NetLine

AUGUST 9, 2022

Inside this piece, we feature some of our favorite stats, including: How B2B Content Demand Has Increased 9% YOY. Long-form Content Registrations Indicate Greater Purchase Intent. Perhaps the best part of this blog is how each stat flows to the next in a nice, neat narrative. Why You Should Read This Piece.

Stats 52

Stats Paper Purchase Intent B2B Marketing 52

Hubspot

JULY 8, 2015

15 Stats Every Digital Publisher Needs to Know from. People who click on native ads have a higher purchase intent than those who click on banner ads." To help you navigate these turbulent waters, we’ve compiled 15 cold hard facts that every publisher should know. and how this information impacts your bottom line. users in 2013."

Stats 28

Stats Banner Ads Banners Purchase Intent 28

Televerde

JULY 26, 2021

Ranking for purchase-intent keywords finds customers who are closer to a buying decision, increasing the likelihood they’ll convert after interacting with your content. Here’s what the stats say: Companies who create custom visuals on social media see a conversion rate 7x higher than those that don’t. Make It Visual.

Top of Funnel 52

Top of Funnel Conversion Content Marketing Allocation 52

NetLine

APRIL 14, 2022

It’s also worth commenting on the connection between format “weight” and purchase intent. We promise you that there are insights and stats within this report that will change how you market in 2022. Newsletter. Analyst Report. On-Demand Webinar. Book Summary. Live Webcast. Cheat Sheet. We hope you learn a thing or two.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

SmartBug Media

MARCH 13, 2020

Well, one of the core tenets of content marketing is that it attracts people of all stages of awareness and purchase intent. This isn’t necessarily a reflection of the quality of your website or content, but more likely a result of you attracting more lower-intent people to your website in the first place.

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

NetLine

APRIL 11, 2023

But remember what we learned from last year’s report: Popularity ≠ purchase intent. Last year’s research revealed that White Paper registrations were a greater indication of a user being in the later stages of a purchasing decision. However, eBooks were 3.5x more likely to be requested. On the surface, these figures don’t align.

Demand 52

Demand B2B Webinar Metrics Intent 52

Aberdeen

SEPTEMBER 16, 2019

And the stats back this up. Uncovering Topics of Interest: The reason third-party intent data is able to accurately identify when an account is in-market is because it tracks keyword activity and behaviors on your website as well as the websites of your competitors and major media outlets.

Intent Data 66

Intent Data Cold Calling Outreach Intent 66

Hubspot

APRIL 5, 2017

You can download a copy of the full presentation here , which contains some eye-opening stats that every agency MD should read. In January this year there were over 60,000 searches for the 400 keywords incite monitors to track agency purchase intent. 50% of agency selection searches involve online research.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Ad Agencies Peer-to-peer 69

Aberdeen

JUNE 7, 2019

While that’s the go-to stat about customer retention, other studies go as far as to say that a 5% increase in customer retention will increase profits anywhere from 25% to 95%. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent Data 40

Intent Data Acquisitions Intent Cost 40

Webbiquity

MARCH 27, 2018

Here are 19 stats and facts about Twitter, LinkedIn, and Instagram, plus six key takeaways to help you create a more effective social marketing plan. Eight Instagram Marketing Stats. Three LinkedIn Marketing Stats. Eight Twitter Marketing Stats. 3: Nine Social Media Marketing Stats You Can Use. #4: WordStream ).

Stats 243

Stats Twitter Linkedin Planning 243

Content Standard

MAY 12, 2021

Consider the stats: Driven by convenience and value, 40 percent of consumers tried new brands. Customer communities, product development market research, purchase intent testing, and more are becoming major investment centers. percent higher than the last “regular” year on record.

Demand 129

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 129

SalesIntel

JULY 9, 2021

Leads that never close may have a detrimental influence on your stats while also frustrating your squad. When a consumer agrees to take a demo, it demonstrates strong purchase intent. There’s no doubt that they have the required skills but showing them the streamlined path can only improve them more. So, what are they missing?

