Webbiquity

JANUARY 23, 2024

Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions. Some may not even tag your brand while talking about their problems online. For example, this tweet talks about Domino’s Pizza without tagging the brand. Through social listening. Track customer sentiment.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Brand Identity 102

Brand Identity Branding Advertising Agencies Lead Ranking 102

Sprout Social

OCTOBER 4, 2023

Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights.

Tagging 120

Tagging Marketing Strategy Marketing & Strategy Planning 120

illumin

APRIL 11, 2024

As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. and then generate an ad tag. This rapid rise can be attributed not only to the popularity of short-form video content but also to the platform’s genuine and unfiltered nature.

Barriers 127

Barriers Brand Identity Branding Content 127

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Marketing & Strategy 121

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 121

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. Step 2: Create a Remarketing Tag Once your audience is defined, creating a remarketing tag within Google Ads is next.

Paid Search Agency 85

Paid Search Agency Ads Google Marketing Analytics Tools 85

FMG Suite

APRIL 25, 2024

Start With An Optimized Profile Your profile will act as the foundation of your brand on social media. Here’s how you can do just that: Provide high-quality images: Your personal profile should contain a high-resolution branded banner and profile picture. If it is not, then they will not engage. Avoid passive language.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

FMG Suite

APRIL 25, 2024

Start With An Optimized Profile Your profile will act as the foundation of your brand on social media. Here’s how you can do just that: Provide high-quality images: Your personal profile should contain a high-resolution branded banner and profile picture. If it is not, then they will not engage. Avoid passive language.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

Martech

MARCH 13, 2024

Meta unveiled updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. Advertisers can now include branded videos or customer demonstrations instead of static images. Ads with product tags expansion. Advantage+ creative optimizations.

Ads 77

Ads Mobile Advertising Marketing Management Tagging 77

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. What is social media SEO? Now, it’s completely different.

Social Media 153

Social Media SEO Cost Per Click Media 153

Top Rank Marketing

APRIL 3, 2024

Unfortunately, this is an all too common occurrence for many brands and users of LinkedIn. Take notes: Casey Borrero , Influencer Marketing Strategist at TopRank Marketing, shares the details on crafting an opening and conclusion that gives your audience a reason to keep reading, engaging, and clicking. Yeah, we haven’t either.

Linkedin 124

Linkedin B2B Marketing Tips B2B Thought Leadership 124

Top Rank Marketing

NOVEMBER 1, 2023

Since its inception LinkedIn* has been the leading business social media platform, and with increasing numbers of brands and users having turned away from Twitter since its highly-publicized 2022 ownership and policy shifts, in 2023 LinkedIn has grown to over a billion members.

Paid Content 139

Paid Content Features B2B Marketing B2B 139

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Marketing AI 108

Marketing AI Process Lead Ranking Analysis 108

Navigate the Channel

DECEMBER 15, 2023

The Importance of Content Marketing Content marketing is the strategic creation and distribution of valuable, relevant, and consistent content to attract and engage a clearly defined target audience. It’s about creating a long-term vision for your brand. Here’s why setting specific goals is paramount: 1.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Martech

JANUARY 5, 2024

AI technologies can optimize asset ingestion, automating tasks such as tagging, categorizing and describing digital assets, saving time and money. With AI-based auto-tagging features, the DAM solution applies relevant metadata and keywords to individual assets based on image scanning and facial recognition, realizing substantial time savings.

Digital Asset Management 119

Digital Asset Management Marketing AI Work Management Marketing Management 119

Convince & Convert

JANUARY 31, 2024

You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. Mac allows you to color code your folders using tags. Simply right-click on a folder you want to color-code and choose “tags” from the menu. But can you change the color of folders on Mac or Windows? Absolutely!

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Webinar Metrics 103

Webinar Metrics Tips Marketing AI Social Media 103

Top Rank Marketing

DECEMBER 15, 2023

MarketingCharts The Top Priority of B2B Go-to-Market Leaders in 2024 52 percent of go-to-market leaders have said that better alignment between marketing, sales, and customer success was their top priority for 2024, with 43 percent prioritizing customer experiences and engagement, while 39 percent pointed to boosting brand awareness and the same number (..)

Marketing Analytics Tools 135

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 135

ClearVoice

SEPTEMBER 22, 2023

Finally, you’ll learn different ways to use these testimonials to reach your target audience, expand your brand’s reach, and create loyal customers. It’s content created by others—not the brand. Customers frequently share their experiences with brands online, so getting UGC content has never been easier.

