December, 2022

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How To Support the B2B Buyer Revolution With the Right Digital Content

Content Marketing Institute

B2B buyers don’t want to talk to sales until they’re ready – or ever, in some cases, even for expensive services. Yet they have more people to convince before they buy. And that means they need more of the right content at their fingertips. Here’s how to figure out what “the right content” means.

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Five Ways to Avoid Scaling Your B2B Business Too Quickly

Webbiquity

Guest post by Alex Daintith. While growth is the primary objective of most B2B businesses — or any business, for that matter — there is such a thing as scaling too quickly. Growing at a rate you can’t sustain or manage is likely to have multiple negative consequences, and it’s often the result of a lack of planning, an incomplete or incoherent strategy, an oversimplified view of the market, an overestimation of the business’s own capabilities, or a combination of these factors.

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Potential B2B Marketing Predictions and Trends for 2023

Only B2B

Once again, it’s that time of year. You guessed it, right? Season for trends & predictions has arrived! We’ve had a busy year at ONLY B2B. Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. Continuing to maintain contact with clients at every stage of their journey.

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Seven Event Marketing Ideas to Attract and Engage Attendees

Webbiquity

Guest post by Nina Petrov. Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. You might have the best event of the season planned out, with top-of–the-line production and guests, but that won’t mean much if your target participants don’t know the event even exists.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Secret of Using Emotional Headlines

Marketing Insider Group

Emotional headlines are one of the most powerful marketing tools. A correctly-used emotional headline will make an immediate impression on readers and spark interest in your content. By using specific language in content marketing and copywriting, you can nudge your audience towards engaging with and sharing your content, ultimately driving more traffic to your site.

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Chrome Canary Features For Technical SEO

Search Engine Journal

Easily automate technical SEO audit and website analysis work with Google Chrome Canary. The post Chrome Canary Features For Technical SEO appeared first on Search Engine Journal.

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80+ Content Marketing Trends for Success in 2023

Content Marketing Institute

Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you're adequately prepared (and where to focus if you're not).

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The pros and cons of social media

Sprout Social

Ah social media. As the old saying goes, “can’t live with it, can’t live without it.” As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. But times have changed. Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events a

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Best CDN Providers Compared

The Daily Egg

Out of the seven brands we review below, Cloudflare is our favorite content delivery network (CDN) provider. With data centers across over. The post Best CDN Providers Compared appeared first on The Daily Egg.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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5 Keys to Content Marketing Mastery in 2023

CopyBlogger

Does content marketing mastery mean you’re the best all around? The best copywriter, the best graphic designer, the best blogger? Continue Reading. The post 5 Keys to Content Marketing Mastery in 2023 appeared first on Copyblogger.

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5 Questions On Attraction Marketing Strategies To Consider

Stevens & Tate

As any business owner knows, marketing is essential if you have any ambition for growing your company. Without effective marketing, your ability to attract new leads and increase sales is going to be limited, which means that there’s a good chance that your business won’t last very long. However, when it comes to marketing, there are two routes to choose between — prospective marketing and attraction marketing.

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17 Awesome Examples Of Social Media Marketing via @sejournal, @anna_bredava

Search Engine Journal

Social media allows you to tell your story, humanize your brand, build an audience, and stay on top of mind with your targets. The post 17 Awesome Examples Of Social Media Marketing appeared first on Search Engine Journal.

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Nostalgia Marketing: Statistics, Benefits, and Examples

Spiralytics

Human beings are known to be “rational” or “logical” beings, but that is not the case when it comes to marketing. For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. What better way to evoke strong emotions than letting them reminisce about the simple and stress-free life they experienced before through nostalgic interpretations?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Content Marketing Articles From 2022 That Deserve Another Look

Content Marketing Institute

Most marketers tout the top content performers and scrutinize the biggest duds. But what about the content assets that did OK but didn’t quite get all the love you think they deserve? We found a set of those from CMI – and we’re resharing them to help you in 2023.

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The ROI of personalized experiences: Process measurements

Martech

This is the third of a three-part series on the ROI of personalization. You can read the first part (audience measurements) here and the second part (content measurements) here. After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization.

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Social Media Hacking: How to Protect Your Account

Oktopost

There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers. Scammers, impersonators, and hackers are becoming an ever-growing threat to businesses on social media platforms and can wreak havoc.

