140+ Social Media Statistics that Matter to Marketers in 2020

Hootsuite

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. Source note: Our stats are collected from third-party surveys, whitepapers, and financial reports from the platforms themselves.

13+ B2B Content Marketing Statistics to Guide Your 2020 Strategy

KoMarketing Associates

In this post, we’ve highlighted 7 tips and 13+ statistics from the content industry to guide your strategy in 2020. Source: The CMO Survey. It’s that time of year again: As 2019 comes to a close, marketing teams are gearing up to outline their 2020 strategy.

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Email Subject Line Statistics To Help You Maximize Your Open Rates

Optinmonster

That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Related Content: 25+ Powerful FOMO Statistics to Skyrocket Sales (2019). Are you looking to try out some new email subject lines?

100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

WebVisible survey). Statistic Stats). Statistic Stats). PPC Marketing StatisticsThere is always debate among marketers what the effective uses of a marketing budget are.

Survey: Facebook Reigns Supreme Among Marketers’ Target Audiences

KoMarketing Associates

The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media. When asked how they most commonly engage with social media, most survey respondents (48 percent) said that they interact with other’s content.

Survey 245

Survey: 50% of B2B Marketing Leads with the Highest ROI Now Come from Email

KoMarketing Associates

Chief Marketer recently published results from its “2020 B2B Marketing Outlook Survey,” and statistics showed that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI.

Survey 156

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

of all marketers love blog posts about marketing statistics. Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources).

Survey: Millennial Buyers Find More Value in Marketing Video Content

KoMarketing Associates

To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content. Video remains a prominent tactic for marketers because of its effectiveness, but how does effectiveness vary according to certain demographics?

Survey 241

78 Customer Engagement Statistics

Zoominfo

For this reason, we put together a list of important customer engagement statistics to guide your customer engagement strategy. 15% of companies surveyed say more than 25% of customer service inquiries are initiated over social channels ( source ).

25+ Powerful FOMO Statistics to Skyrocket Sales (2019)

Optinmonster

If you’re wondering how you can use fear of missing out to increase your sales—and you want some solid proof to back it up—we’ve got some FOMO statistics you’re going to love. 25+ FOMO Statistics (2019). Those are the basics of FOMO statistics, you’ve got ‘em down.

Amazing YouTube statistics for B2B Marketers

Valasys

The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Furthermore, a survey conducted by Wzyowl shows that nearly 8 out of every 10 users purchase a piece of software or app after watching the video of a brand.

The Trick to Seeing Through Marketing Statistics

Digital B2B Marketing

One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured. When you see a sales pitch full of statistics, how do you differentiate the real story from the spin?

Survey: 47% of Marketers Only ‘Somewhat Successful’ At Achieving Goals Customer Experience

KoMarketing Associates

Ascend2 recently published the “Strategies, Tactics and Trends for Customer Experience” survey, and statistics showed that 47% of marketers are still only “somewhat successful” at achieving their primary objectives through their customer experience strategy.

Survey: Marketers’ Integration of Analytics Can Lead to Creative Success

KoMarketing Associates

McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies. Statistics showed that integrators – those who use data and creative processes, and integrate them – ranked an average of 3.52.

Survey: Sales and Marketing Alignment Remains a Struggle for Account-Based Marketing

KoMarketing Associates

Ascend2 recently published the “Account-Based Marketing Survey,” and statistics showed that most marketers (65%) have been at least “somewhat successful” at achieving their primary goals with an ABM strategy.

Survey: Website Speed May Impact Marketers’ Ability to Influence Customers

KoMarketing Associates

Page speed may not seem like it needs to be a top marketing priority, but according to results from a new survey, it may be the difference between a customer sticking around or moving on to a competitor. However, Google statistics show that the bounce rate is actually closer to three seconds.

Survey 170

30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year

KoMarketing Associates

But regardless, here are more than 30 different insights from various surveys and benchmark reports, organized by overarching theme, we recommend for reviewing in preparation for developing B2B social media marketing budgets and program goals for the new year and beyond.

Trends and Statistics in the Automotive Aftermarket Industry

V12 Data

Trends and Statistics in the Automotive Aftermarket Industry. years old, according to a new IHS Automotive survey. Trends and Statistics: The average age of the U.S. HomeTown Welcome Program put out a great report featuring new mover spending statistics.

Survey: Marketers Want More Video. What Else Is New?

Contently

Numerous studies and statistics prove that video works. A recent Contently survey showed that, in the next five years, senior marketers plan to invest in video more than any other type of content. The post Survey: Marketers Want More Video. Brands Media survey video

Survey 149

Social Media Lies, Damn Lies and Statistics

Marketing Insider Group

Please share yours with us in the comments below… Issue # 1 : The survey asked tech buyers to rate the relative value of information sources on their purchasing decision.

Survey: 61% of Marketers Now Publishing Content ‘Multiple Times’ Per Week

KoMarketing Associates

ContentWriters recently conducted a survey to gauge which types of tactics are most popular among U.S. Statistics showed that 61 percent of respondents are now publishing content multiple times per week.

50+ Statistics About LGBTQ+ Representation in Advertising

Zoominfo

Today, we dig a little deeper to illustrate the current state of LGBTQ+ representation in advertising with this list of more than 50 shocking statistics. Statistically, the straight-gendered roles of current ads do not mirror the diverse society in which we live.

[SlideShare] The State of Pipeline Marketing Report 2015 (& Exclusive Statistics)

bizible

The 2015 State of Pipeline Marketing Report has seen its first annual debut, and its statistics and implications are as intriguing as we anticipated. Don't Miss the New, Exclusive Statistics. The survey asked respondents to mark which type of attribution model they used.

