Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. No such guide exists.

CPO 145

CPO Product Work Management Enterprise Management 145

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. Once you have that, dig deep to understand what worked and why. Most importantly, it creates a foundation for trust to start being built. Educate This doesn’t mean education about your product.

Ideal Customer Profiles 109

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 109

Tomorrow People

FEBRUARY 2, 2021

The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. Product marketing superpowers. Product positioning.

Marketing Automation Services 120

Marketing Automation Services Product Enterprise Management Work Management 120

KoMarketing Associates

JUNE 18, 2018

SurveyMonkey recently published the “7 Highly Effective Ways to Elevate Buyer Trust” report, which contained responses from buyers on their perception of marketing practices. The statistics found that only 9 percent of customers “highly trust” brands the first time they engage.

Trust Marketing 149

Trust Marketing Customer Surveys Custom Publishing Statistics 149

SmartBug Media

JANUARY 25, 2024

Klaviyo has been our trusted partner and continues to provide innovative solutions to help our clients reach their business goals. This series will dive into the latest product updates and how they can benefit your e-commerce business. SmartBug's Impact Klaviyo's new feature, Email AI, is here to turbocharge your productivity.

Product 59

Product Ideal Customer Profiles Advertising Agencies Paid Search Agency 59

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. But what exactly is it, and how can it help with product marketing? Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works.

Marketing & Strategy 96

Marketing & Strategy Marketing Strategy Product Planning 96

SmartBug Media

JANUARY 25, 2024

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog post will explore the latest product updates and how they can benefit your business. This isn't just an update; it's a productivity booster. Bringing it back home to us at SmartBug.

Hubspot 59

Hubspot Product Paid Search Agency Ideal Customer Profiles 59

SmartBug Media

MAY 9, 2023

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog will explore the latest product updates and how they can benefit your business. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 98

Hubspot Enterprise Management Product Work Management 98

Launch Marketing

AUGUST 25, 2021

A B2B product launch relies heavily on marketing to generate awareness and interest in the new product. When compared to articles, eBooks, white papers and other long-form written content, blogs are typically the shortest in length, making them helpful for releasing tidbits of information about a new product. Download it now.

Product 133

Product B2B FAQ Verticals 133

SmartBug Media

NOVEMBER 9, 2023

Klaviyo has been our trusted partner and continues to provide innovative solutions to help our clients reach their business goals. This series will dive into the latest product updates and how they can benefit your e-commerce business.

Product 59

Product SMS Advertising Agencies Paid Search Agency 59

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. Every day, teams create artifacts as part of their work — presentations, demos, interview transcripts — that could make for great content. Reduce production costs.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). Let’s find out if product-led growth is right for the next edition of your B2B RevOps playbook. They gain hands-on practice with your product or service and get hooked at the outset. Sections: What is it?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Anyword

DECEMBER 20, 2023

The Key to Successful Product Marketing in the Age of AI Product marketing plays a crucial role in the success of any company. Messaging can make or break a brand, which is why product marketers need to craft messaging that will resonate with their brand’s target audience and motivate them to take action.

Product 70

Product Paid Search Agency Marketing & Strategy Loyalty 70

Zoominfo

SEPTEMBER 1, 2020

As it turns out, 73% of candidates are passive job seekers, and that means more work for recruiters. So You Want To Be More Productive? Things like automation and task management are the obvious choices, but there are a few other ways that recruiters can be more productive when it comes to talent sourcing and the hiring process.

Product 165

Product Template High Quality Lead Efficiency 165

Salesforce Marketing Cloud

JANUARY 9, 2023

No matter where in the world you do business, your customers know you by your products. The rules you set regarding how they can use those products directly affects how much people trust you. Because these rules need to work in the real world, they must consider differences between places, cultures, and even laws.

Product 98

Product Ethics Communities Intent 98

Webbiquity

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Case Studies : These are the B2B equivalent of product reviews. Uncertainty.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Navigate the Channel

AUGUST 7, 2023

Among these platforms, Houzz has emerged as a powerful tool for building product marketers, providing a unique opportunity to showcase their products and services to a highly engaged community. Understanding these features is crucial for building product marketers looking to capitalize on this platform effectively.

Social Media 65

Social Media Social Marketing Product Ad Building 65

Salesforce Marketing Cloud

MAY 5, 2022

Your brand has a new product on the way. Your marketing team has spent months partnering with product management to understand the roadmap and build messaging and positioning. Now it’s time for the fun part: telling the world about this new innovation with a product launch. Start planning your product launch now.

Product 98

Product Work Management Case Studies Marketing Management 98

SmartBug Media

SEPTEMBER 15, 2023

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog will explore the latest product updates and how they can benefit your business. At HubSpot, there's a commitment to providing tools that help you work smarter, not harder.

