The Point

MARCH 29, 2012

Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act. If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also.

RSS 100

RSS Paper Case Study Case Studies 100

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

Social Media 162

Social Media Media Viral Marketing Skype 162

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link].

Tactics 132

Tactics Cross-Selling Skype Social Media 132

Convince & Convert

DECEMBER 16, 2015

Studies show that people spend more money each subsequent holiday season, meaning that more services and products are being bought now than ever before. Based on my research in Manipurated , by responding to a complaint, you double your odds that a complainer becomes an advocate for your business. Be Prepared for LOTS of Reviews.

Work Management 101

Work Management Business RSS Marketing Management 101

KoMarketing Associates

NOVEMBER 8, 2018

No matter where potential customers are in the sales cycle, organizations can build brand awareness in their industry by: Publishing reputable case studies, ebooks, white papers, or other content about industry topics and data. If you want to learn what your company’s average B2B sales cycle is, use this tool from GeckoBoard.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Biznology

AUGUST 4, 2015

In The Biggest Social Media Science Study: What 4.8 I can both automatically share every tweet my profiles make across the gaggle and hook up RSS syndication feeds to my gaggle as well. And the scientists over at Buffer concur. earn the most clicks on average. The highest number of clicks per tweet occurs between 2:00 a.m.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Convince & Convert

OCTOBER 17, 2011

An interesting report released from Pew Internet Research about the use of location-based services among adults found that only 28% of American adult cell phone owners use services such as maps or recommendations based on their location. I don’t mean read your RSS feed or scour your Twitter stream. What pages do they post on?

Social Media 150

Social Media Media RSS Work Management 150

B2B Marketing Savvy

SEPTEMBER 21, 2009

. (Read time = 2-3 minutes) The Q3 mashup on social media, research and tools, marketingt/marcom, Agency-Client relationship topics and a smattering of fun and fancy. A Q3 Roundup of Twitter, Tools, Social Media Marketing, Research and the like. B2B Case Study: PR. B2B Case Study: Barriers & Lessons.

Social Media 40

Social Media Twitter Research Media 40

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

PureB2B

DECEMBER 12, 2016

Both companies promote a piece of content, which can be in the form of an ebook, whitepaper, research study, or any other gated content. Press releases distributed to various online media outlets, in some cases for free, and in other cases for a nominal fee. The resulting leads are then shared between the two companies.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

PureB2B

DECEMBER 12, 2016

Both companies promote a piece of content, which can be in the form of an ebook, whitepaper, research study, or any other gated content. Press releases distributed to various online media outlets, in some cases for free, and in other cases for a nominal fee. The resulting leads are then shared between the two companies.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

Martech Advisor

JANUARY 24, 2020

The course also offers a study guide to help you prepare for the test. While you can study the course for free, you need to pay to obtain a completion certificate. Malcolm shares examples and case studies from his books and articles along with key concepts to strengthen the learning.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Outbrain

OCTOBER 7, 2019

In a study that analyzed the spread of millions of messages on social media, researchers from Yahoo realized the following: Less than 1 percent of content will get more than seven shares. It is the new RSS. How about actual case studies involving people who have improved their results by optimizing their site speed?

Paid Search Agency 39

Paid Search Agency Effectiveness Content Marketing Content 39

NuSpark Consulting

OCTOBER 24, 2011

They do their own research online, and then contact vendors and service providers when they’re ready to talk price. Informative, non-promotional content in the form of blogs, case studies, webinars, white papers, videos, etc. B2B buyers are time deprived and risk averse – and also enormously well informed.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Buzz Marketing for Technology

JULY 20, 2008

ScienceDaily (July 18, 2008) — iTunes has the ability to manage and organize PDF files just as easy as music files, allowing radiologists to better organize their personal files of articles and images, according to a recent study conducted by researchers at Renji Hospital and Shanghai Jiaotong University School of Medicine in Shanghai, China.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Biznology

FEBRUARY 29, 2012

are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. In other words, market research. Image by Getty Images via @daylife.

