Content Marketing Institute
DECEMBER 13, 2022
B2B buyers don’t want to talk to sales until they’re ready – or ever, in some cases, even for expensive services. Yet they have more people to convince before they buy. And that means they need more of the right content at their fingertips. Here’s how to figure out what “the right content” means.
Sword and the Script | B2B
DECEMBER 28, 2022
Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. At the end of the year, I go back through all these writeups to pull out some of the interesting statistics for a year-end roundup piece like this one.
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Webbiquity
DECEMBER 13, 2022
Guest post by Alex Daintith. While growth is the primary objective of most B2B businesses — or any business, for that matter — there is such a thing as scaling too quickly. Growing at a rate you can’t sustain or manage is likely to have multiple negative consequences, and it’s often the result of a lack of planning, an incomplete or incoherent strategy, an oversimplified view of the market, an overestimation of the business’s own capabilities, or a combination of these factors.
Webbiquity
DECEMBER 20, 2022
Guest post by Nina Petrov. Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. You might have the best event of the season planned out, with top-of–the-line production and guests, but that won’t mean much if your target participants don’t know the event even exists.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
Marketing Insider Group
DECEMBER 19, 2022
Emotional headlines are one of the most powerful marketing tools. A correctly-used emotional headline will make an immediate impression on readers and spark interest in your content. By using specific language in content marketing and copywriting, you can nudge your audience towards engaging with and sharing your content, ultimately driving more traffic to your site.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Contently
DECEMBER 28, 2022
Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated. No doubt, the better the brief, the better the output. Yet we’ve all written creative briefs that seemed clear to us, but the deliverable wasn’t what we wanted.
33Across
DECEMBER 7, 2022
Karthik Kashyap, Assistant Editor at Spiceworks, highlights cookieless buy-side and sell-side trends from the 33Across' Programmatic Cookieless. The post Cookie to Cookieless: The Latest Trend in Ad Buying? appeared first on 33Across.
SmartBug Media
DECEMBER 29, 2022
Creating marketing personas is an important part of marketing strategy in any industry. Personas help you craft spot-on messages that resonate with your audience and elicit an action or response. In this blog post, we’ll discuss what marketing personas are, why they’re important, and how you can create them. What Are Marketing Personas? Marketing personas are semi-fictional representations of a company’s ideal customer.
Webbiquity
DECEMBER 6, 2022
You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry.
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Aggregage Intent Signal Service allows you to reach more active buyers sooner! Get leads for specific in-market buyers. View companies and titles signaling intent. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals. Download the Aggregage Intent Signal Service overview to learn more.
Marketing Insider Group
DECEMBER 5, 2022
Are you trying to increase traffic to your website? Do you want to enhance your customer relationships? Have you considered neuro copywriting? At Marketing Insider Group, we use neuro copywriting to achieve an average 138% increase in traffic for our clients. As content marketing experts, it’s our job to find out-of-the-box ways to help our clients accomplish their goals.
Roketto
DECEMBER 21, 2022
Nearly 68% of all website traffic originates with a Google search. This is why pretty much every business with an online presence invests to some degree in search engine optimization (SEO).
Contently
DECEMBER 27, 2022
It’s almost 2023. Before you watch the ball drop on December 31st, it’s important you take a minute to look at the work you did in 2022 and evaluate its effectiveness. The end of the year is when many of us take a well-deserved break from the daily grind. While we may be absent from our Slack channels for the next week or two, now’s not the time to step away from our customers and prospects.
33Across
DECEMBER 5, 2022
Since approximately 80% of brand spend targets half of a publisher’s supply, the unaddressable market is a huge opportunity for publishers looking to monetize every user. In short, publishers should have two different strategies for their. The post How Resellers Can Add Value to a Publishers’ Unaddressable Inventory appeared first on 33Across.
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.
Optinmonster
DECEMBER 26, 2022
Do you want to get more sales and traffic without spending any money? You need some organic lead generation strategies! Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. In this article, we’ll go over some tried and true organic lead generation techniques that you can start using today.
Content Marketing Institute
DECEMBER 23, 2022
Relive the highs and lows of content, marketing, social media, and pop culture news from 2022 in Robert Rose's lighthearted reimagining of a holiday classic.
