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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

Image credit: Buddy Media. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 15 Best Social Media Tools by CodeGeekz.

The Social Media Publishing Schedule Every Marketer Needs [Template]

Hubspot

And it's really, really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, 90 minutes. How to Use Your Social Media Publishing Schedule. Where to Source Social Media Content.

Trending Sources

How B2B Marketers Can Leverage Social Media Product Advertising

KoMarketing Associates

Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. Why Should B2B Marketers Care About Product Advertising in Social Networks?

2018 Content Marketing Toolkit: Tips, Templates, and Checklists

Content Marketing Institute

Once again, we’ve updated the toolkit of some of CMI’s best tips, checklists, and templates. Everything you do as a content marketer should flow from a deliberately constructed content marketing strategy. Use a one-page #contentmarketing strategy to hit the ground running.

Planning Social Media Content? Ask Yourself These 9 Questions

Hubspot

It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service. Back in the day, I had to make the case for some businesses to even have a social media presence in the first place.

How Content Automation Boosts Social Media Marketing

Sharpspring

Yep, I’m talking about social media marketing. This type of marketing is called “social” for a reason. Your social followers want a personal connection with you. So yes, you need to run your social media marketing on a more “personal” level.

A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Social Media Ecommerce

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9 Link Building Email Outreach Templates That Actually Work

Hubspot

They also require strategy and diligent work to come by. I've created nine different templates for killer outreach emails that you can borrow and adapt for your own link building strategy. If you're already caught up to speed, skip ahead to check out the templates.

How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere

Biznology

When it comes to LinkedIn marketing and social selling, where do you think everyone’s focus is? How sales, marketing professionals, and social media lead generation companies are focused on only 3% of the target market.

8 Clever Ways to Triple Your Content Output (and Traffic)

Hubspot

In content marketing terms, this means repacking your blog posts into new formats and promoting it on the sites and platforms your customers spend time on -- social media, article aggregators, Q&A sites, and SlideShare to name a few. Content Creation Social Media

8 Powerful Tips for Going Viral on LinkedIn Pulse

Act-On

Somebody publishes a post on LinkedIn, and nearly overnight it goes viral, soliciting massive amounts of traffic, shares, and comments — and, consequently, a sharp spike in both leads and sales. In fact, 93 percent of B2B marketers report social media as their No.

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How to Create a Content Strategy That Actually Drives Organic Traffic

Hubspot

Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. But how do you create that refined content strategy? Check out the simple template below. ( You get organic traffic.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media for Finance Marketers: 3 Steps to Getting Started

Hubspot

When we think of marketers, we often think of using social media to promote content and engage with consumers online. Many finance marketers have hesitated to adopt social media, saying the risk isn't worth the investment. 1) See what your competitors do well on social.

Simplify Your Social Media Marketing with These Terrific Tools

EMagine B2B Blog

Social media is one of the most powerful ways to increase brand awareness, thought leadership and send traffic to your website. However, like any other marketing effort, social media is not something you can just ‘set it and forget it’. Social Media

5 Overlooked Features of Your Facebook Marketing Strategy

Content Standard

For months, your Facebook marketing strategy has been lagging—ignored and set aside—other marketing initiatives taking priority, your current strategy half-baked. There has to be more you can do to make sure your strategy is a cornerstone of your social media efforts.

How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Implementing the Blog Strategy.

5 Tips to Get Your Content Shared More Often

Act-On

Content that doesn’t address these triggers may end up like that second marketer’s blog post – with little traffic and exposure. But you can also integrate choices into your overall strategy to ensure that each piece of content that you produce is more shareable, driving maximum results.

The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx

Hubspot

Can you imagine the traffic influx these businesses receive -- and the damage it could do to their websites if they aren't prepared? Many young businesses' websites aren't equipped to handle huge percentage increases in traffic. Research what kind of traffic influx to expect.

Where Do Business Goals Fit in a Storified Content Strategy?

Content Standard

Traffic comes to the site, but in most cases it leads to poor engagement and a high bounce rate. That lost customer traffic will likely return, representing lost potential sales and disappointing website performance. Creativity and business strategy don’t seem like they would mix.

