Sprout Social

OCTOBER 19, 2022

Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable. Whether you’re a creator or #SMM , @jaydeipowell has a few tips to keep top of mind. ? They’re everywhere.

Campaigns 105

Campaigns Content Advertising Agencies Social Media 105

Litmus

SEPTEMBER 29, 2023

News headlines In lighter news Community happenings Email Client Market Share News headlines 57% of enterprise marketers use artificial intelligence (AI) in email campaigns , according to new research from Ascend2 and RPE Origin. Newsletter startup beehiiv acquires ad platform Swapstack. Let us know at hello@litmus.com !

Marketing AI 80

Marketing AI Email Marketing Phishing Ideal Customer Profiles 80

Webbiquity

MAY 25, 2021

YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. Everyone kind of shied away from email marketing for a while, and now it’s coming back as newsletters are growing.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

SendX

FEBRUARY 22, 2019

So here, we share our in-depth feedback and comments on using the top alternatives to MailChimp: SendX Campaign Monitor ActiveCampaign AWeber ConvertKit Constant Contact Drip Our team went deep into MailChimp, and realised that in a lot of cases, it isn’t the right fit for a lot of businesses. Yep, we’ve traveled that road as well.

Marketing Automation Services 203

Marketing Automation Services Work Management Paid Search Agency Budget Programs 203

ConvertKit

OCTOBER 21, 2020

What makes a great email newsletter? 7 types of content you can include in your newsletter. 5 inspiring email newsletter examples from creators. #1: 3: Austin Kleon’s weekly newsletter. #4: Launch your email newsletter with ConvertKit. Finding the perfect idea for your email newsletter, though?

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Contently

MARCH 1, 2022

As a result, the original creators began to kick up a media stink. The firm’s founder Elliot Tebele soon announced that he would overhaul his content output, asking for permission to repost and tagging original creators. “We More companies would benefit from using them,” says Gynn. “Of

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

ConvertKit

JULY 30, 2021

You need to have an idea of what you’ll sell—and in the case of podcasts, what your listeners can expect from tuning in. TikTok creators. Depending on the format of your podcast , the benefit could be learning more through an interview with a guest or getting to see how creators run their business. I am a Creator.

Best Practices 114

Best Practices Deliverability Template Newsletter 114

Litmus

JULY 27, 2021

This has increased the need for screen readers to read content aloud, allowing people with low vision and blindness to use modern devices. The Founder and Executive Director of free screen reading software NV Access , Mick Curran, said: “For those of us without sight, computers don’t work straight out of the box. million in the U.S.

Work Management 132

Work Management Marketing Management Newsletter Sample 132

Martech

SEPTEMBER 11, 2023

Before the birth of generative AI, these large language models (LLMs) were primarily used to analyze large datasets and predict outcomes. Businesses were using predictive analytics to help improve business outcomes and consumers were using AI to help them select their next Netflix series. That has all changed, almost overnight.

Marketing AI 130

Marketing AI Generation Work Management Marketing Management 130

Sprout Social

JUNE 29, 2023

Keep reading to learn how to build the business case for creating more lo-fi content, and ways to integrate it into your social strategy. Social media consultant and Link in Bio newsletter creator Rachel Karten summed it up in a Sprout masterclass webinar , “You have to do something weird or wacky or fun or personality driven.

Content 113

Content Advertising Agencies Social Media Webinar Metrics 113

Content Marketing Institute

AUGUST 31, 2023

Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing assistance Generative AI tools can help you overcome lank-page syndrome” by acting as your research and brainstorming buddy. It can suggest titles for articles and subject lines for newsletters if that’s not your strength.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

ConvertKit

NOVEMBER 26, 2019

Something magical is happening on the web: more and more creators who were stuck on the sidelines are now launching their ventures as the tools get better and easier to use. Want to meet fellow creators in your city? Choose from a collection of registration page templates to use as a starting point. Host a meetup.

Landing Pages 135

Landing Pages Domain Validation Broadcasting 135

ConvertKit

MAY 28, 2021

As a creator, you deserve to get paid for your work. Every creator with an ecommerce business should leverage his or her email list to move products. In fact, using pop-ups to ask for customer info has been shown to create a 44% increase in email subscriptions. Here’s how to do that. Start selling within minutes.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Buffer

JANUARY 23, 2023

Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023. She attests much of her early growth to social media as her marble iPhone and Macbook cases went viral on Pinterest, Tumblr, and Instagram. I've been a little looser with Twitter recently.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

ClearVoice

DECEMBER 18, 2023

In this guide, we share practical content-related advice and examples that you can use to resolve specific ABM challenges, ultimately increasing the efficiency of your marketing campaigns. Sharing relevant data points and case studies. It is the polar opposite of running generic, one-size-fits-all marketing campaigns.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Contently

MARCH 28, 2023

I was in charge of content for a newsletter sent to more than 20,000 C-suite leaders. But the client insisted that he wanted the content AI to pick the articles instead, with the ultimate goal of fully automating the newsletter. Ultimately my client pulled the plug on the AI project and eventually on the newsletter itself.

Lead Ranking 84

Lead Ranking Content Training User-Generated Content 84

SmartBrief - Marketing

JUNE 7, 2023

Generally, the process can be broken down into three parts: Create content Test performance Revise strategy using these KPIs It’s not so different from an author turning in a draft, getting notes from their editor, then revising their draft based on those notes. Say you’re writing a newsletter. The content is memorable and surprising.

Content Marketing 52

Content Marketing Trends Advertising Agencies Paid Search Agency 52

ConvertKit

SEPTEMBER 23, 2020

What’s the point of creating a newsletter? Why you need to create a newsletter. How to start a newsletter and craft your first one. Writing your first ConvertKit newsletter. But when people understand the benefits and power of newsletters, you’ll see why so many people work to overcome the blank page. Jump ahead.

