The future of martech apps is happening in SMB and the mid-market. Here’s why.
chiefmartech
MARCH 4, 2023
But the real sweet spot for martech and salestech innovation seems to be in upper-SMB and the mid-market. I have a front-row seat to new startups building into our platform, and I’m continually amazed by the creativity of the new and updated products that partners bring to our ecosystem. Memo to self: time to create the 2.0
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