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SMBs are investing more time and resources in marketing

Martech

In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. Dig deeper: 70% of SMB marketers willing to pay more for tools with AI or automation Other takeaways. The post SMBs are investing more time and resources in marketing appeared first on MarTech.

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Tools and resources: Getting started with Google Analytics 4

Martech

Here’s a collection of all the tools and resources we’ve mentioned so far in our GA4 series, plus a few extra. Universal Tag Manager tools. Consent Management Platforms with resources about Google’s Consent Mode. Key articles by Google support. Using Meta Pixel with GTM How to add schema in GTM.

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Balancing social resources across multiple business lines

Sprout Social

I interviewed Dan Levey, Social Media Manager and Team Lead at Nelnet, to learn how his “small and scrappy team” balances their limited resources across a wide range of business lines. He explained the relationship building and resource prioritization required to manage multiple accounts effectively.

Resources 103
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Top 8 Writing Tools & Resources for Marketers: Elevate Your Content Game

protocol 80

With a sea of resources available, how do you discern which ones are truly impactful? In this article, we've distilled a list of eight essential writing tools and references, handpicked by the seasoned writers at protocol 80, to guide you toward creating compelling and high-quality content.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue. In this eBook, we’ll walk you through how to leverage strong data and go-to-market tools to unlock the five stages of ABM: define, identify, engage, convert, and connect. ZoomInfo’s MarketingOS changes all that.

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Transform Your Data Into Great Visuals With These Resources, Tips, and Tools

Content Marketing Institute

Continue reading → The post Transform Your Data Into Great Visuals With These Resources, Tips, and Tools appeared first on Content Marketing Institute. They can transform your original surveys, user data, or third-party stats into something your audience wants to read.

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How To Find Current Trending Topics for Content Creation: The 10 Best Tools

Marketing Insider Group

Investigate our list of resources for discovering current trending topics that keep your content relevant. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Here are 10 of the top resources you can use to find up-to-date issues. Image Source 3.

Trends 274
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2020 Database Strategies and Contact Acquisition Survey Report

Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging. Database benchmarks for education and resource prioritization. New tactics to acquire data to reach marketing goals.

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Scale Your Resource Management Practice With Collaborative Work Management

Resources are the backbone of every business. Businesses rely on their resources to achieve their goals and operate successfully. In this eBook, we refer to resources as the people on a project team. In this eBook, we refer to resources as the people on a project team.

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The Ultimate Marketing Efficiency Checklist

However, you might be able to squeeze more value from the tools and processes you’re already using. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices.

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Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix.