How Social Epidemics Contribute to Viral Content Marketing

ClearVoice

What is a social epidemic? A social epidemic refers to ideas, products, and behaviors that spread rapidly through a population in the way that a virus spreads. Much like a health pandemic, a social epidemic is a marketing strategy that relies on the power of virality.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” In my opinion, that’s a successful B2B campaign due to a viral response. Does viral work for B2B marketing? "Best viral campaigns show real thought leadership." First what is B2B viral marketing?

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3 Viral Marketing Campaigns That Are Worth the Catch

Marketo

There’s a lot I don’t remember from my childhood, but one thing I do recall is the television programs on Cartoon Network. To promote their Powerpuff Girls reboot, Cartoon Network recently launched “Powerpuff Yourself,” an avatar generator that allows you to become a Powerpuff Girl or Boy. Perhaps Cartoon Network is interested in learning about their audience demographics so that they can make sure their programs appeal to the right audience and keep their ratings high.

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The 3 biggest social media events of 2014 and what they taught us

Biznology

Social media moves at such a fast pace that it’s sometimes difficult to dissect what worked and what didn’t. Brands are constantly competing against each other for greater exposure and more user engagement, and by monitoring the social media efforts of the best brands out there, we can definitely learn a lot about how we can improve the reach and appeal of our own campaigns. The ALS Ice Bucket Challenge wasn’t just one of the biggest social media events of 2014.

5 Steps To A Real-Time Content Desk

Marketing Insider Group

Television ads have been all but eradicated by the DVR. A social network is often the beginning of the conversation and should extend into the entire brand experience. Social listening tools can help to identify the latest topics. The nirvana for this type of desk is “news jacking” in conversations, like pushing a SlideShare into a competitors’ conference stream or being the top tweet that goes viral during a popular world event.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself. Wondering which social network is most effective at generating b2b leads? Social Media B2B ).

B2B Marketers’ Guide to Virtual Marketing

Valasys

B2B marketers across the globe have been increasingly adopting virtual marketing because of several reasons, a predominant one remains the increasing use of social media marketing (SMM) that was amplified during the lockdown. Social Media Marketing.

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11 digital marketing resolution ideas for ’13

Biznology

And as each of your favorite “forever for now” social networking service fades and dies, you won’t lose any of your best content but will be able to maintain your own database of everything you have ever written. Start a Meme — while you cannot honestly make a viral video — we all know that — you can start thinking in memes. Flipboard is the best-in-breed social newsreader.

8 Social Media Success Stories to Inspire You

Single Grain

Everyone’s on social media. The number of social media users worldwide is 3.484 billion , up 9% year over year. That’s an awful lot of social media users. Almost every brand is on one or more social networks running marketing campaigns, which means that social media advertising spend in the U.S. Here are a few success stories from companies using social media to boost your inspiration! Putting Together a Social Media Team for Your Brand.

BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week

Hubspot

Recently, we’ve been hearing a lot of chatter about the slow and steady decline of advertising, especially on TV, and the rise of social networks. Based on content from CNN, the new channel''s videos will be created with social sharing in mind -- sticking to what BuzzFeed knows best. This partnership is a sign that major news and media companies like CNN are moving toward creating viral content.

Book Review: Maverick Marketing

Webbiquity

Traditional television advertising, for example, comes under the whip. A study by the Association of National Advertisers revealed that three-fourths of large marketers believe their television advertising is less effective now than it was just a few years ago. Hayes concludes that “media, and particularly television, is taking on the role of General George Custer of the Little Big Horn, glorified as a past hero…but under attack.&#

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Conversion, Touching the Point

Magisto

A customer may find your business on social media, on a review website or via word of mouth. 80% of social media time is spent on a mobile device. Social Media There are 3.48 billion social media users in 2019, with the worldwide total growing by 288 million (9%) since this time last year. Online adults aged 18-34 are most likely to follow a brand via social networking (95%). 6 out of 10 people would rather watch online videos than television.

10 Standout Social Media Marketing Examples From 2016

Sprout Social

What social media tactics and strategies do you have planned for the new year? In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Think of how your brand can work outside the box to put together creative campaigns and reach your social media goals for next year. BarkBox was very creative on social media in 2016, with a particular focus on YouTube and Instagram.

Why SnapApp Worked for Cottage Life's Grill Like A Pro Contest

SnapApp

Not only does this sweepstakes SnapApp promote the grand prize of the contest, it also highlights Cottage Life Television and print magazine. Social Sharing. Hamel explains, "As the campaign was living on [Facebook] we wanted to ensure there was an easy way for users to share the contest with their social networks. ?After We noticed a lift in campaign entries due to the viral component.". Cottage Life - a?Canadian Canadian publication?whose

Measuring the Value Social Marketing and Media

Measure Up Marketing

Hardly a week goes by when you don’t read or hear about social marketing or social media, the terms social marketing and social media are frequently used so it’s probably a good idea to define what we mean by these two terms. Social marketing was “born” as a discipline in the 1970s. Social marketing was defined as “seeking to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society.”