B2B Sales 52

B2B Sales B2B Sales Qualified Leads Cross-Selling 52

Adobe Experience Cloud Blog

JUNE 29, 2015

Just consider these high-performing video stats: Emails with videos see 2-3x higher click-through rates. He certainly should be, as the consumption of your video content is just as strong an indicator of buyer intent as any other type of content consumption. But it’s not just consumption patterns that are on the up and up.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Video Marketing 48

Inbox Insight

SEPTEMBER 18, 2018

This does involve taking something of a gamble in terms of dedicating what may potentially be a lot of effort and marketing spend on one account or prospect – but when it pays off, the correlating ROI is invariably well worth it – as much as 208% as some stats report. Purchase intent. What do we mean by Account?

Account Based Marketing 70

Account Based Marketing ABM Planning Demand Generation Agencies 70

Outgrow

JANUARY 22, 2023

Engage With Your Leads Using Conversational Chatbots According to Kayako , 52% of customers are more likely to purchase from a site that offers live chat. These stats clearly reveal that live chat is a must-have feature for businesses.

Top of Funnel 59

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 59

Martech Advisor

NOVEMBER 15, 2019

Of all the stats the survey revealed, Nancy herself was most surprised by the jump in per-user monthly spending compared to earlier years. Per-user monthly spending on sales tech is growing. “ In 2017, 2/3 of respondents spent $150 or less per user, per month.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Hubspot

MAY 24, 2019

In the past two years, "Near me" searches have witnessed exponential growth, as highlighted in the stats below: There has been 150% growth for phrases like " near me now ". The rise of "near me" search queries with purchase intent are rising considerably. The Rise of "Near Me" Searches. For example " Pizza near me now ".

Mobile Advertising 78

Mobile Advertising Amazon Mobile Marketing Tagging 78

Hubspot

NOVEMBER 3, 2015

A recent report from Nielsen points out that one third of online advertising campaigns don’t work — they fail to drive awareness, lift, or purchase intent. Compare this stat to another in the same study: branded websites are the second-most-trusted advertising format, behind recommendations from friends and family.

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Media 28

Sprout Social

MARCH 13, 2017

times increase in purchase intent after seeing promotional content from influencers. 40% of people say they’ve purchased a product online after seeing it used by an influencer on social media. Businesses are averaging $6.50 for every $1 spent on influencer marketing, with the top 13% earning $20 or more.

Paid Content 110

Paid Content Conversion Work Management Paid Search Agency 110

Single Grain

JUNE 21, 2023

If you’re looking for the latest stats on all things LinkedIn, you’re in the right place. We’ve curated 100+ LinkedIn ad stats to inspire your next B2B ad campaign. Klient Boost ) Brands see a 33% increase in purchase intent after advertising on LinkedIn. Hootsuite ) 47% of businesses on LinkedIn are SMBs.

Statistics 98

Statistics Linkedin Advertisements Advertising 98

Sprout Social

FEBRUARY 28, 2023

These LinkedIn stats will bring you up to date on the value of LinkedIn as a network, and provide insight into how to expand your reach. Note: Sprout Social acknowledges gender beyond male and female; we are presenting the stats as reported by the source. These LinkedIn stats refer only to desktop traffic. were female.

Statistics 139

Statistics Linkedin Paid Content B2B Thought Leadership 139

Albacross

JUNE 20, 2018

If a visitor spends a great deal of time on your pricing page, however, and they’ve visited your case studies pages as well, this shows purchase intent. Some might say these are leads whose contact details have been verified, while others might argue that only those who have a purchase intent count as “qualified”.

Marketing Automation Services 110

Marketing Automation Services Work Management Marketing Management Lead Generation 110

Single Grain

APRIL 14, 2023

Branded searches have more purchase intent and are useful in enhancing your business revenue by bringing in traffic from search engine results pages. Non-Brand Visibility Tracking brand vs. non-brand visibility is another significant enterprise metric that can benefit your SEO performance.

Enterprise Management 52

Enterprise Management SEO Lead Scoring Lead Ranking 52

ClearVoice

SEPTEMBER 9, 2022

Great content is always relevant, which is why top-performing content marketers update their content with the latest stats and ideas. Match reader intent. Create content that matches the reader’s intent when. Ensure the questions they have upon reading your headline are answered. Aligned with your business goals.