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. We’ve applied the age-old notion of communicating through narrative to traditional advertising concepts, enabling us to build a bridge with our audience. You may have noticed that we’re talking about more than a marketing tactic.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

ClearVoice

SEPTEMBER 22, 2023

Want to use content created by users (UGC) in your curation strategy? Finally, you’ll learn different ways to use these testimonials to reach your target audience, expand your brand’s reach, and create loyal customers. Ask customers to post using your social media handle in a photo or video while engaging with your product.

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Scoop.it

NOVEMBER 17, 2022

Marketing newsletters are a great source of information for many small and medium business owners. However, not all marketing newsletters are equal. In this article, we look at the best marketing newsletters available for you to subscribe to. Why do marketing newsletters matter? 15 Marketing Newsletters to Follow.

Newsletter 90

Newsletter Planning Work Management Marketing Management 90

Content Standard

OCTOBER 26, 2020

Fifty-nine percent of brands expect expert-level insights from their content creators, while half of B2C marketers require their content creators to have first-hand experience. Once engaged, these expert content creators are very effective at executing on a marketer’s vision. Professionalism Relationship dynamics matter.

Trends 145

Trends Work Management Advertising Agencies Marketing Management 145

Content Standard

FEBRUARY 20, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Embracing different content values While valuable, authenticity is not the only measure of effective content, and, when using genAI, can often come at a high cost.

Storytelling 88

Storytelling Transparency Trust Marketing Opinions 88

ConvertKit

NOVEMBER 22, 2021

Many creators build a business because it feels like a better fit for their lifestyle than any other job out there. This was the case for Cara Chace , who left her career as a Special Agent to build a digital marketing agency. How Cara Chace uses Pinterest opt-ins to grow an engaged email list.

Opt-in 82

Opt-in Automation Opt-out Paid Search Agency 82

ConvertKit

JULY 14, 2021

In that case, their newsletter could include conditional content blocks that share a different blog post depending on the individual. For example, when Angela announced her most recent ebook for sale, she used the subject line “My eBook is officially out, Stephanie!” to stand out in the inbox. Brennan Dunn.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

Sprout Social

FEBRUARY 17, 2022

And let’s not get into the level of skill and understanding required to design an appealing newsletter. Let’s explore how you can use templates to make your email marketing more efficient. Why use email marketing for your business? Businesses using email marketing: Building brand awareness. click-thru rate.

Template 132

Template Email Marketing Blast Campaigns Planning 132

ConvertKit

JANUARY 10, 2022

But sometimes, even coaches could use a lending hand. Since you can’t work closely with every student, you can use automation to create a personalized experience without all the manual work. Automation lets you set up emails that boost engagement and encourage referrals, so you can use your list to expand your reach.

Template 75

Template Automation Business Landing Pages 75

Optinmonster

JANUARY 29, 2024

Using inappropriate metrics to measure content performance can lead to misleading conclusions. Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI? There are different metrics that businesses use to measure the success of their marketing campaigns.

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Previously, these decisions may have been under the supervision of procurement and a department head that would use the product or service. Buying Decisions Involve Diverse Stakeholders. Conversions.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Contently

NOVEMBER 3, 2021

Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. In these cases, it’s critical to get the details right. You can read the executive summary to figure out when the study was conducted and the criteria used.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

ConvertKit

DECEMBER 8, 2021

Here are some popular jobs VAs help creators with: Email marketing : Consider enlisting the help of a VA to write email newsletters , nurture sales leads, schedule your newsletter, or draft up new email sequences. Creator burnout is a real problem and can happen when you feel out of control and overwhelmed. Avoid burnout.

Work Management 91

Work Management Ad Frequency Paid Search Agency Marketing Management 91

ConvertKit

FEBRUARY 10, 2020

The best way to keep your brand top-of-mind is to start an email newsletter. By starting an email newsletter, you’ll have an opportunity to connect with your subscribers on a consistent basis with personalized, educational content. The benefits of creating a newsletter landing page.

Landing Pages 80

Landing Pages Newsletter Work Management Marketing Management 80

Contently

APRIL 28, 2022

Many marketers use editorial calendars to plan their marketing campaigns and support their overall marketing strategy. People like product managers, operations staff, product creators like software developers, and company leaders make great “faces” of your company and can offer the in-depth insights your audience craves.

Top of Funnel 173

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 173

Content Standard

SEPTEMBER 19, 2023

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Skyword’s AI-powered content engine ATOMM , for example, ensures your proprietary information is never stored, exposed, or used in AI training models.

Enterprise Management 100

Enterprise Management Generation Work Management Marketing Management 100

Buffer

OCTOBER 6, 2022

Katelyn is an entrepreneur and creator who’s built several companies and agencies and even sold one successfully. For example, initially, I wasn't working with sponsors or doing any revenue-generation with my newsletter. Welcome to the sixth and final (for now) installment of Social Proof with Katelyn Bourgoin.

Newsletter 68

Newsletter Paid Search Agency Advertising Agencies Twitter 68

ClearVoice

JULY 5, 2022

As a content creator, it’s important for you to include commonly used keywords and phrases in your blog posts to help readers find your content. Email newsletters, for instance, offer a way to ask your subscribers to share their most prevalent personal or business challenges. Are topics or keywords more important for SEO?

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

Parse.ly

NOVEMBER 15, 2018

Interactions with newsletters aren’t visible in the form of likes and shares in a news feed, but that doesn’t mean they’re any less an indication of belonging. When a reader interacts with a newsletter, they’re participating in a community of people who value the same information. Excerpt from the Quartz Obsession newsletter on Mezcal.

Newsletter 99

Newsletter Stats Communities Open Rate 99