B to B 80

B to B Social Media Media Thought Leadership 80

Heinz Marketing

OCTOBER 4, 2021

Join Sangram and I as we discuss the research and insights he found for his new book Move , the effect of retention rates on your go-to-market strategy, and how community fits into the go-to-market strategy and its competitive advantage. And there’s an article, everybody feel free to research that, called SAS Value of Death.

Top of Funnel 116

Top of Funnel Account Based Marketing Communities Cross-Selling 116

Buzz Marketing for Technology

JUNE 27, 2008

e4innovation.com E-learning innovation: research, evaluation, practice and policy. E-learning research (11). Research methodology (1). Open content holistic research environment. case studies. e-learning research. research methodology. research paper. RSS feed for comments on this post.

Wiki 100

Wiki RSS Web 2.0 Conference 100

Buzz Marketing for Technology

JUNE 27, 2008

How research or any type of findings are packaged and presented can impact how readily the knowledge is put into practice.". While celebrity endorsements have power in marketing, studies suggest that most people are more open to a transfer or exchange of knowledge with a respected peer. Subscribe to this posts comments using RSS.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. That was the good news part of the study. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. Johnson (GPJ).

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. What can you send via email? How can you leverage events? What can you do online?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Buzz Marketing for Technology

JUNE 27, 2008

According to Nature in ‘ Six degrees of messaging ,’ computer scientists at Microsoft Research Redmond lab have logged a full month of instant messengers using — logically — Microsoft Messenger. This study has been led at Microsoft Research Redmond lab by Eric Horvitz and Jure Leskovec, who was an intern at the time.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Convince & Convert

JUNE 29, 2010

Shirky makes a great case for it to be so, citing LOLCats as an example of widespread human collaboration and creation – albeit devoid of the type of society-enhancing mission and outcomes he hopes is the eventual result of this movement. And when the accidents went away, so did the behaviors. link] < possibly.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

FEBRUARY 26, 2013

Please, think like your gun-shy, skeptical, research-conducting visitor. If you haven’t yet written a book, the “social proof” (or evidence) surfers seek can come from articles, videos, reports, case studies, testimonials, badges, certifications, press releases, and so on. ” C’mon, really? Offer a reasonable baby step.

Sales Qualified Leads 162

Sales Qualified Leads Landing Pages Lead Scoring Lead Ranking 162

seo.co

APRIL 29, 2022

We use a combination of different research approaches, different types of software, and different external sources to assemble and rank are most important ranking factors. We encourage you to attempt to validate or invalidate our findings, by doing your own research. Ahrefs RSS Backlinks. Validating findings. Term Frequency.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Industrial Marketing Today

JUNE 29, 2010

According to a study done by Professor John A. One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. You can follow any responses to this entry through the RSS 2.0 Here I talk about the final 5 classes.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Buzz Marketing for Technology

JUNE 27, 2008

Research & Analysis. RSS Feeds » LEADERSHIP. Find out why a new study picks Googles Messaging Security over competitors. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Find out why a new study picks Googles Messaging Security over competitors.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

DECEMBER 20, 2010

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 b2bmarketing

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

MarketJoy

JUNE 25, 2018

Research & investigations have revealed that firms invest around ninety percent of their incomes on different forms of outbound marketing. A study by MarketingProfs demonstrated that merely focusing on inbound strategies and turning a blind eye to outbound would not augur well for companies. The Relevance of Outbound Marketing.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Hubspot

NOVEMBER 24, 2014

And a McKinsey study shows we spend an average of 13 hours per week reading, writing, or responding to email. In many cases, we are the ones responsible for our own lack of productivity. They focus their energy in packets," says Gregory Ciotti in an explanation of Ericsson''s study. Just get started. Work in sprints.

Product 28

Product RSS Case Studies Twitter 28

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Buzz Marketing for Technology

FEBRUARY 27, 2009

Besides all those great things, I also got things I hadn’t bargained for like having less time for the family, adding to my existing A.D.D., and a general tendency to speak in 140 character phrases! I thank BearingPoint for the opportunity to do some of these incredible things and wish them only the best for the future!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Online Marketing Institute

JUNE 3, 2009

Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40