Content Standard

JANUARY 5, 2016

The year’s most compelling video marketing stats point to where video marketing has been and where we’re headed in 2016. Despite agreement that video is effective and offers great ROI, companies are also struggling to adopt the tactic. Mobile Becomes Video Driver. Online Video Views Are Rising Rapidly.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Schubert B2B

MAY 26, 2023

With more customers turning to online channels and mobile devices for purchase decisions, businesses must adopt an online presence if they want to succeed. So this could be paid advertising, content marketing, releasing videos, or even search engine optimization (SEO). Paid advertising can ‘remind’ people a brand exists.

Paid Content 62

Paid Content B2B Marketing Planning B2B 62

SmartBug Media

AUGUST 11, 2021

Brochures, television advertisements, and college fairs have their place in the world of college recruitment, but they no longer attract students the way they used to. Screen Current stats suggest that on average, individuals spend. optimized for mobile can increase click rates. Life on a 6.5” Additionally, ensuring that.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 98

ClickZ

MAY 2, 2020

March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. Mobile remains the best way to engage people with push notifications. Whereas, 22% of people continued to feel empathetic (the only stat that has remained constant). 37% Marketing ROI.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Atomic Reach

MAY 14, 2019

But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. Here are some stats to show you why you should be giving PPC at least the same level of priority as SEO: Click-throughs from PPC results convert at a 1.5

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Content Standard

APRIL 4, 2016

In my previous article on email marketing tips , I gave six tips to increase your ROI on emails. Thanks to its relatively low cost, email delivers the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI. Optimize Emails for Mobile. We live in an increasingly mobile world.

ROI 50

ROI Email Marketing Tips CTR 50

Convince & Convert

AUGUST 8, 2019

mobile users in the U.S. The dark social stats that are being cited in many articles trace back to only one source. That would mean you’re basing your advertising dollars on only 20% of what’s actually happening—not a great idea. According to a recent estimate , 12.1% use WhatsApp, and 56.8% use Facebook Messenger.

Brand Identity 152

Brand Identity Branding Marketing Analytics Tools Traffic 152

The Point

APRIL 19, 2017

In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. Are the topics and stats current—no more than a year or so old? Some are convinced that our mobile-driven attention spans demand short, interactive content.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Unbounce

JANUARY 13, 2022

More privacy regulations are on the horizon—here’s how to pivot your paid advertising strategy. In this post , you’ll find five advertising hacks to help you tackle privacy restrictions. That’s why we created this new landing page guide —it covers up-to-date landing page strategies that are proven to increase your ROI.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Webbiquity

SEPTEMBER 12, 2023

That said, virtual events enable organizers to reach a much broader audience, including young parents and people with mobility impairments who find it difficult to travel, as well as prospective attendees with limited time and budget. Somewhat surprisingly, print media is twice as popular as pay-per-click (PPC) advertising.

Marketing Report 302

Marketing Report Event Marketing Stats Paid Search Agency 302

ClearVoice

JUNE 17, 2021

Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns. Ultimately, your ROI for social media marketing depends on how hard you have to work for that engagement. Ads on Facebook.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Content Standard

APRIL 4, 2016

In my previous article on email marketing tips , I gave six tips to increase your ROI on emails. Thanks to its relatively low cost, email delivers the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI. Optimize Emails for Mobile. We live in an increasingly mobile world.

ROI 40

ROI Email Marketing Tips CTR 40

Porch Group Media

FEBRUARY 16, 2021

Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. Litmus, 2020 ) Just 16% of respondents believe their company measures email marketing’s ROI well or very well. Litmus, 2020 ) Just 16% of respondents believe their company measures email marketing’s ROI well or very well.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Content Standard

SEPTEMBER 10, 2016

In the early years, the idea of statuses and constant contact seemed radically new, only to later turn into a fascination for easily accessible visual content, and then next into the mobile renaissance that we’ve seen over the past five years. percent of marketers identified ‘Measuring ROI’ as their top challenge.”

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

Marketing Insider Group

MAY 11, 2020

Content marketing drives measurable results and ROI over more traditional marketing tactics. That makes it really different than advertising (more on that in a bit). What makes content marketing different than other types of marketing is in the ROI and business value it delivers over time. But the stats don’t lie.

Paid Content 168

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 168

Hubspot

JANUARY 16, 2020

They both allow users to express their creativity while embracing short mobile videos and have attracted Gen Z and millennial audiences. However, on the Discover area of the platform, marketers can create advertisements and Story editions with videos and graphics to promote their own products or services. User Behavior. million views.

Paid Content 94

Paid Content Advertising Agencies Paid Search Agency Mobile Advertising 94

Contently

AUGUST 2, 2021

For every content marketer worrying about engagement stats, there are options, many of which are free. On the stats page, Bitly gathers results from all of your links so you can assess how your collection of content has performed in the past hour, day, week, and month. Open Web Analytics. News and Media, Business and Industry).

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Huptech Web

JUNE 9, 2023

Armed with this knowledge, they create strategies that are tailor-made for the ideal consumer, aiming for increased ROI. ROI Focuses on maximizing return on investment by targeting the right audience. ROI may vary, as targeting is less precise. Higher ROI: Who doesn’t love a good return on investment?

Paid Content 52

Paid Content Planning Marketing AI Marketing Analytics Tools 52

Hubspot

OCTOBER 4, 2019

Our Facebook stats are organized into five categories: 1. 94% of ad revenue in Q2 was represented by mobile ads, a 3% increase from Q1. There are 7 million advertisers on Facebook. The potential reach of advertising for Facebook is 1.9 96% of Facebook users access the app on mobile. Facebook ad statistics.

