Navigate the Channel

APRIL 3, 2018

This is a great time to take a look at your public relations strategy to make sure it’s solid enough to take you through the rest of the year. Content creation continues to be an important way for businesses to reach out to the public right where they are at any given time. Make creating content a priority.

Public Relations 50

Public Relations Social Media Guidelines Facebook 50

Brandpoint

MARCH 15, 2024

In the rapidly evolving landscape of public relations, staying on top of the latest PR trends is essential to successfully navigate the complex challenges of the industry. Brandpoint conducted a comprehensive survey of 200 PR professionals to identify the key PR industry trends and challenges that are shaping the PR landscape today.

PR 62

PR Public Relations Digital Transformation Ethics 62

Sword and the Script | B2B

AUGUST 31, 2021

Salesforce recently published its seventh annual State of Marketing report – based on a survey of 8,227 marketers around the world. It can be seen in adjacent business functions as detailed in two separate surveys of creative teams and of public relations. This group represents 14% of the survey sample (N = ~1,152).

Marketing Attribution 86

Marketing Attribution Customer Surveys Sample Advertising Agencies 86

Brandpoint

APRIL 3, 2024

Staying ahead of the latest PR trends is key to success in the ever-evolving landscape of public communication. Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Explore our key survey takeaways! Contact us to get started!

PR 48

PR Trends Public Relations Ethics 48

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Sword and the Script | B2B

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. The survey puts some data behind a long-standing problem in B2B marketing. Really dive into industry surveys. Need an extra pair of hands?

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

Sword and the Script | B2B

FEBRUARY 16, 2021

It also surveyed 1,500 respondents in the U.S. survey respondents said the following: 61% trust business. According to the survey, business was the only institution that respondents classified as both ethical and competent. Both media and government were labeled – by survey responses – as unethical and less competent.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

KoMarketing Associates

FEBRUARY 11, 2021

S2 published its “S2 Research Marketing Decision Makers & Marketing Firm Relationships Survey,” and respondents were asked to rank how important they perceive seven common marketing tactics to be, ranging from copywriting and design to public relationships. and public relations (3.1) At the top of the list (5.3)

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

Zoominfo

MAY 23, 2019

But, to truly be data-driven, a company must back all decisions with accurate and actionable data—including public relations decisions. Enter, Data-Driven Public Relations. On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

Sword and the Script | B2B

AUGUST 29, 2023

That’s according to a survey of 20,000 consumers by the market research firm GWI. 50% of B2B marketers say social media contributes most to the top of the funnel A survey of 358 B2B marketers by Wpromote and Ascend2 in early 2023 found that “half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals.”

Social Media 77

Social Media B2B Marketing Social Marketing Emarketing 77

Brandpoint

APRIL 12, 2023

Thanks to our findings from our 2023 Future of the PR Industry Research Report, we have a solid look into the future of the Public Relations profession. See our top three takeaways from the survey in this article by David Olson published on PRsay, a sub-section of PRSA’s Strategies & Tactics magazine.

Forecasting 62

Forecasting PR Public Relations Tactics 62

KoMarketing Associates

APRIL 24, 2017

As public relations professionals begin to work closely with marketers, new research suggests that they will become more aligned in the future. Just seven percent of PR agency professionals said they believe public relations will become a distinct, separate function from marketing. AI and Its Impact on Marketing.

PR 120

PR Public Relations DemandBase Advertising Agencies 120

Walker Sands

JULY 20, 2022

Through strategic surveys, powerful visuals and story angles that highlight newsworthy findings, our teams continue to leverage creativity and data to create compelling, results-driven campaigns. Get in touch to learn more about how Walker Sands’ public relations expertise can help your business achieve its most pressing goals.

PR 98

PR Thought Leadership Public Relations Advertising Agencies 98

Top Rank Marketing

NOVEMBER 10, 2023

In October When it comes to marketing job growth, jobs in the advertising and public relations sectors grew by some 2.3 But even if they don't understand, LinkedIn has the people who do. The Drum Ad, PR Jobs Increased 2.3% percent during October, according to newly-published U.S.

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Brandpoint

FEBRUARY 23, 2023

But, for those in public relations, this is the worst thing they can do. According to a new article by Sprout Social, “A Q1 ‘23 Sprout pulse survey found that 77% of consumers are more likely to spend more with brands they feel connected to, up from 57% in 2018.” This conclusion is more than just anecdotal.

PR 62

PR Public Relations Advertising Agencies Thought Leadership 62

Sword and the Script | B2B

AUGUST 15, 2023

The survey polled “nearly 300 B2B buyers, who hold roles in marketing, IT, operations, sales, finance and more.” The typical B2B buying process The survey report establishes the basic steps B2b buyers take in evaluating products. Observation 1: Pricing comes up first on two separate questions in this survey.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Brandpoint

MARCH 28, 2023

of those surveyed indicated that earning “high-quality metrics” was a challenge, while 30.5% One respondent from an internal PR team at a regional organization stated: “It is difficult to calculate the return on investment in the public relations industry, and the relevant analysis tools and data quantification systems are not perfect.”

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” According to our survey, they are two to three times more likely to measure signals such as account engagement and intent-based third-party data. >>> Need an extra pair of hands?

