021
It’s a global world and it’s time to re-imagine how you do your business and manage your financial and human resources. A company is only as good as its people.
B2B Digital Marketer
JUNE 24, 2021
The goal is not just to throw your product at users and hope they use them. The goal is business transformation through customer onboarding. Customer onboarding is the process of getting your new customers acquainted with your product or service.
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With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.
B2B Digital Marketer
MARCH 4, 2021
With the changes brought about by the pandemic, including Zoom fatigue, society may be circling back to social audio. In a recent article released by mobile data and analytics firm App Annie, social audio app Clubhouse has already exceeded 8 million downloads worldwide since launch.
B2B Digital Marketer
JUNE 10, 2021
If you’re not doing business online now, you’re probably not doing business anymore. The pandemic has forced a digital pivot on all businesses. Traditional ways of doing marketing have been prohibited and there is no other way for your business to survive except to embrace digital.
B2B Digital Marketer
JUNE 3, 2021
Sales and marketing are like first cousins, if not brothers. Both need to be aligned in reaching the same goals. You’ve heard of the phrase, “ It’s a lot cheaper to retain customers than it is to acquire. ” If you’re working in customer experience then you probably live and die by this credo.
B2B Digital Marketer
MAY 27, 2021
Every single employee, outside contractor, anyone who’s within your four walls, your parking lot, and your sphere are a part of the marketing team and part of the customer service team. Building brand advocates is every organization’s dream when it comes to their customers.
B2B Digital Marketer
MAY 20, 2021
Have we set ourselves up to be ready for the privacy-first world? When it comes to data and privacy compliance , most people think that it only matters to the big brands like Google, Apple, and Facebook.
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When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.
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B2B Digital Marketer
MAY 20, 2021
How have we set ourselves up to be ready for that privacy-first world? When it comes to click fraud , data, and privacy, most B2B companies may not put a lot of thought on what happens to it. This puts a lot of organizations at risk. And the fact that they don’t know it, compounds the risk even more.
B2B Digital Marketer
MAY 13, 2021
We are in this age of technological immersion and there is a huge storm of input that’s coming into us. People’s behaviors are changing. How do you navigate the change and adjust your strategies and tactics to be more real and authentic and gain back your customer’s trust?
B2B Digital Marketer
MAY 6, 2021
Customers are lost in a sea of sameness because when everybody is saying the same thing, the customer doesn’t know what to do. True differentiation has to lie within the company, and everybody in the company has to believe in that.
B2B Digital Marketer
MARCH 25, 2021
Manual content workflows are painful and subjective. Learn how you can enhance the process using Artificial Intelligence. According to a study by IBM, 90% of all data that exists on the internet today was produced within the last 2 years.
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This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.
B2B Digital Marketer
APRIL 29, 2021
We’re not doing business the way we’ve done it in the past. Data is more fresh – updated in real time. It’s relevant and living, not static or stale.
B2B Digital Marketer
APRIL 23, 2021
Personal brand identity is about knowing yourself and your brand. If you know who you are, then you know who you’d love to work with. Do you know who your people are?
B2B Digital Marketer
APRIL 22, 2021
We’re on this planet to connect with others and find ways to add value. In the end, that’s all you leave – the vibrations in the moments you’ve been connected and present with other human beings. Every marketer and business owner strives to make new connections everyday.
B2B Digital Marketer
APRIL 19, 2021
A data-driven marketing strategy is at the core of marketing. However, many marketers consider themselves as creatives rather than statisticians. But if you want to be successful today, you must know how to use data effectively.
Advertisement
Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.
B2B Digital Marketer
APRIL 15, 2021
When you know who you are, you know who you’re people are. And when that connection that is made, there’s very little that any competition can do about it. We all try to learn from others. But sometimes, as we try to learn from them, we unknowingly become like them.
B2B Digital Marketer
APRIL 14, 2021
Your business needs to be quick, nimble, and adaptable during uncertain times, and marketing is no exemption. You have to adopt an agile marketing strategy. In my B2B Digital Marketer podcast, Jim Ewel and I discussed Agile Marketing: How To Achieve Business Agility Through Uncertain Times.
B2B Digital Marketer
APRIL 8, 2021
Marketers consider themselves as creatives rather than statisticians. But if marketers want to be successful in our world today, they must know how to effectively use data. If you’re working in the marketing industry, there is always constant talk about data.
B2B Digital Marketer
APRIL 5, 2021
This graphic presents the four best-of-breed methods to obtain decision-maker access and attention. We are currently conducting a LinkedIn poll to see what people think is the worst performing method for obtaining this elusive and most precious access.
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Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.
B2B Digital Marketer
APRIL 1, 2021
We are living in uncertain times. Yearly plans become too rigid and resistant to change. Marketers need to be quick, nimble, and adaptable, and agile marketing helps you do that. Marketers love to make plans. It’s essential in almost any endeavor.
B2B Digital Marketer
MARCH 31, 2021
The content strategy process goes along with the spike in content and the spike in the ability to capture that content. Data is becoming easier to discover. Thus, businesses that align their content strategy to make their content easier to capture are more successful.
B2B Digital Marketer
MARCH 26, 2021
Whoever understands the customer best wins! Your marketing strategists should aim to form integrated marketing strategies that follow the buyer’s journey and their digital elements to all of it. Your overall goal as a marketer should be to become a customer advocate.
B2B Digital Marketer
MARCH 26, 2021
B2B Digital Marketing started as early as the internet boom in the 1990s. When you compare that time, access to the internet and digital resources, it’s much easier for you now. You have more opportunities to be successful with digital marketing and to fail as well.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.
B2B Digital Marketer
MARCH 23, 2021
What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? Do you think that would place you in a position for success? Think about this.
B2B Digital Marketer
MARCH 18, 2021
Everyone is afraid to be sold. Good content diverts attention from that fear and makes people relax. How many times have you posted on LinkedIn? Have you gotten any significant engagement from it? Or is it just sitting there hoping to be discovered by someone and get shared by millions of people?
B2B Digital Marketer
MARCH 9, 2021
What is Your Digital Activity ROI? Anybody trying to sell anything online needs to be aware of their Digital Activity ROI (DAA). Do you know what yours is? Your DAA is more holistic than your Digital Marketing ROI and significantly more impactful to your sales and revenue.
B2B Digital Marketer
MARCH 8, 2021
The method by which content is found is becoming more and more sophisticated. It’s not enough to just produce a generic piece of content that’s good enough. How many times have you clicked the “Edit Post” button in WordPress? If you’re like me, you clicked it a dozen times.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!
B2B Digital Marketer
OCTOBER 19, 2020
Establish Authority By Writing Your Own Book: Costs. There’s no doubt that having a book published is a great way to establish authority in the domain you are in. However, actually having a book published may not be as easy as it seems.
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