DivvyHQ

MARCH 7, 2023

Are you using storytelling in your marketing? Check out our latest article on the benefits of storytelling and how to develop a storytelling strategy that works for your brand. You should be!

Storytelling 88

Storytelling Marketing & Strategy Marketing Strategy Brand Identity 88

ClearVoice

DECEMBER 29, 2020

One of those is the endless pursuit brands have with being considered a great storyteller. And for those who are concerned about the lifecycle of their leads and their base, storytelling can be a captivating and effective way to keep audiences engaged. 6 storytelling myths in marketing.

Storytelling 122

Storytelling Planning Paid Search Agency Advertising Agencies 122

Oktopost

FEBRUARY 2, 2022

CEO of SmartBug Media®, Jen Spencer, takes on data storytelling in this episode. Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here. Episode Summary.

Storytelling 152

Storytelling Demand Generation Agencies Advertising Agencies Transparency 152

Contently

FEBRUARY 12, 2018

For the past six years, I’ve been obsessed with understanding how storytelling can transform a business. While most people are looking for a magic solution or singular trick, the truth is that storytelling is an art and a science. CMOs embrace content. Stories change everything. Just ask poet Jacques Prévert.

Storytelling 167

Storytelling Content Marketing Content Distribution 167

KoMarketing Associates

MARCH 26, 2019

Good storytelling is an art form. As a B2B content marketer, you may think that best practices for writing a fiction novel don’t exactly translate to your post about SaaS solutions. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. Show, Don’t Tell. Final Thoughts.

Top of Funnel 138

Top of Funnel Storytelling B2B Marketing Content Marketing 138

Sage Marketing

APRIL 4, 2023

Storytelling is hardly a new phenomenon. Hardly surprising then, that storytelling has always been the central pivot of good marketing. Yet too many B2B companies underestimate the power of storytelling in their B2B marketing strategies. That can only be achieved through the art of storytelling. Build a memorable brand.

Storytelling 52

Storytelling Creativity Paid Search Agency Companies 52

Sage Marketing

APRIL 4, 2023

Storytelling is hardly a new phenomenon. Hardly surprising then, that storytelling has always been the central pivot of good marketing. Yet too many B2B companies underestimate the power of storytelling in their B2B marketing strategies. That can only be achieved through the art of storytelling. Build a memorable brand.

Storytelling 52

Storytelling Creativity Paid Search Agency Companies 52

Webbiquity

JANUARY 16, 2024

Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Keeping the script simple and incorporating visually appealing animations can make the storytelling experience enjoyable and make B2B communication more effective.

Creativity 180

Creativity Work Management Video Marketing B2B Marketing 180

LeanData

FEBRUARY 8, 2023

Everyone remembers good storytellers. Training your Sales team to become great storytellers begins with the “WHY.” Why Use Storytelling in Sales Conversations? I teach our Sales team a storytelling technique based on a common structure known as the “hero’s journey.” Then, we share with each other.

Storytelling 52

Storytelling Conversion Case Studies Case Study 52

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Content4Demand

APRIL 24, 2020

That’s why emotions play a big role in storytelling. How much do you go into the emotions of your customers as they look for solutions? Interview your customers and have them relate their struggles and how they searched for and found the right solution. The post Storytelling in B2B Marketing appeared first on Content4Demand.

Storytelling 66

Storytelling B2B Marketing B2B Case Study 66

ClearVoice

MARCH 29, 2022

While your business may not include magic carpets, iridescent dragons, or seven sprightly dwarves, the storytelling elements found in fictional tales are just as engaging and influential when incorporating storytelling in your business’ content marketing. What are the Elements of Great Storytelling in Content Marketing?

Storytelling 59

Storytelling Content Marketing Paid Search Agency Content 59

Contently

JUNE 29, 2021

Heading into 2020, Dell Perspectives welcomed Christina Westbrook from the Global Client Solutions business unit as its new editor-in-chief. ” One thing Westbrook appreciates is the way Contently has helped Dell Perspectives take their storytelling ambitions to new heights.

Storytelling 127

Storytelling B2B Thought Leadership Thought Leadership Ideal Customer Profiles 127

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. To create impactful testimonial videos, focus on authenticity and storytelling.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Integrated B2B

MAY 28, 2019

In Denmark, small- to medium- sized B2B companies are emerging as sustainability superheroes through storytelling. In a market where the Sustainable Development Goals are hot, how can companies use storytelling to gain a competitive edge and bolster partnerships? Sustainability storytelling step by step.

Storytelling 71

Storytelling Marketing Management Advertising Agencies Differentiation 71

ClickDimensions

APRIL 22, 2021

It also ignores that storytelling is an integral part of our cultures and humanity. Data storytelling is no different. What is data storytelling? What is data storytelling? Researchers believe storytelling became part of our culture even before language was fully developed. What are you going to do with the data?