9 Content Strategy Tips from MarketingProfs B2B Marketing Forum 2016

Content Standard

But I also think of the amazing conference they’ve been putting on for 10 years now, inviting some of the best B2B marketers from around the world to gather for four days of learning content strategy and being inspired. In the past, you had paid and earned media.

Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation Blog

During that time, we saw massive changes in how people communicate — fax machines, email, websites, blogs, mobile devices and, of course, social media. I see sales and marketing people trying too hard to automate and template-ize their actions, focusing on quantity and not quality.

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Strategy Statistics. Those who do are 74% more likely to get strong results - Orbit Media. . . .

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. Why Businesses Need a Content Marketing Strategy. Manage social media. Social Media Manager.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

5 Ways to Clone Great Social Media Content by SteamFeed. ” Content Marketing in 6 Steps by Social Media Today. What sources are driving the most traffic? Research: B2B Buyers Want Content by Social Marketing Forum.

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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates.

25 Content Marketing Stats to Guide Your 2017 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Orbit Media Studios. Social Media Examiner. Social Media Examiner.

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Create a Social Media Optimized Email Signature

Hubspot

We send literally hundreds of personal emails a week in our day-to-day jobs and are literally missing hundreds of opportunities to engage these people at a deeper level by incorporating social media into the mix! Go into the social media tab and add in social media profiles.

10 Fantastic Tactics to Fuel Your Content Marketing Strategy: Part 1

Modern B2B Marketing

by Jason Miller Content marketing is the new black for B2B marketers and many analysts predict that it’s only going to become more vital as businesses adapt to today’s social savvy buyer. What sources do you use to fuel your content ideas and overall content marketing strategy?

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The 26 Best WordPress Plugins

Webbiquity

Connect your WordPress.com site to various social networking services. Sample review: “This convenient feature can save you time when it comes to your social media sharing. On a mobile device, it appears at the bottom of the screen.” — Social Media Examiner.

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How to Create a Successful Blog Strategy: A Step-by-Step Guide

Hubspot

It isn''t enough to simply have a blog -- businesses need to spend time creating a blogging strategy that allows for high quality content creation so you can, slowly, build a reputation for thought leadership that will pay off big time in the long term. Social media.

5 Tips to Improve Your Nonprofit's Email Strategy

Hubspot

Follow T hese F ive T ips for a More E ffective E mail Strategy. If you haven't created your personas, or it's time to freshen them up, check out these persona templates developed specifically for nonprofit organizations.

How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

3) Establish the Ad's Media and Format. Once you establish your ad targeting criteria, you can save it as a template for future campaigns. On the other hand, if you want more people to click on your ads to drive traffic to your website or generate new leads, CPC might be better for you.

How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year

Hubspot

Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. The Strategy Shift.

Use a Content Audit as the Key to Crafting Your Content Marketing Strategy

Modern Marketing

A content audit helps you develop and navigate a content strategy. The ultimate benefit for many however, is in how an audit enables you to create a well thought-out, documented content strategy. Only 46 percent of marketers have a documented content marketing strategy.

12 of the Best Facebook Post Ideas for Facebook Lead Generation

Hubspot

Click here to browse through and download our collection of 100 free social media image templates.). Pro Tip: Our social media managers have found they're able to generate more leads from Facebook by posting blog posts containing anchor text CTAs in the introduction.

7 Tried-and-True Strategies SaaS Businesses Are Using to Grow

Hubspot

That's why we've put together a roundup of strategies SaaS businesses can use to ramp up their lead generation efforts. Need inspiration for your own strategy? 7 Strategies SaaS Businesses Are Using to Grow. What lead generation strategies does your SaaS business use?

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How to Create the Right Content at the Right Time: 6 Tips to Get You Started

Hubspot

Understanding who your customers are is the first step in ensuring any content created engages with the right people and achieves its objectives -- whether that’s to raise brand awareness, increase traffic and conversions, or build quality links to improve your search ranking.