Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But you know what they say – nothing good comes easy. But why is digital marketing so important? What Is B2B Digital Marketing?

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Marketing Insider Group

APRIL 13, 2023

Marketing your company is as important as your routine business operations and requires just as much work. To train budding entrepreneurs, experts developed the 4 Ps of marketing over half a century ago. Review the fundamentals of the 4Ps of marketing and discover which elements still work today.

Relevance 333

Relevance Planning Paid Search Agency Work Management 333

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing & Strategy 231

Marketing & Strategy Marketing Strategy Work Management Product 231

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 130

Lead Ranking Marketing Automation Services Top of Funnel Paid Search Agency 130

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. In this article, we’re taking a deep dive into what this decline means for the world of content marketing. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Webbiquity

MARCH 26, 2024

But what most communicators ultimately want is simply to be effective. In the highly competitive world of general-news newsletters, success depends on growing a base of subscribers who actively open, read, and click. Why It Matters People are busy. What’s more, we are all awash in content. It’s worth a review.

Newsletter 170

Newsletter Blogger PR Paper 170

Vision Edge Marketing

FEBRUARY 21, 2023

Welcome to What’s Your Edge? – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create a competitive edge for you and a superior experience for your customers. Movie studios conduct extensive market and customer research to gain insights into audience trends.

Work Management 234

Work Management Marketing Management Customer Satisfaction Lead Ranking 234

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. What do you hope to accomplish through sales enablement? And sometimes, it feels downright impossible. Create persona profiles.

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

Launch Marketing

MARCH 13, 2024

Reaching the right audiences with the right messages is fundamental for B2B marketing success. Without clear and consistent messaging, it can be a challenge to engage ideal buyers and highlight why your solution is the best one for them. That’s where a strategic messaging framework comes in. Experiencing stalled business growth?

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Oktopost

APRIL 18, 2024

Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts.

Work Management 88

Work Management Intent Data Buyer Intent Marketing Management 88

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Today, I’ll explain what case studies are and why they’re so important. What Is a Case Study? Why Are Case Studies Important? Elements of an Effective Case Study Case Study Example (With Analysis) What Is a Case Study?

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

illumin

APRIL 9, 2024

You often hear brands tout the importance of short, targeted ads. Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. Many of these marketers need to remember the importance of narrative. The OTT market is estimated to grow to a value of $223.07

Advertising Agencies 105

Advertising Agencies Cable Advertisements Advertising 105

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Martech

DECEMBER 18, 2023

This is the second of two articles exploring data silos in marketing. If marketing is to be responsible for customer data, then marketing must insist that it is responsible for this wherever it exists in the company. But be careful what you ask for. Why are we doing this data program? Part one can be found here.

Planning 144

Planning Marketing AI Customer Surveys Guidelines 144

Martech

MARCH 27, 2024

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. They see the potential of AI to automate processes and enhance productivity but are cautious about using it with unreliable data.

Marketing AI 127

Marketing AI Marketing Management Lock-In CRM 127

Launch Marketing

NOVEMBER 1, 2023

In a B2B (business-to-business) organization, the lead of your marketing department plays a critical role in shaping and executing the marketing strategy. This involves setting goals, identifying target markets, and determining the best approaches to reach and engage potential clients. Are you ready to transform your marketing?

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Top Rank Marketing

APRIL 18, 2024

The TopRank Marketing team has worked on podcasts with brands like SAP and 3M. Here’s what we’ve learned about B2B podcasting: B2B podcasting: What, why and how Let’s start with the easiest question first: What is a podcast? Podcasts are very easy to create and launch. And they’re listening to learn.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Navigate the Channel

DECEMBER 7, 2023

Modern marketing is constantly expanding, and your audience will change, requiring new marketing strategies and tactics. To stay on top of your game, you need to spice up your social media marketing. To stay on top of your game, you need to spice up your social media marketing. It makes sense to go where the leads are.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Launch Marketing

JANUARY 11, 2024

When you get excited to launch your product or company, it can be easy to get weighed down by the amount of planning it takes to put a launch together. At the same time, there is a lot of pressure riding on the launch to make it successful. With so much on the line, you must get marketing right. What do their logos look like?

