Webbiquity

JANUARY 18, 2024

If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. In the USA, you need to comply with the CAN-SPAM (“controlling the assault of non-solicited pornography and marketing”) act. The importance of careful targeting is hard to overstate.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Marketing Insider Group

APRIL 12, 2021

If your emails never reach the inbox and go to spam instead, you never even get the chance to show off your witty subject lines. Familiarize yourself with the essentials of deliverability to ensure you never get trapped on the wrong side of a spam filter. Use seed testing. Make sure your email provider has private IPs.

Deliverability 362

Deliverability CAN-SPAM Business Click Rate 362

Webbiquity

MARCH 14, 2019

Spam filters are continually evolving, and that can mean bad news for your business. Staying out of the spam folder is just the first step in getting your customers, the loyal as well as the new, to engage with your content and lead to communication or sale. Email Marketing To Protect Against Spam. Email Automation.

Email Campaigns 223

Email Campaigns Cost Ideal Customer Profiles Campaigns 223

Litmus

MARCH 13, 2024

In this blog post, you’ll learn how to QA and monitor your email with Litmus—using email client previews, spam testing, and more—to ensure your email looks and works as perfectly as you intended. Choose either the Build or Test, then select Next. Using this method also generates a spam test (more on that later)!

CAN-SPAM 92

CAN-SPAM Marketing Automation Services Template Work Management 92

Webbiquity

APRIL 18, 2024

Avoiding spam: There’s a fine line between regular communication and spamming. Optimize Email Campaigns with A/B Testing Email A/B testing , also known as split testing, is a vital strategy in B2B marketing automation that can significantly enhance the efficiency of your email campaigns.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Act-On

DECEMBER 19, 2023

This gives your audience an inconsistent brand experience, and could even result in your emails ending up in spam. If you’re feeling indecisive about which display name to use, you can always try A/B testing before deciding. That’s a major red flag for spam bots and filters.

Email Marketing 195

Email Marketing Practices Deliverability Best Practices 195

Webbiquity

APRIL 23, 2024

You can determine what appeals to your audience most effectively by A/B testing various subject lines—evaluating the effectiveness of your subject lines and tracking the open rates of your emails to observe the response from your audience. Personalization in subject lines increased open rates by 23.6%.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. The larger the list size, the greater the number of segments.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Litmus

NOVEMBER 30, 2023

In fact, 70% of emails show at least one spam-related issue that could keep them from reaching the inbox. While many factors affect your deliverability, spam traps are one of the biggest and most misunderstood of them all. What is a spam trap? Get your email scanned by every major spam filter before you send.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Marketing Insider Group

JUNE 22, 2023

Image Source Key Takeaways: Automated marketing software lets you program and test marketing campaigns more easily than ever before. However, that’s an easy way to end up in spam boxes and blacklists. You have to walk a tightrope so that your automated marketing does not come across as robotic spam. We’ve got the answers here.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Zoominfo

FEBRUARY 11, 2021

There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers. There are so many spam trigger words, someone could write a nice thick book about them. Emojis – Emojis and symbols ($$$) are major spam triggers.

CAN-SPAM 264

CAN-SPAM Account Based Marketing Campaigns Trigger Marketing 264

Litmus

OCTOBER 15, 2021

In this webinar, Grace Murray (Account Manager at Litmus) and I talked about why emails land in spam, how Litmus Spam Testing works, and how you can avoid the junk folder with Litmus. How often should I run a spam test? What’s the difference between the spam test in Previews & QA and running a full spam test?

Webinar Metrics 83

Webinar Metrics CAN-SPAM Deliverability Domain 83

Marketing Insider Group

JANUARY 9, 2023

After reading this post, you’ll be an expert on domain authority and ready to improve your website’s performance with proven, time-tested methods. Spam Score. Knowing how your root domains, keywords and spam score compares to competitors will also help you determine areas of your website that need improvement. Quick Takeaways.