Measuring the Value of Social Marketing and Media

Measure Up Marketing

Hardly a week goes by when you don’t read or hear about social marketing or social media, the terms social marketing and social media are frequently used so it’s probably a good idea to define what we mean by these two terms. Social marketing was “born” as a discipline in the 1970s. Social marketing was defined as “seeking to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society.”

B2B Marketers Have Little Social Media Engagement

delicious b2bmarketing

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. A combined 59% of B2B marketers have only a basic social media presence (45%) or are not actively engaged in social media marketing (14%).

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Facebook Video for Marketers: How to Make the Most of 4 Billion Daily Views

Vidyard

At Facebook’s recent F8 conference, the world’s largest social network announced numerous changes to its offering for marketers, but the most exciting changes revolved around video. My advice for marketers is to pretend their video is playing on a television in a crowded, noisy bar. Bars are noisy places, and nine times out of ten, the televisions are muted. Marketers have had a rocky relationship with Facebook over the last few years.

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Touchdowns & Fumbles of Super Bowl Ads Released Online Before the Big Game

Vidyard

The Future of the Internet is Television None of these companies are strangers to online video. By posting the #BestBuds ad online ahead of the big game, Budweiser can cash in on two major benefits of online video: The network effect: I’m not a football fan, but I’ve still seen six Super Bowl ads, and shared two of them to my Facebook feed. Keep an eye on your social feeds over the next few days – I guarantee you’ll see at least a few #BestBuds.

Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! more than two-thirds of small merchants are using social media to market their business. Can effective social media drive your business growth?

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.

A Shortish History of Online Video

Vidyard

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. By the 1950s, presidential addresses were delivered over television, and wide-eyed children watched incredible footage of the moon landing, beamed back from the furthest any human being had ever gone in our galactic front door.

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Online Advertising: Everything You Need to Know in 2018

Hubspot

Paid Social Advertising. population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. The quickest and most effective way to meet your audience where they spend most of their time is through social advertising. On paid social, advertisers have a lot of opportunity to optimize their campaigns. Websites on the Display Network. Apps on the Display Network.

Lights, camera, Instagram TV: Everything you need to know about IGTV

Sprout Social

As the most popular image-based social platform in the world, it’s no wonder that Instagram wants its piece of the video pie. Like good ol’ fashioned television, IGTV has channels, which brands use however they like. Instagram is now the third largest social network. Remember to add hashtags before you publish and link your video to external pages like your website, or other social channels. Video is a content goldmine.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.

How to Crush the Competition With Inbound Marketing [#KillingIt]

Hubspot

The assets of new marketing are social assets such as Twitter followers and Facebook "Likes." SEO ( search engine optimization ) is of course important, but don't forget about SMO (social media optimization). Brian offered two pieces of actionable advice: using great titles to drive social media sharing and adding "new blog post" and "please retweet" to Twitter posts to help drive viral tweets. Social media reach is what's important.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.

A Unique Approach to Integrated Advertising Campaigns: Nabbit

WebMarketCentral

John Freund (JF): Nabbit Ads® allows advertisers to create integrated radio, tv, outdoor, print, mobile, digital and social network advertising campaigns. This is an example of a radio ad that drives a mobile coupon that launches a digital ad on Nabbit.com as well as a social message on Facebook. Nabbing the ad sets in motion a sequence of events that spreads it in a very viral way through mobile, the internet and social networks.

R.I.P. Journalism: Why 2016 Sucked for Digital News

RockContent

Legacy publishers are going head-to-head with newer digital-born outlets – and all news outlets, new and old, are competing with social media. Nearly half of Americans use social networks as their source for news, with Facebook being the most important platform for this (more on the ramifications of this later in post-election US). It was so bad that Facebook’s fake news and it’s virality has been accused of influencing the election result.

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5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.

Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! Much easier way of explaining how you feel to other people in your network.

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! A good blog to model for you may be 37 Signals ‘ Then use social media platforms to share your posts wherever possible.

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! “Some companies aren’t social and never will be. Ignoring Social Media Your posts are not going to promote themselves.

5 Examples of Brands Newsjacking in 2019

Hubspot

But, the famous wax museum's publicity stunt isn't the only example of a brand that's leveraged a news event to gain awareness or viral attention. In the early 2010s, we frequently saw newsjacking attempts during big, televised events like the Super Bowl or the Academy Awards.

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. Post and link your content on the Delicious social bookmarking site.

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4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! link] B2B Marketing Through Facebook | PI Social Media Marketing Blog posts and comments [.]

Best of 2007: Marketing Research

WebMarketCentral

Does advertising on social media sites really work? Pure Viral Marketing - A Pipe Dream? by MediaPost Online Spin Max Kalehoff notes research showing that viral marketing campaigns aren't like a pyramid, where you tell 10 friends, who each tell 10 friends, who each etc. The key to viral marketing success, therefore, lies in getting as big a first bounce as possible. Advertising On Social Networks: Risk or Reward? How is online consumer behavior changing?