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7 Easy Steps to Boost Ecommerce Sales

The Daily Egg

You’re here because you want to grow your ecommerce business. Maybe your sales have started to plateau. Or maybe you’re just curious. The post 7 Easy Steps to Boost Ecommerce Sales appeared first on The Daily Egg.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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6 Ways To Engage Your Organic Search Traffic On Social Media via @sejournal, @GaryLHenderson

Search Engine Journal

What if there were a better and faster way to engage your organic search traffic and your social media content all at the same time? The post 6 Ways To Engage Your Organic Search Traffic On Social Media appeared first on Search Engine Journal.

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How Automation in Healthcare is Revolutionizing the Industry?

Lake B2B

According to Precedence Research, the healthcare automation market is set to grow at a CAGR of 10.33% and reach a valuation of US$ 91.6 billion by 2030. As of 2021, the market was valued at US$ 37.8 billion. With the growing volume of patients and mounting operating costs, automation in healthcare is the need of […]. The post How Automation in Healthcare is Revolutionizing the Industry?

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Timing is Everything: Streamline your GTM with product renewal intelligence

Engagio

By knowing when a product's renewal date is approaching, marketers and sales representatives can strategically target accounts at a time when they are most likely to switch to YOU from a competitive offering. The post Timing is Everything: Streamline your GTM with product renewal intelligence appeared first on Demandbase.

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Google Analytics for a B2B Website: What Am I Looking At?

BOP Design

Google Analytics is a crucial tool for understanding the performance of your website and identifying opportunities for improvement. As a business owner or digital marketer, you can use Google Analytics to track and analyze various aspects of your website, including traffic sources, audience demographics, user behavior, and conversion rates. Google Analytics enables you to gain a clear understanding of how your website is performing for current and prospective clients and take action to improve i

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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5 Building Blocks for Connecting Content to B2B Revenue Growth

Content Marketing Institute

You’ll struggle to show content’s impact on revenue unless you focus on these five elements, according to Forrester analyst Phyllis Davidson. And (surprise) performance measurement is only part of the story – developing and tracking a strategic process matters, too.

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What Is Blog Design All About? The Complete Guide

The Daily Egg

The content in your blog is the most important aspect of creating a successful blog. After all, you want your readers to. The post What Is Blog Design All About? The Complete Guide appeared first on The Daily Egg.

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How To Get More Followers On Instagram: 22 Tips To Try via @sejournal, @theshelleywalsh

Search Engine Journal

From increasing likes to posting high-quality images, here are 22 strategies to build followers on Instagram. The post How To Get More Followers On Instagram: 22 Tips To Try appeared first on Search Engine Journal.

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3 marketing priorities for 2023

Liveintent

Since Google first announced it would deprecate third-party cookies in Chrome back in January 2020, the industry has been busy finding new ways to solve for identity, addressability, and attribution in preparation for a cookieless world. However, since then, Google has delayed deprecation twice. Some may find themselves frustrated by the continual hold up, but the delay presents an opportunity for brands of all sizes to better prepare themselves for the tremendous disruption ahead.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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The Importance of Package Design – How it Affects Your Brand Story

Stevens & Tate

Creating a strong brand identity requires good storytelling in order to establish your brand as unique and relevant as well as to make it more engaging for your target audience. We’ve gone over the ins and outs of brand storytelling before, but what we haven’t touched on yet is how your package design affects your brand story and the role it plays in telling that story.

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MarTech’s email marketing experts to follow

Martech

Email marketing isn’t easy. There are so many moving parts — personalization, permissions, frequency, readability, mail transfer agents, engagement, sender reputation, segmentation and much, much more. A mistake on any one of these and it doesn’t matter how good the rest are. Worse yet, today’s mistake may have been yesterday’s right thing to do. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments.

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Follow the leader: Approaching leadership with compassion

Sprout Social

Businesses and leaders have a responsibility to care for their employees. This shouldn’t be a controversial statement. Many businesses expect employees to enrich their business, but they don’t believe they owe enrichment to employees in return. From a business perspective, this type of treatment is a one way ticket to abysmal retention rates. But from a human perspective, as a leader, you should want the best for your people.