Lead Generation 103

Lead Generation B2B Marketing Lead Ranking Lead Scoring 103

Spiralytics

APRIL 25, 2024

A key to sustainable success thus lies in SaaS customer retention , which nurtures existing ones. As a part of your marketing reporting process, you have several retention KPIs to hit: retargeting ads, customer retention rates (CRR), customer lifetime value (CLV), customer engagement score, and more.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Engagio

APRIL 12, 2024

What is customer retention and why is it important “It costs five times as much to attract a new customer than to keep an existing one.” ” – Philip Kotler, American marketing author, consultant, and professor emeritus. Let’s start with the why.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Martech

MARCH 20, 2024

A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential. Start with soul searching What is your why? Don’t default to talking about the products or services your company provides or how it delivers them. Rebranding is a major strategic undertaking for any organization.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Branding 115

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? That’s why it’s so vital to collect customer feedback. That’s why it’s so vital to collect customer feedback. What Is Customer Feedback? Why Is Customer Feedback Important?

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Salesforce Marketing Cloud

APRIL 24, 2024

What you’ll learn What is zero copy integration? What is a data warehouse? How it works: from CDP to data warehouse How it works: from data warehouse to CDP How Buyers Edge uses zero copy technology What is zero copy integration? Remember the last time you moved? But it has its challenges.

Enterprise Management 111

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 111

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. So, why should a roadmap be your first step?

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Litmus

APRIL 17, 2024

With just a few clicks, you can transform promotional offers and product reveals into engaging brand experiences that drive subscribers to take action that are perfect for both B2B and B2C audiences. You see its power in things like social media follower counts or movie box office numbers signaling to others what’s popular.

Click Rate 91

Click Rate Display Email Campaigns Validation 91

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? What’s working? What are the reliable tactics that deliver? Almost all marketers have reason to remain attentive to this digital trend and include it in their business’ marketing strategies.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech

OCTOBER 10, 2023

” Creating a compelling and rewarding customer experience is top of mind for most brands these days, as it is common knowledge that consumers value the journey almost as much as the products and services they buy. Governance helps streamline the customer journey operation process, leading to increased efficiency and productivity.

Customer Satisfaction 122

Customer Satisfaction Enterprise Management Work Management Multi-Channel 122

SmartBrief - Marketing

FEBRUARY 20, 2024

This emphasizes the importance of adopting mobile-first marketing strategies. Let’s explore why mobile-first strategies are crucial for success in a highly competitive market and then dive into the mobile-first marketing strategies themselves. It’s 58.67%, to be exact, Statista reports.

Mobile Marketing 100

Mobile Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 100

Martech

APRIL 9, 2024

Effective search is the foundation of a successful digital asset management (DAM) system. This article explores the essential role of metadata in driving successful DAM practices. This article explores the essential role of metadata in driving successful DAM practices. However, search relies on the power of metadata.

Digital Asset Management 110

Digital Asset Management Industry CMS Transparency Work Management 110

Launch Marketing

NOVEMBER 8, 2023

Buyer personas are a powerful tool that every business owner and marketer, especially those in the dynamic startup realm, should have in their arsenal. You might be wondering, what exactly are buyer personas, and why are they such a big deal? They convey a range of important characteristics about these individuals.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

Launch Marketing

APRIL 26, 2023

What does it take to get a product from ideation to market saturation? The answer is a well-defined B2B product launch marketing strategy. Align Marketing and Business Goals Goal setting may seem very basic, but it is a critical part of any strategy. Goals guide all decisions made to help reach them.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy B2B Marketing Product 117

Martech

JANUARY 29, 2024

Lead gen occurs within the second stage of a marketing funnel — meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.” Redefining ‘lead’ in modern marketing The term “lead” often gets thrown around loosely, but not every interested party qualifies as a lead.

Lead Ranking 125

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 125

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Delivering a high-quality product or service is the minimum. This might not seem like a big issue.

Marketing AI 124

Marketing AI Work Management Marketing Management B2B Thought Leadership 124

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections. But is that enough? The result?

Social Media 96

Social Media Media Lead Ranking Lead Scoring 96

Salesforce Marketing Cloud

OCTOBER 31, 2023

Imagine a world where you create a new product that everyone wants. In this world, there is no overnight success. If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. What you’ll learn: What is a go-to-market strategy?

Work Management 119

Work Management Marketing Management Marketing & Strategy Marketing Strategy 119

Optinmonster

APRIL 10, 2024

Want to know how to apply emotional intelligence in your marketing? If you look up ‘emotional intelligence in marketing,’ online, you’ll come across countless articles that talk about the amazing power that emotional intelligence (EQ) has on marketing success. They are honest about their marketing motives.

Marketing AI 91

Marketing AI Planning Paid Search Agency Psychographics 91