Email Marketing Surveys – 5 Reasons Brands Should Jump on Board

Delivra

Email marketing campaigns have long since relied on surveys for quick and direct information gathering. But in 2019, the use of these surveys can seem obsolete. Across industries, the average survey response rate is 33%. What is an Email Marketing Survey?

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle.

Survey: Customers and Marketers Disagree on the Success Rate of Personalized CX

KoMarketing Associates

RedPoint Global and The Harris Poll recently surveyed more than 3,000 customers and 450 senior marketers in the US, UK and Canada. Statistics showed that 34 percent of marketers believe that brands do an “excellent job” of delivering an exceptional customer experience (CX).

Survey 241

Survey: More Marketers Turning to Instagram Stories to Resonate with Target Audiences

KoMarketing Associates

As marketers turn to social media to reach out to their customers and prospects, a new survey shows that they are now finding more success on Instagram. This is not the first survey to show that Instagram is leading the way in terms of social media marketing.

Survey 181

Survey: Time Remains the Top Obstacle for Marketers Utilizing a Content Strategy

KoMarketing Associates

ClearVoice recently conducted its annual content marketing survey to determine marketers’ biggest challenge with content, and statistics showed that time is still the number one obstacle for content marketers.

Survey 170

Survey: Marketers More Likely to Resonate with Millennials through Social Media Efforts

KoMarketing Associates

Visual Objects recently conducted a survey to determine how social media helps businesses drive website traffic. The researchers behind the survey believe that younger generations are “likely” to use social media to contact a business because they are more familiar with this channel.

100 Key E-Commerce Statistics That Will Generate Sales

Atomic Reach

If you are stepping into the world of e-commerce, we invite you to take a look at the below statistics to help you create strategies to better reach your online audience. E-Commerce Industry and Demographic Statistics. E-Commerce Customer Service Statistics. Marketing Statistic

5 Essentials To Build A Survey

ANNUITAS

We rely on data and statistics from various surveys, vendors and publications to form opinions and develop insights into our lives and our business. When you want to build your own survey, what essentials do you need to gather specific data, analyze and produce unique research?

Survey 163

Survey: Most B2B Marketers Say Their Company ‘Appropriately’ Prioritizes Customer Retention

KoMarketing Associates

Brightback recently surveyed B2B, B2C and hybrid marketers to gauge how they rank their customer retention effectiveness. Statistics showed that majority of B2B marketers (68 percent) believe their company “appropriately” prioritizes customer retention.

Survey 170

Survey: Email Engagement Rises When Marketing Email Volume Dips

KoMarketing Associates

Statistics showed that the average number of emails sent per engaged subscriber declined 29.3 The statistics suggest that fewer emails result in less inbox clutter for recipients, giving them more opportunity to click and engage with messages, according to the authors of the report. “If Ascend2 recently conducted the “Email Marketing Engagement” survey, which found that for most marketers (55 percent), the top priority remains to improve email engagement.

Survey 191

Survey: 39% of Creative Marketers Still Perceive Too Many Challenges with AR

KoMarketing Associates

Unity recently surveyed 1,000 creative professionals within advertising and marketing to determine their comfort level, technical competency and enthusiasm toward AR.

Survey 170

Survey: Usefulness is Top Attribute for Marketing Content

KoMarketing Associates

Zeughauser Group recently published the “State of Digital and Content Marketing Survey” in partnership with Greentarget, and revealed that most people (77 percent) turn to marketing content frequently for its utility/usefulness above all else. To gauge customer expectations, Meyocks surveyed a group of customers for their “The Case for Mentor Branding” white paper.

Survey 188

58 Incredible and Interesting Twitter Stats and Statistics

Brandwatch Marketing

Twitter financial statistics. Twitter user statistics. Twitter usage statistics. Twitter marketing statistics. These statistics provide an interesting and useful overview of Twitter users.

Stats 109

Survey: 33% of Marketers Say It Is ‘Difficult’ to Launch Omnichannel Campaigns

KoMarketing Associates

Selligent recently surveyed 221 digital marketers to gauge their omnichannel excellence. Statistics showed that the majority of respondents (47 percent) were “neutral” when asked how easy or difficult it is for them to launch integrated omnichannel campaigns across their marketing channels.

Survey 170

Survey: Content Marketing Tops List of Marketing Priorities in 2018

KoMarketing Associates

Recently, SmallBizTrends conducted a survey to gauge what objectives marketers are focused on in 2018. The statistics showed that when marketers were asked which projects would be most important to them and their business, the top answer (20 percent) was content marketing. ClearVoice recently surveyed 1,000 content marketers from around the globe to gauge their biggest challenges when it comes to content marketing.

Survey 202

Survey: Marketers Predicting Budget Increases in the Coming Months

KoMarketing Associates

Recently, the American Marketing Association surveyed marketers from businesses of various sizes to gauge their confidence in the industry. They also compared the 2018 responses to results they gathered from a similar survey conducted in 2016. According to the statistics, 34 percent of marketers are optimistic that their budgets will increase over the next six months.

Budget 189

12 Statistics to Guide Your B2B Marketing Investment in 2018

KoMarketing Associates

According to a Content Marketing Institute and SmartBrief survey , customers want content that speaks to specific needs and/or pain points (62 percent), provides product/service specifications (57 percent), and is more educational than promotional (43 percent). While monetary investments vary depending on business size, industry, and overall marketing program, this statistic makes clear that SEO plays a critical role in digital marketing.