7 Referral Marketing Ideas to Attract New Customers (Don’t Miss #1)

Optinmonster

Referral marketing is a great way of turning your existing customers into loyal brand ambassadors. So, in today’s post, we’re going to share 7 of the best referral marketing ideas you can use to get more leads and grow your business. Create a Word-of-Mouth Popup.

The Qualities of a Powerful Word-of-Mouth Marketing Strategy

Hubspot

But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing. Aside from the fact that the companies that benefit from word-of-mouth marketing appear to catapult from nothingness into fame and fortune, this marketing strategy is appealing because it is relatively inexpensive. Scroll down for a successful word of mouth marketing example.

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Why Marketing And Customer Success Are Your Brand’s New Super-duo

Influitive

In an age where bad experiences can easily go viral on social media, it’s a pretty accurate sentiment. Brands should be investing in effective, empathetic service teams if they want to generate more positive word of mouth in our. You’ve probably heard it declared that “customer service is the new marketing” on several prolific business blogs.

Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger

Higher Logic

Do you ever wonder why certain videos go viral? Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform. HL: Are viral concepts and trends as random as we tend to think?

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Word of mouth marketing is a strategy where brands leverage & count on their customers by encouraging them to tell their friends, family & colleagues how they feel about a particular product or service.

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Viral Marketing – Definition and Examples of Viral Campaigns

Referral Rock

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? Is it all just dumb luck and a bit of creativity? I’ll admit, it does take a little bit of both, but behind every piece of viral content is a solid marketing strategy. What’s Viral Marketing?

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Why Seeding Your Content is Key to Making it Viral

The Effective Marketer

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). A recent study published on Marketing Journal titled “ Seeding Strategies for Viral Marketing: An Empirical Comparison ” (requires registration), by Oliver Hinz, Bernd Skiera, Christian Barrot, & Jan U. 2: The structure of the social network .

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8 Step Framework to Get More Customer Referrals [55+ Examples]

Referral Rock

One of the most effective sources of new business is getting customer referrals. There are many strategies and techniques on how to get referrals , but it starts with some basic principles to establish a strong base of word of mouth. Word of mouth is the gold standard of a thriving business. Establishing that strong base of word of mouth marketing can be the gift that keeps on giving.

Social Content Creation: Today’s Word of Mouth

Content Standard

Brands of the past understood that word of mouth was the best form of advertising. That’s still the case in today’s digital climate, although word of mouth looks a lot different on social media than what consumers might be accustomed to seeing. For one thing, speed is a critical component of effective word-of-mouth marketing—and that’s something social media can offer.

8 Step Framework to Get More Customer Referrals [55+ Examples]

Referral Rock

One of the most effective sources of new business is getting customer referrals. There are many strategies and techniques on how to get referrals , but it starts with some basic principles to establish a strong base of word of mouth. Word of mouth is the gold standard of a thriving business. Establishing that strong base of word of mouth marketing can be the gift that keeps on giving.

The Qualities of a Powerful Word-of-Mouth Marketing Strategy

Hubspot

But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing. Aside from the fact that the companies that benefit from word-of-mouth marketing appear to catapult from nothingness into fame and fortune, this marketing strategy is appealing because it is relatively inexpensive. Know the ins and outs of your industry and your product/service like the back of your hand.

What Is Buzz Marketing?

Single Grain

About 10% of all messages I get through the contact form of my site express a passionate interest in “going viral.” Whether they want me to write the first ever blog post for their site that is so popular it’s syndicated on major publications all over the world or a video script that gets millions of social shares, it’s a common request. Going viral, after all, is never a guarantee and it’s certainly not a likely event for most businesses.

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The A-to-Z of Viral Marketing (+ Infographic)

Single Grain

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad.

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The Viral Coefficient: Your 2020 Guide to Viral Marketing

Martech Advisor

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is.

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How Great Content Can Solve Problems

The Effective Marketer

This is the third post in a series of “ Principles of Great Content Marketing ”. The Principles of Great Content Marketing series is based on three core ideas: Create simple content. we have been getting more and more of it every single day. Via email, via Twitter, Facebook, and word-of-mouth. Most of the content is not looked at. Make a list of 5 to 10 items. Principles of Great Content.

