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Survey: Digital Marketing, Social Media Remain Top Tactics Among Marketers

KoMarketing Associates

was digital marketing and social media, followed by marketing and audience research (5.1). Direct marketing and sales (4.6), copywriting and design (4.1) and public relations (3.1) and grassroots and event marketing (2.8). Turning to Popular Marketing Channels for Success. also made the list.

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Report: 69% of Marketers Use Social Media to Develop More Brand Awareness

KoMarketing Associates

was digital marketing and social media. Direct marketing and sales (4.6), copywriting and design (4.1) and public relations (3.1) and grassroots and event marketing (2.8). At the top of the list (5.3) were also on the list. At the bottom of the list were media planning and buying (2.9)

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Want to Rev Up Your Event Marketing? Leverage Influencers

Attendify

In the midst of an increasingly noisy meetings and events marketplace, event marketers are constantly being challenged to get the right people (not to mention the right amount of them) to attend their functions. Could event marketers realize the same benefits?

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Event Marketing: How a technology start-up made a trade show splash booth-free

markempa

Brickstream enlisted the help of Arketi Group, a B2B marketing and public relations firm, to help create the impact it needed – booth or not. Event Marketing branding event marketing sponsorships trade show' Here’s how Brickstream responded. Trade Show Follow-Up: 5 tips to optimize response.

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Dominate Your Next Event With a Great Public Relations Strategy

Adobe Experience Cloud Blog

by Dayna Rothman Great public relations can help your company break through the noise that can sometimes dominate a busy event. You’ll need a different PR strategy based on whether you are hosting or sponsoring an event, but for both you need to formulate a solid plan. Event Goals and Metrics.

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B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

markempa

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

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B2B Lead Generation Blog: Use Event Marketing Successfully for Lead Generation

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.