Marketing Insider Group

JULY 6, 2021

But a recent survey shows that CEOs are not convinced that social media is gleaning the results their companies need, and marketers are often left frustrated trying to demonstrate its effectiveness with metrics like followers, impressions, and sentiment (really?). A few quick stats to give you an idea of the CEO sentiment: Image Source.

Social Media 362

Social Media Media Business Custom Publishing 362

Webbiquity

JANUARY 19, 2016

Image credit: The CMO Survey. ROI is still tough to measure. ” Read more about those findings and more in the almost four dozen superb social media stats and facts below. 10 Stats About Social Media Demographics. 9 Stats About Social Media Metrics and Measurement. The CMO Survey ). 70% of the U.S.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

PureB2B

APRIL 6, 2022

In fact, over 25% of sales leaders feel that intent data ROI is just too hard to track. Luckily, we conducted a survey to collect the trends and benchmarks around modern intent data. If you’re interested in learning more about intent data and how it applies to your sales team, check out our intent data benchmark report.

Intent Data 62

Intent Data Intent B2B Sales Stats 62

Atomic Reach

APRIL 30, 2019

What is Content Marketing ROI? Therefore, it is essential to plan to show them the Return on Investment or ROI of content marketing. As a result, your goal is to show them why they should care, and the best way to do this is through calculating content marketing ROI. The Components of Content Marketing that Play Into ROI.

ROI 108

ROI Content Marketing Planning Paid Search Agency 108

Marketing Insider Group

MAY 13, 2020

A recent survey and found that 73% of CEOs think that marketers lack credibility and have quite a bit of work to do to earn their trust. The data reveals that 69 percent of the marketers surveyed know that they have a weakness. Forget about Marketing ROI in the data on our reports. The numbers bear those statements out.

Trust Marketing 312

Trust Marketing Word of Mouth Advertising Agencies B2B Thought Leadership 312

Rollworks

DECEMBER 14, 2021

ABM and ROI. Even as far back as 2014, ITSMA developed a survey where they found almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant. ABM brings a higher ROI. ABM and Revenue.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. These stats will help you know how video marketing influences customers. WordStream reports that adding a video on the website’s landing page can increase conversion by 18%.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Vision6

APRIL 4, 2023

With the right strategy, you can achieve a high return on investment (ROI). This can lead to higher open rates, click-through rates, and conversion rates, ultimately improving your email marketing ROI. Survey/Feedback Emails These emails are used to collect feedback or opinions from customers or subscribers.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

chiefmartech

FEBRUARY 27, 2024

First, a quick ask: please take this 5-minute survey on martech composability. I’m all for companies being cost-conscious and proactively managing their stacks to maximize ROI. In 2022, Zylo reported that 20% of employees were expensing SaaS in this shadowy way. Lots more great stats in the Zylo report.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

Top Rank Marketing

AUGUST 11, 2023

adults have said that they consider Twitter — recently rebranded as X — to be dominated by unpleasant people who hold extreme views, with a scant 12 percent considering the platform fun to use — two of several findings of interest to digital marketers contained in newly-published social media platform survey results.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

KoMarketing Associates

APRIL 7, 2021

Here’s what DemandGen Report’s 2021 Content Preferences Survey Report specifically has to say about it: “A common component of content preferences is the ability to deliver a memorable piece that tells a story and resonates with buyers’ needs and pain points. Is packed with shareable stats and quick-hitting insights (40%).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Martech

NOVEMBER 1, 2022

While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . from the same month last year, according to a recent Challenger Job Cuts Report. Tech company cuts are up a whopping 86% from last year).

Work Management 117

Work Management Marketing Management Marketing Budget Budget Programs 117

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. London-based retailer River Island uses Tags to make this reporting process easier. Let’s dive in.

Tagging 123

Tagging Marketing Strategy Marketing & Strategy Planning 123

KoMarketing Associates

DECEMBER 21, 2017

A new report has found that in 2017, marketers frequently turned to marketing technology to achieve their objectives, and the trend is likely to continue into the new year. The “Marketing Technology ROI Survey” from Ascend2 found that the majority of marketers (69 percent) turn to martech to increase their overall ROI.

Class 120

Class Stats Marketing & Strategy ROI 120

BenchmarkONE

OCTOBER 22, 2018

Take these stats and print them out – or turn them into a PowerPoint – or back them up with extra research – or transform them into models for a hypothetically triumphant version of your future company. Let’s face it: your boss is going to want to hear about the ROI first. That’s where we come in. Why is it worth the cost?

Marketing Automation Services 50

Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

Porch Group Media

NOVEMBER 10, 2022

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Our team curated the latest stats we could find to help you stay current and informed for 2023. Take a look at these stats on how it has grown and who is using email. Table of Contents.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Outgrow

APRIL 18, 2024

This can result in improved conversion rates and a higher return on investment (ROI). According to user surveys , nearly half (45.90%) of emails are opened based on the sender’s name. It might feel a bit sad to see your subscriber count drop, but holding on to inactive folks can mess with your stats.

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

Adobe Experience Cloud Blog

OCTOBER 9, 2018

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Inbox Insight

AUGUST 15, 2022

Understanding the key Account-Based Marketing (ABM) metrics to report on ensures B2B marketers are able to truly gauge performance and make informed decisions with the ability to accelerate their B2B sales pipeline. Why is Reporting on Key Metrics Vital to ABM Success? Reading time: 4 minutes. Start by Defining Your ABM Goals….

