Spiralytics

JANUARY 31, 2023

Here are a few podcast statistics that cover the specifics of this marketing format. Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3 million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Spiralytics

SEPTEMBER 26, 2024

This statistic only considers famous people—what about businesses, politicians, and private individuals going about their day, only to become subjects of deepfake content? 70 Key Deepfake Statistics You Need to Know As deepfake technology progresses, understanding its implications on a global scale is crucial to avoid falling victim to it.

Statistics 62

Statistics Phishing Lead Ranking Video Marketing 62

KoMarketing Associates

MAY 26, 2021

Persado recently published the results of the “AI and Creativity Survey,” and statistics showed that 48% of respondents are already using AI to improve the performance of their marketing efforts. However, new research suggests that they want to do so in order to boost creativity and personalize the customer experience.

Marketing AI 287

Marketing AI Customer Surveys Digital Transformation Marketing & Strategy 287

KoMarketing Associates

DECEMBER 23, 2020

Isobar recently conducted its global “Creative Experience Survey 2020,” and statistics showed that 64% of CMOs have either “completely” or “moderately” changed their CX strategy in response to the pandemic. “As

Customer Surveys 295

Customer Surveys Marketing & Strategy Digital Transformation Differentiation 295

KoMarketing Associates

OCTOBER 15, 2020

Ascend2 recently published the results of the “Customer Journey Mapping Survey,” and statistics showed that most marketers (30%) are at least planning to create and utilize journey maps in the future. As a result, more are mapping the customer journey, and new research suggests that this tactic is here to stay.

Planning 250

Planning Customer Surveys Marketing Budget Creation Marketing Plans 250

KoMarketing Associates

DECEMBER 29, 2020

Dentsu recently published the results of its 2020 CMO Survey, and statistics showed that 24% of CMOs based in the U.S. The impact of COVID-19 continues to be felt across the marketing industry, and new research is shedding light on just how many companies have been affected by the pandemic.

Customer Surveys 271

Customer Surveys Forrester CMO Custom Publishing 271

Sprout Social

OCTOBER 26, 2023

To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. Interestingly enough, TikTok was excluded from this survey, though we do know that TikTok influencer marketing is also a big deal. It hit $15.2 billion by 2025.

Statistics 132

Statistics Marketing Budget Advertising Agencies Marketing Strategy 132

Sword and the Script | B2B

APRIL 30, 2024

Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. But where did that statistic actually come from?

Statistics 88

Statistics Work Management B2B Marketing Marketing Management 88

KoMarketing Associates

FEBRUARY 2, 2021

Canva and HubSpot recently teamed up to conduct the “Executive Marketing Leadership Survey,” and data showed that the top three areas that marketing leaders want to invest in as the months roll on are growth marketing, content marketing and design. Growth marketing is no longer a niche subject—it’s a pillar of successful companies.”.

Growth Marketing 203

Growth Marketing Customer Surveys Content Marketing Paid Search Agency 203

SocialPilot

JANUARY 14, 2024

If you want to craft well-thought-out marketing strategies , then take insights from the below LinkedIn statistics. LinkedIn Demographics Statistics LinkedIn has more than 875 million people hailing from 200 countries. LinkedIn Engagement Statistics Did you know 99.63% of LinkedIn search traffic comes from organic search alone?

Statistics 95

Statistics Linkedin User-Generated Content CTR 95

KoMarketing Associates

DECEMBER 3, 2020

Ascend2 recently published the results of its “Revenue Attribution Outlook Survey,” and statistics showed that some of the top benefits of having a revenue attribution strategy include being able to make better decisions (59%), marketing and sales alignment (43%) and increased campaign effectiveness (37%).

Customer Surveys 169

Customer Surveys Barriers Marketing & Strategy Social Media 169

Zoominfo

JULY 1, 2019

Today, we dig a little deeper to illustrate the current state of LGBTQ+ representation in advertising with this list of more than 50 shocking statistics. Nearly two-thirds of YouTube viewers surveyed who self-identified as LGBT said they are more likely to buy from a brand that takes a stand on LGBT issues ( source ).