Hubspot 59

Hubspot CMS Development Marketing AI Product 59

Salesforce Marketing Cloud

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. Watch & learn What is product-led growth? The result?

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

Vidyard

DECEMBER 13, 2019

Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company? That said, there are some cases when you might want to collaborate with an outside agency and the capable hands that come with a production company. It happens!

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

SmartBug Media

AUGUST 16, 2023

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog will explore the latest product updates and how they can benefit your business. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 52

Hubspot Product Work Management Multi-Channel 52

SmartBug Media

JULY 20, 2023

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog will explore the latest product updates and how they can benefit your business. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 52

Hubspot Industry CMS Product Work Management 52

Hinge Marketing

OCTOBER 22, 2020

It is the dilemma of content production. Yet, most marketers push ahead with content development, and the process of coming up with relevant topics for different relevant audiences, because it works. In these unsettling and unpredictable times, trust is at an all-time low. This is where the approach of collaborating works well.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Marketing Insider Group

NOVEMBER 6, 2019

While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world. The Millennial generation and Generation Z care as much about getting a good product as any other that went before them. Make sure it’s a good one.

Product 206

Product Paid Search Agency Planning Storytelling 206

Convert

NOVEMBER 13, 2023

Growing a successful product means constantly adapting to your users’ needs. Product experimentation is key to this. It’s a tool for testing and improving your product while you continuously develop it. Why Is Product Experimentation Essential in Today’s Climate? Let’s get started!

Product 52

Product Lead Ranking A/B testing Sample 52

Sprout Social

MARCH 1, 2023

Another 39% of marketers work with creators on a monthly basis. It might be time to think about integrating them into another key function of your business: product development. That foundational knowledge is the basis of product design and research. Digital content creators are reshaping brand strategy for the better.

Product 92

Product Focus Group Social Media Advertising Agencies 92

Adobe Experience Cloud Blog

APRIL 25, 2019

It’s no secret that working together in a team to achieve one common goal leads to a smoother and faster process. Working in a collaborative environment opens the doors to creating a product that offers real value in a fast and efficient manner and maintains a strong team. Increases productivity. Brings alignment.

Peer-to-peer 134

Peer-to-peer Product Ad Building Lead Ranking 134

Sharpspring

JANUARY 6, 2021

If you’re finding yourself at a loss, or just need some tips for how to sell SaaS products, you’re in luck. Most people want to get a feel for how the program works before shelling out the cash for it. Trials typically last 7 to 14 days, and users can purchase the product at the end of the trial. Selling SaaS Products.

Product 98

Product Tips Sample User-Generated Content 98

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market. The data hopefully brings some peace for salespeople.

Marketing AI 59

Marketing AI Hubspot Product Tips 59

Salesforce Marketing Cloud

JUNE 21, 2022

Workers’ expectations of how they want to work have shifted in the last two years. With increased remote and hybrid work came more flexible schedules, allowing people to set up their days to suit how they want to work — when and wherever they like. Europe and APAC said having more flexibility led to greater productivity.

Work Management 98

Work Management Product Gartner Deliverability 98

Webbiquity

JUNE 30, 2022

To build a successful business, customer trust is crucial. You need to strategize how you will establish that trust up front through your content and messaging, then maintain it over time with sound, ethical business practices. To inspire trust in your users, it’s imperative that your site is fully functional. Contributed post.

Marketing Websites 294

Marketing Websites Ad Building Lock-In Case Study 294

Valasys

JANUARY 25, 2024

Are you launching a new product or making a big announcement for your company? Whether it’s a teaser video to build excitement or a detailed product demonstration, videos have the power to capture attention and leave a lasting impact. What are their interests, needs, or pain points that your product or announcement can address?

Video Marketing 45

Video Marketing Marketing & Strategy Marketing Strategy Product 45

Sana Commerce

NOVEMBER 10, 2023

Plus: how digital commerce is relevant to B2B product sellers today, along with the strategies and tools you need to implement a digital commerce ecosystem that works for your business. How does digital commerce in B2B work? facilitate collaborative product development, enabling retailers to respond swiftly to market demands.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Liveintent

JUNE 15, 2023

Retail-travel-commercial media networks among first adopters of technology as email embraces being next frontier of retail and commerce media June 15, 2023: LiveIntent today announced the launch of its new offering: InEmail Carousel for Product Promotions. The offering is built for Retailers and Brands who send email.

Marketing AI 62

Marketing AI Product Budget Programs Marketing Automation Services 62

Salesforce Marketing Cloud

APRIL 28, 2022

It’s a familiar scenario: You know you have a product that adds value, but it’s a crowded market and your competitors have great products as well. The answer: strong product messaging and positioning. . Positioning is the internal framework your team uses to pinpoint what makes your product special. . Sound good?

Positioning 98

Positioning Marketing AI Product Ad Building 98