31 Best Digital Marketing Campaigns You Can Swipe

Single Grain

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. Dive Deeper: Analysis of 1 Million Backlinks: Lyft. UPDATED!

Optimizing YouTube Videos to Go Viral During the Holidays

Convert

Everyone wants their YouTube videos to go viral. But, not everyone can have the same success experienced by videos like this one from the Dollar Shave Club, whose story went viral on social media, catapulting the company into a billion-dollar brand. How Do YouTube Videos Go Viral?

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How Viral Marketing Can Kill You

The Effective Marketer

Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. But sometimes the “viral” element more closely resembles the bad kind, the on that kicks you in the teeth and puts you out in bed for a week. Scott Stratton , author of “ UnMarketing: Stop Marketing. tells in his book a personal account of how a viral marketing campaign went wrong. The Start of a Good Idea.

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Viral Marketing: How to Create a Viral Social Media Marketing Campaign

Ladder.io

Viral Marketing: How to Create a Viral Social Media Campaign” is a guest post written by Hanson Cheng. You’ll see your marketing budget up for review once again and the best way to get effective results with minimum expenditure is to have a viral social media marketing campaign.

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The Myth of ‘Going Viral’

The Lead Agency

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. Over the past decade, advertisers have developed theories ofviral’ marketing, that, to quote Time Magazine , “assumes that a great idea is self-distributing, and word of mouth can take a little thing and turn it into a phenomenon.”. What Do We Mean By ‘Going Viral’? How ‘Viral Media’ Spreads.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” ” This said, I encourage marketers to look beyond the numbers of views to the quality of the outcomes. In my opinion, that’s a successful B2B campaign due to a viral response.

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4 Tips for Creating Viral Content

Walker Sands

As a marketer, you know the power of generating good content. According to HubSpot , content marketing gets three times more leads than paid search advertising, which might be why 81% of B2B companies use a blog as a content marketing tactic. But in a world of information-overload, it can be difficult to break through the noise and have your content take off. In the book, he draws on his findings to answer the question of what makes some messages spread better than others.

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Viral Marketing in B2B - It Works!

Anything Goes Marketing

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. B2B marketers rely on their targeted audience and customers to spread the word by forwarding on an email invite to a webinar or telling a fellow colleague about a great new software package that they just starting using. A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience.

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Viral Lift - How to Master the Art of Viral Marketing

SnapApp

Viral Lift. Before we created the SnapApp marketing platform for our customers, Pangea Media operated a network of quiz and sweepstakes sites of our own. Of course, as any online marketer knows, driving traffic to your website can be expensive and time-consuming, so we designed our content to maximize sharing through social networks -- a strategy known as ?viral viral marketing.?? viral lift? High Clickability of Shared Content.

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The Art and Science of Viral Videos

Hubspot

Virality. It’s a topic of mystery and longing. All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. Unfortunately, virality is more of an art than a science. The Science of Virality. 8 Common Characteristics of Viral Videos. words.

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Common Qualities of Insanely Successful Viral Videos

Hubspot

In fact, over 4 billion videos are viewed daily on YouTube , and over 60 hours of video are watched per minute. Oh, and can you make it go viral, too? First of all, what a frustrating question; virality can never, ever be guaranteed. But there are some common qualities to many of the viral videos out there that we've started to notice. According to the New York Times , 44% of people lost interest in a video after 60 seconds.

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How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers

Valasys

How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers. In the words of Ken Poirot, Author, Entrepreneur & Public Speaker, the initial prerequisites for creating a viral content can be realized in the following quotation: “The first lesson in constructing viral content is having the strength, courage, and self-confidence to get in touch with your feelings, thinking about what profoundly affects you.”.

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5 Viral Marketing Lessons From Dropbox

Hubspot

All of this by spending no money on advertising and having no prior marketing experience. The lessons below were summarized from this great presentation on Dropbox's growth and word-of-mouth success. Dropbox Startup Lessons Learned 5 Reasons for Dropbox's Word-of-Mouth Marketing Success 1. Have an Amazing Product -- When Dropbox launched, its market was already highly competitive with dozens of cloud storage companies battling for users.

