Writing on the Web

How to Become a Pinterest Warrior

Writing on the Web

After all, we’re talking about a network which offers traffic that is more likely to drive sales than either Facebook or Twitter. Are you using Pinterest effectively?

Content Marketing: How do you know if it???s working?

Writing on the Web

This software would compile all the results from your content including sales, referrals, downloads, subscriptions , and inquiries and give you an overall success rating. Is it: Sales. How do you know if your content is working for you?

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How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

Affiliate – Similar to a sponsorship, affiliates can write content for your blog, but typically an affiliation will be a product recommendation, promotion or referral, and payment is commission based on referral sales. Can you still make money blogging ?

Managing Your Newsletter Email List:5 Must-Do’s

Writing on the Web

Using the database that best fits your needs can exponentially improve team collaboration, productivity, customer service, and even sales. When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Get Found Online: 6 Principles of Quality Content

Writing on the Web

Avoid “sales speak.” But avoid the hype of sales clichés. How to get found online. That was one of the most common answers we heard to the question, “What is your biggest struggle?” during our recent client interviews.

How to Make Money Blogging

Writing on the Web

If so, your blog is a means of indirect sales. A quick review: When I speak of earning money directly from a blog , I am referring to methods such as advertising on your blog, sponsorship on your blog, sale of products or services on your blog, or selling your blog.

Reasons to Attend the AuthorU Publishing Conference

Writing on the Web

Blog content to drive interest and sales. Like you, I’ve had some bad conference experiences. I’ve spent a lot of money to travel and sit in a freezing cold room for days to listen to experts with big egos.

Who’s an Expert, and Why Experts Write Ebooks

Writing on the Web

Check out some of the latest industry data: E-book sales grew dramatically in the first quarter of 2010, jumping from just 1.5% of total US book sales in 2009 to 5% of the market in the first quarter of 2010. wholesale ebook sales for January, 2010 were $31.9

Great Blog Content: What Makes You Mad?

Writing on the Web

At one point I adopted the belief that I lacked good enough copywriting skills to make sales online. If you want to write great blog content , tap into what makes you mad. Or, what makes your readers mad? Either way, we don’t get mad about things we don’t care about.

Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable

Writing on the Web

They want information and education, maybe even with a little entertainment, not sales pitches. Are you building a product funnel on your blog?

Why Writing Like You Talk Works Better for Your Brain

Writing on the Web

The efficacy of talking, versus writing, is also demonstrated by how you converse with your team when the news really matters, work up to talking to the person you met on a dating site or close big sales in-person.

SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do

Writing on the Web

Now that you know about keywords and links, you can start researching exactly how to use them to increase your online visibility and ultimately your web traffic and sales. 2 Steps Anyone Can Do" alt=" SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do" />.

Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

Your content should be created with the end in mind: to further a relationship, make a sale, download a report. Audience’s Interests, Needs, and Wants?" alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. Audience’s Interests, Needs, and Wants?"

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Why Content Marketing with Video Is Key

Writing on the Web

Video: How to Create Great Sales Pages in WP. Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Here’s what’s important about publishing video on your sites: Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to produce (you don’t need to buy expensive equipment and hire a producer).

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Small Business Content Marketing: When to Hire A Freelance Writer?

Writing on the Web

In order to get the online results you deserve (leads: phones calls, emails, sales!) When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog.

Start an Expert Ebook with an Outline: 11 Steps

Writing on the Web

wholesale ebook sales for January, 2010 were $31.9 11 Steps" src="[link] width="300" height="225" title="Start an Expert Ebook with an Outline: 11 Steps" /> Are you an expert? Then you need to write and publish an expert ebook.

How Blog Readers Find You – A Diagram

Writing on the Web

Here are a couple of SEO resources I like: Suzanne Bird-Harris’ DIY-SEO (free), and her Sales Pages for WordPress (for fee).

LinkedIn Power Tips: Give Before You Receive

Writing on the Web

Go through your customer base and connect with everyone who has purchased your products; multiple sales recipients are better. If you’ve noticed, LinkedIn is quickly becoming the social networking site for professionals to connect and do business.

6 Content Marketing Rules for Professionals on the Web

Writing on the Web

Avoid “sales speak.” But avoid the hype of sales clichés.

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Social Media: 3 Keys to Business Success

Writing on the Web

Also, make sure you only share relevant information, which usually pertains to tips, special sales, new merchandise, renovations, changes in location, contact information or hours of operation or special events for clients. Are you thinking about creating a social media page for your business?

You Business Blog: Should You Make Money with Sponsored Posts?

