KoMarketing Associates

FEBRUARY 22, 2022

As more marketers begin to shift their attention toward producing videos, new research is shining light on the benefits many are already seeing through the use of this form of content. While there are still some marketers who aren’t leveraging video, 79% of people in this group say they expect to begin doing so at some point this year.

Video Marketing 247

Video Marketing Marketing & Strategy Marketing Strategy Storytelling 247

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. In an era dominated by smartphones and constant connectivity, consumers expect instant access to information and seamless user experiences. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Webbiquity

APRIL 11, 2023

Content Curation The first way AI can help generate content is by curating existing content. However, it’s best to add in your own storytelling into the post as well. Content Generation In addition to curating existing content, AI can also be used to generate original content from scratch. There is only one you.

Marketing AI 313

Marketing AI Curation Content SERP 313

Webbiquity

MARCH 10, 2020

The best way to establish long-term connections is by generating organic interest and letting others engage on their own time and terms. So, to establish long-lasting relationships and generate more leads, you need to organically build interest among your target customers. Explainer Videos. Storytelling is a big one.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Marketing Insider Group

OCTOBER 21, 2021

The second bug trend is AI-generated content. You may not know this but publications like the Washington Post and others have been using AI to generate templated content (think sports scores and highlights, or crime reports) for more than 2 years. We will begin to realize the opportunity of an AI-driven content marketing strategy.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So B2B demand generation has gained influence thanks to the pandemic. The data bears this out.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Videos are a great way to make highly technical topics engaging while building a human connection with your audience. Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Optimize Your Company Page for Lead Generation.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Marketing Insider Group

AUGUST 11, 2023

PS – Check out these 13 Amazing Examples of Brands on Social Media Top 9 Social Networks for Businesses Facebook: Connecting with a Global Audience Learn how Facebook’s extensive user base and targeted advertising options make it an ideal platform for businesses of all sizes.

Social Networks 179

Social Networks Business Work Management Social Media 179

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers. Creating a storytelling engine.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Martech

JANUARY 3, 2024

The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. As the vitriol ramps up in an election year, will users opt out? “We Gartner data shows that nearly a third (31%) of social media users expressed openness to advertising on YouTube specifically.

Gartner 141

Gartner Advertising Agencies Paid Search Agency Ad Exchange 141

Contently

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Storytelling that stands out.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Marketing Insider Group

MARCH 27, 2023

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. They keep your operations flowing and are the reason you create value-centered products or services.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Content Standard

FEBRUARY 21, 2019

But today, with services like Snapchat and features like Instagram and Facebook Stories, users and marketers alike can now interact with each other literally in real time, potentially every second of every day. And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

Marketing Insider Group

MARCH 16, 2021

While many marketing tactics can generate quantifiable business results, some do it better than others. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. internet users blocked ads. An eye-tracking study revealed most users dismiss ads online.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Marketing Insider Group

JULY 27, 2021

Users and developers simultaneously waited for the other to “go first.”. Without enough users purchasing AR/VR headset hardware, developers saw no reason to develop high volume content. Without engaging content, users saw no reason to buy expensive equipment. Looking to build a connection between your customers?

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Salesforce Marketing Cloud

AUGUST 29, 2023

If you talk about equality in your messaging, practice what you preach and make sure your storytelling reflects your diverse customer base. If you’re still on the fence, take some time to learn more about what AI and generative AI technology can do to improve the brand experience for your customers. Reshape your marketing 3.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Martech

JULY 5, 2022

Volumetric storytelling is what we are talking about. This involves rendering a 3D world that one can interact with via the computer, but it must be delivered to the user. The technique generates large-sized files that can choke on delivery over narrow bandwidths. And the video must be done in one take. How many people?

Planning 120

Planning Storytelling Advertising Agencies Paid Search Agency 120

CoSchedule

JANUARY 27, 2023

Full Name Email Address Company Website URL Submit By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Your download should start shortly.

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. Improve user experience When an audience engages with your brand, they actively interact with you through likes, shares, comments, clicks and more.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Hubspot

MARCH 11, 2024

For the last six years, I’ve been an avid user and champion of using async video in my day-to-day as a seller — well before joining Loom to lead its Sales and Customer Success teams. I’ve seen the benefit of async video messages to close deals and build prospect relationships as both a quota-carrying seller and a sales team leader.

Video Marketing 73

Video Marketing Outreach Multi-Channel Work Management 73

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. Creating video content isn’t a novel concept. Google knows this.

B2B Marketing 122

B2B Marketing B2B Enterprise Management Paid Search Agency 122

SocialPilot

JANUARY 21, 2024

They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content. They also engage their followers with regular Q&As, polls, and fun contests, encouraging user-generated content and fostering a vibrant online community.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Thinkers360

APRIL 18, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 52

Valasys

JANUARY 10, 2024

Immersive storytelling has always been a fundamental part of creating an immersive experience since forever. But, businesses are now commercializing it for better user-experiences. They allow users to get engaged and sometimes even get glued to the screens wanting for more. AI can enhance the user-engagement to the next game!

Storytelling 40

Storytelling Paid Search Agency User-Generated Content Training 40

Bound360

AUGUST 16, 2017

Storytelling to resonate with the heart of your web audience is a powerful way to influence their purchase decisions. More and more destination marketers are tapping into the power of user generated content (UGC) in the form of images and videos. User generated content helps establish a destination’s credibility.

Storytelling 45

Storytelling Word of Mouth Peer-to-peer Curation 45

Bound360

AUGUST 16, 2017

Storytelling to resonate with the heart of your web audience is a powerful way to influence their purchase decisions. More and more destination marketers are tapping into the power of user generated content (UGC) in the form of images and videos. User generated content helps establish a destination’s credibility.

Storytelling 45

Storytelling Word of Mouth Peer-to-peer Curation 45

SocialPilot

FEBRUARY 19, 2024

Since the launch of tools like ChatGPT and other LLMs, users across the globe have started finding opportunities to leverage them to create content. Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. What’s AI-Generated Content?

Generation 98

Generation Psychographics Content User-Generated Content 98

Navigate the Channel

DECEMBER 14, 2023

It’s not just about posting cat videos or vacation photos; it’s a powerful tool that, when used strategically, can boost your online presence and revenue. Unparalleled Reach Social media platforms have billions of users worldwide. Why Social Media Marketing Matters 1.

Social Media 65

Social Media Allocation Social Marketing Media 65

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Adhesive video players are a good example of this. Has this always been the case?

Storytelling 51

Storytelling Mobile Advertising Advertising Agencies Startups 51

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

The Lead Agency

FEBRUARY 8, 2023

This is a generation of digital natives who want to conduct most of their research anonymously. The pandemic has also accelerated digital adoption in older generations, who are also exhibiting similar preferences to their younger counterparts.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Martech

NOVEMBER 13, 2023

” Licensing and developing user-generated content How does Catch+Release differ from other well-known suppliers of image and video content like Shutterstock, Getty Images and Adobe? The post User-generated content from Catch+Release fuels success for cybersecurity firm F5 appeared first on MarTech.

User-Generated Content 98

User-Generated Content Paid Search Agency Advertising Agencies Generation 98

Marketri

NOVEMBER 8, 2023

AI and Search Generative Experience (SGE) SEO is undergoing a transformation, driven by AI and Search Generative Experience (SGE). Simply put, search engines are becoming smarter, tailoring search results to match the unique, detailed queries of users. Leveraging Video We live in an age of multimedia.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62