Webbiquity

AUGUST 6, 2020

Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing. Among other key findings from the report: An astounding 90% of B2B marketers expect their influencer marketing budgets to hold steady or increase in the coming year.

Research 243

Research B2B Marketing B2B Budget Programs 243

KoMarketing Associates

JULY 27, 2022

However, new research suggests that they are struggling to leverage data to achieve their goals. Most marketers (48%) claim that the data they have is not accessible, while 45% say that they lack relevant current data. Approximately 41% state that there is insufficient investment in CX at their organization.

Marketing Report 236

Marketing Report Optimization Resources Advertising Agencies 236

KoMarketing Associates

OCTOBER 26, 2021

As marketers adapt to the changing demands of their customers and feel the impact of the pandemic, new research indicates that many are replacing their existing marketing tools. Marketers have had access to an abundance of data, but as previous research has shown, they are still struggling to leverage it.

Marketing Report 242

Marketing Report Marketing Automation Services Tools Statistics 242

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Include relevant tools visitors can use. Makes sense.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

ClearVoice

DECEMBER 15, 2021

As we close out 2021, we assume you’re spending most of your time explaining to executives and colleagues why the data and reports you shared with them earlier this year are no longer relevant. Your coworkers may not always understand how quickly digital marketing reports and estimates can change, but we do.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

Vision Edge Marketing

JANUARY 11, 2022

Qualitative research provides one of the best analytical methods to inform and create this connection with customers. Compelling and relevant stories weave in this type of information. Qualitative research clarifies quantitative findings. The results of the qualitative research give dimension to your quantitative data.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

KoMarketing Associates

SEPTEMBER 14, 2022

Although marketers are continuing to make the customer experience (CX) a top priority, new research indicates that they are still facing challenges when it comes to delivering in this area. As marketers look to focus more on providing an optimal CX, previous research suggests that a lack of technology and resources has been a challenge.

Marketing Report 192

Marketing Report Optimization Enterprise Management Advertising Agencies 192

KoMarketing Associates

NOVEMBER 2, 2021

However, new research suggests that this abundance is becoming more overwhelming as they execute their digital marketing strategies. SharpSpring, in conjunction with Ascend2, recently published “The State of MarTech” report. Marketers have a wide array of technology at their fingertips. Making the Most of Marketing Technology.

Marketing Report 220

Marketing Report Budget Programs Marketing & Strategy Statistics 220

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. What is a competitive analysis report?

Analysis 94

Analysis Marketing AI Examples SWOT 94

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. The report also reveals that thought leaders don’t have to be high-profile.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Top Rank Marketing

NOVEMBER 7, 2023

Today, TopRank Marketing is launching our third B2B Influencer Marketing Report. The report is good news for B2B marketers. This year, 85% reported they had a program. Click the image below to get the full report , and read on for highlights from the third edition of the B2B Influencer Marketing Report from TopRank Marketing.

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

KoMarketing Associates

AUGUST 20, 2020

Marketers have a wide array of data and analytics at their fingertips, and new research suggests that they are now leveraging location data, in particular, for several use cases. Research shows that there have been many benefits for marketers who are utilizing location data.

Marketing Report 201

Marketing Report Validation CRM Statistics 201

Inbox Insight

MARCH 2, 2022

Inbox Insight has released a free report titled: “ B2B Multi Channel Strategy: Market Research Report “ This in-depth whitepaper seeks to provide the most relevant and up-to-date multi channel insights for B2B marketers in 2022 while determining the fundamental components of an effective multi channel strategy.

Multi-Channel 52

Multi-Channel Marketing Report Advertising Channels Research 52

Hinge Marketing

NOVEMBER 3, 2022

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. Another measure of buyers’ perceptions is relevance. Relevancy is going to fluctuate depending on client needs, market conditions, and a firm’s offerings.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Customer Experience Matrix

APRIL 1, 2020

While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Retail Behavior Data Adobe this week launched their Digital Economy Index , a long-term project that gained unexpected immediate relevance. Retail foot traffic tracker Placer.ai

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Martech

FEBRUARY 29, 2024

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. For consultants to continue to be relevant and add value the model needs to evolve. There are problems with this model.

