Webbiquity

OCTOBER 11, 2022

Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you. Make updating your site part of your routine to keep clients engaged and informed. Affiliate sales support independent publishing.

Digital Asset Management 272

Digital Asset Management Product Branding Brand Identity 272

Webbiquity

JANUARY 11, 2022

Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.

Design 269

Design Paid Search Agency Companies B2B 269

chiefmartech

MAY 7, 2024

Better yet, you can go to our interactive MartechMap.com site to search, filter, and zoom in — in other words, to actually be able to read it without a high-powered magnifying glass. Have the laws of business physics ceased to exist? It makes the martech landscape seem kinda, well, small. Anyone can create software in the cloud.

Long Tail Marketing 121

Long Tail Marketing Work Management Marketing Management Product 121

Marketing Insider Group

APRIL 17, 2023

Marketing Technology Landscape 2022: Search 9,932 Solutions On Martechmap.com By Scott Brinker Image Source: ChiefMartec Want to optimize your marketing efforts and achieve your business goals? Read ChiefMartec’s article to learn more about the uses and benefits of their interactive site. No problem.

Paid Search Agency 333

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 333

Martech

DECEMBER 14, 2023

Take this rollout as a heads-up to ensure your site is prepared well in advance before Google retires third-party cookies entirely in the latter half of 2024. While they can be used to track your website activities, sites have also used them to support a range of online experiences — like helping you log in or showing you relevant ads.”

Features 122

Features Google Privacy Eye-Tracking 122

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 225

Marketing Budget Work Management Marketing Management Marketing Budget Creation 225

Act-On

APRIL 26, 2024

Assign your relative scores for the attributes that matter most to your business, such as: Use firmographic factors in your lead scoring model, not just demographic considerations. Remember our two imaginary Act-On leads, Debbie (the marketing director) and Tyson (the small business owner)?

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

Marketing Insider Group

JANUARY 25, 2022

Even seemingly small issues that occur during a launch can have big impacts. Online consumers aren’t forgiving, either — 88% of them won’t return after a bad experience with your site. Plus, with so many moving parts involved with launching a new site, it’s easy for important steps to be overlooked. Quick Takeaways.

Marketing Websites 255

Marketing Websites Industry CMS Lead Scoring Lead Ranking 255

Webbiquity

MARCH 9, 2021

Here’s how to mesh established marketing concepts with current tech and design trends to create a great business website. Information Architecture: This is the flow or navigational structure of your site. Today’s most effective sites are dynamic, engaging, and designed to be kept constantly updated.

Design 284

Design Marketing Websites Industry CMS Mobile Marketing 284

Marketing Insider Group

FEBRUARY 18, 2019

As a small business, your content strategy is the key to getting yourself seen. It drives traffic to your site, increases conversions, and strengthens your brand. Read on to discover how to write and rank small business content that customers and […].

Small Business Marketing 247

Small Business Marketing SEO Content Marketing Business 247

Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. Guest post by Eleanor Hecks.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Optinmonster

MARCH 17, 2022

Does creating a small business website seem intimidating or time-consuming? We’re here to help you compare the best website builders to make running your small business easier! Having a small business website is more important than ever. Plus, creating a website makes your business more professional.

Small Business Marketing 99

Small Business Marketing Godaddy Marketing Websites Marketing Automation Services 99

Optinmonster

JUNE 22, 2023

Are you struggling with how to make a website for a small business? It’s easy to feel overwhelmed by all the decisions and tasks involved in building a small business website. That’s all in addition to the everyday challenges of being a small business owner. Fortunately, we can help!

Small Business Marketing 84

Small Business Marketing Marketing Websites CMS Development Business 84

Hubspot

MAY 24, 2011

But while originally thought to be yet another one of those marketing fads, it looks as though group deal sites are not only holding their own, but actually growing significantly. Take Groupon for example, which currently ranks as the number one daily-deal site. And other group deal sites are experiencing similar growth.