Bannersnack
DECEMBER 21, 2022
9 minutes read An apple in Newton’s head triggered an entire revolution in Physics. And a message saying “QWERTY” marked the beginning of email. Digital banner advertising had its Eureka moment of inception as well–and it also has changed quite a bit since it first came about. On October 27th 1994, Wired Magazine (back then hotwired.com) published the first banner ad ever: “Have you ever clicked your mouse right here?
Scoop.it
DECEMBER 22, 2022
Email is one of the most effective channels to communicate with your audience and enhance your brand reputation. Statistics show that at least 306 billion emails are sent and received daily, and over 4 billion people interact with emails at least once per day. And that’s not all. Studies show that every dollar a business spends on email marketing generates about 42 dollars in revenue — a whopping 4,200% ROI!
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Contently
DECEMBER 22, 2022
The new year brings an opportunity to step back and reflect on your accomplishments. Take inventory of what you’ve done, celebrate your successes, and evaluate what you should change. When it comes to content strategy, the end of a fiscal year is the perfect time to assess what you want to change. Allow yourself to ask a few difficult questions.
DivvyHQ
DECEMBER 21, 2022
Are your marketing and creative teams struggling to align on goals? Are silos or inefficient workflows creating bottlenecks? Check out our latest article for tips (and tools) on how to get everyone on the same page and working in harmony.
MarketMuse
DECEMBER 21, 2022
Here's a simple three-step process for researching and building topic clusters using MarketMuse.
Content Marketing Institute
DECEMBER 22, 2022
Most marketers tout the top content performers and scrutinize the biggest duds. But what about the content assets that did OK but didn’t quite get all the love you think they deserve? We found a set of those from CMI – and we’re resharing them to help you in 2023.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
Buffer
DECEMBER 21, 2022
It’s the end of the year, which means it’s time to reflect on all the work you’ve done in 2022 and decide if you should make any changes going into the new year. I’m Mitra , the social media manager here at Buffer, and this is my first blog post! Today I’m sharing Buffer’s top performing social posts from each platform and will give you an analysis into why I think these posts performed so well.
Optinmonster
DECEMBER 19, 2022
Do you need some exit intent popup examples to inspire your next popup campaign? Exit intent popups are an effective way to capture leads and increase sales on your website. It’s easy to add them to your website, but how do you know what to put on your popups? Don’t worry, we’ve got you covered! In this article we’ll share the best exit intent popup examples we can find, as well as what makes them work and how you can create your own exit intent popups.
Contently
DECEMBER 13, 2022
Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. The content you produce can look different in B2B versus B2C.
DivvyHQ
DECEMBER 20, 2022
As a marketer, it's important to think about everyone in your target audience. You can't afford to push accessibility for impaired or neurodiverse people to the back burner. Check out our latest blog post by guest contributor Jori Hamilton to learn how to assess the accessibility of your content marketing and make sure you're meeting everyone's needs.
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On average, seven out of ten online shoppers utilize a website's search bar. Website owners not using their search bars to their full capabilities are missing out on prime opportunities to boost their conversion. Search metrics can drive buyer conversion by helping website owners learn from their online visitors, allowing eCommerce merchandisers and digital marketers to create, adapt, and execute an effective marketing strategy with help from the data collected by an onsite search bar.
MarketMuse
DECEMBER 21, 2022
This major release of MarketMuse streamlines and enhances research functionality and the planning of topic clusters.
ClickDimensions
DECEMBER 19, 2022
2023 Marketing trends: Which strategies will come out on top and which ones will be forgotten? 2022 was a pivotal year for marketeers as digital marketing trends took over and B2B brands began to fully embrace the digital-first approach. Looking forward to 2023, as economic uncertainty rises and geopolitical challenges emerge, next year is forecast to be a challenging but exciting one.
Buffer
DECEMBER 20, 2022
Like so many founders who are facing the daunting task of learning yet another new social media platform, I was overwhelmed by the idea of starting a TikTok for my business. Coming from the world of finance, I don’t have a background in content creation, and I wouldn’t even consider myself a particularly creative person. The thought of coming up with fresh and interesting content day after day that would compete with people who literally do this for a living felt impossible.
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