Writing on the Web

And sometimes, the post is published free, but the blog owner gets a commission for any referral sales. Want to make money with your business blog ? There are a lot of different ways to use your blog to make money.

Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

Is Your White Paper a Sales Pitch in Disguise? More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer. While many companies still access vendor white papers, the majority say that they are typically just glorified sales pitches and do not provide any actionable insight that can be used in the research process.

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Online Content Marketing: Let’s Put the “We” Back Into Weblog

Writing on the Web

Then follow up with building trusting relationships with your readers that lead to sales. Everybody is selling something, but if you’re not asking for the sale, you won’t get it. It provides quality information that leads to sales.

5 Content Marketing Questions: Get Readers to Take Action

Writing on the Web

Note: One of the best systems for handling registrations and sales is KickStartCart. Many people making money and marketing on the Web use this software because it handles so many tasks such as registrations, subscription, sales, affiliates, autoresponders and such. Get Readers to Take Action" alt=" 5 Content Marketing Questions: Get Readers to Take Action" />. Get Readers to Take Action" width="110" height="82" /> What will make your web readers take action or not?

Engage Your Blog Readers with Meaty Content

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Provide blog readers with high-quality, meaty blog posts and you’ll be well on your way to reaching that goal and you’ll be rewarded with loyal readers and increased sales for your business.

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Research Before You Write an Expert Ebook

Writing on the Web

In particular, there’s a group of programs that can help Amazon authors get the information they need from Amazon sales: KDSuite. This software has the ability to pull up data from ebooks in categories so you can compare sales info.

Ebooks for Experts: 10 Questions to Ask Before You Write

Writing on the Web

In the last two years alone, we’ve seen an explosion of ebook sales because of the proliferation of e-readers.

Content Marketing Tasks: Practice Makes Progress

Writing on the Web

Writing gets better each time you write, the same goes for blogging, revising web pages, writing sales copy, email promotions.

Ghost Writers Needed: For Business Blogs Everywhere

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Right now we’re having a sale on subscriptions, check it out here: Content for Coaches Thanksgiving Sale. Many professional business blogs need ghost writers. How else can busy professionals maintain quality content and frequent publishing schedules? What about you and your blog?

Writing Web Content that Gets Results: Questions

Writing on the Web

It’s designed to produce an action, most often sales. For example, writing on the web can have several objectives , besides making a sale. It’s okay if you’re a teacher and enjoy educating people without any sales objective in mind.

E-Newsletter Review: How’s Your Ezine?

Writing on the Web

Content Sale: End of Year Discounts from Customized Newsletter Articles. You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) and still not get good results ( get found, get known, get clients! )

Your Business Blog: Guest Blogging Etiquette

Writing on the Web

Guest blogging isn’t for sales – usually guest blogging relationships are NOT geared towards direct sales. This is something that you and the host blogger should discuss before you begin a relationship – how much of a sales feel would they like for your posts to have (or not have)?

Engaging Content: 7 Tips to Get Readers to Think

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When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases.

5 Reasons to Hire a Content Marketing Writer for Your Business

Writing on the Web

Your readership will increase as a natural result, which in turn leads to increased sales activity. “ Content is king. Bill Gates said it, so it must be true.

Landing Pages: Get Readers to Take Action

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Also known as a sales page, squeeze page). Don’t like the way hard-sell marketers format long sales letters. Sales & Landing Pages Using WordPress: Learn How. Video: How to Create Great Sales Pages in WP. Why Use a WP Sales Page Template?

Free Phone Consulting? 4 Reasons It’s a Good Idea

Writing on the Web

When people invest hundreds of dollars with you, they usually have questions , and even though these same questions may have been answered on your sales page, people need reassurance that answers apply to them. Related posts: 5 Phrases to Close the Sale on the Phone or by Email.

Social Proof and LinkedIn: ‘Tis Better to Give, than Receive…

Writing on the Web

When readers learn from the comments from other people about your business, they become your most persuasive sales people. As I’ve shared in previous posts, the value of social proof — referrals, recommendations , and client testimonials — cannot be underestimated.

Edit Your Content: 12 Things NOT to Miss

Writing on the Web

For any content that is vitally important, i.e. sales content or articles delivered to clients, I use Barbara Feiner , a professional editor. Here’s a checklist for editing your blog content before you publish. She not only corrects errors, but evaluates for clarity and flow. But for blog posts and everyday content creation , I put on my editor’s visor, and act like a grumpy newspaper editor with a red pencil. Here’s what I look for: Language.

Bloggers: Brush Up on Your Writing Skills

Writing on the Web

This can translate into sales and interest in your business! Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers.