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A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know. It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. These three terms come in handy when you are going through the summary statistics of an A/B test. In statistical power parlance, the Greek letter ?

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4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing

Marketing Insider Group

Even if you’re doing manual multivariate testing, it is impossible to say how one factor influences another that is not in the same category. Uber uses a combination of multivariate and A/B/n testing to measure correlations and causations in the UX of their app. Furthermore, data analysis is incredibly tedious and boring.

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What is N testing? (In 100 Words or Less)

Hubspot

Now, you might be wondering, "How does this differ from multivariate testing?". Multivariate testing is usually more comprehensive than A/B/n tests. For example, an A/B/n test will test one element of a web page, while a multivariate test will test multiple variables at once. It's a good question.

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What Is Multivariate Testing?

ClearVoice

What is multivariate testing? Multivariate testing (MVT) identifies key areas, content and sections of a web page and then changes those elements, testing multiple versions of the page to determine conversion rates. One such tool used to determine the effectiveness of web page content is known as multivariate testing, or MVT.

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How Machine Learning Can Help With Sales Forecasting

Hubspot

Machine learning generates accurate sales predictions based on time-series analysis, regression analysis, and decision trees. This means whenever your sales team needs to plan for the months or years ahead, they can rely on their ML-powered analysis. These tasks are not only time-consuming but also prone to errors.

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Meta-Analysis in Online Controlled Experiments: An Unbiased Look at the Power and Limitations of This Scientific Method

Convert

How useful is meta-analysis in A/B testing and other online experiments? Or is meta-analysis just a lazy excuse to simply rely on “proven patterns” instead of building on situation-specific data to innovate within your business through experience? What is Meta-Analysis? Examples of Meta-Analysis in Online Controlled Experiments.

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Contentsquare + Convert: New Behavioral Insights Into Your A/B Experiences

Convert

Visualize how your audience navigates your site using Contentsquare’s ‘customer journey analysis’ module. Combine Customer Journey Analysis with A/B Testing. Together with A/B and multivariate tests, Customer Journey Analysis is the new kid on the conversion rate optimization (CRO) block.