Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Cost per Acquisition 131

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 131

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

Work Management 122

Work Management Marketing Management Resource Management Allocation 122

Martech

APRIL 23, 2024

In marketing, they are typically used to predict things like customer behavior, propensity to convert, propensity to churn and campaign performance. The availability of data exploded, of course, along with the internet, and the number of channels that are sources of data continues to grow. Here are some of the more common.

Analytics 109

Analytics Marketing AI Lead Ranking Forecasting 109

ScanmarQED

JANUARY 10, 2024

In this interview, Chief Business Intelligence Officer of GroupM , Bart De Pauw talks with CEO of ScanmarQED, Marcel van der Kooi, on the topic of Triangulation in Marketing Measurement. As a provider of marketing effectiveness solutions, you are for sure the right person to speak about triangulation.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

SEPTEMBER 8, 2023

Here are other new AI-powered martech features from the past seven days: Mailchimp’ s Intuit Assist helps users generate content, personalize marketing, and learn faster. Tailored cross-channel content creation: This allows marketers to create personalized content for each audience segment, which can be distributed across multiple channels.

Amazon 121

Amazon Ideal Customer Profiles User-Generated Content Outreach 121

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. Robots aren’t replacing people yet.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

Martech

FEBRUARY 28, 2024

TransUnion has announced a partnership between its TruAudience identity-based marketing solution and Samooha, by Snowflake, a native data clean room on Snowflake’s data cloud. Integrating its data clean room solution with TruAudience’s very extensive identity-centric dataset looks like signaling a trend. Get MarTech!

Paid Search Agency 110

Paid Search Agency Advertisements Advertising Trends 110

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. Table of contents: What is a chatbot builder? Here are a few to consider.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Martech

MARCH 7, 2024

SpotOn’s SpotOn Marketing Assist is designed to streamline the restaurant marketing process, It defines marketing events each month and then creates and schedules campaigns for these events. Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels.

Marketing AI 108

Marketing AI Work Management Marketing Management Barriers 108

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

Martech

JANUARY 24, 2024

The problem Knowledge Buddy sets out to solve is the difficulty of finding and synthesizing fragmented information scattered across different siloes in the enterprise both for staff who need it to do their jobs and for customers using self-service support channels. Why we care.

Enterprise Management 117

Enterprise Management Marketing Management Vendors Knowledge Base 117

Content Standard

MARCH 12, 2024

We’re living through the decline of mainstream media, and as marketers, we have a role to play in filling the void. While media has been increasingly obliged to pander to advertisers and gate information, modern marketing channels thrive on content diversity and creative activations.

Media 95

Media Brand Identity Branding Storytelling 95

Launch Marketing

MARCH 13, 2024

Reaching the right audiences with the right messages is fundamental for B2B marketing success. Without clear and consistent messaging, it can be a challenge to engage ideal buyers and highlight why your solution is the best one for them. Then, dig into their solutions. Contact us today or request a free marketing consultation.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Sana Commerce

APRIL 25, 2024

Our free B2B Ecommerce Platform Checklist is a great first step to assess whether there’s a better solution out there for your business. Your online channel should help drive sales and gather insights to support your commercial teams and ensure your business thrives. How does that work?

Allocation 52

Allocation Work Management B2B Marketing Management 52

Martech

JANUARY 25, 2024

A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used for, most notably facial recognition. Fortunately, AI bias in marketing is incredibly unlikely to result in a false arrest. And now, this week’s AI-powered marketing technology releases.

Marketing AI 96

Marketing AI Paid Search Agency Lead Ranking Psychographics 96

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. In it, you’ll learn the basics of channel sales and how it can work for you.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Martech

SEPTEMBER 25, 2023

Kath Pay has spent, essentially, her entire career in email marketing — and she still loves it. She travels the world giving presentations and training sessions, she consults with her clients, she’s the author of a best-selling book — “Holistic Email Marketing” — and she contributes to MarTech. I still love email.

Multi-Channel 120

Multi-Channel Training Consulting Paid Search Agency 120

Digilant

APRIL 9, 2024

Victoria de Leon, Director of Marketing is joined by Ariel Howard, VP of Campaign Solutions, and Addy Osborne, Sr. Strategist, Planning & Insights, seasoned digital marketing experts who have been at the forefront of adapting to changes brought about by privacy regulations and technological shifts.

Planning 52

Planning Campaigns Privacy Customer Satisfaction 52

Salesforce Marketing Cloud

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. What you’ll learn: What is a go-to-market strategy? Why is a go-to-market strategy important? A go-to-market strategy is a step-by-step plan for introducing a new product to buyers.

