Three Types of Goals and KPIs Needed for Social Media Analytics
grow - Practical Marketing Solutions
OCTOBER 26, 2016
Good social media analytics are needed for businesses to understand the social consumer. The goal , then, is to increase the numbers of fans or followers on social media, while the KPI gives a specific benchmark to meet or show success of the given goal.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
Image credit: Buddy Media. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 15 Best Social Media Tools by CodeGeekz.
The Social Media Publishing Schedule Every Marketer Needs [Template]
JULY 24, 2012
And it's really, really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, 90 minutes. How to Use Your Social Media Publishing Schedule. Where to Source Social Media Content.
What are The Most Popular Social Media Tools?
JUNE 2, 2016
Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help you drive amazing results in less time. The 14 Most Popular Social Media Tools of 2016. You have your strategy.
A Handy Guide to Optimizing Your Social Media Channels
APRIL 17, 2014
If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Below are some best practices you can implement and experiments you can run for optimizing your social channels. Download these free PowerPoint templates.
10 Ways to Mix Up Your Visual Content on Social Media
DECEMBER 10, 2014
Visual content is the most powerful tool your brand can use to engage your fans on social media. So which kinds of visual content works best on social media? In this article, I’ll show you how to create a series of visual social media posts quickly and effectively.
A Simple Guide to Mastering the Basics of Effective Social Media Advertising
MAY 25, 2016
Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Social Media Ecommerce
8 Clever Ways to Triple Your Content Output (and Traffic)
AUGUST 26, 2014
In content marketing terms, this means repacking your blog posts into new formats and promoting it on the sites and platforms your customers spend time on -- social media, article aggregators, Q&A sites, and SlideShare to name a few. Content Creation Social Media
How to Create a Content Strategy That Actually Drives Organic Traffic
SEPTEMBER 29, 2014
Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. But how do you create that refined content strategy? Check out the simple template below. ( You get organic traffic.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 8, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.
5 Overlooked Features of Your Facebook Marketing Strategy
DECEMBER 22, 2016
For months, your Facebook marketing strategy has been lagging—ignored and set aside—other marketing initiatives taking priority, your current strategy half-baked. There has to be more you can do to make sure your strategy is a cornerstone of your social media efforts.
Simplify Your Social Media Marketing with These Terrific Tools
EMagine B2B Blog
MAY 11, 2015
Social media is one of the most powerful ways to increase brand awareness, thought leadership and send traffic to your website. However, like any other marketing effort, social media is not something you can just ‘set it and forget it’. Social Media
Social Media for Finance Marketers: 3 Steps to Getting Started
MAY 13, 2015
When we think of marketers, we often think of using social media to promote content and engage with consumers online. Many finance marketers have hesitated to adopt social media, saying the risk isn't worth the investment. 1) See what your competitors do well on social.
How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
FEBRUARY 23, 2016
Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Implementing the Blog Strategy.
114+ Copywriting Formulas to Get Traffic & Leads
AUGUST 17, 2016
7 Formulas for Social Media. #8 Example: 5 Best Ways to Increase Your Blog Traffic. Example: Are Those SEO Strategies You Just Learnt a Scam? Example: 10 Little-Known Factors That Could Affect Your Blog Traffic. Example: How to get more shares on social media.
Where Do Business Goals Fit in a Storified Content Strategy?
JANUARY 21, 2017
Traffic comes to the site, but in most cases it leads to poor engagement and a high bounce rate. That lost customer traffic will likely return, representing lost potential sales and disappointing website performance. Creativity and business strategy don’t seem like they would mix.
The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx
JUNE 2, 2015
Can you imagine the traffic influx these businesses receive -- and the damage it could do to their websites if they aren't prepared? Many young businesses' websites aren't equipped to handle huge percentage increases in traffic. Research what kind of traffic influx to expect.
Polish up your best content to drive content marketing value
grow - Practical Marketing Solutions
JULY 16, 2015
Chances are, like MLT and HubSpot, a small percentage of your posts are driving a lot of your traffic. Pro tip: If you want to copy and paste text directly from a word processing program into your blog template, use the following to paste the text: Shift + Option + Cmd + V.
