Salesforce Marketing Cloud

MAY 12, 2025

How AI enables proactive customer service for SMBs and startups Tools and platforms for proactive AI customer service Four best practices for implementing proactive AI solutions A real-world example of proactive AI service in action Be proactive for your small business service What is proactive customer service for small business?

SMB 75

SMB Marketing AI Work Management Marketing Management 75

Salesforce Marketing Cloud

FEBRUARY 3, 2025

Customers are the heart of every startup or small and medium-sized business (SMB). Thats why you need customer tracking for your startup or growing business. This blog will help you get started with customer tracking and provide best practices for your startup. Without them, growth feels impossible.

Marketing AI 52

Marketing AI SMB Startups Marketing Automation Services 52

Salesforce Marketing Cloud

MAY 6, 2025

Startups and small and medium-sized businesses (SMBs) are already juggling a million priorities, so why add changing sales strategies to the list? But, startups are built for speed and adaptation. Try it for free Grow your brand with media mentions Being featured in newspapers or magazines is exciting, especially for a startup.

Marketing Budget 59

Marketing Budget Startups Marketing AI Lead Ranking 59

MKT1

NOVEMBER 4, 2024

👋 This is a monthly free edition of MKT1 Newsletter—a deep dive into a B2B startup marketing topic. Subscribe now There’s a myth that circulates through the startup halls—across newsletters, podcasts, panels, VC chats, LinkedIn: “Most successful startups use 1 primary channel to drive growth.”

Startups 59

Startups Advertising Channels Sales Management Top of Funnel 59

Salesforce Marketing Cloud

APRIL 16, 2025

Artificial intelligence (AI) is changing the way you grow your startup or small and medium business (SMB) , helping you work smarter, automate tasks, and make data-driven decisions. Choosing the right AI model for your startup Selecting the right AI model depends on your business needs. Generative AI to create content?

Marketing AI 59

Marketing AI Lead Ranking Startups Work Management 59

Salesforce Marketing Cloud

MARCH 25, 2025

Getting funding for your small and medium-sized business (SMB) is one of the biggest hurdles to cross as an entrepreneur. And every SMB owner will admit this: funding can make or break their business. About one in five startups fail within the first year, primarily due to a lack of funding.

Small Business Marketing 90

Small Business Marketing SMB Marketing AI Work Management 90

Salesforce Marketing Cloud

DECEMBER 4, 2024

What we’ll cover: The future of small business is looking bright Top 5 trends contributing to small business success Final thoughts on small business trends The future of small business is looking bright The SMB Trends report shows that small businesses are thriving, not just surviving. In fact, 81% of SMB leaders feel good about the future.

Small Business Marketing 98

Small Business Marketing Trends Marketing AI SMB 98

Salesforce Marketing Cloud

FEBRUARY 18, 2025

In the dynamic world of startups, the term “unicorn” is more than just a mythical creature, it’s a symbol of big dreams, innovation, and the potential to do something huge. A unicorn business is a startup valued at or over $1 billion which means such companies are not only smart with money but also changing their industries.

Startups 59

Startups Marketing AI SMB Work Management 59

Salesforce Marketing Cloud

MARCH 3, 2025

If youre a startup founder, trying to predict sales might feel like a challenging task in an already overwhelming list. Yet, without a clear forecast, you risk missing key opportunities or worse, making decisions that could hurt your startup. Cash flow management: Avoid cash shortages with accurate startup revenue forecasts.

Forecasting 59

Forecasting Marketing AI Startups Allocation 59

Hubspot

SEPTEMBER 4, 2024

If you’re looking for CRM (Customer Relationship Management) software for your startup, a third-party review website like G2.com In this article, I’ll walk you through the seven best CRMs for startups, highlighting their pros and cons, what I like about them, and who they’re best for. Table of Contents What Is a CRM for Startups?

Startups 73

Startups Enterprise Management Work Management Marketing Automation Services 73

Salesforce Marketing Cloud

MARCH 12, 2025

90% of SMB owners are already using AI to automate customer interactions. Lets learn in detail about what these terms mean, their unique differences, and how they can benefit your small business or startup. And, SMBs and startups need to lean more on artificial intelligences (AI) for support. What are assistive agents?

Small Business Marketing 98

Small Business Marketing Marketing AI Work Management SMB 98

Salesforce Marketing Cloud

OCTOBER 18, 2024

We wanted you to have the most successful small business ideas to build your business, so we created a small and medium-sized business (SMB) kick-off list from crafts to tech to get started. No matter where you are on your journey as a small business owner, you can get started with Salesforce Starter — the all-in-one suite your SMB needs.