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Go Beyond SEO

JUNE 23, 2021

That’s how your potential customers feel when you neglect to communicate with them through meaningful engagement. Increasing social media engagement and building a community online is a free way to build trust with your audience, and if people trust you, they are more motivated to buy from you. Run Polls and Request Feedback.

Social Media 152

Social Media Media CPA Cost per Acquisition 152

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Likewise, you’ll want to look at engagement rates, as oftentimes, follower counts can simply be vanity metrics.

Advertising Agencies 134

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 134

Buffer

MARCH 6, 2023

An important part of growing your Instagram is connecting with other brands and accounts on the platform, and doing so just got easier with Instagram Collab posts. There are a ton of occasions where sharing an Instagram collab post can be more powerful than simply tagging another account. What is an Instagram Collab Post?

Social Media 114

Social Media Media Marketing & Strategy Tagging 114

Martech

MARCH 13, 2024

In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. Georgia Pacific’s AI initiatives span multiple brands and the impact is notable. We have devised tools to gauge our progress.

Marketing AI 119

Marketing AI Efficiency Creativity Copywriting 119

Sprout Social

OCTOBER 5, 2022

The magic of spooky season is in the air and it’s time for your brand to get in on the fun. In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Their simplicity and prominence means they’re a perfect fit for brands of all kinds.

Social Media 113

Social Media Tagging Broadcasting Communities 113

SmartBug Media

JANUARY 20, 2023

Anytime you use photos, make sure you don’t forget alt tags. Alt tags for images provide a text description of an image for users who have images turned off in their email client or for users with visual impairments. Alt tags can also help with search engine optimization (SEO) by describing the content of your images to search engines.

Paid Search Agency 98

Paid Search Agency Email Marketing Design Companies 98

Sprout Social

MAY 4, 2022

Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. But getting engagement for a challenge doesn’t happen by accident. Below we break down TikTok challenges work and the best practices for brands looking to leverage them.

Brand Identity 108

Brand Identity Branding Tagging Viral Marketing 108

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Brand Identity 57

Brand Identity Branding Advertising Agencies Lead Ranking 57

SocialPilot

MAY 7, 2024

Twitter offers direct communication between consumers and brands, gathers real-time feedback, addresses customer concerns publicly, and fosters stronger, more trusting relationships. Every day, consumers are bombarded with countless marketing messages, making it easy for your brand voice to get lost. If not, stick with us.

Twitter 76

Twitter Paid Content Ideal Customer Profiles Paid Search Agency 76

ClearVoice

APRIL 7, 2023

To grow your brand on LinkedIn, focus on thought leadership content. Will this post increase our brand awareness? LinkedIn allows users to add up to three keyword tags to each long-form post. Tags make your content more discoverable by readers that don’t yet follow your posts. What do you want the post to achieve?

Thought Leadership 98

Thought Leadership Linkedin Marketing & Strategy Content 98

Sprout Social

APRIL 20, 2022

On the business side, the tools provided to you by these networks allow for easier partnership collaboration with brand creators. Sponsored posts and branded content. Brand ambassador programs. Sponsored posts and branded content. Businesses pay influencers to create brand-centric posts or content.

Budget Programs 122

Budget Programs Paid Search Agency Tagging Ideal Customer Profiles 122

Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales. styleinspiration.

Facebook 111

Facebook Examples Brand Identity Branding 111

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Why customer engagement is good for business. Choose a brand over the competition (77%).

Ideal Customer Profiles 135

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 135

Sprout Social

APRIL 29, 2024

Reputation management services protect your brand and help you maintain a positive and professional image through the following advantages. Helps build and maintain your brand community Social media and review sites are important online channels for engaging with your brand community. This will deepen your connection.

Work Management 91

Work Management Marketing Management Service Brand Identity 91

Martech

APRIL 1, 2024

It allows businesses to target users who have already shown interest in their brand or visited their website, increasing the likelihood of conversion. By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers.

Paid Content 94

Paid Content Campaigns Allocation Marketing AI 94

EveryoneSocial

APRIL 25, 2023

And the users whose posts garner the most reach and engagement are those who know how to provide the LinkedIn algorithm with content it’ll reward. Because the social network’s goal is to keep users on the platform and engaging with content. How Does the LinkedIn Algorithm Work? What makes them stand out as high-quality?

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

Stevens & Tate

MARCH 1, 2024

The inbound marketing methodology stands as a cornerstone for businesses aiming to attract, engage, and delight customers online. By focusing on creating valuable content and tailored experiences, you can draw potential customers to your brand organically. The benefits of inbound marketing can be a game changer for your business.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59