Domain 334

Domain Lead Scoring Lead Ranking SERP 334

Litmus

JANUARY 8, 2021

You might be tempted by the hundreds of articles on spam trigger words to avoid, but don’t be fooled. Spam trigger words are mostly an email deliverability myth, and it now takes more than words to make it into the inbox. EmailMarketing spam trigger words are an email deliverability myth. Tweet this ?. Checking IPs and domains.

Deliverability 109

Deliverability CAN-SPAM Domain Trigger Marketing 109

Litmus

SEPTEMBER 27, 2021

Using spam filter testing. How to avoid blocklists and spam. Spam filter testing. Tools like Litmus Spam Testing empower marketers to see how spam filters will react to their emails before they send them to their list. of brands do spam filter testing. Perform spam filter testing.

Deliverability 104

Deliverability Burn Rate Peer-to-peer CAN-SPAM 104

Litmus

NOVEMBER 27, 2023

But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. From authenticating your emails to avoiding bounces and spam complaints, we’ll go through the steps you need to take to boost and maintain your inbox reach. Writing, designing , and testing your email campaigns is overwhelming enough.

Deliverability 92

Deliverability Rules CAN-SPAM Phishing 92

Martech

FEBRUARY 20, 2024

Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. So try and test different approaches and adapt each call to action to your specific target audience. So, test interest-based CTAs carefully. Caution: Don’t overuse them, otherwise your messages won’t pass email spam filters.

Urgency Marketing 121

Urgency Marketing B2B Allocation CAN-SPAM 121

Litmus

APRIL 15, 2021

Are you gearing up for your next email campaign and wondering if you should QA test that email first? Maybe you’re using a pre-tested template, but you’ve changed things up since the last send. Perhaps you know how vital it is to test every email before you send, but your boss or other stakeholders think otherwise.

CAN-SPAM 107

CAN-SPAM Template Mobile Marketing Deliverability 107

Heinz Marketing

APRIL 27, 2023

These settings should be set up with all your email marketing tools, and there are tools available to test them. However, you can also test them in Gmail by clicking the three dots and selecting “show original.” It’s free, and provides historical data about your domain, IP, SPAM complaints, and more.

Deliverability 106

Deliverability Optimization CAN-SPAM Domain 106

Martech

NOVEMBER 6, 2023

Yet, we enhanced our outreach by testing, learning, and focusing on key metrics. However, this standard became less reliable due to shifts in privacy controls and the continual challenges of email deliverability and spam filtering. In fact, tracking them could increase your likelihood of landing in a spam box. What can you do?

Outreach 127

Outreach Email Marketing Optimization Lead Scoring 127

Litmus

FEBRUARY 2, 2024

Every email marketer wants their messages to arrive in the inbox and not the spam folder. 03% (no more than three spam reports for every 1000 messages) The first thing to note about these “new” requirements is that they aren’t actually new—these standards have existed for years, but have not been enforced.

CAN-SPAM 80

CAN-SPAM Deliverability Guidelines Validation 80

Martech

SEPTEMBER 7, 2022

However, it refers to both inbox and spam. It matters more since most people don’t check their spam folders. The contrary applies, too: if your audience is passive and your emails aren’t getting much traction, you might end up in spam. Test the email deliverability of every campaign. Inconsistent sending behavior.

Deliverability 115

Deliverability CAN-SPAM Validation API 115

Litmus

AUGUST 22, 2022

Because it gives subscribers an alternative to designating your email as “spam,” list-unsubscribe also provides a benefit to email marketers. Giving the option to unsubscribe easily is a much better alternative for sender reputation, email deliverability and list health than having the message marked as spam. Learn more ?.

Email Marketing 106

Email Marketing CAN-SPAM Paid Search Agency Landing Pages 106

Vision6

SEPTEMBER 13, 2023

According to Google, Gmail blocks more than 100 million emails as spam worldwide each day. Fortunately for you, spam filters can easily be avoided if you know what they’re looking for. Spam filters learn what characteristics are “spammy” by looking at spam emails. What causes emails to be flagged as spam?

