KoMarketing Associates

MAY 26, 2021

Persado recently published the results of the “AI and Creativity Survey,” and statistics showed that 48% of respondents are already using AI to improve the performance of their marketing efforts. However, new research suggests that they want to do so in order to boost creativity and personalize the customer experience.

Marketing AI 287

Marketing AI Customer Surveys Digital Transformation Marketing & Strategy 287

KoMarketing Associates

SEPTEMBER 28, 2021

The 27th edition of The CMO Survey was recently published by Deloitte, the Fuqua School of Business at Duke University, and the American Marketing Association. Statistics showed that over the last year, most companies (77.4%) invested in the optimization of their website to improve the performance of their digital marketing activities.

Customer Surveys 251

Customer Surveys Organization Barriers CMO 251

KoMarketing Associates

JULY 1, 2021

Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. Statistics showed that one-quarter of respondents (28 percent) claimed that personalizing the customer experience is what their organization is most focused on this year.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

KoMarketing Associates

DECEMBER 29, 2020

Dentsu recently published the results of its 2020 CMO Survey, and statistics showed that 24% of CMOs based in the U.S. The impact of COVID-19 continues to be felt across the marketing industry, and new research is shedding light on just how many companies have been affected by the pandemic.

Customer Surveys 271

Customer Surveys Forrester CMO Custom Publishing 271

KoMarketing Associates

OCTOBER 15, 2020

Ascend2 recently published the results of the “Customer Journey Mapping Survey,” and statistics showed that most marketers (30%) are at least planning to create and utilize journey maps in the future. As a result, more are mapping the customer journey, and new research suggests that this tactic is here to stay.

Planning 250

Planning Customer Surveys Marketing Budget Creation Marketing Plans 250

KoMarketing Associates

FEBRUARY 4, 2021

Ascend2 recently published the results of its “Email Marketing Optimization Survey,” and statistics showed that the majority of marketers (50%) are still only “somewhat successful” at achieving their email marketing goals. This is compared to 38% of best-in-class marketers who said the same.

Customer Surveys 51

Customer Surveys Email Marketing Banner Ads Banners 51

Sword and the Script | B2B

DECEMBER 17, 2024

Integrated marketing and genuine thought leadership defined successful marketing teams from the unsuccessful in a year where B2B marketing was chronically underfunded Regular readers know I frequently dive into data studies and marketing surveys. Read more: 3 recent surveys predict B2B marketing budgets will get a boost in 2025 2.

Statistics 60

Statistics Work Management B2B Thought Leadership Marketing AI 60

KoMarketing Associates

SEPTEMBER 22, 2021

In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics. Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics B2B Marketing 206

KoMarketing Associates

NOVEMBER 10, 2021

This post outlines key statistics to help you focus on what matters in B2B social media marketing. According to a Hootsuite survey , 60% of all businesses plan to increase their Instagram budget, and nearly half plan to do the same for Facebook, YouTube, and LinkedIn. . Strategic Execution for B2B Social Media.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

SendX

NOVEMBER 14, 2024

Statistics show that only 47% of email recipients open an email based on the subject line. Quizzes, surveys, different researches, using your website, apps, emails - all of these ways are useful to personalize the content you create. Grabbing Attention 15.

Email Marketing 370

Email Marketing ROI CAN-SPAM Autoresponders 370

KoMarketing Associates

OCTOBER 27, 2021

DemandGen recently published its “2021 Lead Nurturing & Acceleration Benchmark Survey Report,” and statistics indicated that marketers are achieving their nurture initiatives using webinars (48%), thought leadership articles (41%), email newsletters (40%), and customer content (39%).

Customer Surveys 201

Customer Surveys Lead Marketing Qualified Leads Leads 201

Sword and the Script | B2B

DECEMBER 24, 2024

Many of these articles are about surveys or studies related to marketing. So as part of my year end roundup series, I went back through the 12 monthly newsletters to curate these statistics. I typically do a lot of reading every month and I save the articles that stand out for me for this newsletter.