Small Business Marketing 28

Small Business Marketing Business Stats Paid Search Agency 28

Optinmonster

MAY 7, 2024

Did you know that using a popup based on location can boost your sales and conversions, even if you aren’t a local business? Location-based marketing, or geotargeting , is a hit with successful small businesses. To do this, they use a popup with the exit-intent technology that appears as the reader is about to leave the site.

Rules 59

Rules Display Template Click Rate 59

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. Digital marketing helps small businesses build lasting customer relationships. Smart small businesses do not make assumptions. Eighty-seven. Graphic source: Keap report.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Lead Forensics

JANUARY 31, 2024

Christopher Rinaldi, Head of Global Revenue Development, Parsable “Lead forensics is a great tool, offering us great insight into the traffic on our site. Within 15 mins of installing a piece of code, my sales contact informed me of some businesses we had been targeting. However, what really sets it apart from other tools is the team.”

Lead Scoring 59

Lead Scoring Lead Ranking Peer-to-peer Buyer Intent 59

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Get more sales and marketing best practices for small businesses. Boost organic traffic with SEO tools for small business marketing.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Martech

MARCH 1, 2024

Adopting an AI tool In 2023, Sur La Table implemented Bloomreach’s Discovery tool, which uses AI to improve site search, curate product pages and segment customers. It’s designed for enterprise organizations, but can also be managed by small teams within those businesses, making Discovery feasible for Sur La Table. “We

Marketing AI 90

Marketing AI Merchandising Enterprise Management Long Tail Marketing 90

Optinmonster

DECEMBER 18, 2023

Transactional emails are a pivotal part of running any online business. If you run a WordPress site, you’ve likely struggled to make sure your transactional emails get through to inboxes. In this post, we’re sharing some of the best SMTP providers so you can pick the right one for your site. What Is SMTP?

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Work Management Marketing Management 68

Contently

JANUARY 11, 2023

That might be a piece of cake for brands with a small number of customers to serve. Tech innovations and business growth goals have driven marketers to engage more often over more channels, resulting in digital overwhelm. It is much harder for enterprise brands with millions of consumers. For them, personalization requires technology.

Personalization 217

Personalization Top of Funnel Business Enterprise Management 217

Salesforce Marketing Cloud

DECEMBER 1, 2021

The internet is a loud, busy place — especially if you’re a small- or medium-sized business (SMB) competing with big players for your share of the market. Here’s a few practical tips to help your quest for small business ecommerce growth. billion across the globe – the largest audience recorded.

Small Business Marketing 98

Small Business Marketing eCommerce Paid Content Enterprise Management 98

SmartBrief - Marketing

FEBRUARY 20, 2024

Importance of mobile-first strategies Mobile-first strategies have become essential for businesses. It has been proven that websites adapted for small screens provide better and enhanced user experiences. Google prioritizes mobile-optimized sites in its search results, making mobile strategies crucial for SEO success.

Mobile Marketing 108

Mobile Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 108

RebelMouse

JANUARY 5, 2024

How A/B Testing Works In an A/B test, businesses create two versions of a web page or an app element: A and B. Consistently Improving Your Site: You can meet business goals and fine-tune your website to meet your users' needs, leading to a lower bounce rate, higher click-through rates (CTR), and increased conversions.

Marketing Websites 108

Marketing Websites Sample CTR Click Rate 108

Optinmonster

MARCH 7, 2024

Are you looking to find the best eCommerce personalization software for your site? eCommerce site owners have seen huge revenue boosts using personalized campaigns like the ones listed above. They used a personalized exit-intent popup targeting visitors considering a purchase but about to abandon the site.

Enterprise Management 59

Enterprise Management Marketing Automation Services eCommerce Marketing Management 59

Salesforce Marketing Cloud

OCTOBER 20, 2021

Traditional online marketing techniques such as paid digital advertising work, but advertising costs have left small businesses struggling to compete. An effective alternative to paid advertising is search engine optimization (SEO) , which allows your small business to stay competitive and keep costs relatively low.