Case study: Re-building a blog from the ground up
grow - Practical Marketing Solutions
AUGUST 17, 2015
Why would you be driving traffic to Blogspot and building all that power and inbound marketing equity only to send them to away from your website? Social sharing buttons. Although Mr. Dodd has social sharing buttons at the bottom of his post, I think he should also have them at the top.
9 Content Strategy Tips from MarketingProfs B2B Marketing Forum 2016
OCTOBER 22, 2016
But I also think of the amazing conference they’ve been putting on for 10 years now, inviting some of the best B2B marketers from around the world to gather for four days of learning content strategy and being inspired. In the past, you had paid and earned media.
5 Tips to Get Your Content Shared More Often
MAY 17, 2016
Content that doesn’t address these triggers may end up like that second marketer’s blog post – with little traffic and exposure. But you can also integrate choices into your overall strategy to ensure that each piece of content that you produce is more shareable, driving maximum results.
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. Why Businesses Need a Content Marketing Strategy. Manage social media. Social Media Manager.
Tips on how to use LinkedIn for Better Lead Generation
B2B Lead Generation Blog
SEPTEMBER 20, 2016
During that time, we saw massive changes in how people communicate — fax machines, email, websites, blogs, mobile devices and, of course, social media. I see sales and marketing people trying too hard to automate and template-ize their actions, focusing on quantity and not quality.
17 Questions On How To Build A Content Marketing Strategy [Q&A]
B2B Marketing Insider
JANUARY 28, 2015
We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates.
5 Tips to Improve Your Nonprofit's Email Strategy
SEPTEMBER 1, 2016
Follow T hese F ive T ips for a More E ffective E mail Strategy. If you haven't created your personas, or it's time to freshen them up, check out these persona templates developed specifically for nonprofit organizations.
How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
APRIL 4, 2016
Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. The Strategy Shift.
7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
NOVEMBER 2, 2016
That's why we've put together a roundup of strategies SaaS businesses can use to ramp up their lead generation efforts. Need inspiration for your own strategy? 7 Strategies SaaS Businesses Are Using to Grow. What lead generation strategies does your SaaS business use?
How to Create a Successful Blog Strategy: A Step-by-Step Guide
DECEMBER 29, 2014
It isn''t enough to simply have a blog -- businesses need to spend time creating a blogging strategy that allows for high quality content creation so you can, slowly, build a reputation for thought leadership that will pay off big time in the long term. Social media.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today.
25 Content Marketing Stats to Guide Your 2017 Strategy
DECEMBER 5, 2016
And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Orbit Media Studios. Social Media Examiner. Social Media Examiner.
10 Fantastic Tactics to Fuel Your Content Marketing Strategy: Part 1
Modern B2B Marketing
JUNE 13, 2012
by Jason Miller Content marketing is the new black for B2B marketers and many analysts predict that it’s only going to become more vital as businesses adapt to today’s social savvy buyer. What sources do you use to fuel your content ideas and overall content marketing strategy?
How to Run LinkedIn Ad Campaigns: A Beginner's Guide
FEBRUARY 2, 2017
3) Establish the Ad's Media and Format. Once you establish your ad targeting criteria, you can save it as a template for future campaigns. On the other hand, if you want more people to click on your ads to drive traffic to your website or generate new leads, CPC might be better for you.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
5 Ways to Clone Great Social Media Content by SteamFeed. ” Content Marketing in 6 Steps by Social Media Today. What sources are driving the most traffic? Research: B2B Buyers Want Content by Social Marketing Forum.
Create a Social Media Optimized Email Signature
DECEMBER 8, 2010
We send literally hundreds of personal emails a week in our day-to-day jobs and are literally missing hundreds of opportunities to engage these people at a deeper level by incorporating social media into the mix! Go into the social media tab and add in social media profiles.
The 26 Best WordPress Plugins
FEBRUARY 23, 2017
Connect your WordPress.com site to various social networking services. Sample review: “This convenient feature can save you time when it comes to your social media sharing. On a mobile device, it appears at the bottom of the screen.” — Social Media Examiner.
12 of the Best Facebook Post Ideas for Facebook Lead Generation
AUGUST 10, 2016
Click here to browse through and download our collection of 100 free social media image templates.). Pro Tip: Our social media managers have found they're able to generate more leads from Facebook by posting blog posts containing anchor text CTAs in the introduction.