Martech

APRIL 12, 2024

Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Dig deeper: The zero-sum game of social media: When going viral spells disaster Impact. Why we care.

Cost 103

Cost Advertisements Advertising Automation 103

Stevens & Tate

AUGUST 11, 2019

When it comes to creating content, going viral is the ultimate goal. Unfortunately, there’s no blueprint for viral video marketing. Although there’s no perfect formula for viral video marketing, there are certain things that you learn from successful viral videos from the past.

Viral Marketing 50

Viral Marketing Video Marketing Examples High Quality Lead 50

Contently

JANUARY 20, 2023

The song quickly went viral and received over 17 million views in the first year. “Word of mouth” marketing is key for creating community and virality. A charity organization raising money to fund research into amyotrophic lateral sclerosis (ALS), or Lou Gehrig’s Disease, started this viral marketing campaign in 2014.

User-Generated Content 174

User-Generated Content PR Word of Mouth Viral Marketing 174

RebelMouse

JUNE 15, 2017

It's awesome when your content takes off and starts to go "viral." your post is going viral and by how much it is over-performing. This is the best time to spend a little money on a viral hit. Consider spending a little time emailing the link to key traffic partners and outlets. Happy viral moments, Rebels!

Viral Marketing 41

Viral Marketing Blast Campaigns Content Social Networks 41

Contently

SEPTEMBER 22, 2016

The blog has hundreds of thousands of devoted readers, its stories regularly go viral on Reddit and in the press, and coverage of it ultimately ties back to the GE brand. Going viral is tough to predict, but GE’s success isn’t by accident. The also story went viral on Reddit, reaching the third spot on the homepage.

Viral Marketing 60

Viral Marketing Press Content Marketing Report 60

Contently

MARCH 2, 2023

Scope Out the Competition Before you get too deep into creating Reels, spend time looking at your competitors’ Instagram and Facebook Reels, and TikToks. At least for now, Beyonce or Harry Styles won’t help you go viral. But don’t let that discourage you from still adding fun music to keep your Reels interesting.

Relevance 201

Relevance Brand Identity Branding Verticals 201

The Lead Agency

APRIL 14, 2024

In fact, 45% of marketers globally plan to increase their spending on content in 2024, 42% will keep the same budgets as 2023, and the remaining few are undecided or looking at a decrease. Transaction data: Records of purchases, purchase frequency, and spending patterns that give insights into customer preferences and buying behaviour.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

LeadSquared

JANUARY 13, 2016

To kick-start the LeadSquared webinar series for 2016, we had award-winning viral video marketer Aashish Chopra from ixigo , share his expertise on viral video marketing. The webinar also threw light on how to approach content for virality, including closing the ROI loop, and future trends of viral video marketing.

Viral Marketing 52

Viral Marketing FAQ Webinar Metrics Video Marketing 52

Contently

NOVEMBER 29, 2021

“We just get bombarded by viral content constantly, which makes it seem very accessible, and very achievable,” says Andrea Jones , an Ontario-based social media strategist. And it can be. ” “Some people do think they’re going to go into a course and be internet famous,” she adds.

Social Media 211

Social Media Media Viral Marketing Class 211

LEADership

MAY 30, 2014

We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral” The “Publish” button is pressed, it’s live and then……crickets chirping. How do B2B marketers create “viral” content for their marketing campaigns?

Viral Marketing 40

Viral Marketing Advertising Agencies Content Distribution 40

Oktopost

NOVEMBER 16, 2022

Becoming popular after a TikTok video defined the term went viral, quiet quitting has been thrown into the spotlight and has many leaders concerned. According to Collins Dictionary , quiet quitting is the practice of doing no more work than one is contractually obliged to do, especially in order to spend more time on personal activities.

Tactics 118

Tactics Transparency Work Management Viral Marketing 118

Content Standard

OCTOBER 6, 2014

More than two-thirds of brands creating video do so with social media in mind, primarily due to social sharing’s potential to make content go viral. And increasingly, mobile devices are being considered in terms of how viral content can be distributed. Marketers are also keying in on templates for viral success with video.