Statistics 188

Statistics Advertisements Advertising Paid Search Agency 188

SocialPilot

JANUARY 15, 2024

Common Video Marketing Statistics 1. Video Consumption Statistics 18. A survey by Verizon & Publicis found that 92% of the participants watched videos with the sound off , and about 50% relied on captions. Social Media Video Statistics We have divided video marketing social media statistics into different categories.

Statistics 101

Statistics Video Marketing Work Management Paid Search Agency 101

KoMarketing Associates

MARCH 18, 2021

The results of February 2021 edition of The CMO Survey were recently published , and statistics showed that when marketers were asked to rank the degree at which digital marketing has contributed to their company’s performance over the last year (1-7 scale, 7 being the highest), the majority (32.5%) responded with 7.

Customer Surveys 159

Customer Surveys Paid Search Agency Companies Statistics 159

Zoominfo

NOVEMBER 29, 2018

Today, we show you 26 B2B personalization statistics: Your prospects and customers want personalized content. 87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand ( source ). Thanks for checking out our top personalization marketing statistics!

Statistics 214

Statistics B2B Marketing Personalization Paid Search Agency 214

Zoominfo

MARCH 27, 2018

For this reason, we put together a list of important customer engagement statistics to guide your customer engagement strategy. 15% of companies surveyed say more than 25% of customer service inquiries are initiated over social channels ( source ). The post 78 Customer Engagement Statistics appeared first on ZoomInfo Blog.

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

KoMarketing Associates

DECEMBER 10, 2020

HootSuite recently published the results of its “Social Trends 2021” survey, and statistics showed that the majority of marketers (61%) intend on increasing their investment in Instagram in 2021. This was followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). Social Media Marketing and Video Content.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

KoMarketing Associates

DECEMBER 22, 2020

Gartner recently published the results of its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and statistics showed that the majority of marketers (58%) decreased their 2020 martech budget as a direct result of the pandemic.

Budget Programs 165

Budget Programs Customer Surveys Gartner Marketing Budget 165

KoMarketing Associates

JUNE 16, 2020

Ascend2 recently conducted the “Using Data to Make Better Marketing Decisions Survey,” and statistics showed that the majority of marketers (45%) now have a unified marketing data strategy in place. Thirty-one percent of the best-in-class marketers who responded to the survey said that they have been “very successful.”.

Customer Surveys 156

Customer Surveys Marketing & Strategy Marketing Strategy Planning 156

KoMarketing Associates

NOVEMBER 26, 2019

Ascend2 recently published the “Strategies, Tactics and Trends for Customer Experience” survey, and statistics showed that 47% of marketers are still only “somewhat successful” at achieving their primary objectives through their customer experience strategy. Marketing Data and the Customer Experience.

Customer Surveys 159

Customer Surveys Customer Satisfaction Marketing Budget Creation Marketing Budget 159

KoMarketing Associates

MARCH 2, 2021

Gartner recently conducted its CMO Strategic Priorities Survey, and statistics indicated that 39% of CMOs intend to increase the sales of existing products to existing customers, while 34% intend to introduce new products to existing customers.

Customer Surveys 157

Customer Surveys Gartner Product CMO 157

KoMarketing Associates

JULY 29, 2020

Adobe recently published the results of its 2020 personalization survey, and statistics showed that only six out of ten organizations feel that they have extensive personalization efforts in place.

Differentiation 172

Differentiation Customer Surveys Personalization Privacy 172

KoMarketing Associates

FEBRUARY 11, 2020

Chief Marketer recently published results from its “2020 B2B Marketing Outlook Survey,” and statistics showed that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI. That being said, statistics suggest that there are still many barriers associated with email marketing.

Customer Surveys 159

Customer Surveys Email Marketing Lead Ranking Lead Scoring 159

KoMarketing Associates

MAY 14, 2020

FocusVision recently surveyed 243 marketers to understand the role and types of content used within the buyer’s journey. The statistics revealed that on average, customers consume 13 pieces of content from their prospective vendor, compared to just five pieces of content from third-party sources.

Customer Surveys 156

Customer Surveys B2B Marketing B2B Comparison 156

KoMarketing Associates

APRIL 23, 2020

Ascend2 recently looked at how many marketers are producing content for thought leadership for its “Building Thought Leadership with Content” survey. Statistics showed that the majority of marketers (50%) have a strategy in place to produce thought leadership content.