Enterprise Management 113

Enterprise Management Consulting Work Management Marketing Management 113

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The best news from this year’s report? Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Contently

NOVEMBER 22, 2021

The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. The pandemic made us create a strategy,” said one respondent quoted in the report. This awoke a sleeping giant: content marketing. Key takeaways.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. What matters is producing strategic, relevant , high-quality content. Which is why a documented strategy and audience research are so important.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Martech

SEPTEMBER 13, 2023

However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. Gartner’s own research says only 9% of U.S. The report does acknowledge that the vast majority of consumers don’t think about a brand’s positions on issues when deciding to buy.

Gartner 122

Gartner Marketing Report Planning Paid Search Agency 122

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. This study also saw the addition of industry-specific versions of the report, such as this one. In the current report we are focusing on consulting firms.

Consulting 157

Consulting Research Work Management Marketing Management 157

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

Hinge Marketing

NOVEMBER 9, 2022

Our analysis also uncovered opportunities to become more relevant and valuable to public-sector buyers. About the Research. The Hinge Research Institute has studied more than 40,000 buyers and sellers over the past decade—giving us unparalleled insight into the professional services industry. But there is an upside.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Adobe Experience Cloud Blog

JUNE 2, 2020

Recent reports have shown that many companies plan to reevaluate their budgets with a focus on eliminating non-business essential marketing. To succeed at driving business value and stay relevant, marketers need to upskill and cross-skill. They say a picture speaks a thousand words—and research proves it.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 98

Research Case Studies Case Study Skype 98

KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. Follow along! Technology >> Network.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Social Media 144

Social Media Research Social Marketing Media 144

Heinz Marketing

JUNE 29, 2022

Click here to access the full research report. Here is a sneak peak of the report and the findings we uncovered. Today’s buyers are doing more independent research than ever before. The post New Research: The Buying Experience of the Future appeared first on Heinz Marketing. 2022 Buying Experience Insights.

Buy 101

Buy Research Correlation Training 101

Heinz Marketing

JANUARY 26, 2023

Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research. How does industry research fuel category leadership? Next, industry research unlocks a steady flow of key insights that creates multiple ways to engage with your audience.

Research 89

Research B2B Thought Leadership Thought Leadership Cold Calling 89

Martech

FEBRUARY 24, 2023

Only 25% of marketers say they have all the data they need to execute on their personalization strategy , according to a new report from marketing researchers Ascend2. From Ascend2’s report, Trends in Personalization Marketing 2023 Why we care. Further, only 19% strongly agreed that their technology is up to the job.

Marketing Report 118

Marketing Report Personalization Work Management Marketing Management 118

Markempa

MAY 4, 2020

Most B2B content is missing the mark, according to a January research study by Heinz Marketing and ON24. One in five reported feeling very or extremely confident that they’re creating relevant content. One in five reported feeling very or extremely confident that they’re creating relevant content.

Relevance 81

Relevance B2B Content B2B Sales 81

KoMarketing Associates

DECEMBER 4, 2019

Although attribution is critical to understanding which marketing tactics are paying off, new research suggests that marketers are still behind in implementing these capabilities. Social Media Today published the “Instagram Marketing Survey Report,” and statistics showed that 90% of marketers are now using Instagram for marketing purposes.

Marketing Report 156

Marketing Report Tactics Effectiveness Statistics 156

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

DECEMBER 11, 2019

As more marketers turn to social media to drive people to their organizations, new research suggests that it continues to grow as an effective channel. Despite the decrease in the number of site visits through Instagram in recent months, previous research shows that marketers aren’t giving up on the social media platform just yet.

Social Media 156

Social Media Marketing Report Paid Search Agency Social Marketing 156

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Business Brainz

MARCH 21, 2021

A survey by ITSMA revealed 87% of B2B marketers reported that their ABM initiatives outperform their other marketing investments in terms of ROI, making account-based marketing the natural choice for marketers. Why research for ABM? How research can humanize ABM? And there’s no sign of slowing down.

Account Based Marketing 100

Account Based Marketing Research ABM Paid Search Agency 100

markempa

MAY 30, 2017

Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. I think what’s relevant to this conversation is I was one of the really early employees at a small startup back in the day called Pardot, which is a marketing automation platform.

Linkedin 297

Linkedin Research Studies B2B 297