Sword and the Script | B2B
AUGUST 29, 2023
eMarketer summarized the findings in this chart: 2. eMarketer summarized this finding this way: The B2B buying community is getting younger B2B companies aren’t known for their mastery of social media. eMarketer says it’s because social media is getting younger. Consider the following: 1.
Brandpoint
MARCH 23, 2020
Be mindful of your ad campaigns eMarketer has adjusted their global ad spend projections in light of the coronavirus outbreak from a 7.4% increase from 2019 to just a 7% increase. That difference entails around $20 billion.
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KoMarketing Associates
DECEMBER 9, 2014
60% of marketers create at least one piece of content each week ( eMarketer ). A few months ago, I wrote a blog post about the increasing overlap between content marketing and public relations. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). Two Heads Are Better Than One.
LeanData
FEBRUARY 11, 2016
Moore, the head of global public relations for e-commerce intelligence company BloomReach, conducted a survey that contained a eye-opening discovery. But that successful survey also was an aberration when it comes to assessing with pinpoint accuracy the impact of public relations. Exhibit A: public relations.
The Effective Marketer
FEBRUARY 3, 2011
P.S.: I’ll be presenting at the upcoming The Power of eMarketing Conference, so if you plan on going to that one let me know so we can meetup. Did I forget a conference? Let me know and I’ll update the list. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0
PureB2B
FEBRUARY 8, 2021
eMarketer reports that in 2021, global digital ad spend will reach $389 billion, up from $333 billion in 2020. Enhance your reputation through online public relations. They say there is no such thing as bad publicity, but at the end of the day, we all want to have and maintain a good reputation.
PureB2B
FEBRUARY 8, 2021
eMarketer reports that in 2021, global digital ad spending will reach $389 billion, up from $333 billion in 2020. Enhance Your Reputation Through Online Public Relations. They say there is no such thing as bad publicity, but we all want to have and maintain a good reputation at the end of the day.
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