High Quality Lead 52

High Quality Lead Lead Scoring Lead Ranking Content 52

Convince & Convert

APRIL 28, 2010

I would look at increase in positive social mentions, increase in social conversations indicating purchase intent, actual purchases from defined influencers (if the database and transaction funnel permits that level of tracking), website behavior indicating purchase intent on the part of influencers.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Unbounce

APRIL 17, 2019

Social media users have low purchase intent. The stats above make social commerce seem almost too good to be true, right? They’re looking for a distraction, not a new widget. And honestly, I think it’s going to play an increasingly important role in the coming years. But here’s the thing.

eCommerce 111

eCommerce Tactics Top of Funnel Brand Identity 111

Choozle

APRIL 2, 2019

We usually recommend limiting your retargeting pools to users who have recently visited your website as they have stronger purchase intent. To give you an idea of what to expect, we put together some stats for financial services campaigns run in the Choozle platform. However, fresh data is best. Whitelists & blocklists.

Work Management 54

Work Management Marketing Management Service Practices 54

Buffer

SEPTEMBER 9, 2019

Take these stats for instance: YouTube has over 1.9 increases in brand awareness ad recall consideration favorability purchase intent brand interest. Well there are a couple strong points in your favor for putting in the work and making things happen on Youtube. First, YouTube is gigantic. billion monthly active users.

Cost Per Thousand 77

Cost Per Thousand Paid Search Agency Ads CPM 77

Porch Group Media

JANUARY 26, 2022

However, this blog is full of interesting stats and deserves a mention in our top ten list. When we originally wrote this blog, an Autotrader study found that car buyers spent 59% of their time online researching. As the pandemic pushed more people to online channels, this percentage is no doubt much higher. Read More >>.

First-Mover Advantage 40

First-Mover Advantage Webinar Metrics Intent Signal Privacy 40

Single Grain

AUGUST 3, 2021

” Here's another interesting stat that will make you realize the power of streaming TV advertising: A Hulu survey found that “91% of Generation Stream would give up their music streaming service, their social media, their favorite food, favorite fashion item, and favorite brand before they gave up their video streaming service.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59

Valasys

JANUARY 3, 2023

Individual prospects who exhibit the necessary level of purchasing intent to be passed on to sales are referred to as marketing qualified leads (MQLs), which are the next stage in the marketing funnel. Metrics Related to the Sales Lead. But you can filter through them all using certain common measurement standards: 1.

B2B Marketing 40

B2B Marketing Lead Ranking Marketing Qualified Leads Planning 40

Albacross

MAY 10, 2019

This means that they MUST have some sort of purchase intent. If you’re a marketer, log onto the Albacross’s dashboard, and you’ll get access to plenty of stats, including data on which website pages your leads are the most interested in. So ,start talking about how your product addresses your prospect’s pain points, stat!

Sales Management 81

Sales Management Work Management Marketing Management Top of Funnel 81

Outbrain

DECEMBER 30, 2019

Stats like those indicate marketers must be exceptionally careful to create video ads the audience perceives as genuinely valuable and relevant. Display ads aim to boost brand awareness and purchase intent. Also, 35% said they got frustrated with those ads because they prevented them from watching their desired content.

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60

Content Standard

OCTOBER 15, 2018

It’s a need so obvious you’d think it didn’t need articulating (though clearly it needs articulating; see the stats above). To summarize, marketing leaders need enterprise-wide visibility into all brand touchpoints, stat. What Your Lack of Visibility Is Really Costing You.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Convince & Convert

MAY 24, 2012

Read on for insights from Maria, and our Social Media Stat of the Week ( this week : are Facebook and Twitter like the Tortoise and the Hare?). Basically harvesting purchase intent on search pages. Facebook doesn’t have intent, it’s more of an intent-generation site, so the advertising play there is a lot different.

Enterprise Management 114

Enterprise Management Work Management Marketing Automation Services Marketing Management 114

Unbounce

JULY 30, 2019

In other words, the purchase intent of visitors to your holiday landing page will be different. A lower than expected conversion rate might indicate that something went wrong, but engagement stats like these ones can help you sniff out the cause. During the holidays, however, this is often less true.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Social Media Users’ Interests and Expectations Vary by Network [Stats] by Pamorama. Social media stats in video form.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100