B2B Sales 97

B2B Sales Account Based Marketing Lead Ranking B2B Marketing 97

KoMarketing Associates

MAY 9, 2017

The “ 2017 Trends in Personalization ” report from Evergage found that while 96 percent of marketers agree that personalization can help advance customer relationships, 55 percent believe they aren’t getting it right. Among marketers not using personalization today, 41% report that a lack of knowledge, skills or people is holding them back.

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151

SnapApp

MARCH 15, 2017

If you’re struggling to communicate how essential marketing automation can be to improved ROI, higher customer engagement, and the overall experience, take a look at the stats below and share them with your team. The Big Marketing Automation Stats. What these Stats Mean for Marketers. Gartner. . Gleanster. .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Marketing Insider Group

FEBRUARY 24, 2021

Let’s look at some stats: WordPress, the most popular content management system (CMS), reports that users produce 70 million new posts a month. The path became crowded because businesses realized that content marketing ROI was greater than the return on investment from ads. See my 199 digital marketing stats as an example.).

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. Understanding the Current Landscape Our 2024 Marketing Mix Report is the result of extensive surveys conducted among industry leaders, marketers, and decision-makers.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Porch Group Media

JUNE 9, 2022

Check out these 30 stats on email marketing to learn why email is a vital channel for your mover marketing strategy. Email ROI Statistics. 320% more revenue is driven from automated emails than non-automated emails – Campaign Monitor Triggered emails result in 8 times more opens and greater ROI than typical bulk emails.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Ledger Bennett

DECEMBER 8, 2020

Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across B2B marketing technology stats, digital transformation stats, virtual event stats, customer experience (CX) stats, data-driven marketing stats and more to keep you in the know….

Statistics 52

Statistics B2B Marketing Planning Digital Transformation 52

Bannerflow

JANUARY 28, 2021

This year’s State of In-housing 2021 report from Bannerflow and Digiday, surveys over 200 senior marketers across Europe, at a pivotal moment in time. This year highlights within the report include: The pandemic’s effect on creativity. How in-house teams are growing – along with ROI. Creativity is key.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Lead Ranking Digital Transformation 98

SnapApp

APRIL 18, 2016

That means better ROI, and a happier C-suite. Stats About Marketing Technology Stack Growth & Success. A survey from Conductor reports that 50 to 65% of marketing executives plan to spend more on marketing technology in the coming year, including 28% who plan to increase their spending by more than 25%. Conductor.

Stats 48

Stats Marketing Automation Services Planning Gartner 48

TrustRadius Marketing

APRIL 17, 2022

With such huge ROI and use-case potential, staying up-to-date is vital. The second most automated form of marketing is Social media marketing, with 47% of marketers reporting some form of automation. Hubspot 2021) Quality data will amplify the success of a marketing automation tool according to 52% of marketing professionals surveyed.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Contently

APRIL 28, 2017

According to a new Contently survey, 69 percent of senior marketers are not tracking metrics related to the speed and efficiency of content creation. Every day a piece of content spends in production hurts your ROI. If marketers aren’t tracking production metrics, they’re not getting a full picture of their content ROI.

Content Marketing 145

Content Marketing Marketing Management Content ROI 145

Porch Group Media

NOVEMBER 10, 2021

In fact, according to a study by Acend2, almost three-quarters (74%) of survey respondents said they plan to increase the volume of emails they send significantly (36%) or moderately (38%) in the year ahead. Check out some of these great stats on the power of email. The email marketing stats for the UK see an open rate of 16.4%

Email Marketing 59

Email Marketing Peer-to-peer Planning Marketing & Strategy 59

Content Standard

JANUARY 5, 2016

The year’s most compelling video marketing stats point to where video marketing has been and where we’re headed in 2016. hours each day watching video content in front of a screen in 2015, eMarketer reports. Despite agreement that video is effective and offers great ROI, companies are also struggling to adopt the tactic.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Webbiquity

SEPTEMBER 12, 2023

The reports linked below from Bizzabo, Demand Gen Report, DAHLIA+Agency, Grip, Hubilo, and others provide event organizers and B2B marketing professionals with a wealth of facts, statistics, and observations to help wisely navigate the road ahead. About a quarter attract more than 1,000 participants. ” Just 1% strongly disagree.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

KoMarketing Associates

JANUARY 4, 2018

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. Do you see this shifting?

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

KoMarketing Associates

SEPTEMBER 12, 2017

B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. A previous survey we commissioned earlier this year found that 70 percent of U.S.-based What was the most interesting statistic/finding to you in the report? ABOUT KRISTEN ALEXANDER.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Inbox Insight

AUGUST 30, 2020

Combining survey data and marketing technology readership stats, we can deep dive into the mind of your buyers and teach you how to reach, engage and convert Marketing technology buyers. Survey sample. All survey participants play a part in technology purchasing decisions for their company. Download the full report, here.

Work Management 98

Work Management Marketing Management Research Allocation 98

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 12 WPO, Inbound and Content Marketing Stats. Need more evidence that measuring social media ROI is hard?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100