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Survey: Digital Marketing, Social Media Remain Top Tactics Among Marketers

KoMarketing Associates

was digital marketing and social media, followed by marketing and audience research (5.1). Direct marketing and sales (4.6), copywriting and design (4.1) and public relations (3.1) and grassroots and event marketing (2.8). Turning to Popular Marketing Channels for Success. also made the list.

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Report: 69% of Marketers Use Social Media to Develop More Brand Awareness

KoMarketing Associates

was digital marketing and social media. Direct marketing and sales (4.6), copywriting and design (4.1) and public relations (3.1) and grassroots and event marketing (2.8). At the top of the list (5.3) were also on the list. At the bottom of the list were media planning and buying (2.9)

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Dominate Your Next Event With a Great Public Relations Strategy

Adobe Experience Cloud Blog

by Dayna Rothman Great public relations can help your company break through the noise that can sometimes dominate a busy event. You’ll need a different PR strategy based on whether you are hosting or sponsoring an event, but for both you need to formulate a solid plan. Event Goals and Metrics.

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Event Marketing: How a technology start-up made a trade show splash booth-free

markempa

Brickstream enlisted the help of Arketi Group, a B2B marketing and public relations firm, to help create the impact it needed – booth or not. Event Marketing branding event marketing sponsorships trade show' Here’s how Brickstream responded. Trade Show Follow-Up: 5 tips to optimize response.

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Stacey Ackerman: Spotlight on the expert

Martech

How did you get into marketing — or indeed into agile? A: I went to college for journalism and communications because I wanted to be a newspaper reporter, but I ended up working in public relations and somewhat in marketing as well — dabbling in event marketing — and I kind of worked my way up to marketing manager.

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B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

markempa

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

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Crafting a Comprehensive VP of Marketing Job Description: Insights from a Virtual Marketing Executive

Launch Marketing

Here are a few of the most sought-after skills among marketing leaders today: Leadership skills Strategy Collaboration Strong verbal and written communication skills Problem solving Marketing planning and budgeting Project management expertise Accountability Emotional intelligence Marketing knowledge Digital marketing Social media Email marketing Automation (..)