KoMarketing Associates

MARCH 23, 2022

As B2B marketers expand their budgets to improve upon demand generation, new research suggests that implementing an omnichannel strategy may be the key to success. In addition to implementing an omnichannel strategy, previous research indicates that B2B marketers may be able to gain an edge by utilizing existing data.

Marketing Report 254

Marketing Report B2B Marketing Positioning Budget Programs 254

KoMarketing Associates

FEBRUARY 8, 2022

Demand generation remains a critical objective for marketers, but new research indicates that not all are leveraging data to help them achieve their goals. However, 72% of respondents claim that their existing data-driven marketing strategy is only “somewhat successful” at helping them meet demand generation goals.

Demand Generation 265

Demand Generation Marketing Report Demand Generation 265

KoMarketing Associates

OCTOBER 4, 2022

As marketers discover the benefits of leveraging data to enhance the customer experience, new research indicates that their budgets will increase in this area. As a result, 40% stated that their budget for data-driven marketing is “increasing moderately” for the year ahead. of their marketing budget to analytics.

Budget Programs 221

Budget Programs Statistics CMO Marketing Budget 221

KoMarketing Associates

MAY 18, 2022

Even though data and analytics are continuing to grow in importance to marketers, new research suggests that many still see room for improvement in this area. Poor data quality and processes can have a widespread impact across the marketing department, and previous research suggests that it can directly affect the customer experience.

Marketing Report 239

Marketing Report Analytics Planning Statistics 239

KoMarketing Associates

FEBRUARY 17, 2022

Although email has helped many marketers drive leads in recent years, new research indicates that marketing automation may become a more important tool for building a robust pipeline. Data remains a critical component of demand generation, but previous research has suggested that many marketers are finding it difficult to leverage it.

Demand Generation 258

Demand Generation Marketing Automation Services Marketing Automation Demand 258

KoMarketing Associates

JUNE 1, 2022

As data and analytics continue to grow in importance, new research suggests that marketers still struggle with everything from accessing this critical information to maintaining its accuracy. Additionally, only 27% claim that their organization has exceeded their expectations when it comes to providing real-time data access.

Analytics 232

Analytics Statistics Validation Acquisitions 232

KoMarketing Associates

MAY 24, 2023

Momentive recently published its “2023 Digital Marketing Report,” and statistics indicated that 12% of digital marketers expect their team’s budget to decrease from what it was last year.

Acquisitions 264

Acquisitions Statistics Custom Publishing Marketing & Strategy 264

KoMarketing Associates

MARCH 8, 2023

Some marketers are bracing for the impact of an economic downturn, but new research suggests that many of them still expect to increase their spending throughout 2023. While this is a drop from the 68% of marketers who said the same in regard to 2022, it is a significant increase from the 41% who thought their spending would rise in 2021.

Spending 274

Spending Allocation Marketing Budget Acquisitions 274

KoMarketing Associates

OCTOBER 13, 2022

As marketers and tech teams begin to explore new solutions, such as artificial intelligence (AI), new research indicates that they see it becoming a larger part of their overall strategy. With more marketers looking toward AI, previous research suggests that those who focus on email are already seeing the benefits of the new technology.

Segmentation 208

Segmentation Statistics Marketing & Strategy Newsletter 208

Marketing Insider Group

FEBRUARY 1, 2024

As of November 2023, Google dominated the search engine market in the United States with a whopping 60.7% This statistic isn’t just a number; it’s a testament to the colossal influence Google has on how we approach SEO. Let’s talk numbers for a second.

Forecasting 140

Forecasting SEO Terms and Conditions Marketing Analytics Tools 140

KoMarketing Associates

JUNE 28, 2023

However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing , and search. The majority of respondents (52%) stated that they are only focusing on their reach and frequency at this time.

ROI 247

ROI Planning Social Media Acquisitions 247

KoMarketing Associates

MAY 11, 2021

Statistics showed that the highest influence on buyer purchase decisions was when marketers addressed concerns, wants and needs (71%). This was followed by marketers showing customers what’s possible or how to solve a problem (68%), and listening to the customers’ pain points (68%).

