33Across

JUNE 1, 2021

33Across, announced the launch of Lexicon™, an identity solution created specifically to help publishers.

Press 48

Press 48

Marketing Insider Group

DECEMBER 18, 2023

Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. For the self-service solution, there is no minimum cost, but rather a cost per impression.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

33Across

JULY 30, 2019

In their most recent press release, the BPA highlights how their Media Exchange is delivering value for publishers with the help of 33Across. The post Publishers and Other Creators of Premium Content are Adopting Digital Solutions With Media Exchange appeared first on 33Across.

Media 48

Media Press Content Features 48

6sense

JUNE 16, 2016

Dell will be the first customer to use the Forbes and 6sense publisher – predictive intelligence solution to drive their media campaigns. Publisher and Predictive Intelligence Solution – Forbes and 6sense. One of the first that is taking hold is the rise of the publisher and predictive intelligence solution.

Demand Generation 48

Demand Generation Ideal Customer Profiles Intent Data Digital Marketing Funnels 48

Outbrain

MARCH 5, 2020

The optics in our space right now are not great, but at Digi-Publish New York this year, optics don’t hold water. That’s because publishers have been busy disrupting “business as usual” — innovating away from platforms, and back toward their audiences to find new avenues of success. Newsletters. Get to Know Your Audiences.

Lead Ranking 26

Lead Ranking Clickthrough Newsletter Loyalty 26

Vision Edge Marketing

APRIL 16, 2024

According to a case study published by McKinsey & Company , Dow Chemical’s adoption of data-driven decision-making resulted in a significant growth rate. By analyzing data from connected equipment, Caterpillar can anticipate maintenance requirements, optimize equipment utilization, and offer customized solutions to its customers.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

33Across

APRIL 13, 2018

Anita Pollert, our general manager of publisher solutions experienced this. The post Friday Fives: Our GM of Publisher Solutions Gives Advice for Women in Tech and Reveals How She invests in Self-care appeared first on 33Across.

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48

33Across

APRIL 13, 2018

Anita Pollert, our general manager of publisher solutions experienced this. The post Friday Fives: Our GM of Publisher Solutions Gives Advice for Women in Tech and Reveals How She invests in Self-care appeared first on 33Across.

48

48

KoMarketing Associates

JUNE 7, 2023

Although most marketers predict that their content marketing budgets will increase as the year goes on, new research indicates that they intend to invest more in artificial intelligence (AI) solutions for assets and skills, such as writing. 29% forecast that their content marketing budget will at least stay the same.

Marketing Budget 198

Marketing Budget Marketing Report Content Marketing Forecasting 198

The Point

OCTOBER 11, 2022

More than ever, marketers need to think of themselves as publishers. One strategy proving highly effective is use of industry studies, perhaps co-authored with a research or analyst firm, about a topic or business challenge that speaks to the pain your solution solves.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Advertising Agencies 121

Advertising Agencies Advertisements Advertising Work Management 121

33Across

JULY 30, 2019

In their most recent press release, the BPA highlights how their Media Exchange is delivering value for publishers with the help of 33Across.

Media 62

Media Press Content 62

33Across

JULY 30, 2019

In their most recent press release, the BPA highlights how their Media Exchange is delivering value for publishers with the help of 33Across.

Media 62

Media Press Content 62

33Across

OCTOBER 16, 2018

33Across, the attention technology company, announced the launch of its Viewable Header Bidding adapter—one of the industry's first header bidding solutions to surface a real-time viewability signal for every impression. This new adapter will provide a direct.

Impressions 48

Impressions Companies Press 48

33Across

OCTOBER 16, 2018

33Across, the attention technology company, announced the launch of its Viewable Header Bidding adapter—one of the industry's first header bidding solutions to surface a real-time viewability signal for every impression. This new adapter will provide a direct.

Impressions 48

Impressions Companies Press 48

Martech

DECEMBER 19, 2023

With a shared commitment to fostering a secure and trustworthy environment for publishers and advertisers, BidsCube and Pixalate have partnered to fortify the digital advertising industry and make it more transparent. For partners utilizing managed services, a traffic monitoring option with the Pixalate solutions will be available on demand.

Paid Search Agency 107

Paid Search Agency Advertising Agencies Ads Work Management 107

Webbiquity

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. Here are five tips for promoting a technology solution on social media. Know your target audience. Know your target audience. Use targeted keywords.

Work Management 265

Work Management Social Media Marketing Management Promotion 265

Martech

APRIL 10, 2024

Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. It published an article on AI and retail over four years ago. AI Product Finder and Subject Line Generator. All-in on AI.

Product 110

Product Buzz Custom Publishing Email Marketing 110

ClearVoice

MARCH 13, 2024

Your content operations consist of the collection of processes you use to create content and encompass all the people, systems, and tools you manage to produce, publish, and distribute content. Publishing and distribution strategy: This outlines how and where content is published. What are Content Operations?

