Marketing Insider Group

SEPTEMBER 16, 2019

Content assets can be targeted at different vertical industries or different personas in an organization.Structure your survey to ask about the vertical industry the respondents work in, the type of business they work for (B2B or B2C company), or the region of the country or world in which they live.

Relevance 193

Relevance Research Opinions Content 193

Content Standard

JANUARY 5, 2016

The year’s most compelling video marketing stats point to where video marketing has been and where we’re headed in 2016. Vertical Takes Center Stage. Thanks to mobile, video recorded vertically got a shot in the arm. Online Video Views Are Rising Rapidly.

Stats 61

Stats Video Marketing Verticals Emarketing 61

SocialPilot

JANUARY 15, 2024

These stats will help you know how video marketing influences customers. Social Media Video Stats for Facebook 45. Videos that can be watched vertically on mobile devices showed the most engagement on Facebook. Social Media Video Stats for Instagram 53. Video Content Marketing Stats on Ad Spending 66. Here we go!

Statistics 83

Statistics Video Marketing Work Management Paid Search Agency 83

Litmus

NOVEMBER 18, 2022

Our email client market share stats are pulled from over a billion email opens, anonymously collected, and aggregated with Litmus Email Analytics from August 1-October 31, 2022. It highlights global trends across all industries and verticals. For monthly updates, head to our email client market share site.

Privacy Protection 86

Privacy Protection Email Marketing Trends Privacy 86

Sprout Social

APRIL 22, 2019

With the above stats in mind, here are five best practices you should follow if you want to create Facebook video ads that have an impact. There are three Facebook video ad specs you can use–vertical, square and landscape. If you want your ads to have a bigger impact, you’re going to need either vertical or square videos.

Facebook 104

Facebook Practices Video Marketing Ads 104

Litmus

AUGUST 11, 2022

Our email client market share stats are pulled from over a billion email opens, anonymously collected, and aggregated with Litmus Email Analytics from July 1-31, 2022. It highlights global trends across all industries and verticals. For monthly updates, head to our email client market share site. Where did we get all this data?

Privacy Protection 131

Privacy Protection Email Marketing Planning Privacy 131

Litmus

FEBRUARY 9, 2022

However, when we take a closer look at the individual-level MPP stats, the number of privacy-impacted opens has actually gone up. Our email client market share stats are pulled from over a billion email opens, anonymously collected and aggregated with Litmus Email Analytics from January 1-31, 2022. It peaked at 57.4%

Privacy Protection 93

Privacy Protection Email Marketing Privacy Stats 93

Liveintent

JANUARY 18, 2022

Super Bowl is just around the corner, and if you’re an avid football fan you may be one of many currently obsessed with team rankings, stats and predictions, and maybe some innocent sports gambling.

Newsletter 77

Newsletter Advertisements Advertising Curation 77

Litmus

JUNE 8, 2021

Our email client market share stats are pulled from billions of opens, anonymously collected and aggregated with Litmus Email Analytics from May 1-31, 2021. It highlights global trends across all industries and verticals. Stay tuned as we report back next month. Where did we get all this data? Now, take a look at your data.

Mobile Marketing 130

Mobile Marketing Email Marketing Lead Scoring Lead Ranking 130

Content Standard

AUGUST 26, 2016

If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. The post The Top 10 Stats from 2016 that Show the Importance of Email Marketing appeared first on The Content Standard by Skyword. ” Are you among them?

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

SmartBug Media

AUGUST 14, 2020

This applies to all business-to-business verticals. In building cross-selling strategies, use social proof to share case studies, testimonials, or compelling stats—for example, perhaps 70 percent of customers in similar situations are already using the prospective solution. Start with Segmentation.

Cross-Selling 105

Cross-Selling Sales Management Account Based Marketing ABM 105

SmartBug Media

MARCH 8, 2019

While we’re talking stats, here are some other eye-opening ones: 74 percent of customers feel frustrated when website content is not personalized. Website personalization is a one piece of a holistic, personalized buyer experience; though these stats suggest we marketers need to do a better job of it. Don’t freak out your visitors.

Website Personalization 72

Website Personalization Personalization Marketing Websites Top of Funnel 72

Moz

FEBRUARY 28, 2021

So, I checked our STAT data across desktop queries (en-US only) — over two million daily SERPs — and saw the following: STAT recorded an 11% day-over-day drop. While MozCast is desktop-only, STAT has access to mobile data. While MozCast is desktop-only, STAT has access to mobile data.