Thought Leadership 156

Thought Leadership Customer Surveys Marketing & Strategy Marketing Strategy 156

KoMarketing Associates

APRIL 4, 2018

Recently, the American Marketing Association surveyed marketers from businesses of various sizes to gauge their confidence in the industry. They also compared the 2018 responses to results they gathered from a similar survey conducted in 2016. B2B Marketers and Digital Marketing Budgets.

Customer Surveys 209

Customer Surveys Marketing Budget CMO Statistics 209

Convert

NOVEMBER 16, 2020

A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know. It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. These three terms come in handy when you are going through the summary statistics of an A/B test. In statistical power parlance, the Greek letter ?

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Top Rank Marketing

APRIL 24, 2024

The statistics and trends surfaced by this report and the iterations that preceded it are incredibly valuable for any B2B marketer looking to start or expand an influencer marketing program. This group makes up 26% of respondents from our 2023 influencer marketing survey.

Statistics 52

Statistics Trends B2B Marketing Planning 52

Outgrow

JUNE 19, 2021

[Updated] 50+ Vital Chatbot Statistics for 2021. And, we are here with some vital chatbot statistics for you! chatbot rollercoaster, we present to you 50+ Chatbot Statistics for 2021 that will definitely give you all the insight you need to become a chatbot expert. According to chatbot statistics 2020, 41.3%

Statistics 119

Statistics Outgrow Paid Search Agency Marketing Management 119

KoMarketing Associates

MARCH 3, 2020

The February 2020 edition of “The CMO Survey” recently suggested that 27.2% As marketers look for new ways to resonate with customers and prospects, new research indicates that they may want to focus on establishing more trusting relationships. This is compared to 21.3% who said the same last February, and 19.4%

Trust Marketing 159

Trust Marketing Customer Surveys Ad Building CMO 159

KoMarketing Associates

DECEMBER 5, 2019

Ascend2 recently published the “Account-Based Marketing Survey,” and statistics showed that most marketers (65%) have been at least “somewhat successful” at achieving their primary goals with an ABM strategy. However, improving sales and marketing alignment (43%) and increasing accounts and contacts (43%) continue to be key obstacles.

Account Based Marketing 157

Account Based Marketing Customer Surveys Planning ABM 157

KoMarketing Associates

JANUARY 25, 2019

The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media. Statistics showed that the majority of people (52 percent) use Facebook to share their own content, and 54 percent use it to interact with other’s content, which may include marketing content.

Customer Surveys 155

Customer Surveys Facebook Social Media Budget Programs 155

ClearVoice

JULY 9, 2021

Here, we have rounded up the most completing influencer marketing statistics for 2021. Influencer marketing statistics about income and industry. Influencer marketing statistics about hiring and budgets. Influencer marketing statistics about consumer journey and conversion. Instagram has over 500,000 active influencers.

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

Martech

NOVEMBER 21, 2022

To that end, here are some important World Cup marketing statistics. sports fans willing to pay to watch the World Cup coverage, more than almost every European country surveyed. The post 33 World Cup marketing statistics you need to know appeared first on MarTech. This is why the marketers are out in force. Sponsorship.

Statistics 109

Statistics Planning Merchandising Paid Search Agency 109

Optinmonster

AUGUST 2, 2023

Let’s look at some key video marketing statistics from the research and analyze them for actionable takeaways. Key takeaway: We’ve witnessed a marked increase in key video marketing statistics throughout the year. A recent survey indicates that actions such as likes, shares, comments, and clicks are highly cherished.

Statistics 88

Statistics Video Marketing Planning Allocation 88

KoMarketing Associates

APRIL 21, 2020

Advertiser Perceptions recently published the results of a survey, asking 300 marketers and advertisers how they plan to utilize AI in the near future. According to their statistics, about 50% of respondents have no plans to use AI in their marketing strategies. This means that they collaborate with AI, rather than operate it.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

Sword and the Script | B2B

JANUARY 30, 2024

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. There’s an old Salesforce statistic that says B2B marketing spends $150 for every email address it acquires.

Customer Surveys 80

Customer Surveys Email Marketing Planning Act-On 80