Resource Management 98

Resource Management Industry CMS Allocation Work Management 98

Optinmonster

APRIL 12, 2024

Then, it explains how your company stepped in with a solution specifically designed to tackle those problems. Since case studies are built on the premise of researched conclusions, your decision to publish these documents helps position your brand as an authoritative figure in your industry.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Martech

MARCH 11, 2024

While many indie IDs fall outside the walled gardens, I’ve selected a few alternative identification solutions that have emerged as leaders. ID5’s Universal ID ID5’s solution hinges on its deep reach and partnerships with publishers worldwide. First launched by The Trade Desk, UID 2.0

Cost per Acquisition 131

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 131

Marketing Insider Group

APRIL 17, 2023

SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. Marketing Technology Landscape 2022: Search 9,932 Solutions On Martechmap.com By Scott Brinker Image Source: ChiefMartec Want to optimize your marketing efforts and achieve your business goals?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Marketing Insider Group

JANUARY 2, 2024

SEO is the cornerstone of online success, but it’s not a one-size-fits-all solution. Unlike B2C content, which might focus on emotional triggers or lifestyle appeal, B2B content leans heavily on providing valuable information, industry insights, and solutions tailored to the specific challenges faced by businesses.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Martech

MARCH 7, 2024

If all of the inventory became worth much less than it is now, many independent publishers will suffer. With inventory from independent publishers becoming less valuable, where could budget be redirected? With all its extensive reach and publisher properties, it hasn’t lost the ability to cookie people.

Privacy 119

Privacy Advertising Agencies Work Management Marketing Management 119

Martech

FEBRUARY 2, 2024

Advertisers will not only be able to test these multiple solutions but also test them against each other and develop new success benchmarks. Deprecation is now happening and the promise of a solution like OpenX’s Deal Library is that marketers will finally begin to learn about the comparative performance of the alternatives.

Privacy 104

Privacy Advertising Benchmark High Quality Lead Advertisements 104

Martech

FEBRUARY 1, 2024

The tool aims at making it easier for advertisers and publishers to vet adtech partners in an increasingly regulated digital advertising space. For advertisers and publishers. This week, IAB launched a new tool for standardizing privacy practices in digital advertising. Why we care.

Privacy 117

Privacy Tools Advertising Agencies Vendors 117

Optinmonster

APRIL 11, 2024

In both cases… We have a solution. Solution: Use OptinMonster and Uncanny Automator to track where visitors come from (think ads, social media, or even their location). Example 4: The Targeted Email List Invite Business: You have a publishing company with multiple websites and forums in the pet niche.

Automation 89

Automation Marketing Websites Work Management Conversion 89

Martech

FEBRUARY 7, 2024

The report is a “fit gap analysis” designed to provide the industry with an understanding of how Google’s proposed solution will support the most basic and common use cases. IAB Tech Lab identified a number of problems advertisers and media companies may face using the proffered solution. ” Google responds. .

Privacy 115

Privacy Google Advertising Agencies Paid Search Agency 115

Martech

AUGUST 8, 2023

Bid shading is an optimization practice offered by publishers for programmatic advertising buyers as an alternative to first-price auctions, which are thought to tilt the advantage toward publishers. Media buyers don’t know much about bid shading and it’s costing them $6.6 What it is. Why we care.

Advertising Agencies 98

Advertising Agencies Cost Advertisements Advertising 98

Navigate the Channel

NOVEMBER 6, 2023

Another great way to define your brand and establish authority is to publish free informational content designed to educate and assist your customers without directly selling to them. Use social media to promote your content No matter how much amazing content you publish on your website—it won’t do you any good if no one can find it.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Martech

APRIL 9, 2024

It is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

Privacy 113

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 113

Liveintent

NOVEMBER 2, 2021

Email newsletters were already enjoying a renaissance a few years ago — with D2C brands launching robust operations and email-forward publishers like Morning Brew emerging. I think a lot of publishers and brands, over the last 16 months, have realized that.” ” Email’s role as an identity solution.

Newsletter 126

Newsletter Paid Search Agency Ads Opt-out 126

Liveintent

DECEMBER 1, 2021

Publishers must seek new identity solutions that will enable them to continue monetizing their digital properties and remain successful in a cookieless world. Publishers across the globe are most interested in audience data to help them improve yield across channels. Here are those findings. Very important. Not important.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

RebelMouse

FEBRUARY 20, 2024

The upcoming demise of third-party cookies is on track to turn the digital advertising world upside down, and some publishers are still not ready for how it could impact their bottom line. That’s why publishers are scrambling to establish a first-party data strategy.

Cost Per Thousand 98

Cost Per Thousand Trends Impressions Advertisements 98

Content Standard

MARCH 12, 2024

Narrow your focus to your brand’s specialized solution areas, then explore each area through the wide-ranging ways it impacts your audience. IBM, a pioneer in technology and computing solutions, channels its industry knowledge into targeted publications like Security Intelligence, surpassing competitors covering the field more broadly.

Media 95

Media Brand Identity Branding Storytelling 95

Martech

FEBRUARY 2, 2023

Are data clean rooms the solution to what IAB CEO David Cohen has called the “ slow-motion train wreck ” of addressability? ” First-party data, from the perspective of advertisers who want to reach relevant and audiences, and publishers who want to offer valuable inventory, just isn’t enough. . Why we care.

Marketing Management 115

Marketing Management Privacy Advertising Agencies Ideal Customer Profiles 115

SmartBrief - Marketing

JANUARY 19, 2024

Our refreshed website debuts a fresh new look, and it is designed to make it easy for you to leverage the best of our business: Great content, mutually beneficial publishing partnerships and a suite of B2B marketing solutions for brands across over a dozen industries. As we mark 25 years of serving professionals, that isn’t changing.

B2B Thought Leadership 64

B2B Thought Leadership Thought Leadership Newsletter Sales Qualified Leads 64