Small Business Marketing 111

Small Business Marketing Marketing AI Enterprise Management Practices 111

Salesforce Marketing Cloud

APRIL 30, 2025

If theres one thing small and medium-sized business (SMB) owners can agree on, its that mistakes can be costly. Start with SMB Basics Small and Medium Business Trends Report AI for Small Business: How to Choose Your Tech Stack Your Guide to AI for Small Business 5 Small Business Marketing Tools To Generate More Leads 2.

Small Business Marketing 88

Small Business Marketing Marketing AI SMB Work Management 88

Salesforce Marketing Cloud

JUNE 19, 2025

Starting or managing a small or medium-sized business (SMB) is a journey best guided by those who’ve walked the path before you. “StartUp” Website : StartUp Hosts : Alex Blumberg and Lisa Chow Although production concluded in 2020, nearly 100 episodes remain, offering a valuable guide for aspiring entrepreneurs.

Startups 52

Startups Marketing AI Work Management Marketing Management 52

Single Grain

JUNE 19, 2019

There are some proven and established ways of making your digital marketing stand out and, with a little revamping, your SMB could be reaping the rewards of more exposure – and, thus, more sales – much more organically and profitably. Any SMB that is not actively looking for feedback is missing out on a potentially rewarding resource.

SMB 111

SMB Marketing & Strategy Marketing Strategy Enterprise Management 111

Salesforce Marketing Cloud

MARCH 24, 2025

For growing startups, every decision counts especially those driven by customer data. Learn the critical role of customer data management for startups, as we explore its transformative potential to grow your small or medium business (SMB). For startups, this can be a significant opportunity.

Marketing Management 59

Marketing Management Marketing AI Ideal Customer Profiles Allocation 59

chiefmartech

MARCH 4, 2023

But the real sweet spot for martech and salestech innovation seems to be in upper-SMB and the mid-market. I have a front-row seat to new startups building into our platform, and I’m continually amazed by the creativity of the new and updated products that partners bring to our ecosystem. Memo to self: time to create the 2.0

SMB 108

SMB Planning Elasticity Advertising Agencies 108

Ivan Guzenko - Forbes

JUNE 11, 2025

. | Membership (fee-based) Jun 11, 2025, 07:30am EDT Jun 11, 2025, 01:47pm EDT Share Save Lyle Pratt is Founder & CEO of Vida , a provider of enterprise-grade AI voice solutions that are transforming telecom and SMB operations. When it comes to many aspects of their business, most SMB owners I know genuinely feel competitive.

Enterprise Management 75

Enterprise Management Digital Asset Management Work Management Marketing Management 75

Salesforce Marketing Cloud

MAY 7, 2025

As a small and medium business (SMB) , understanding this metric is crucial for leveraging data to improve your performance. CRM for startups , like Starter Suite , can assist you in identifying these advantages. SMB companies like yours can particularly benefit from this analysis. Just get started.

Marketing AI 90

Marketing AI Work Management SMB Marketing Management 90

Salesforce Marketing Cloud

FEBRUARY 20, 2025

Angel investors are affluent individuals who provide capital to startups and small and medium-sized businesses (SMB) in exchange for equity or convertible debt. Technology that streamlines operations helps SMBs demonstrate their strategic potential to investors. What is an angel investor for small businesses?

SMB 52

SMB Lead Ranking Startups Small Business Marketing 52

Salesforce Marketing Cloud

NOVEMBER 27, 2024

alone — helping small and medium-sized business (SMB) owners make a big impact. So, entrepreneurs, startups, and SMB owners, it’s time to start planning your weekends. For more tips, download the free Small and Medium Business Trends Report and catch up on the latest insights for SMBs and startups.

Small Business Marketing 59

Small Business Marketing Marketing AI Tips SMB 59

Salesforce Marketing Cloud

MAY 5, 2025

Kickstart Agentforce With Foundations Core components of small business brand guidelines While every SMB will have a unique set of brand guidelines, several components are common. Use resources such as the Ultimate SMB Marketing Guide to streamline the process. What is an AI Agent? Activate Foundations today to try out Agentforce.

Guidelines 64

Guidelines SMB Brand Identity Branding 64

Salesforce Marketing Cloud

JUNE 5, 2025

This shift is clear in Salesforces latest Small and Medium Business Trends Report , which surveyed over 3,350 SMB leaders worldwide. Get the latest AI insights from the SMB Trends Report, 6th Edition Discover the strategies used by small business leaders to meet challenges and drive impact using AI, Data, and CRM. The biggest takeaway?

Small Business Marketing 52

Small Business Marketing Trends SMB Business 52

Envy

FEBRUARY 17, 2019

And many startups are here to lead us to the new frontiers. A recent MoneyLive Banking Report concluded that a majority of executives in traditional UK financial institutions now see FinTech startups as a “significant threat” to their business model. The London-based startup has raised $4.3 ClauseMatch. SecuredTouch.

