B2B Digital Marketer

APRIL 25, 2024

How to Integrate Digital Sales Rooms into Your Business Strategy for Enhanced B2B Engagement Conduct Thorough Market Research: Begin by understanding the current landscape of digital sales tools and their application in your industry. Identify key players, gather case studies, and analyze how competitors are utilizing digital sales rooms.

Sales Cycle 52

Sales Cycle B2B Sales Marketing Automation Services Buyer's Journey 52

EveryoneSocial

JANUARY 4, 2021

According to a study from the Aberdeen Group , 73% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. You can monitor conversations about your brand or industry by linking up RSS feeds, keywords, and Twitter accounts. Download the case study.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Brandpoint

MARCH 31, 2020

A whitepaper or research report sharing data compiled about your company’s industry. Your content can be shown on various websites, as well as through other channels like email newsletters, RSS feeds, social media accounts and mobile apps. Case Study: Deluxe Treasury Management. Step 2: Distribute the asset with targeting.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

seo.co

JANUARY 31, 2023

Research the Mess Out of Your Competition It’s good to be focused on your brand, but be wary of putting on blinders and ignoring the world around you. There’s tremendous value in doing market research and understanding what your competitors are doing with their link-building efforts.

Link Building 111

Link Building Ad Building Advertising Agencies Outreach 111

Savanta

OCTOBER 23, 2012

Every year B2B Marketing, in partnership with Circle Research , ranks the UK’s top 50 B2B marketing communications agencies based on their verified revenue. As a man who’s conducted dozens of client satisfaction studies in B2B environments, I can say with confidence that these are good scores. But that’s just tip of the iceberg.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies B2B 120

Savanta

OCTOBER 23, 2012

Every year B2B Marketing, in partnership with Circle Research, ranks the UK’s top 50 B2B marketing communications agencies based on their verified revenue. As a man who’s conducted dozens of client satisfaction studies in B2B environments, I can say with confidence that these are good scores. IAS B2B Marketing. Gravity Global.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies B2B 120

NuSpark Consulting

NOVEMBER 17, 2013

Research is essential. This study from 2010 has some useful details about Twitter’s relationship to time. Through analytics and research, you can reach the full potential of this newfound gift from Twitter and watch your business explode. Make Your Promotional Tweets Count. For example, timing on Twitter is extremely important.

Lead Generation 100

Lead Generation Twitter Generation Leads 100

Savanta

JULY 20, 2012

Sometimes the biggest challenge with customer insight is not doing the research, but doing something with it. The research becomes an academic exercise rather than a catalyst spurring action. This means that the research will provide the information they most need and test any ‘pet theories’. Well, nothing. Here are five tips.

RSS 120

RSS Paid Search Agency Case Study Case Studies 120

The Point

MARCH 29, 2012

Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act. If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also.

RSS 100

RSS Paper Case Study Case Studies 100

KoMarketing Associates

NOVEMBER 12, 2015

Multiple studies have indicated an increasingly significant percentage of users accessing business-related email specifically through their smartphone. For general contact forms: Consider adding cross-links on the confirmation page to case studies, white papers, free research, and product information. Image Source.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Hubspot

FEBRUARY 26, 2019

In college, he studied Writing & Rhetoric, which helped him land his first job as a copy editor at a B2B trade publication. I taught myself how to do keyword research and competitive analysis as an editor for HubSpot's Sales Blog. To stay ahead of the curve in any industry, reading the latest news and research is hugely beneficial.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

NuSpark Consulting

FEBRUARY 3, 2019

Intent data shows which visitors or leads are actively researching your industry or solution online. This might require a pricing study or a comparison of features. Syndication may be done via a paid program through a vendor, or non-paid through RSS feeds and social media platforms.

Top of Funnel 100

Top of Funnel Lead Generation Lead Scoring Lead Ranking 100

ClickZ

NOVEMBER 22, 2019

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020. Case study. Case studies. Case studies.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. You can follow any responses to this entry through the RSS 2.0 The more you share it, the easier it is for us to produce more.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now .

Social Media 161

Social Media Media Viral Marketing Skype 161

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

KoMarketing Associates

JANUARY 22, 2015

A recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. The next step is in having a short list of resources that can be considered “go to locations” for research, third party perspective, and references in content development. Gather Information Sources.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Convince & Convert

DECEMBER 16, 2015

Studies show that people spend more money each subsequent holiday season, meaning that more services and products are being bought now than ever before. Based on my research in Manipurated , by responding to a complaint, you double your odds that a complainer becomes an advocate for your business. Be Prepared for LOTS of Reviews.

Work Management 99

Work Management Business RSS Marketing Management 99

Scoop.it

APRIL 6, 2021

By selecting the most engaging and interesting content they can more appropriately track their own content production about specific topics through RSS feeds and social media platforms like Twitter. The Importance of Performance Monitoring. Naturally, it’s imperative that you continuously monitor your content curation performance.

Curation 97

Curation SEO Lead Scoring Lead Ranking 97

Biznology

AUGUST 4, 2015

In The Biggest Social Media Science Study: What 4.8 I can both automatically share every tweet my profiles make across the gaggle and hook up RSS syndication feeds to my gaggle as well. And the scientists over at Buffer concur. earn the most clicks on average. The highest number of clicks per tweet occurs between 2:00 a.m.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. via Pew Research.