Marketing Automation Services 73

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 73

Marketing Insider Group

JANUARY 13, 2021

Online reputation management (ORM) is a combination of marketing, public relations, social media management, SEO, and other strategies to promote, monitor, protect, and defend your online image. A survey found that 51 percent of businesses feel this way. For a quick intro, see the video below. There are a lot of moving parts.

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

KoMarketing Associates

APRIL 7, 2021

Here’s what DemandGen Report’s 2021 Content Preferences Survey Report specifically has to say about it: “A common component of content preferences is the ability to deliver a memorable piece that tells a story and resonates with buyers’ needs and pain points. Research/survey reports: 52% (compared to 54% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Top Rank Marketing

OCTOBER 6, 2023

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S. million users and some 1.8

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

nDash

JANUARY 4, 2022

She’s recently focused on writing about developing data-friendly surveys–in other words, how to craft a survey that returns data in a parsable and analyzable manner without tons of manual intervention. Message Andrea for content with a journalistic and public relations spin. Martin Anderson.

Marketing Budget 98

Marketing Budget Budget Programs Analytics B2B Thought Leadership 98

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Reputation management. Speech writing.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

The Effective Marketer

FEBRUARY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Only One Thing Matters in Online Surveys – WIIFM Marketers have several tools at their disposal in their arsenal of marketing weapons, one of which is surveys. How did you target and fine tune your messages?

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

Vision Edge Marketing

JANUARY 11, 2022

Edelman, one of the world’s largest public relations firms, asserts that “great storytelling today requires a more intimate relationship with our audience, supporting analytics and a strategy that drives the brand narrative.” Because stories have the power to persuade, engage, and inspire.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

Vidyard

JANUARY 19, 2022

Vidyard conducted its latest survey with independent market research firm Atomik Research, with more than 500 financial services professionals, between November 22-26, 2021. The survey found: 40% of respondents fear their productivity will decline if they are forced to return to the office. to conduct an online survey of?503?financial

Work Management 94

Work Management Enterprise Management Marketing Management Studies 94

Convince & Convert

JULY 24, 2015

C-level executives often don’t fully understand that public relations personnel need the ongoing involvement and support of upper management in order to meet PR goals. More than half of executives (59 percent) surveyed by Wakefield Research said they do not fully understand the role and capabilities of PR.

PR 148

PR Public Relations Paid Search Agency Press 148

The Effective Marketer

AUGUST 14, 2009

New Salary Survey Released We all like to complain about how much we make, so here’s another reason for you to either shut up or have that awkward conversation with your boss about getting a raise. Exhibitor Magazine’s July Edition showcases their annual salary survey with interesting results. United States License.

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

sagefrog

NOVEMBER 14, 2023

Follow-up emails and surveys can provide valuable insights and keep the conversation going. Attend Industry Trade Shows Trade shows remain a cornerstone in B2B marketing—and the top area of marketing spend for 25% of those surveyed in the latest B2B Marketing Mix—for good reason. But you don’t have to do it alone.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Champion Communications

DECEMBER 15, 2022

When Champion recently asked senior B2B marketing professionals in the UK to tell us what objectives were behind their decision to invest in public relations (PR), lead generation came in fourth, with exactly half (50%) of the respondents citing this as the main objective.

PR 62

PR Lead Generation Marketing Qualified Leads Lead Ranking 62

Customer Experience Matrix

MAY 30, 2007

SAS Institute recently released a survey of senior executives’ attitudes towards marketing performance measurement. According to the study, the survey was conducted among “large and midsize companies across a range of industries,” which doesn’t tell us much about who they were but does suggest few were direct marketers.

Customer Surveys 120

Customer Surveys Planning Marketing Management Lead Ranking 120

Vidyard

FEBRUARY 23, 2022

Indeed, 89% of financial services professionals surveyed said that video messages would be more impactful than traditional text emails when working remotely. The survey found: 66% of respondents said they have gotten to know clients or customers, vendors and partners (50%), and leadership (42%) better by interacting through video more often.

Work Management 91

Work Management Enterprise Management Marketing Management Studies 91

Biznology

DECEMBER 6, 2016

Employee engagement surveys aren’t worth much anymore according to one expert, since people are more concerned about survey scores than addressing engagement issues. Can public relations help make it go mainstream ? Is this the new reality for companies making what used to be simple business decisions?

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

B2B Marketing Directions

NOVEMBER 15, 2020

The first series of posts (available here , here , and here ) discussed the findings of a special edition of The CMO Survey that was fielded in May. In July, I published a post ( Research Highlights How COVID-19 Has Changed B2B Buyer Behavior s ) that described the results of an April survey conducted by Wunderman Thompson Commerce.

B2B Marketing 98

B2B Marketing Budget Programs Terms and Conditions Forecasting 98

Zoominfo

NOVEMBER 20, 2023

And first-party go-to-market data at many businesses is notoriously fragmented, with 55% of corporate leaders in an Experian survey saying they distrust their own data assets. Public Relations & Communications Similar to content managers, communications managers can use generative AI to draft content, like press releases.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

B2B Marketing Directions

JANUARY 29, 2022

2022 Edelman Trust Barometer - 58% of individuals surveyed in 27 global markets said they buy from or advocate for brands based on the brands' values, and 52% said business organizations are not doing enough to address climate change. 2021) - 53% of surveyed U.S. 2021) - 53% of surveyed U.S. Barkley, Inc. Barkley, Inc.

Paid Search Agency 98

Paid Search Agency Companies Customer Surveys B2B Thought Leadership 98