Statistics 60

Statistics B2B Marketing Paid Search Agency Advertising Agencies 60

SendX

DECEMBER 7, 2020

When surveyed, 58% of marketers said they needed to increase theirs, and 44% of those were failing at doing so ( The Marketing Scope 2019). These statistics might be misleading. However, we don't, a recent survey tells us that the average open rate in 2020 is down to 17.80% (Campaign Monitor ).

Email Marketing 326

Email Marketing Work Management Marketing Management Open Rate 326

Spiralytics

JANUARY 31, 2023

Here are a few podcast statistics that cover the specifics of this marketing format. Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3 million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing.

Marketing AI 143

Marketing AI Lead Ranking Marketing Management Generation 143

ClearVoice

NOVEMBER 24, 2024

If you’re looking for statistics to better understand what social media has in store for marketers and content creators this year, it’s your lucky day. Below is a compilation of some of the most relevant social media statistics every marketer and content creator should know in 2025 and beyond. billion by 2028.

Paid Content 52

Paid Content Social Media Statistics Social Marketing 52

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. Audio and Podcast Marketing Statistics. Video Marketing Statistics. Edison Research).

Stats 336

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 336

Sword and the Script | B2B

OCTOBER 8, 2024

Consider the following statistics from just this year: B2B marketing budgets are “anemic” in 2024, sitting at 7.7% Consider the following statistics from just this year: B2B marketing budgets are “anemic” in 2024, sitting at 7.7% channels in 2024 – that’s double what it managed eight years ago in 2016.

Advertising Channels 92

Advertising Channels Peer-to-peer Churn Rate Sales Cycle 92

Marketing Insider Group

OCTOBER 19, 2020

It’s recommended to create different content formats—case studies, whitepapers, surveys, etc.—to If you have a great story to share that includes in-depth knowledge and statistics, many editors are more apt to share the insight with their readers as well. Use accurate statistics and research. What is Link Building? Interviews.

Link Building 363

Link Building Top of Funnel Ad Building Lead Scoring 363

KoMarketing Associates

OCTOBER 6, 2020

The Content Marketing Institute recently conducted its “11th Annual B2B Content Marketing Benchmarks, Budgets and Trends” report, and statistics showed that 43% of all B2B marketers now have a documented content marketing strategy in place. Nearly 32% of them do not have a plan, but there is one in the works for future development.

Marketing Report 296

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 296

Sprout Social

OCTOBER 26, 2023

To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. Interestingly enough, TikTok was excluded from this survey, though we do know that TikTok influencer marketing is also a big deal. It hit $15.2 billion by 2025.

Statistics 144

Statistics Marketing Budget Advertising Agencies Marketing Strategy 144

KoMarketing Associates

FEBRUARY 9, 2022

Openprise recently published its “RevOps Reality Check” report, and statistics indicated that some of the major challenges B2B marketers are facing in ABM strategy execution include lack of internal expertise (40%), no interest in this type of project (31%), lack of consensus on the best approach (23%), and no budget (18%).

Account Based Marketing 281

Account Based Marketing ABM Marketing Report B2B Marketing 281

KoMarketing Associates

OCTOBER 19, 2021

LiveIntent and Advertiser Perceptions recently conducted a joint survey to determine how marketers are shifting their strategies. Statistics showed that the majority of marketers (63%) intend on growing email lists via newsletters to expand or enhance their first-party data in the near future.

Newsletter 246

Newsletter Email Marketing Statistics Customer Surveys 246

KoMarketing Associates

DECEMBER 15, 2020

10Fold Communications recently published “The COVID-19 Impact on Marketing Budgets and KPIs for B2B Tech” report, and statistics showed that 61% of marketing budgets were reduced as a result of the pandemic.

Marketing Report 267

Marketing Report B2B Marketing B2B Statistics 267

KoMarketing Associates

NOVEMBER 4, 2020

Ascend2 recently published “The State of Performance Marketing Survey,” and statistics showed that when it comes to performance marketing, creating a comprehensive strategy (48%) is still the greatest challenge to success.

Allocation 296

Allocation Marketing & Strategy Marketing Strategy Social Media 296

Martech

NOVEMBER 14, 2024

These statistics underscore the tangible benefits that customer journey analysis can bring to a company’s bottom line. About 91% of customers are more likely to make repeat purchases after a positive experience, and 71% base their purchase decisions on the quality of that experience, a recent Salesforce survey reveals.