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Table of Contents [Open] [Close] Overview of Google and Yahoo Spam Ban Google’s Enhanced Email Guidelines Who will this affect? of your emails are reported as spam, you could face penalties or restrictions.

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

Marketing Insider Group

MAY 3, 2023

As passionate content marketers and creators, our goal is to educate our audiences on the tools we’ve been testing and dispel any myths surrounding AI in content marketing. One example was a test conducted by a marketing expert who used the GPT-3 API to create content for an industry niche website. AI can recommend amazing recipes.

Marketing AI 269

Marketing AI Webinar Metrics Content Marketing Planning 269

Litmus

AUGUST 13, 2021

We’re currently running into spam issues with Gmail. What tools are available to help identify these spam flags? Litmus Test offers quick spam checks. But if you’re experiencing significant spam issues, our more thorough Spam Testing tool might do the trick (available on Litmus Plus and Enterprise plans).

Webinar Metrics 102

Webinar Metrics Planning CAN-SPAM Enterprise Management 102

Martech

MARCH 6, 2024

It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per week to two. Keep testing until you find the tipping point — and you will find it. Hence, the need to set up frequency testing before diving into change.

Click Rate 119

Click Rate Budget Programs Case Studies Open Rate 119

Heinz Marketing

MARCH 31, 2023

Email Deliverability Email deliverability refers to the ability of an email to reach its intended recipient’s inbox without being blocked or marked as spam. Your ultimate goal should be to land in the recipient’s inbox – not the promotions tab or worse yet – spam. Avoid using spam trigger words and phrases.

Deliverability 98

Deliverability Optimization CAN-SPAM Content 98

Navigate the Channel

JANUARY 3, 2024

Embrace A/B Testing Without testing, you won’t know what’s working and what isn’t. To avoid this mistake regularly test different subject lines, content, CTAs and send times to understand what resonates best with your audience. It seems like extra effort, and it is, but it’s one that pays off.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Litmus

NOVEMBER 21, 2023

Without it, you wouldn’t have a way to deliver the messages you work so hard to strategize, design, and test to your audience. Preserve brand consistency Your new ESP will have a learning curve, but you want to work out any issues in the testing phase so subscribers don’t receive broken or duplicate emails.

Process 89

Process CAN-SPAM Template Deliverability 89

Litmus

APRIL 5, 2022

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. We have outlined ways to check and resolve spam filter trap issues that will result in seeing email success. Email volume. or “Buy now!”.

Deliverability 99

Deliverability CAN-SPAM Opt-out Opt-in 99

Heinz Marketing

SEPTEMBER 17, 2023

If you have been in this role for many years like I have, you may remember a time (what feels like 100 years ago) when to test the emails you sent, you had to literally send them to yourself and your many different email addresses. Key features Key features of Email on Acid include: Email Testing Across Multiple Environments.

Deliverability 68

Deliverability CAN-SPAM Email Marketing Validation 68

Litmus

MAY 20, 2022

Email marketing doesn’t end once an email has been written, designed, developed, tested—or even sent. But the reason behind why emails go to spam instead of the inbox is far more complicated than it seems. You’ve probably heard certain words in a subject line will land you in the spam folder. Spam filters operate in many layers.

Marketing AI 94

Marketing AI CAN-SPAM Deliverability Webinar Metrics 94

DAGMAR Marketing

FEBRUARY 29, 2024

Recent SEO news over the past few months has been related to low-quality results and spam. Google seems to be testing new People Also Ask features. I tested the feature once again (and, no I did not clear my cache. After all, this was spotted, not tested). Google is aware of this and working on solutions. Solved for now.

Google 52

Google Wikipedia SEO Features 52

Optinmonster

DECEMBER 22, 2020

Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder. Spam Filter Testing and Spam Checkers.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Litmus

APRIL 25, 2022

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam. Testing every email campaign before every send can help eliminate errors and increase brand credibility. Test spam filters. Email deliverability.

Email Marketing 99

Email Marketing Deliverability CAN-SPAM Data Hygiene 99