Webbiquity

JANUARY 19, 2016

ROI is still tough to measure. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Only 13% believe they’ve proved the impact quantitatively—though that may be because just 14% tie social media marketing activities to sales levels. Pew Research ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. seconds over the past two decades.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Rollworks

DECEMBER 14, 2021

ABM and ROI. ABM outperforms your other marketing channels. Even as far back as 2014, ITSMA developed a survey where they found almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Schubert B2B

MAY 26, 2023

So why digital marketing is important for B2B? Hopefully, this should show you why digital marketing is a necessity for any B2B company that plans to be in it for the long haul. What is Digital Marketing? Digital marketing is a rather broad term. It covers everything related to marketing online.

Paid Content 62

Paid Content B2B Marketing Planning B2B 62

Litmus

AUGUST 28, 2019

How do you feel about your current email marketing budget? If your team doesn’t have the budget to do everything it should be doing, you’re not alone. Each business has to make decisions about which marketing channels receive how much money. 5 Head-Turning Stats About Email ROI. Email has an ROI of 42:1.

Budget Programs 77

Budget Programs Marketing Budget Creation Marketing Budget Planning 77

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. These stats will help you know how video marketing influences customers. Common Video Marketing Statistics 1. Social Media Video Stats for Facebook 45.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Parse.ly

DECEMBER 21, 2020

Return on investment (ROI) from content marketing efforts is notoriously difficult for marketers to measure and track. If you fail to track one of those micro conversions, you won’t know the true ROI of your content efforts. What is content marketing ROI? Beyond ROI & Conversion: Engaged Times.

Multi-Touch Attribution 52

Multi-Touch Attribution ROI Marketing Analytics Tools Top of Funnel 52

Martech

NOVEMBER 1, 2022

If what’s past is prologue, marketing budgets will likely contract further in the coming year, despite a new survey saying 70% of U.S. marketers expect their tech budgets to grow. Dig deeper: B2B marketing budgets stalled out in 2022. Back to basics: Start with a plan.

Work Management 113

Work Management Marketing Management Marketing Budget Budget Programs 113

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. Focus on ROI. can be tricky.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

sagefrog

DECEMBER 6, 2023

Strategize for In-Person and Virtual Event Marketing Takeaway: A Hybrid Presence is Vital Successful marketing strategies must bridge the gap in an industry where the virtual and physical realms coexist. Negotiate sponsorship packages that align with your marketing goals and increase your brand visibility.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

6sense

NOVEMBER 9, 2015

Where will your marketing dollars go in 2016? If you’ve done an effective job of tracking ROI for your marketing initiatives, you probably have a good idea of how to allocate your budget. Content Marketing. Is your inability to collaborate with senior managers keeping your budget small? Source: AdAge ).

Planning 48

Planning Allocation Budget Programs Marketing Budget Creation 48

KoMarketing Associates

DECEMBER 9, 2014

Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 70% of B2B marketers are creating more content than they did one year ago ( Content Marketing Institute ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Porch Group Media

NOVEMBER 10, 2022

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Our team curated the latest stats we could find to help you stay current and informed for 2023. Take a look at these stats on how it has grown and who is using email. Table of Contents.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Tomorrow People

MARCH 8, 2018

Reduce your marketing budget. Measure your whole marketing spend. How content marketing puts the ‘market’ back into marketing. So how does a content marketing approach take marketing so much further? So how does a content marketing approach take marketing so much further?

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Envy

AUGUST 19, 2021

PPC is also a great way to gain rapid brand exposure and immediate impact that complements longer-term inbound marketing campaigns and provides a quicker ROI. But the increased competition in cyber security marketing has driven the cost of a qualified lead through the roof. Minimum budgets increase.

PPC 116

PPC Advertising Benchmark Cost per Lead Paid Search Agency 116

PureB2B

JUNE 14, 2021

Marketing budgets, a critical element in any marketing campaign but difficult to generate, and getting approval seems like an arduous task. That is a general notion, and it comes from what marketing directors have noticed over the years. Such stats only go to prove that justifying a marketing budget to the CFO is hard.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

Bannerflow

JANUARY 22, 2019

A recent report into the state of in-housing in Europe , by Bannerflow and Digiday, has uncovered some startling facts regarding creativity and return on investment (ROI). In-house brands want tighter control over marketing budgets. Yet, delve deeper into the stats and you can’t help but think something else is at play.