Features 60

Features SERP Stats Long Tail Marketing 60

Litmus

JUNE 10, 2022

Our email client market share stats are pulled from over a billion email opens, anonymously collected, and aggregated with Litmus Email Analytics from May 1-31, 2022. It highlights global trends across all industries and verticals. We recommend you use these data points as a reference point, in addition to your audience insights.

Privacy Protection 93

Privacy Protection Email Marketing Planning Privacy 93

Litmus

SEPTEMBER 8, 2021

Our email client market share stats are pulled from over a billion email opens, anonymously collected and aggregated with Litmus Email Analytics from August 1-31, 2021. It highlights global trends across all industries and verticals. Where did we get all this data?

Email Marketing 120

Email Marketing Mobile Marketing Lead Scoring Lead Ranking 120

KoMarketing Associates

JUNE 1, 2017

Brands are naturally interested in vertical and 360° because there’s a halo effect in being involved with new types of media. Our recent research showed among ad execs, 51 percent of respondents said they consider new formats like vertical or 360° to be a key factor in getting brands to invest more in online video.

Advertising Agencies 120

Advertising Agencies Video Marketing Paid Search Agency Top of Funnel 120

PureB2B

SEPTEMBER 5, 2019

Content assets can be targeted at different vertical industries or different personas in an organization.Structure your survey to ask about the vertical industry the respondents work in, the type of business they work for (B2B or B2C company), or the region of the country or world in which they live.

Relevance 62

Relevance Research Content Opinions 62

Convince & Convert

DECEMBER 1, 2015

Additionally, by supporting a horizontal marketing strategy over a vertical one, Joe redefines the elements that measure content success to provide new insight and relevance. How to flip content marketing from vertical function to horizontal function. “If you take good at-bats, the stats are going to follow.

Top of Funnel 101

Top of Funnel Account Based Marketing Marketing & Strategy ABM 101

Litmus

APRIL 7, 2022

Our email client market share stats are pulled from over a billion email opens, anonymously collected, and aggregated with Litmus Email Analytics from March 1-31, 2022. It highlights global trends across all industries and verticals. We’ll be back next month to share what shifts took place. Where did we get all this data?

Privacy Protection 100

Privacy Protection Email Marketing Privacy Mobile Marketing 100

Litmus

JANUARY 7, 2022

December 2021 marks the fourth month we’ve been tracking MPP stats. Our email client market share stats are pulled from over a billion email opens, anonymously collected and aggregated with Litmus Email Analytics from November 1-30, 2021. It highlights global trends across all industries and verticals. Webmail: 35.6%.

Privacy Protection 86

Privacy Protection Email Marketing Privacy Stats 86

SmartBug Media

JUNE 25, 2020

Bring in 7 new customers per quarter from a specific vertical. Use phrases like “top features,” “pricing,” “customer stats.”. Track usage: Consider using a tool such as HubSpot Documents to track stats like number of opens to get an idea of how often the battlecard is used. Some examples include: Increase contract value by 5%.

Template 103

Template Case Studies Case Study Stats 103

Golden Spiral

MARCH 10, 2022

As marketers, we have become obsessed with numbers, stats, and metrics. Companies throw around so many dates, names, stats, and jargon that our brains brush most of them aside. One client is in a crowded vertical within HealthTech. A Statistic to Cite. Sometimes to our own detriment. The sticky factor is essential.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Hubspot

SEPTEMBER 14, 2018

On average, we send and receive 121 emails every day , according to DMR Business Statistics ( click here for more surprising prospecting stats ). We’re a Y company that specializes in [choose either your primary vertical or a vertical you have experience in] to [insert a typical challenge you help clients face].

Template 101

Template Verticals Case Studies Thought Leadership 101

Lattice

DECEMBER 14, 2015

Banishing the 70% of the Buyer’s Journey Stat. She asked everyone in the crowd to repeat the following, “I will stop using the stat that 70% of the buyer’s journey is completed by the time a sales rep is engaged.” Industry/Segment – Any number of new or existing accounts in the same vertical or other specific segment.