Analytics 128

Analytics Ideal Customer Profiles Touchpoints Customer Satisfaction 128

KoMarketing Associates

MAY 3, 2022

Ascend2 recently published “The Outlook on Intent Data” report, and statistics suggested that the majority of marketers (69%) have been at least “somewhat successful” at leveraging intent data to achieve their marketing objectives. About 20% of best-in-class marketers said that they have been “very successful” with the use of intent data.

Intent Data 265

Intent Data Class Intent Planning 265

KoMarketing Associates

AUGUST 3, 2021

HubSpot recently published its “2021 State of Marketing” report, and statistics showed that among the majority of organizations (60% or more), social media is utilized as the primary approach to marketing. In terms of the channels used in marketing, social media (~80%) leads above all other options among the respondents who were surveyed.

Social Media 296

Social Media Social Marketing Media Marketing Budget 296

KoMarketing Associates

JUNE 2, 2022

Unsupervised recently published the results of its “Optimizing Marketing Tools” survey, based on the responses of 748 marketers. Additionally, social media was cited as the top tool of interest by most of the survey respondents (30%). B2B Marketers and Growing Social Media Usage.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

KoMarketing Associates

JULY 14, 2021

Statistics indicated that the majority of marketers (69%) intend on increasing their martech spend in the coming months. Gartner conducted its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and data showed that most marketers (58%) decreased their martech budget as a result of the pandemic.

Spending 292

Spending Budget Programs Gartner CMO 292

KoMarketing Associates

FEBRUARY 17, 2022

DemandGen recently conducted the “2022 Demand Generation Benchmark Survey,” and statistics indicated that the majority of marketers (49%) are still utilizing email to drive leads into their pipeline.

Demand Generation 258

Demand Generation Marketing Automation Services Marketing Automation Demand 258

KoMarketing Associates

JULY 19, 2022

UpCity recently released the results of a survey aimed at determining how digital marketers are being impacted by Google updates, and statistics suggested that 26% of B2B digital marketers have seen a drop in revenue as a direct result.

Account Based Marketing 256

Account Based Marketing B2B Marketing Marketing Report Google 256

KoMarketing Associates

JUNE 29, 2021

The Content Marketing Institute recently conducted the “2021 Content Management and Strategy Survey,” and statistics showed that 78% of marketers have a strategic approach to managing content. However, just 53% claimed that they have a documented content management strategy in place that they can turn to for reference.

Marketing Report 286

Marketing Report Marketing & Strategy Marketing Strategy Content 286

KoMarketing Associates

OCTOBER 13, 2020

Demandbase recently published the “2020 ABM Market Research Study,” and statistics showed that the majority of marketers (21%) said they do not know how to measure the return-on-investment (ROI) of their ABM strategy. About 16% stated that they have not yet begun to measure their ROI.

Account Based Marketing 286

Account Based Marketing ABM Marketing Report ROI 286

Marketing Insider Group

JULY 6, 2021

But a recent survey shows that CEOs are not convinced that social media is gleaning the results their companies need, and marketers are often left frustrated trying to demonstrate its effectiveness with metrics like followers, impressions, and sentiment (really?). Let’s go back to that search engine statistic. Image Source.

Social Media 364

Social Media Media Business Custom Publishing 364

KoMarketing Associates

NOVEMBER 24, 2020

Merkle recently published its “Digital Marketing Report” for Q3 2020, and statistics show that mobile organic search visits were up 33% year-over-year in the third quarter, but down from the 35% recorded in the second quarter. Overall, phones and tablets combined to generate 64% of Google organic search visits to brand sites in Q3.

Organization 256

Organization Trends Gartner Mobile Marketing 256

KoMarketing Associates

MAY 5, 2021

Cheetah Digital recently published its “Digital Consumer Trends Index 2021,” and statistics indicated that email is still overwhelmingly the number one driver of sales, with it outperforming SMS by 92% and banner ads by 39%.

Marketing Report 282

Marketing Report Email Marketing Banner Ads SMS 282