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Survey: B2B Marketers Working Against Longer Buying Cycle

KoMarketing Associates

DemandGen recently published its “B2B Buyers Survey Report,” and statistics showed that for the majority of B2B buyers (38%), their purchase timeline has stayed the same. However, 34% claimed that it has “increased somewhat,” while 21% say that it has “increased significantly.”

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Survey: Organizations Continue to Boost Investments in Digital Marketing

KoMarketing Associates

The 27th edition of The CMO Survey was recently published by Deloitte, the Fuqua School of Business at Duke University, and the American Marketing Association. Statistics showed that over the last year, most companies (77.4%) invested in the optimization of their website to improve the performance of their digital marketing activities.

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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics. Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics.

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Podcast Marketing Statistics for Businesses

Spiralytics

Here are a few podcast statistics that cover the specifics of this marketing format. Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3 million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2

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Survey: Connecting with Existing Customers Now ‘Extremely Important’ to Marketers

KoMarketing Associates

S2 Research recently published the results of the “Marketers, Agencies and Coronavirus” survey, and statistics showed that 76% of marketers believe it will be “extremely important” to reconnect with existing customers over the next six to 12 months.

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Survey: Multipurpose Content is Helping Marketers Nurture More Leads

KoMarketing Associates

DemandGen recently published its “2021 Lead Nurturing & Acceleration Benchmark Survey Report,” and statistics indicated that marketers are achieving their nurture initiatives using webinars (48%), thought leadership articles (41%), email newsletters (40%), and customer content (39%).

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Survey: Marketers Still Struggling with Automation and Content Personalization

KoMarketing Associates

Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. Statistics showed that one-quarter of respondents (28 percent) claimed that personalizing the customer experience is what their organization is most focused on this year.