B2B Marketing 292

B2B Marketing B2B Statistics Differentiation 292

KoMarketing Associates

JULY 7, 2022

As more marketers begin to leverage emerging marketing technology (martech), new research suggests that some types are experiencing more growth and adoption than others. This was followed by content and experience, commerce and sales, and social and relationships martech.

Marketing Report 213

Marketing Report Work Management Paid Search Agency Statistics 213

KoMarketing Associates

MAY 17, 2023

Improving Business Outcomes with Marketing Data While data and analytics have proven useful to marketers, previous research indicates that not everyone is confident in how it could potentially improve business outcomes.

Marketing Report 240

Marketing Report Advertising Agencies Comparison Analytics 240

KoMarketing Associates

MAY 4, 2021

Even though marketers have made it a point to begin using data and analytics, new research suggests that they have not fine-tuned this aspect of their strategies just yet. This suggests that there is not a single source of data that marketers can turn to for all of the information they need. Using Marketing Data for Customer Purposes.

Marketing Report 271

Marketing Report Forrester Statistics Analytics 271

KoMarketing Associates

JUNE 14, 2023

B2B marketers have been focused on making customer experience (CX) improvements, but new research suggests that they are still having difficulty tying their performance to business outcomes. Furthermore, CX remains one of their top challenges.

B2B Marketing 227

B2B Marketing B2B Business Advertising Agencies 227

KoMarketing Associates

NOVEMBER 16, 2022

MoEngage and ClickZ recently partnered to publish the “Future of Marketing: Why Personalization Matters” report, and statistics indicated that most respondents (64.2%) are being challenged by a lack of budget and resources when it comes to personalization.

Resources 271

Resources Personalization Advertising Agencies Custom Publishing 271

KoMarketing Associates

AUGUST 31, 2021

As B2B marketers look ahead to the remainder of the year, they are becoming increasingly aware of the need to utilize the data and analytics at their fingertips. This is despite the fact that 47% of marketers say social data is seen as a resource that influences strategy for multiple teams.

B2B Marketing 244

B2B Marketing B2B Statistics Intent Data 244

KoMarketing Associates

FEBRUARY 21, 2023

Although marketers are still finding it difficult to leverage their data, new research suggests that they remain committed to improving its quality to unlock its potential.

Barriers 246

Barriers Statistics Custom Publishing Vendors 246

KoMarketing Associates

NOVEMBER 25, 2020

The COVID-19 pandemic has undoubtedly changed the way marketers do business, and new research shows that many intend on keeping these alterations in place as time goes on. Additionally, the statistics suggest that about 60% of CMOs are building scenario plans that include a second wave of disease outbreak.

Planning 285

Planning Gartner Statistics CMO 285

KoMarketing Associates

MARCH 28, 2023

As marketers continue to see the benefits of marketing automation, new research indicates that they will be allocating more of their budget toward this solution within the next year.

Marketing Automation Services 240

Marketing Automation Services Marketing Automation Marketing Management Allocation 240

KoMarketing Associates

NOVEMBER 10, 2021

As marketers collect more data than ever before about their target audiences, new research indicates that they are finally seeing success with their customer data platforms (CDPs). Merkle recently published its “Customer Engagement Report,” and statistics showed that 45% of marketers claim their CDP is “exceeding” their expectations.

Statistics 230

Statistics Custom Publishing Marketing Report Marketing 230

KoMarketing Associates

DECEMBER 14, 2021

Despite the benefits and impact of leveraging customer data, new research suggests that marketers still aren’t entirely satisfied with their team’s ability to make effective decisions based on this information. The majority of marketers (59%) stated that they primarily use their CDP for data consolidation, and 24% use it to collect data.

Statistics 220

Statistics Custom Publishing Marketing & Strategy Marketing Report 220

KoMarketing Associates

NOVEMBER 3, 2022

As marketers look for new ways to improve their demand-generation strategies, new research indicates that they may begin shifting toward account-based marketing (ABM) in the future. This was followed by ABM (31%), paid search (28%), and email marketing (26%).