Case Studies 40

Case Studies Case Study Viral Marketing Studies 40

illumin

FEBRUARY 13, 2024

Featuring a real father and daughter from New York, this ad is a tear-jerker, showing the power of a warm welcome and the beauty in finding moments to spend together as a family. The virality of that moment definitely helped solidify this ad as a Super Bowl success.

Paid Search Agency 105

Paid Search Agency Ads Best Practices Viral Marketing 105

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment.

SEO 92

SEO Viral Marketing Keywords High Quality Lead 92

Contently

NOVEMBER 3, 2021

” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.”

Content Marketing 216

Content Marketing Content Case Studies Viral Marketing 216

Stevens & Tate

NOVEMBER 30, 2023

Noteworthy Marketing Trends and News The Guardian view on festive marketing: stop spending like there’s no tomorrow In 1998, a British newspaper introduced “Black Friday” as a post-Thanksgiving shopping phenomenon in the US. Today, global spending on advertising during the festive season is predicted to reach a record £9.5bn.

Trends 90

Trends Funnel Advertising Digital Marketing Funnels Loyalty 90

Lead Forensics

JANUARY 26, 2024

Growth hackers will spend their time finding and optimizing strategies for growth that will make the company highly successful and bring it in front of the public, media, and potential investors. So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Marketing Insider Group

APRIL 11, 2023

Why Spend Your Budget on Digital Marketing Services? Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services.

Marketing Automation Services 318

Marketing Automation Services Marketing Budget Paid Search Agency Service 318

DAGMAR Marketing

JANUARY 14, 2022

According to reports from Reuters , global ad spending is expected to grow by about 9 percent in 2022. This means more marketers and advertisers will be expanding their ad spend, but on which platforms? From viral challenges to being crowned the most downloaded app of the year, 2021 was a breakthrough year for TikTok.

Cost Per Thousand 98

Cost Per Thousand Paid Search Agency Cost Per Click Ads 98

Webbiquity

NOVEMBER 29, 2019

That’s no easy task, and it requires a lot of sweat equity investment from the team—though not necessarily a lot of spending. The only thing that comes close is going viral on social media, but that is not nearly as predictable and nowhere near as sustainable or scalable. The Leanest (and Most Lucrative) Method of All: SEO.

SEO 286

SEO Paid Search Agency Lead Scoring Lead Ranking 286

Optinmonster

FEBRUARY 11, 2024

Smart Insights estimates that you get $40 in revenue for every dollar you spend. PostPlanner’s Scott Ayres gained $2400 in sales after spending just $20 on boosting a post. Implement Viral Marketing Campaigns Create shareable content or campaigns that encourage users to share with their networks. Leveraging social proof.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Martech

FEBRUARY 6, 2024

Brands will use their big media ad spends as the basis for campaigns in the months ahead. Budweiser and other big brands are using their Super Bowl LVIII spend to tap into the rich tradition of the big game, as well as the broader culture. BetMGM reduced its spending on the platform by 87% in 2023. The game is only the start.

Advertising Agencies 113

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 113

PureB2B

JUNE 28, 2021

With so many businesses clamoring for attention, there are only two ways to be noticed: go viral or run directed social media ads. While going viral is the most effective and cost-efficient way to stand out from the noise, it is the most difficult thing to create. That’s why presence on these platforms has become an indispensable tool.

Social Media 62

Social Media Social Marketing Marketing Strategy Marketing & Strategy 62

PureB2B

JUNE 28, 2021

With so many businesses clamoring for attention, there are only two ways to be noticed: go viral or run directed social media ads. While going viral is the most effective and cost-efficient way to stand out from the noise, it is the most difficult thing to create. That’s why presence on these platforms has become an indispensable tool.