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

Navigate the Channel

DECEMBER 11, 2023

Even if you do have a physical business, you need to be representing your brand on the internet. It’s not likely you will see foot traffic from millions of businesses, but with an online presence, your doors are always open for virtual traffic of the estimated 28.8 million small businesses in the U.S.

Design 65

Design Marketing Websites B2B Content 65

Optinmonster

APRIL 4, 2024

Many small businesses and startups begin with Mailchimp because of its free plan and simply because of its name recognition. Then, you’ll be able to find the option that’s best for your business and start building a winning email marketing strategy. You’re not alone. Constant Contact 2.

Enterprise Management 60

Enterprise Management Email Marketing Marketing Automation Services Work Management 60

chiefmartech

FEBRUARY 27, 2024

I’ve also got no problem with market forces that tend to drive a small number of competitors in a category to pull away from the crowd. And a couple of years ago, the review site G2 shared they had over 100,000 SaaS products in their database. What’s fascinating, however, is how many of these small apps there are.

Marketing Management 96

Marketing Management API Eye-Tracking Aggregators 96

Sharpspring

NOVEMBER 8, 2021

SEO can seem like a necessary evil for small businesses. Optimizing SEO for small businesses is entirely manageable if the right steps are taken. Without further ado, let’s dive into how SEO can be a pivotal part of your small business marketing strategy. But fear not! What is Search Engine Optimization?

Small Business Marketing 93

Small Business Marketing Paid Content SEO Business 93

Valasys

OCTOBER 2, 2023

In today’s digital age, having a strong online presence is crucial for small businesses looking to thrive in their local communities. Local SEO helps your business get noticed by potential customers in your area, driving more foot traffic and online engagement. Why is Local SEO Important for Small Businesses?

Small Business Marketing 52

Small Business Marketing SEO Tips Long Tail Marketing 52

Spiralytics

JULY 19, 2023

Many brands prefer WordPress for its user-friendliness and low costs, so it’s perfect for both small and large businesses. This means that just launching a WordPress site is not enough; you also have to put in the work to improve your website’s position on search results. Sounds exciting? Great, let’s dive in!

CMS Development 91

CMS Development Optimization SEO Practices 91

SocialPilot

JANUARY 21, 2024

Let’s say you know a guy who has a small business and he already has 10,000 followers on his Page. More than 65 million businesses have a Facebook business page Tweet But then you actually start a Facebook page and no one – except a few of your closest friends – follow your page. Seems easy enough.

Small Business Marketing 108

Small Business Marketing Facebook Business Ideal Customer Profiles 108

Brightedge

FEBRUARY 15, 2022

Bing is the second largest search engine worldwide, with a small but consistent presence across the world. For example, sites wanting to have visibility in Baidu should ideally be created with a Chinese domain and hosted on a Chinese server. All of these factors will contribute to making visitors feel at home on your site.

Practices 141

Practices SEO Best Practices Domain 141

Trade Press Services

FEBRUARY 5, 2024

In fact, 61 percent of customers say they are more likely to purchase from mobile-friendly sites. Fortunately, most royalty-free sites and graphics suites now can automatically size images by the most popular channels. Keep content short and immediate, including shortened URLs and small, high-resolution images.

Advertising Channels 106

Advertising Channels Optimization Tips Mobile Advertising 106

illumin

MARCH 5, 2024

When you visit a website, cookies are small bits of text (or code) the site sends to and stores in your browser. These cookies contain information such as unique user IDs, the site’s name, login details, language preferences, and more. There are two variations: first-party cookies and third-party cookies.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

SEMrush

JULY 14, 2021

Our SEO Reality Show is back and, in episode three, we’re putting site structure under the spotlight for Florida-based European bakery, Edelweiss. We tasked an expert agency with devising the best possible structure for the small business’ website to help it gain a competitive advantage and appeal to more customers.

Small Business Marketing 124

Small Business Marketing Ad Agencies SEO Marketing Websites 124