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Elect Susie! Here is Some Creative Viral Marketing

Anything Goes Marketing

I want to applaud her for her great campaign so far and her use of all of the web 2.0 In any case, the campaign is smart, funny and should raise some buzz for the cause of children in America. Tags: susie flynn , US politics , word of mouth marketing , social networks. 10 year old Susie Flynn has just announced her intention to run for the US presidency and if I was American, I just might consider her.

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Jonah Berger’s “Contagious” Catches on at Just a Book

Walker Sands

Prior to the event with Jonah, we broke down some key concepts from the book, including how to effectively harness social influence and word-of-mouth to create viral content. At the event, attendees received their own copy of “Contagious” and were able to hear from Jonah himself on the book’s concepts. Here are a few key takeaways from the discussion: Word-of-mouth is still important. Top-of-mind means tip-of-tongue.

Lessons in Viral Marketing From the Sh*t My Dad Says

Hubspot

Creating content that goes viral is no easy feat. While many of us marketers are secretly crossing our fingers that the new video we produced ends up the next big hit on YouTube or that our little marketing meme ultimately spreads across Facebook and Twitter like wildfire, let's be honest -- the majority of our efforts won't make it that big. Justin Halpern, on the other hand, hit the word of mouth motherlode with his ' Sh*t My Dad Says ' phenomenon.

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What is Buzz Marketing And How to Generate Buzz With Your Brand

RockContent

We don’t mean a couple of customers reaching out on social media. No, we’re talking about something bigger, like getting your business to the top of Twitter’s Trending Topics. If you want to understand all the aspects of Buzz Marketing, stay with us!

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Influencer marketing done right can drive all the traffic to your brand-spanking-new freshly-launched website

Biznology

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. Our universe of influencers spanned tier 1 A-list influencers all the way down to the most casual blogger, advocate, and social media dabbler.

4 Reasons Marketers Love Jay Baer

Zoominfo

If you’re an avid reader of the ZoomInfo blog, you’re already familiar with the name Jay Baer. Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt. Jay’s resume is impressive—boasting consulting experience for more than 700 companies, including 34 of the FORTUNE 500. On top of his professional resume, Jay is an avid tequila collector and a certified barbecue judge.

What Marketers Can Learn from the Success of Netflix’s Squid Game

Outbrain

Those are two words you might never have put together, and suddenly it’s October 2021, and you’re not hearing about much else. Not just in terms of viewership or money (it made nearly $1B …), but also in terms of audience mindshare, which after all is what drives every other success.

5 Great Ads (And Why They Work)

Sharpspring

No wonder it’s harder than ever to compete in the ever-evolving jungle of digital advertising. These examples illustrate the creative and out-of-the-box thinking that is needed in this fast-paced ad landscape. Can you say “recipe for a viral campaign”?

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What Marketers Can Learn from the Success of Netflix’s Squid Game

Outbrain

Those are two words you might never have put together, and suddenly it’s October 2021, and you’re not hearing about much else. Not just in terms of viewership or money (it made nearly $1B …), but also in terms of audience mindshare, which after all is what drives every other success.

Sixth Annual Just a Book Welcomes Back Jonah Berger, Author of “The Catalyst”

Walker Sands

This year, we’re excited to welcome back best-selling author of “Contagious” Dr. Jonah Berger to discuss his newest book “The Catalyst: How to Change Anyone’s Mind” in a virtual setting on September 21. The first 50 registrants will receive a free copy of “The Catalyst.”

The hardest part of launching a book isn’t the writing—it’s the marketing

ConvertKit

Whether you’re self-publishing , working with an indie publisher, or have a major house behind you, traditional book launches involve lots of in-person events, like bookstore tours, conferences, and throwing a big party (or two or three). Images courtesy of Natasha Oliver and Liz Lawson.

RafflePress Review: Is This Giveaway Plugin Any Good?

Optinmonster

It was created by Syed Balkhi, founder of WPBeginner, and John Turner from SeedProd as a way to grow your business with viral contests. Since RafflePress works so well, we’ve explored some of the biggest reasons for using this plugin to create a giveaway in WordPress.