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Report: Email Marketing Still Leads as a Driver of Sales Revenue

KoMarketing Associates

Cheetah Digital recently published its “Digital Consumer Trends Index 2021,” and statistics indicated that email is still overwhelmingly the number one driver of sales, with it outperforming SMS by 92% and banner ads by 39%. That being said, social does not lag far behind in terms of reach.

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The Anatomy of a Winning Omnichannel Strategy

Vision6

Drive SMS opt-ins: You can add SMS opt-in as a CTA in email signatures, or send out an email asking for their communication preference. By leveraging email to promote other channels like SMS, you can expand your reach and create multiple touchpoints with your audience, increasing overall engagement and conversion opportunities.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101
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HubSpot’s September 2023 releases: The manager’s guide

Martech

Banish writer’s block, improve SEO and save time using HubSpot’s AI-powered blog post generator , which uses a combination of ChatGPT and Semrush data to create blog post topics, meta descriptions, suggested titles, outlines and more. Get MarTech! In your inbox. Business email address Subscribe Processing.

SMS 114
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The Re-emergence (and Growing Importance) of Content Gating for GTM Programs

ANNUITAS

the general growth marketing ethos that GTM content should be free and freely available (and that this benefits things like SEO and Demand Experience more than it harms GTM performance), 2.) The reasons are diverse, but generally fall into three camps: 1.) the poor reputation cultivated by GTM programs that gate low-quality content and 3.)

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How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

Whether you’re entering an overseas market with a different culture and language or expanding into another city in your state, you need to nail local SEO, learn local peculiarities, and speak in a way that connects with your audience. Leverage SMS Text Messaging for Local Audiences.

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Seven Ways to Increase Your Brand Influence

Webbiquity

A 2020s website should act as a hub for all marketing activities, including email marketing, link-building, content marketing, search engine optimization (SEO), mobile marketing, PPC advertising, and much more. Create On-Site SEO Content. On-site SEO content absolutely must be high-quality, original content.