Crafted Agency

FEBRUARY 29, 2016

In order to support customers throughout the entire life cycle, we must focus on the different marketing channels that most influence buyer behavior at different stages of the customer journey. We focus on LinkedIn as our B2B social media marketing channel to reach potential buyers.

Social Media 48

Social Media Linkedin Social Marketing B2B Marketing 48

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 trillion during the same period.”

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. What are B2B eCommerce Marketing Tactics? For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Webbiquity

NOVEMBER 29, 2022

Word-of-mouth advertising has always played a powerful role in both consumer and B2B buying decisions. Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. Guest post by Alain Glaeser. Image credit: Blake Wisz on Unsplash.

Loyalty 309

Loyalty Lead Ranking Lead Scoring Budget Programs 309

Marketing Insider Group

AUGUST 9, 2021

A copywriting service for B2B companies is one of the most worthwhile investments you can make for your business. Because reading your content is the first way potential buyers learn about your company. In fact, buyers are up to 70% of the way through their research before they ever reach out to you about your solution.

Copywriting 351

Copywriting Work Management Marketing Management Service 351

Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. Offering a stellar B2B sales experience comes with its own share of challenges in 2023. As you delve deeper, you’ll uncover the challenges, the strategies, and the nuances that can transform your B2B interactions. What is B2B Sales Experience?

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing. Here are three key B2B marketing trends for 2023 worth watching.

Trends 306

Trends B2B Marketing B2B Thought Leadership B2B 306

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. You’ve spent countless hours developing content for potential buyers. Buyers are savvy, and they don’t want to dole out their contact information without getting something tangible in return, even if they like your brand and your content. What’s the Real Deal with B2B Lead Magnets?

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Vision Edge Marketing

DECEMBER 15, 2020

Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. Studies reveal significant changes to how B2B buyers select suppliers. Peer Influence and its Effects on the B2B Buying Process.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Marketing Insider Group

NOVEMBER 1, 2021

This is particularly true in the B2B world , where potential clients are looking for proof of long-term results with other companies before making their own buying decision. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Quick Takeaways.

Case Studies 343

Case Studies Case Study Impressions Studies 343

Marketing Insider Group

JANUARY 8, 2024

Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Webbiquity

AUGUST 31, 2021

Millennials are changing the B2B tech market. Tech buyers really hate B2B marketing tactics. And today’s buyers rely on five primary sources of information to make decisions. Those were a few of the findings from the 2021 B2B Buying Disconnect report, published by TrustRadius at the end of 2020.

Buy 296

Buy Cold Calling B2B Lead Scoring 296

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours. Personalization will be a key B2B marketing initiative in 2024. Staying ahead of the curve is crucial to success.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Marketing Insider Group

DECEMBER 8, 2021

Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. B2B decision makers are not easy to reach. They don’t navigate the buyer journey in any linear fashion. This makes it almost impossible for B2B and tech companies to reach this audience with relevant content.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Tony Zambito

MAY 2, 2021

Sales Leaders Will Need To Implement A Buyer Persona Driven Sales System To Adapt To New Buyer Behaviors And Preferences. The past year of 2020 into 2021 will be looked at as one of the more transformative years to hit B2B sales in many a decade. I believe B2B in general and in particular B2B sales will be entering a new era.

Buyer Personas 294

Buyer Personas B2B Sales B2B Interactive Marketing 294

Webbiquity

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too. Why Should B2B Companies Use Instagram Marketing?

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. We call it the ‘Understand Audiences (Buyers)’ framework. So, where do you start?

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Launch Marketing

MARCH 13, 2024

Reaching the right audiences with the right messages is fundamental for B2B marketing success. Without clear and consistent messaging, it can be a challenge to engage ideal buyers and highlight why your solution is the best one for them. Reach out to schedule a FREE Growth Blocker Workshop to get started!

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. In that time, we have definitely witnessed the much-discussed convergence of these two previously diametric categories; the so-called consumerization of B2B. The content designed to fuel a B2B SEO strategy must then suit this purpose.

Top of Funnel 105

Top of Funnel SEO Long Tail Marketing B2B 105

ClickZ

FEBRUARY 26, 2024

This platform has been designed to revolutionize the way businesses approach sales, offering a new category of B2B sales intelligence technology. The launch of the deep sales platform comes on the heels of LinkedIn’s recent global research, which revealed that only 20% of buyers are in-market for services in a given year.

Buyer Intent 98

Buyer Intent Privacy Intent B2B Sales 98

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

Social Media 117

Social Media Trends Media B2B 117

Top Rank Marketing

FEBRUARY 7, 2024

For B2B companies, digital transformation is not a destination; it’s an ongoing journey. As digital transformation continues to reshape the fundamentals of B2B marketing, businesses need to prioritize creating and delivering valuable, human-centered content.

Digital Transformation 110

Digital Transformation B2B Advertising Benchmark Gartner 110

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. Reliability.

B2B 133

B2B Customer Satisfaction Lead Scoring Lead Ranking 133

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Believing B2B digital marketing differs from general marketing has led us to actions contrary to marketing theory. Demand and needs, in general, have to exist with the buyer. Brand preference.

Lead Gen 138

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 138

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

sagefrog

APRIL 16, 2024

To the uninitiated, B2B marketing may appear to be a smattering of strategies and tactics coming together in an everything-but-the-kitchen-sink-style soup. The B2B buyer’s journey and buyer personas are critical aspects of this carefully constructed process. Why Are B2B Buyer Personas Important?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

xiQ

DECEMBER 7, 2023

Transforming B2B Sales with Generative AI: The xiQ Revolution Generative AI will Create $1.2 The B2B sales and marketing landscape is rapidly evolving, and the key to success lies in embracing transformative technologies. One such technology revolutionizing B2B sales is generative AI. Trillion in Sales Productivity Annually.

B2B Sales 126

B2B Sales Generation Psychographics B2B 126

Oktopost

APRIL 28, 2024

The B2B sales space is changing. In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales. Statistics show that 92% of B2B buyers are willing to engage with sales professionals known as thought leaders on social media platforms.

62

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B2B Marketing Directions

MARCH 24, 2024

In most cases, a B2B buying process begins when a trigger event causes a business person (the potential buyer ) to feel a need or desire to solve a problem or seize an opportunity that may require a purchase. Several studies have shown that potential buyers are very likely to select vendors that were in their initial consideration set.

B2B Marketing 71

B2B Marketing B2B Vendors Trigger Marketing 71

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. This often results in a more intricate and extended buying process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52