Statistics 78

Statistics Facebook Cost Per Click Mobile Advertising 78

Bannerflow

NOVEMBER 29, 2018

But with the right tools and an effective strategy, travel brands can reduce their own abandonment rates and gain a greater return on investment (ROI) for their advertising. The stats do not inspire confidence when compared to other industries either. Mobile-first is all anybody is talking about in marketing these days.

Brand Identity 56

Brand Identity Branding Mobile Advertising Display 56

ConvertKit

JANUARY 15, 2021

Chapter #7: Measurement and ROI. This list of general email marketing stats has the answers you’re looking for. Here are the most important email marketing stats around subject lines and open rates, along with a few tips for getting your emails opened. Mobile devices remain the most popular reading environment for emails.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Valasys

DECEMBER 23, 2020

The importance of marketing automation is shown below with a blend of information and stats. One of the best elements of marketing automation is it helps in gaining high ROI which in turn gives high profits. Reports reveal that almost 80% of advertising of the stocks or services is done by this marketing software. Customer.io.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Marketing Budget 52

Hubspot

SEPTEMBER 25, 2015

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. What Is Display Advertising?

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

JULY 18, 2019

Is it better to pursue an organic-first approach and find consumers through search engine rankings, or is it better to invest in an advertisement at the top of a keyword results page? This model allows advertisers to only pay when consumers interact with their listing -- meaning you attract people who are interested in your offer.

Paid Content 78

Paid Content PPC Paid Search Agency Traffic 78

sagefrog

NOVEMBER 14, 2023

Display Ads: These are visual ads of various sizes, from desktop to mobile, that appear on websites your target audience frequents. Diversifying your digital advertising allows you to reach potential customers at different stages of the buyer’s journey. Check out our ultimate guide to B2B display ads for tips!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

KoMarketing Associates

DECEMBER 19, 2013

ROI questions affect nearly every aspect of business, and content marketing is no exception. 50 Awesome Content Marketing Stats – Amanda Nelson, ExactTarget. Who doesn’t love stats? Mobile SEO: 5 Ways to Ensure Your Brand’s Content is Optimized – Krista LaRiviere, SearchEngineWatch. Cheers to 2013!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Use this as a tool for discovering stats for your content and opportunities to dig deeper into the latest high-quality research.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Amerifirst has done away with advertising and relies entirely on inbound marketing.

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Optinmonster

DECEMBER 4, 2019

Every year, mobile video consumption rises by 100%. 83% of marketers say videos give them a good ROI. By what the stats show, yes. Shows great ROI. Brings you more mobile users. By building out barkpost.com, they’re essentially getting free traffic and free advertising to their main product, barkbox.com.

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

Porch Group Media

MAY 28, 2019

In fact, 95% of social media marketers say Facebook delivers the best ROI. . Here are some additional stats on Facebook every marketer should know: 68% of Americans use Facebook In comparison, 35 percent of Americans use Instagram, 29 percent use Pinterest and 24 percent using Twitter. Getting Started with Facebook Advertising.

Acquisitions 49

Acquisitions Facebook Ideal Customer Profiles Advertisements 49

Bannerflow

SEPTEMBER 12, 2019

Display advertising is an important channel within iGaming – and it requires the right technology to do it effectively. The majority of Kindred Group’s worldwide display advertising production is done in-house, using Bannerflow, from its London office. What are the challenges of display advertising in iGaming? Max: Very useful.

Advertising Agencies 45

Advertising Agencies Display Advertisements Advertising 45

Hubspot

JANUARY 25, 2018

It's free, generally performs better than Vimeo in search, offers solid analytics for businesses looking to track ROI, and commands a massive number of users. Videos uploaded to Vimeo and YouTube are both optimized automatically for mobile, but YouTube offers more opportunity for mobile discovery and reach. YouTube vs Vimeo.

Youtube 78

Youtube Video Marketing Paid Search Agency Best Practices 78

Outbrain

MAY 26, 2020

Recently, I bought a new mobile phone. In most cases, I was constantly shown the mobile phone models I had previously clicked on. In most cases, I was constantly shown the mobile phone models I had previously clicked on. And yet, the post-purchase phase of the marketing funnel is exactly the one that advertisers tend to ignore.

Top of Funnel 54

Top of Funnel Marketing Funnels Purchase Mobile Advertising 54

Outbrain

MARCH 17, 2020

Sure, we all know the stats. Firstly, it is estimated that 5 billion people worldwide use mobile phones. Most people have their mobile phones on them all the time, and they check them up to 160 times a day. Email marketing is one of the best channels for ROI – expect to earn an average of $42 for every dollar spent.

Advertising Channels 38

Advertising Channels SMS Open Rate Verticals 38

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. 83% of marketers claimed to have gotten a good ROI from video. Take a look at these stats on using video in your social media campaigns. This is one of the most powerful stats so far. NEWLY UPDATED! networks created in 60 years.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Delivra

FEBRUARY 13, 2019

While email marketing may seem old school, it’s proven to be superior to other popular strategies, like advertisements and social media. Award-winning quality emails regularly generate an average ROI of $44 for every dollar spent. Optimization for mobile. Optimize your emails for mobile. Quality subject line.

Automation 81

Automation Marketing Automation Services Work Management Marketing Management 81