Creativity 40

Creativity ROI Marketing Budget Paid Search Agency 40

Hubspot

MAY 20, 2013

Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 150+ Tweetable Stats About the Current State of Inbound Marketing. Tweet This Stat.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Porch Group Media

JANUARY 26, 2021

Spend on social media as a percentage of the overall marketing budget continues to rise. With spend at a current rate of approximately 12% of overall marketing budget, brands expect their spend to increase over the next five years to a total of 22.5%. of the total marketing budget in five years.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

ConvertKit

JANUARY 15, 2021

Chapter #7: Measurement and ROI. 2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. This list of general email marketing stats has the answers you’re looking for.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Marketing Insider Group

MAY 11, 2020

As businesses struggle to achieve growth in a challenging business environment, we’re seeing more interest and budget shifting to content marketing as the best choice for marketing budgets. Quick Takeaways: Content marketing is an opportunity to reach and convert new customers. But the stats don’t lie.

Paid Content 168

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 168

Engagio

JULY 16, 2019

The resulting report distills the stats you need to know to understand the current state of ABM, and where your peers are succeeding (and falling short.) We’ve identified the top challenges related to ABM, what companies are investing, and where those budget dollars are going. New This Year: What Drives Strong ABM ROI?

Account Based Marketing 67

Account Based Marketing ABM Research Marketing Report 67

Content4Demand

FEBRUARY 7, 2019

2019 State of Interactive Content Marketing. Just a few years ago, Content4Demand was excited for the rare opportunity to design interactive buyer experiences for ourselves and for clients. You’ll find lots of tips, stats and best practices along the way. B2B Budgets Expand. Interactive Popularity.

Marketing Budget 50

Marketing Budget Content Marketing Budget Creation Advertising Agencies 50

Valasys

DECEMBER 23, 2020

Significance and Benefits of Marketing Automation. The importance of marketing automation is shown below with a blend of information and stats. The marketing automation system automates the lead process starting from observing to transferring the leads. This software cuts out the necessary budget. Lead Management.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Marketing Budget 52

Hubspot

AUGUST 8, 2019

The goal was to market to segments of just one individual based off their past behavior on their site, and by investing in this method, they generated a 100-fold increase in their ROI. Netflix -- the international media streaming and content creation company -- has built its success partially on the strength of its business analytics.

Paid Content 100

Paid Content Examples Marketing Budget Marketing Automation Services 100

Webbiquity

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. Inbound marketers plan to hire an average of 9.3

Inbound Marketing 100

Inbound Marketing Marketing Report Planning Paid Search Agency 100

Atomic Reach

MAY 14, 2019

There is always debate among marketers what the effective uses of a marketing budget are. With popular platforms such as Google Ads and Facebook offering incredible targeting for specific consumers and their budget-friendly pricing, it's no wonder that 74% of businesses are investing in PPC. Statistic Stats).

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Jifflenow

AUGUST 29, 2022

To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. Recouping costs or demonstrating a positive ROI from an event marketing perspective is essential. What is Account-Based Marketing? Don’t believe us?

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Vidyard

NOVEMBER 29, 2016

It’s really difficult to plan a journey if you don’t know your destination. Getting in the car and driving until you find something cool is a great way to spend an afternoon in your late teens, but the same concept is difficult to apply to your video marketing. Video marketing stats are hard to come by, and are usually outdated.

Advertising Benchmark 50

Advertising Benchmark Demand Video Marketing Sample 50

Hubspot

MAY 18, 2015

The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company. Inbound techniques like marketing automation/lead management and content creation are a smaller part of the mix. Tweet This Stat ). Tweet this Stat ).

Advertising Benchmark 28

Advertising Benchmark Work Management Marketing Management Marketing Automation Services 28

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. For example: London-based influencer, Nia?

Campaigns 112

Campaigns Planning Paid Search Agency Work Management 112

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Use this as a tool for discovering stats for your content and opportunities to dig deeper into the latest high-quality research.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

The Effective Marketer

AUGUST 5, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

Webbiquity

FEBRUARY 2, 2011

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Rollworks

MAY 21, 2018

ABM and ROI. ABM outperforms your other marketing channels. Even as far back as 2014, ITSMA developed a survey where they found almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant.

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40