Tactics 131

Tactics Cross-Selling Skype Social Media 131

NuSpark Consulting

SEPTEMBER 10, 2011

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. The focus of the study was to determine what activities and approaches separated Word Class sales organizations versus the rest.

Top of Funnel 100

Top of Funnel Practices Planning Lead Scoring 100

Buzz Marketing for Technology

JULY 21, 2008

Entries RSS. Comments RSS. Some of the articles/ studies are not the newest ones, but I preferred quality over publishing dates. A Feed is B orn - RSS as the redeemer of humanity from IO? Blog about RSS, webfeeds and information overload.  Studies and papers on IO  . RSS feed for comments on this post.

Resources 100

Resources Product RSS Digg 100

B2B Marketing Savvy

SEPTEMBER 21, 2009

. (Read time = 2-3 minutes) The Q3 mashup on social media, research and tools, marketingt/marcom, Agency-Client relationship topics and a smattering of fun and fancy. A Q3 Roundup of Twitter, Tools, Social Media Marketing, Research and the like. B2B Case Study: PR. B2B Case Study: Barriers & Lessons.

Social Media 40

Social Media Twitter Research Media 40

KoMarketing Associates

NOVEMBER 8, 2018

No matter where potential customers are in the sales cycle, organizations can build brand awareness in their industry by: Publishing reputable case studies, ebooks, white papers, or other content about industry topics and data. If you want to learn what your company’s average B2B sales cycle is, use this tool from GeckoBoard.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Convince & Convert

OCTOBER 17, 2011

An interesting report released from Pew Internet Research about the use of location-based services among adults found that only 28% of American adult cell phone owners use services such as maps or recommendations based on their location. I don’t mean read your RSS feed or scour your Twitter stream. What pages do they post on?

Social Media 148

Social Media Media RSS Work Management 148

Valasys

JANUARY 21, 2020

According to a study by MailChimp , the average open rate for emails from 50 different industries is a mere 21.33%. 5) Strengthen Your B2B Social Media Strategy: According to a report by Edison Research , approximately 223 million U.S . & can assist you with your branding endeavors. citizens used social media in 2019.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Scoop.it

MARCH 5, 2020

Let’s say you’re sharing an important discovery in your industry: a new research paper, a key trend that was identified, or an important piece of news. Then, to populate each category with quality content, you can research and monitor content to add to your Scoop.it Include only the pieces of content they truly need. Conclusion.

Newsletter 64

Newsletter Ad Building Enterprise Management Click Rate 64

Buzz Marketing for Technology

SEPTEMBER 26, 2008

Source: Pew Internet and America Life Project: " Networked Workers " Study. tools, I find that there are still many people who haven't heard of many of these tools - blogging, tagging, RSS, etc, let alone have incorporated them into their daily professional work practice. Mostly they are aware, but haven't experienced it.

Social Media 100

Social Media Web 2.0 First-Mover Advantage RSS 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

B2B Marketing Savvy

SEPTEMBER 15, 2009

A Forrester research report must be purchased, but here’s several links that digest the topic and results for free: InsideFacebook. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. A Smattering of Social Media Maturity Proof Points.

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Savanta

FEBRUARY 1, 2012

It all began with a study Circle Research conducted for B2B Marketing late in 2011 to establish the ‘state of the nation’ in B2B social media. Analysing the number of Twitter followers reported in this study reveals five types of corporate account based on success: Most (43 per cent) are Dabblers (<250 followers).

Twitter 120

Twitter Brand Identity Branding B2B 120

Convince & Convert

OCTOBER 4, 2011

Instead of finding and tweeting interesting content several times daily, I can scan dozens of blogs and email newsletter and RSS feeds in one sitting in the morning, and then use the Buffer browser app to set up tweets throughout the day. Yes, you should pay attention to optimization research and social media science.

Work Management 131

Work Management Twitter Curation RSS 131

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. You can follow any responses to this entry through the RSS 2.0 I work for a B2B software company and we do regular email blasts. Like Be the first to like this post.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

NuSpark Consulting

OCTOBER 24, 2011

They do their own research online, and then contact vendors and service providers when they’re ready to talk price. Informative, non-promotional content in the form of blogs, case studies, webinars, white papers, videos, etc. B2B buyers are time deprived and risk averse – and also enormously well informed. attract prospects.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

Buzz Marketing for Technology

JULY 20, 2008

ScienceDaily (July 18, 2008) — iTunes has the ability to manage and organize PDF files just as easy as music files, allowing radiologists to better organize their personal files of articles and images, according to a recent study conducted by researchers at Renji Hospital and Shanghai Jiaotong University School of Medicine in Shanghai, China.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Martech Advisor

JANUARY 24, 2020

The course also offers a study guide to help you prepare for the test. While you can study the course for free, you need to pay to obtain a completion certificate. Malcolm shares examples and case studies from his books and articles along with key concepts to strengthen the learning.

Course 87

Course Top of Funnel Copywriting Content Marketing 87