Storytelling 71

Storytelling Television marketing Statistics Impressions 71

Convince & Convert

AUGUST 5, 2015

Tweetable Moments If it’s any good you think, well I could never do that but… great storytellers are made, not born. He recently published his eighth book, The Professor In The Cage , and he’s here with us to discuss why humans are innately storytelling animals. Why are humans innate storytellers? The Problem Structure.

Storytelling 133

Storytelling Lock-In Marketing Proposals Act-On 133

Stevens & Tate

DECEMBER 11, 2020

Storytelling is one of the most important aspects when it comes of successfully conveying your message to your audience and giving them an idea of who your brand is and what you stand for. However, coming up with different video marketing ideas that help strengthen your brand’s storytelling can be challenging.

Storytelling 59

Storytelling Social Media Video Marketing Social Marketing 59

The Lead Agency

MAY 25, 2023

Establish the solution , which is the specific product or service that your company was able to provide in this instance. Detail the implementation of this solution, including what it involved and any comments the client shared about how they found this process.

Case Study 62

Case Study Case Studies Storytelling Studies 62

Content Standard

JUNE 27, 2023

The need for next-gen healthcare solutions is greater than ever. Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. What Problems Do Our Solutions Fix?

Work Management 88

Work Management Marketing Management Differentiation Education 88

Martech Advisor

NOVEMBER 5, 2019

Learn More: Storytelling, and Rebranding. Break through with digital storytelling and personalized marketing automation. In a free market, as a growing number of people struggle with a challenge, others start inventing solutions. The effective solutions stick, while the ineffective solutions fade.

Marketing Automation Services 67

Marketing Automation Services Storytelling Marketing Automation Automation 67

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Stevens & Tate

SEPTEMBER 24, 2020

Their problem or need is the inciting incident of that story, and the solution you present is the climax to that story. What is digital storytelling? The following are a few tips that will help make your digital storytelling efforts more effective: Align Yourself With Your Audience. That’s not what your goal should be.

Storytelling 52

Storytelling Small Business Marketing Opinions Promotion 52

Content Marketing Institute

AUGUST 2, 2018

Create a technology sandbox: Give your team a space for hands-on experimentation to build skills and experience in-house before offering the innovative solutions to clients. But at the end of the day, content marketing is storytelling ,” Heather says. “We Suggest your team as the solution. 3 Questions to Ask Before You Buy.

Storytelling 92

Storytelling Brand Identity Branding Paid Search Agency 92

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Vidyard

AUGUST 16, 2019

Storytelling has become synonymous with selling. They’re more engaging than a string of facts, and our brains are wired to respond to storytelling formats. Basic storytelling formats haven’t changed in millennia and, by following them, you’ll give your video structure. People respond to stories. Probably not.

Storytelling 75

Storytelling Video Marketing Lead Ranking Stats 75

Vidyard

AUGUST 16, 2019

Storytelling has become synonymous with selling. They’re more engaging than a string of facts, and our brains are wired to respond to storytelling formats. Your Call to (Video) Adventure Basic storytelling formats haven’t changed in millennia and, by following them, you’ll give your video structure. People respond to stories.

Storytelling 65

Storytelling Video Marketing Lead Ranking Stats 65

Strategic-IC

MARCH 20, 2019

If you want to ensure your brand cuts through the noise to engage, delight and build trust with your audience; storytelling is crucial to your B2B content strategy. Why Storytelling For B2B Content Strategies? With such an overcrowded marketplace, storytelling is an increasingly fundamental part of modern marketing strategies.

Storytelling 75

Storytelling Brand Identity Branding Marketing & Strategy 75

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. That said, those that have skills at strategy, creativity and storytelling will come out on top.”

Top of Funnel 137

Top of Funnel B2B Marketing Content Marketing B2B 137

Vidyard

JULY 5, 2017

The answer, at least in part, is their use of disruptive storytelling. Suggest a solution. Now, you could suggest your product as the solution, but then the idea won’t travel quite as far. Now, you could suggest your product as the solution, but then the idea won’t travel quite as far.

Storytelling 81

Storytelling Video Marketing Conversion Viral Marketing 81

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers. Creating a storytelling engine.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. I love making connections with anyone in the content game, but Michele started talking about storytelling. This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. I was intrigued.

Storytelling 100

Storytelling Examples Best Practices B2B Thought Leadership 100

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Content Standard

MARCH 12, 2024

In fact, we’re expected to experiment with formats, platforms, and storytelling techniques, to more quickly adapt to audience preferences. Narrow your focus to your brand’s specialized solution areas, then explore each area through the wide-ranging ways it impacts your audience.

Media 94

Media Brand Identity Branding Storytelling 94

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). But we have a solution. In his book, “Creativity, Inc.,”

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100