Startups 85

Startups Work Management Marketing Management P2P 85

chiefmartech

JANUARY 16, 2025

This is most pronounced in the SMB segment of companies with 1-500 employees, which reported a whopping 44.1% It’s showing up sooner in SMBs because this segment includes many new digital-native startups, and SMBs are generally more agile and less risk averse than enterprises. increase in SaaS spend-per-employee.

Enterprise Management 76

Enterprise Management Work Management Marketing Management API 76

Salesforce Marketing Cloud

MAY 13, 2025

I started my career in consumer marketing, but I was eventually lured to tech and I moved to San Francisco to join a startup as the CMO for Nokia Technologies, where I led the launch of cutting-edge VR innovations. Boon, thank you so much for joining us today. How did you end up at Salesforce, and what does your role entail?

Marketing AI 59

Marketing AI Small Business Marketing CRM Enterprise Management 59

Salesforce Marketing Cloud

APRIL 24, 2025

What youll learn: Whats an AI agent for SMB? Customer service secrets from top startups Discover the tips to stellar customer service from eight thriving startups. In this blog, youll learn about the AI agents that can actually make your life easier no tech jargon, no empty promises, just real tools that help you get more done.

Marketing AI 95

Marketing AI Enterprise Management Work Management Marketing Automation Services 95

Salesforce Marketing Cloud

JUNE 2, 2025

For small and medium-sized business (SMB) owners, entrepreneurship often starts with a simple idea or a personal need. Check out our guide on small business ideas for promising startup opportunities. For example, a CRM built for startups can help you manage leads and deliver better customer experiences. Well cheer you on!)

Marketing AI 52

Marketing AI Work Management Marketing Automation Services Marketing Management 52

Single Grain

JULY 25, 2023

As a business leader, you may hope to be accessible and available to anyone who wants to work with your brand, including startups and SMB clients, but we all have our capacities. In this post, we delve into a topic that has been debated among digital marketing agencies for years: Should you work with an SMB client?

SMB 52

SMB Work Management Enterprise Management Marketing Management 52

Salesforce Marketing Cloud

APRIL 21, 2025

Top social media platforms for small businesses and startups These are the most popular social media platforms to begin your social journey as a growing business. For small businesses and startups, this platform can drive brand awareness, customer engagement, and sales. Pick or choose which one speaks to your and your audience most.

Social Media 59

Social Media Marketing AI Media Best Practices 59

Webbiquity

AUGUST 6, 2019

It became the favored approach for SaaS platforms targeting marketing and sales professionals that were trying to attract new startup or small-to-midsized business (SMB) customers. Image credit: rawpixel.com on Pexels.

Enterprise Management 185

Enterprise Management Marketing Management Budget Programs Buy 185

InsightSquared

APRIL 12, 2018

Most recently I was head of product management at a MAP startup in Boston. Survey respondents represented multiple industries and ranged in size from SMB organizations to large enterprises. I’ve worked with marketers and MarTech tools for most of my career. Here’s why: It’s complex and hard to get right.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Salesforce Marketing Cloud

NOVEMBER 25, 2024

Running a small and medium-sized business (SMB) means every penny counts. Top 10 free advertising ideas for your small business At Salesforce, we talk to a lot of startups, small business owners, and growing organizations. So, how can you promote your products or services without spending a fortune? Here’s what we tell them: 1.

Small Business Marketing 52

Small Business Marketing Advertising Agencies Advertisements Advertising 52

Zoominfo

JANUARY 26, 2021

You shouldn’t be targeting enterprise leads the same way you target SMB or startup leads, because their needs are drastically different. As you probably already know, the whole spray and pray method is outdated, and doesn’t really work today. So why bother with enterprise lead generation?

Enterprise Management 189

Enterprise Management Lead Generation Lead Ranking Lead Scoring 189

Strategic-IC

NOVEMBER 7, 2022

Where SMB is about volume, quick decisions, and lower levels of buyer consideration, Enterprise marketing is much more about focusing on winning, growing, and retaining your most important accounts – which due to their size and complexity have naturally longer life cycles, higher levels of consideration, and larger buying teams.

SMB 62

SMB Account Based Marketing Enterprise Management ABM 62

Zoominfo

DECEMBER 13, 2024

Notably, ZoomInfo outperformed its competitors by sweeping categories like Market Intelligence, Lead Mining, and Email Verification , proving its dominance in both enterprise and SMB use cases. Discover why more than 35,000 companies rely on ZoomInfo to fuel their growth with a free trial today.

Zoominfo 130

Zoominfo Enterprise Management Marketing Management Lead Ranking 130

Salesforce Marketing Cloud

FEBRUARY 26, 2025

We get it, running a small and medium-sized business (SMB) or startup can be demanding. No matter where you are on your journey as a small business owner, you can get started with Starter Suite the all-in-one AI CRM your SMB needs. Just get started.

Marketing AI 52

Marketing AI Small Business Marketing Marketing Automation Services Automation 52