Social Media 62

Social Media Social Marketing Marketing & Strategy Marketing Strategy 62

Marketing Insider Group

AUGUST 7, 2020

IBM shared some of its business intel around Father’s Day spending with this infographic. This one might be the most viral infographic of 2015. Infographics are great for telling the story behind something technical, and this one excels at putting a fascinating spin on it. IBM: Online Retail Loves Dad. Again, B2B that’s not boring.

Content Marketing 334

Content Marketing Work Management Content Marketing Management 334

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. The #PartyNeverStops campaign generated £3.68M in sales, an 18x return on ad spend, 91M video views and reached 11.9M It has become a core element of marketing and sales strategies. jxrdanhames m.A.A.d

Paid Content 96

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 96

Contently

SEPTEMBER 20, 2018

Suddenly, every marketer wanted to “go viral,” although none of them wanted to spend more then $5,000 to do it. B) Content that makes people better at their jobs, where they spend most of their days. But that moment also had some side effects.

Paid Search Agency 166

Paid Search Agency B2B Marketing Video Marketing Content Marketing 166

Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. Charli D’Amelio posts mostly TikTok dance videos and viral trends that her followers love, along with partnering with major brands for influencer campaigns. Kids love TikTok, too!

Stats 139

Stats Planning Paid Search Agency User-Generated Content 139

Martech

JULY 22, 2022

They’re spending more time on TikTok too (44 minutes per user per day), busting Facebook’s record of 38.9 In 2021 Kevin Yatsushiro created a video on TikTok that went viral with over 3 million views. Ads on TikTok reach about 18% of adult internet users. That’s 885 million people. He was paid only $12.50.

Social Media 112

Social Media Rules Media Viral Marketing 112

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 This kind of fun, energetic how-to video is ideal for platforms like YouTube, Facebook or IGTV, where people are willing to spend a bit more time watching and learning. billion by 2021.

Social Media 130

Social Media Video Marketing Social Marketing Top of Funnel 130

CoSchedule

JANUARY 27, 2023

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. It also helps increase the time users spend on the app.

Social Media 126

Social Media Social Marketing Examples Planning 126

Buffer

DECEMBER 20, 2022

Quantity is important because, in order to grow a following quickly, you need to give yourself as many chances to go viral as possible. I’ve had a few purely funny or entertaining videos go viral, but they’ve rarely translated to followers or new users. Then, on Tuesdays, I spend 4-5 hours doing my filming for the week.

Impressions 86

Impressions Organization Ad Frequency Viral Marketing 86

QuanticMind

JUNE 21, 2023

of the United States’ total TikTok users, US adults overall spend almost an hour on the platform each day—more than YouTube, Twitter, Snapchat, Facebook, or Instagram! And even under threat of a potential (but unlikely ) ban, 75% of US brands are planning to increase their spend on the channel in the coming year.

Advertising Agencies 52

Advertising Agencies Planning Viral Marketing ROAS 52

Hubspot

JULY 20, 2016

Once we silence the alarm on our phone, we’ll spend the next few minutes on various apps and sites, dodging unwanted ads and unappealing headlines along the way. The results revealed the top 10 emotions for viral images as shown below: An obvious trend? For example, we know that the top viral emotions are incredibly positive (e.g.,

Viral Marketing 28

Viral Marketing Analysis Content Youtube 28

Hubspot

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. Here's one for example of a TikTok post which went viral on Twitter: Now THIS is a tiktok I could watch all day pic.twitter.com/u1dBkH2OAa — ?? Alexandra Daniels ??

Stats 101

Stats Viral Marketing Startups Transparency 101

Sprout Social

SEPTEMBER 23, 2022

Latinx spending power is expected to top 1.3 A majority (52%) of Hispanics aged 18 or older spend an hour or more on social media every day, compared to 38% of non-Hispanic whites. Their authenticity–which is the second most important creator trait –and connection with their communities are key to creating viral content.

Marketing & Strategy 105

Marketing & Strategy Marketing Strategy Advertising Agencies Paid Search Agency 105

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Know your audience Which social media platforms do your target audience spend time on? Here are some of the common features of social media that brands leverage to engage with their audience.

Social Media 98

Social Media Features Media Curation 98