Account Based Marketing 249

Account Based Marketing ABM Advertising Agencies Demand Generation 249

KoMarketing Associates

APRIL 19, 2023

The results of The CMO Survey for March 2023 were recently published by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association. This comes as they look toward maintaining their present success, rather than forecasting future outcomes.

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

KoMarketing Associates

DECEMBER 28, 2022

As marketers begin to leverage more data to increase the efficiency of their strategies, new research suggests that they should be focusing on customer pain points to maintain their retention rate.

Loyalty 250

Loyalty Demand Barriers Custom Publishing 250

KoMarketing Associates

DECEMBER 15, 2020

While the COVID-19 pandemic has had an effect on the marketing industry as a whole, new research shows that B2B tech marketers, in particular, are now realizing its impact on their budgets and key performance indicators (KPIs).

Marketing Report 267

Marketing Report B2B Marketing B2B Statistics 267

KoMarketing Associates

AUGUST 27, 2020

As marketers look to bounce back from the impact of COVID-19, new research suggests that they will be turning to both existing customers and new prospects to achieve their strategic goals. Previously reported data suggests that many marketers have begun to shift their priorities as a result of the pandemic.

Customer Surveys 285

Customer Surveys Advertising Agencies Planning Paid Search Agency 285

KoMarketing Associates

APRIL 26, 2023

Despite marketers’ efforts to integrate digital marketing solutions into their strategies, new research suggests that they are still finding it difficult to meet their goals due to a lack of budget and resources. About 11% of respondents admitted to being “unsuccessful” in this area altogether.

Paid Search Agency 211

Paid Search Agency Advertising Agencies Budget Programs Marketing & Strategy 211

KoMarketing Associates

DECEMBER 21, 2022

Even though data and analytics remain difficult to leverage for some marketers, previous research suggests that they are aware of its benefits in terms of the customer experience. In the coming months, 40% stated that their budget for data-driven marketing is expected to increase “moderately.”.

Marketing AI 241

Marketing AI Marketing Report Analytics Cross-Selling 241

KoMarketing Associates

NOVEMBER 2, 2022

Merkle recently published its “2022 Q3 Customer Engagement Report,” and statistics indicated that most marketers (27.1%) cite implementation as the biggest barrier when it comes to utilizing a CDP. However, 23.7% stated that the lack of clean, reliable data in their system is their largest CDP issue.

Marketing Report 245

Marketing Report Barriers Custom Publishing Statistics 245

KoMarketing Associates

DECEMBER 6, 2022

Generally speaking, previous research has suggested that marketers are still facing a number of challenges, specifically when it comes to personalization and the customer experience. This is followed by a lack of visibility and unactionable data (41.5%), as well as an inability to move quickly and develop personalized campaigns (40.6%).

Budget Programs 248

Budget Programs Statistics Custom Publishing Customer Surveys 248

KoMarketing Associates

SEPTEMBER 20, 2022

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. The American Marketing Association, Deloitte, and the Duke Fuqua School of Business recently published the Sept. of their marketing budget to analytics.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

KoMarketing Associates

NOVEMBER 3, 2020

New research suggests that prior to the COVID-19 pandemic, marketers expected their marketing budgets to grow more than their demand generation budgets. However, statistics now favor demand gen budget growth as the pandemic continues to unfold.

Marketing Report 267

Marketing Report Activities Demand Statistics 267

KoMarketing Associates

AUGUST 16, 2022

Although data and analytics systems have proven to be beneficial to marketers, new research indicates that many still lack confidence in them. Just 26% said they were “very” confident,” and only 12% were able to say they were “extremely” confident.

Analytics 253

Analytics Validation Barriers CMO 253

KoMarketing Associates

JULY 13, 2022

Although both marketers and sales personnel strive to provide an optimal customer experience, new research shows that their misalignment may be holding them back. The majority (59%) claimed that it is “above average” at best, while 21% said it was only “average.”.

Marketing Report 259

Marketing Report Advertising Agencies Marketing & Strategy Statistics 259

KoMarketing Associates

DECEMBER 20, 2022

As customers face difficulties distinguishing between organic and paid search results, new research indicates that marketers have been focusing on providing clarity in this area.

Marketing Report 233

Marketing Report SEO Marketing & Strategy Marketing Strategy 233