Work Management 119

Work Management Marketing Management Marketing Strategy Marketing & Strategy 119

Martech

JANUARY 25, 2024

GenAI Audiences allows marketers to create audiences, track performance and uncover insights using natural language prompts rather than SQL or data skills. AI Decisioning will recommend next-best-actions relating to products, offers, best channels, etc. The first two modules are CXAI Data and CXAI Content. Click here to download!

Marketing AI 112

Marketing AI Copywriting Vendors User-Generated Content 112

ClearVoice

MARCH 13, 2024

Also, optimizing output and efficiency by identifying the most cost-effective solutions and tools and using the right mix of internal and external resources. Implementing all-in-one operational solutions like a CMS puts all your content-related activities in one place. It can support planning, creation, distribution, and analytics.

Resource Management 98

Resource Management Industry CMS Allocation Work Management 98

Martech

JANUARY 30, 2024

The center is intended to accelerate and optimize marketing decision-making. B2B marketers identify budget constraints as their main challenge. The Performance Center offers two capabilities that use AI to help B2B marketers derive accelerated insights. Dig deeper: Integrate launches new media solution Why we care.

Advertising Agencies 107

Advertising Agencies Eye-Tracking Fulfillment Marketing Management 107

Martech

SEPTEMBER 19, 2023

AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. Using Universal Data Activation, marketers can stream any element of data from any source — CDP, website, mobile app or homegrown solution.

Activities 127

Activities Advertising Channels Personalization Marketing AI 127

Martech

APRIL 25, 2024

What do you do if the vendor of one of your martech solutions gets bought? The most important thing is to understand why you are using the solution in the first place. The combined company typically promises quick synergies,” said veteran marketing technologist Steve Petersen. Know what you need and why. Contractual obligations.

Work Management 61

Work Management Marketing Management Vendors Lock-In 61

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. Another is marketing analytics firm ChannelMix. “We Marketers aren’t going to be able to execute media like they’re doing today.” It has worked with the U.K.

Privacy 113

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 113

ClickDimensions

JANUARY 9, 2024

Solution: Implement a clear lead scoring system that defines criteria for qualified leads. This is especially prominent in SMBs who have been shown to lose just under 80% of their marketing leads as they never convert into sales, due to a lack of nurturing. Solution: Identify bottlenecks and implement strategies to address them.

Work Management 109

Work Management Marketing Management Allocation SMB 109

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective. A pixel to track campaign efficiency. Get MarTech!

Campaigns 110

Campaigns Account Based Marketing B2B DemandBase 110

Convince & Convert

MARCH 28, 2024

It feels like our marketing planning and execution process is running faster than ever before. Marketers are great about communicating with external audiences but sometimes forget that their internal audiences also need support. Repeat and measure over time This is not a one-and-done exercise.

Allocation 144

Allocation Validation Lead Scoring Lead Ranking 144

Anyword

APRIL 18, 2024

Key Considerations: In Search of a Secure, Purpose-Built AI Tool for Marketers Not any tool would do for our client’s needs. We’ve all tried out ChatGPT, Jasper, Claude, or Gemini…but having something that was specifically built for marketing was really critical,” said our client. “We Security was of utmost importance. “We

Lead Ranking 52

Lead Ranking Software Generation Paid Search Agency 52

Digilant

MARCH 24, 2024

Next up we’re diving into another critical piece of the post-third-party cookies puzzle: alternative identity solutions. Identity Solutions Demystified: How They Work and Why They Matter To levelset understanding throughout the remaining conversation, de Leon kicks off the discussion by asking: What are identity solutions?

Work Management 59

Work Management Marketing Management Advertisements Advertising 59

Martech

JANUARY 26, 2024

ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care.

Ideal Customer Profiles 123

Ideal Customer Profiles Profiling Enterprise Management Work Management 123

Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy.

Paid Search Agency 127

Paid Search Agency Domain Gartner Barriers 127

ScanmarQED

FEBRUARY 27, 2024

The challenges that have beset MTA in recent years have gradually eroded its technical effectiveness as well as its standing as a key player in marketing measurement. But can MTA still claim to do all these things? But can MTA still claim to do all these things?

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Trade Press Services

FEBRUARY 5, 2024

Mobile Optimization Tips for Every Platform Different channels require different optimization approaches to maintain a consistent brand identity and a quality user experience across every platform. There is no one-size-fits-all solution. This means organizations need a targeted approach for each marketing channel they use.

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107