Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. Copyright © 2010 Tiecas, Inc. Resources

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Be sure to give your audience a way to subscribe to get updates either via RSS or via email. What can you send via email? What can you do online?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Buzz Marketing for Technology

JUNE 27, 2008

According to Nature in ‘ Six degrees of messaging ,’ computer scientists at Microsoft Research Redmond lab have logged a full month of instant messengers using — logically — Microsoft Messenger. This study has been led at Microsoft Research Redmond lab by Eric Horvitz and Jure Leskovec, who was an intern at the time.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc. And they use different sources to get their information. All Rights Reserved. Resources

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website. of Tiecas, Inc.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. That was the good news part of the study. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. Johnson (GPJ).

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JUNE 29, 2010

According to a study done by Professor John A. One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. All Rights Reserved.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. I use it to research key words/phrases that people are using to search for answers to their particular problem. You’d be surprised how many different ideas and variations you can get from your initial thought after doing your research.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Resources

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Buzz Marketing for Technology

JUNE 27, 2008

Copyright Guide. RSS Feed: Learn more. New Assessments that Measure 21st Century Skills: "As pervasive as assessment seems to be today," the report says, "it remains an emerging and challenging field that demands further study and innovation." Digital Media in the Classroom. Useful Tools. Weekly News. Daily Tips. Funding Tips.

Budget Programs 100

Budget Programs Copyright Education RSS 100

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 21, 2010

Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc. The content of your posts should be rich in those terms also.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. Copyright © 2010 Tiecas, Inc. Do you have any strategies for this? Resources

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Buzz Marketing for Technology

JULY 24, 2008

Mostly its called cultural or corporate anthropology or ethnology, but I prefer the term Customer Anthropology -- the study of your customers people and behaviours in their natural habitat. © Copyright 2006 Dave Pollard. Bloglines My RSS Subscribers. want to see more: original research, surveys etc. comment [].

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Implement “subscribe” buttons via RSS and Email 23. Publish content on what not to do!

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Buzz Marketing for Technology

JUNE 27, 2008

Research Methods ‘Beyond Google’ When “Google” has become a synonym for “research,” how should faculty respond? It’s not necessarily an issue of laziness, perhaps, but one of exposure to a set of research practices and a mindset that encourages critical thinking about competing online sources.

Education 100

Education Research Google Class 100

Industrial Marketing Today

JULY 1, 2010

That was the key finding of a research study done by McKinsey & Co. The table below shows results from the study that shows what sales reps do wrong to turn off B2B customers. Glad to hear that “sales experience&# was validated/reinforced in another study. Copyright © 2010 Tiecas, Inc. Resources

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Webbiquity

JANUARY 16, 2012

Noting that will well over 100 million blogs on the web now it can be challenging to stand out, the effervescent Diana Adams shares a list of common mistakes to avoid such as making your RSS button hard to find, posting inconsistently, and failing to respond to reader comments. How to Optimize Your Blog for Google by Social Media Examiner.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Industrial Marketing Today

OCTOBER 26, 2009

Your objectives must be driven by the former and not the other way around Creating high converting landing pages Here are the steps you should take for creating optimized landing pages that convert well: Do some research – don’t guess or go by your gut feel as to what your prospects are searching for. Copyright © 2010 Tiecas, Inc.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Buzz Marketing for Technology

JUNE 23, 2008

for research projects; participate on signup. create a study aid for their classmates, and the. software tools and protocols such as weblogs and RSS. The Course panel contains course materials, including links to a syllabus page, signup sheets, videos, and collaborative exam study sheets. Collaborative Study Sheets. ?When

Wiki 100

Wiki CMS Development Class Wikipedia 100

Buzz Marketing for Technology

JULY 28, 2008

RSS Contact Us. Formerly, the small admissions department, which also handles admissions for the institutions masters programs in accountancy and advanced business studies, had been managing contacts through a spreadsheet. Campus Technology. Subscription. Newsletters. Registered Users. E-mail Address. forgot your password? Web/Portals.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

And CEOs of many organizations, having studied the lessons of Enron, 9/11, Katrina and the Flu, have a nagging feeling that, no matter how great the cost of investing in KM may be, the cost of not knowing is even greater: What most organizations essentially did with KM was automate existing information processes.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Buzz Marketing for Technology

JULY 9, 2008

About Us | RSS | Advertise | Contact Us. He has over 30 years experience in research, executive education, consulting, and management, including five years on the faculty of the Harvard Business School. © Copyright 2006 Corante. Home > Weblog Columns > Future Tense. Weblog columns [select a blog]. Corante Blog].

Work Management 100

Work Management Enterprise Management Marketing Management Resource Management 100

Buzz Marketing for Technology

OCTOBER 7, 2008

Research E-mail Newsletters. Case Study Library. Autism, though first identified and labeled in 1943, is still a poorly understood neurodevelopment disorder, and nearly every aspect of its causes, manifestations, research and cure is mired in controversy. • Researcher finds evidence of massive site compromise.

Enterprise Management 100

Enterprise Management Work Management Webcast Web 2.0 100