Sales Management 100

Sales Management Account Based Marketing Top of Funnel ABM 100

Brightedge

AUGUST 8, 2022

Here are some stats illustrating the current state of mobile: Mobile traffic accounts for 62% of total web traffic. A responsive design will display equally well both horizontally and vertically. A similar figure—around 60% of total searches — applies to mobile search traffic.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

ClearVoice

APRIL 28, 2020

Furthermore, product descriptions directly support vertical content (#2), the content level just underneath core content. Again, verticals might change as the organization changes, but not nearly at the same frequency as product descriptions. Orbit Media links to this piece any time they mention a stat about blogging.

Top of Funnel 69

Top of Funnel Content Marketing Content Work Management 69

ClickZ

MAY 2, 2020

Whereas, 22% of people continued to feel empathetic (the only stat that has remained constant). In their benchmark study of over two billion app installs across 15 industry verticals, Airship discovered the power of push notifications. On the bright side, feelings of calm and optimism have grown . Calm – Grew from 17% to 20%.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Adobe Experience Cloud Blog

JANUARY 9, 2018

The details you gather from the customer can mean the difference between an engaging, stat-filled case study and a mind-numbingly dull one. Stats and metrics make for compelling proof points , so don’t forget to ask the customer if they have any data that reflects a positive change since they started using your product.

Case Studies 134

Case Studies Case Study Studies Top of Funnel 134

Biznology

MAY 19, 2017

Recently stats came out in the UK shown that people choose banks not based on the bank size, tradition, or gravitas, but rather based on ratings regarding experience at the app store. Companies ignore industry verticals or segmentations to ensure that they control elements that are key to customers’ successful outcomes.

Relevance 91

Relevance Television marketing Verticals Trigger Marketing 91

chiefmartech

NOVEMBER 21, 2022

Latest Stats on Tech Stack Growth. I think of these as vertical aggregation and horizontal aggregation patterns, respectively, in matrixed tech stacks.). Marketing might not be rocket science, but as it has expanded through hundreds of digital apps, algorithms, agents, activities, automations, analyses, etc. —

Enterprise Management 102

Enterprise Management Aggregators Digital Transformation Work Management 102

Litmus

AUGUST 6, 2021

Our email client market share stats are pulled from over a billion email opens, anonymously collected and aggregated with Litmus Email Analytics from July 1-31, 2021. It highlights global trends across all industries and verticals. Start your free trial ?. Where did we get all this data?

Privacy Protection 99

Privacy Protection Email Marketing Privacy Mobile Marketing 99

Litmus

DECEMBER 17, 2021

Our email client market share stats are pulled from over a billion email opens, anonymously collected and aggregated with Litmus Email Analytics from November 1-30, 2021. It highlights global trends across all industries and verticals. Stay tuned as we share our findings and continue to track the impact of MPP next month.

Privacy Protection 97

Privacy Protection Privacy Email Marketing Mobile Marketing 97

Litmus

MAY 9, 2022

Our email client market share stats are pulled from over a billion email opens, anonymously collected, and aggregated with Litmus Email Analytics from April 1-30, 2022. It highlights global trends across all industries and verticals. We’ll be back to share what shifts took place next month. Where did we get all this data?

Privacy Protection 79

Privacy Protection Email Marketing Privacy Mobile Marketing 79

Content4Demand

APRIL 7, 2021

One approach could include relevant stats and data points while another focuses on topic teasers. Collect the content they need to reference for each prospect type—different verticals, company sizes, personas or solutions—at each buying stage. Make it clear which assets are most relevant for their target buyers. Add Interactivity.

Bundling 65

Bundling Verticals Stats Paid Search Agency 65

Litmus

JULY 8, 2022

Our email client market share stats are pulled from over a billion email opens, anonymously collected, and aggregated with Litmus Email Analytics from June 1-30, 2022. It highlights global trends across all industries and verticals. Where did we get all this data?

Privacy Protection 79

Privacy Protection Email Marketing Planning Privacy 79

Litmus

JULY 23, 2021

Our email client market share stats are pulled from millions of email opens, anonymously collected and aggregated with Litmus Email Analytics from June 8-30, 2021. It highlights global trends across all industries and verticals. And stay tuned as we report back again next month. Where did we get all this data?

Privacy Protection 92

Privacy Protection Privacy Email Marketing Personalization 92

Televerde

APRIL 20, 2021

For example, customers who fall under specific verticals or use certain product features would see a personalized resource center that displays the most relevant content to them. It’s easy to get lost in the expectations set by other companies, the latest AI tools available, and CX stats telling you what you’re supposed to do.

Marketing AI 59

Marketing AI Webinar Metrics Marketing & Strategy Touchpoints 59