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A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)?

Convert

Is your A/B test taking too long to hit 95% statistical significance? Understanding stat sig (as the term is fondly called) and how the metric works can ease your pain. If you can relate to the “I must hit 95% before I trust my result” experience, you’re currently being held down by one or more misconceptions about stat sig.

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Fundamentals of Product Experimentation for Beginners

Convert

It’s a tool for testing and improving your product while you continuously develop it. Tech giants like Booking.com, Netflix, Meta, Google, Microsoft, and Amazon have been testing hypotheses to enhance their products and services for decades. Nowadays, they conduct up to 10,000 tests each year.

Product 52
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3 Email A/B Tests You Should Be Running Right Now [With Examples]

SendX

Research abounds about email’s ROI potential. Every time a consultancy or agency publishes an ROI study on marketing channels, businesses consistently rank email high on the list. But you can test each and every element of email marketing with relative ease. That’s exactly what you’ll be testing.

Examples 201
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Top 24 A/B Testing Tools for 2024

Convert

In searching for your perfect-fit A/B testing tool, simply comparing price tags and feature lists won’t cut it. By the end of this guide, you’ll be able to invest in an A/B testing tool that dovetails seamlessly with your unique needs. Now let’s jump straight to the A/B testing tools comparison. G2 rating: 4.5/5

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Want to thrive with martech and marketing operations? Check out these 75 amazing MarTech sessions

chiefmartech

You’ll learn social science basics that all marketers must understand, questions you can ask to establish the validity of research and data, and the most commonly accepted stats and metrics that marketers should evaluate critically. A Picture is Worth a Thousand Clicks: Optimizing Your Product Images to Boost Conversions AB Tasty.

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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

I’ve talked about reaching out to 40 million leads, over 300 million messages through the platform, it gives us a big data set to fine tune and do a lot of AB testing. Therefore, they’re leaving some money on the table in terms of marketing ROI. So you’re right.

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16 A/B Testing Experts You HAVE to Follow to Get Ahead in 2022

Convert

You know this—that’s why you’re checking out this list of top A/B testing influencers to follow. You want to know whose shoulders you can stand on to activate more genius in your A/B testing journey. A/B testing is a powerful tool in the arsenal of any marketer. How Did We Put Together This List of A/B Testing Influencers?